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Consumer Research Jobs in Racine, WI (NOW HIRING)

We believe in fast-paced fun, continually developing new products for today's dynamic consumer preferences. We stay well-connected to the industry we serve through our R&D, sales, and marketing ...

Rubber Compounding Chemist

Rochester, WI · On-site

$90K - $120K/yr

... consumer and industrial products. This role offers strong visibility, cross-functional ... Key Duties Research and evaluate alternative materials for new and improved product development ...

... consumer needs and wants • Collaborate cross functionally to create new products and experiences • Evangelize the power of design; motivate team engagement for RD&E, Marketing and Research to ...

Demonstrated expertise in applying consumer insights, market research, and analytics to identify opportunities, generate concepts, and build prioritized innovation roadmaps. * Strong financial and ...

Customer Service Representative

Franklin, WI · Hybrid

$14.75 - $20.25/hr

... consumer website and mobile app. These issues may include login, registration, password resets ... Research and evaluate possible solutions using available resources. * Adhere to strict ...

Showing results 41-60

Consumer Research information

See Racine, WI salary details

$8

$32

$55

How much do consumer research jobs pay per hour?

As of Aug 18, 2026, the average hourly pay for consumer research in Racine, WI is $32.85, according to ZipRecruiter salary data. Most workers in this role earn between $18.85 and $45.42 per hour, depending on experience, location, and employer.

What is consumer research?

Consumer research is the process of gathering and analyzing data about consumers' preferences, behaviors, needs, and motivations. It helps businesses understand their target audiences to make informed decisions about product development, marketing strategies, and customer service. Consumer research can involve surveys, focus groups, interviews, and market analysis. The insights gained enable companies to tailor their offerings and improve customer satisfaction.

What are some common challenges faced by professionals in consumer research roles, and how can they be addressed?

Professionals in consumer research often encounter challenges such as obtaining representative samples, interpreting complex data, and keeping pace with rapidly evolving consumer behaviors. Addressing these requires a combination of methodological rigor, ongoing training in data analysis tools, and effective communication with cross-functional teams to ensure insights are actionable. Staying updated on industry trends and regularly engaging with stakeholders also helps consumer researchers provide relevant and timely recommendations.

What are the key skills and qualifications needed to thrive as a consumer researcher, and why are they important?

To thrive as a Consumer Researcher, you need strong analytical skills, a background in market research or psychology, and experience with data collection and interpretation. Proficiency in statistical software (such as SPSS, SAS, or R), survey platforms, and data visualization tools is typically required. Exceptional communication, critical thinking, and attention to detail help you translate complex data into actionable insights for stakeholders. These skills are crucial for accurately understanding consumer behavior and informing strategic business decisions.

What is the difference between Consumer Research vs Market Analyst?

AspectConsumer ResearchMarket Analyst
Primary FocusUnderstanding consumer behaviors, preferences, and motivationsAnalyzing market trends, competition, and industry data
Skills & CredentialsResearch methods, data analysis, consumer psychologyData analysis, industry knowledge, economic understanding
Work EnvironmentMarket research firms, consumer goods companies, retailFinancial institutions, consulting firms, corporate strategy

Consumer Research and Market Analyst roles both involve data analysis but differ in focus. Consumer Research centers on understanding consumer behaviors, while Market Analysts examine broader market trends. Both roles require analytical skills and are vital in strategic decision-making within their industries.

How to get into consumer research?

To enter consumer research, candidates typically need a bachelor's degree in marketing, psychology, sociology, or a related field. Gaining experience through internships, developing skills in data analysis and research methods, and becoming familiar with tools like SPSS or Excel can improve prospects. Advanced roles may require a master's degree or specialized training.

What does a consumer researcher do?

A consumer researcher studies consumer behaviors, preferences, and trends to help companies understand their target markets. They collect and analyze data through surveys, interviews, and data analysis tools to inform marketing strategies and product development. Strong analytical skills and knowledge of research methods are essential for this role.

What are popular job titles related to Consumer Research jobs in Racine, WI?

For Consumer Research jobs in Racine, WI, the most frequently searched job titles are:

What job categories do people searching Consumer Research jobs in Racine, WI look for?

The top searched job categories for Consumer Research jobs in Racine, WI are:

Infographic showing various Consumer Research job openings in Racine, WI as of August 2026, with employment types broken down into 1% Internship, 1% As Needed, 81% Full Time, 13% Part Time, 2% Contract, and 2% Nights. Highlights an 83% Physical, 4% Hybrid, and 13% Remote job distribution, with an average salary of $68,332 per year, or $32.9 per hour.

Full-time

Re-posted 8 days ago


Job description

Description

This opportunity may be your "golden ticket"!

While Willy Wonka's World of Chocolate is not located in Wisconsin, Denali Ingredients is, and we make all those scrumptious goodies found in your favorite ice cream flavor. Each day, we make fudge and caramel swirls, cookie dough, brownies and more. We ship to business customers across the US and Canada, spreading deliciousness nationwide.


Denali is a growing ingredient supplier. We believe in fast-paced fun, continually developing new products for today's dynamic consumer preferences. We stay well-connected to the industry we serve through our R&D, sales, and marketing efforts. Denali brings innovation forward to customers, and we collaboratively innovate with our customers for new custom products.


Summary

This role supports Denali's vision to become the "go to" ingredient supplier for our customers for innovative products and solutions. Key responsibilities will include hands-on sample preparation, pilot lab equipment operation, sample packaging and shipping, and maintaining inventories of ingredients and packaging utilized within the R&D department. This position requires that a person be self-driven, have the ability to multi-task, be efficient in assigned work, and maintain information in an organized manner.


Essential Duties and Responsibilities

This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties and responsibilities as management may deem necessary.

  • Prepare bench top samples that meet customer objectives.
  • Operate pilot lab equipment and sample manufacture.
  • Measure and record analytical results from samples prepared.
  • Package and ship samples to internal and external customers with appropriate documentation.
  • Prepare written reports on projects, as required.
  • Record and keep documentation up to date for ingredients, finished goods, and packaging utilized within R&D. 
  • Maintain inventory of ingredients and finished goods within R&D for use within the department.
  • Follow Denali Best Practices when making samples. 
  • Assist with scale-up of products to the pilot lab as well as production equipment.
  • Keep lab and work area in a clean and organized manner.
  • Other duties as required.

Requirements

A qualified individual must be able to perform each essential duty satisfactorily. Additionally, they must fulfill essential job functions in a consistent state of alertness and safe manner. The requirements listed below are representative of the knowledge, skill, and/or ability required. 


Ensure Workplace Safety:  

Actively demonstrate and drive behaviors that result in zero accidents and injuries. Demonstrates that our employees are the most important asset under our care by making their safety the number one priority.   


Education & Experience

  • Undergraduate degree with an emphasis in science is preferred.
  • Experience working in a food lab is preferred. 
  • 0-3 years of relevant experience

Supervisory Responsibilities

  • No supervisory responsibilities. 

Language and Other Skills

  • Fluent in oral and written English.
  • Strong organizational skills and the ability to prioritize while maintaining attention to detail.
  • Ability to work as a member of diverse, cross-functional teams.
  • Ability to read and interpret documents such as formulas, safety rules, production schedules, maintenance instructions, and procedure manuals. 
  • Abilities to work in Microsoft suite (Power Point, Excel, Word). 

Reasoning Ability

  • Self-motivated, resourceful, creative, and teachable.
  • Ability to multi-task and manage time. 

Mathematical Skills

  • Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. 
  • Ability to compute percent, density, ratio, and rate. 


Supervisory Responsibilities

No supervisory responsibilities.


Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. 


While performing the duties of this job, the employee is frequently required to stand, walk, talk, and hear. The employee is required to sit and use hands to finger, handle, or touch objects, tools, or controls. The employee must frequently lift and/or move up to 55 pounds, carrying boxes, materials, and products. Specific vision abilities required by this job include close vision, distance vision, color vision, and the ability to adjust focus. The employee must be able to work with and around all major allergens (milk, eggs, fish, crustacean shellfish, tree nuts, peanuts, wheat, soybeans, and sesame), including sensory analysis. 


Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.


Denali Ingredients is an equal opportunity employer that continues to build a culture of belonging through our commitment to attracting and retaining diverse talent from all backgrounds, without regard to race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status, or any other characteristic protected by law. We do not discriminate against any employee or applicant and believe in fairness and providing a level playing field for all. We foster a culture that thrives on diverse perspectives and contributions to ignite creativity and innovation to fuel our business and enhance the employee and customer experience.


Denali Ingredients is located in New Berlin, Wisconsin. We are customer-centric, fun and engaging. Beyond making ice cream treats tastier, Denali provides a fast-paced stimulating international environment, which will stretch your abilities and channel your talents. We also offer competitive compensation, industry-leading benefits, training, mentoring and growth opportunities. Join a team that makes the world a sweeter place!


The above statements reflect the general details necessary to describe the principal functions of the occupation described and shall not be construed as a detailed description of all the work requirements that may be inherent in the occupation.