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Consumer Research Jobs in Racine, WI (NOW HIRING)

Jockey

Consumer Insights Manager

Kenosha, WI · On-site

Develop market research plans and identify qualitative and/or quantitative methodologies to address specific business questions regarding product/brand positioning, pricing, concept testing, etc.

W.C. Bradley Co.

Product Manager

Menomonee Falls, WI · On-site

Conduct consumer research to refine product and/or brand categories to best meet consumer needs. * Continuously refresh the assigned portfolio of products; ensure products align with consumer needs ...

W.C. Bradley Co.

Product Manager

Menomonee Falls, WI

Conduct consumer research to refine product and/or brand categories to best meet consumer needs. * Continuously refresh the assigned portfolio of products; ensure products align with consumer needs ...

Hanson Dodge

Integrated Media Planner

Milwaukee, WI

Experience with consumer research tools such as MRI/Simmons, GWI, or similar platforms is a plus. * Experience with media planning, buying, ad serving, and reporting tools such as Basis, Strata ...

Hanson Dodge

Integrated Media Planner

Milwaukee, WI · On-site

Experience with consumer research tools such as MRI/Simmons, GWI, or similar platforms is a plus. * Experience with media planning, buying, ad serving, and reporting tools such as Basis, Strata ...

Deloitte

Editor, Consumer Industry

Milwaukee, WI · On-site

As an editor for Deloitte Insights, you'll work with subject matter specialists, researchers, data ... Editor, Consumer Industry - Senior Specialist | Deloitte Insights Deloitte Insights is Deloitte ...

Earn Haus

Consumer Insights Analyst

Menomonee Falls, WI · On-site

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

Milwaukee, WI · On-site

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

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Consumer Research information

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How much do consumer research jobs pay per hour?

As of Jul 26, 2026, the average hourly pay for consumer research in Racine, WI is $32.85, according to ZipRecruiter salary data. Most workers in this role earn between $18.85 and $45.42 per hour, depending on experience, location, and employer.

What is consumer research?

Consumer research is the process of gathering and analyzing data about consumers' preferences, behaviors, needs, and motivations. It helps businesses understand their target audiences to make informed decisions about product development, marketing strategies, and customer service. Consumer research can involve surveys, focus groups, interviews, and market analysis. The insights gained enable companies to tailor their offerings and improve customer satisfaction.

What are some common challenges faced by professionals in consumer research roles, and how can they be addressed?

Professionals in consumer research often encounter challenges such as obtaining representative samples, interpreting complex data, and keeping pace with rapidly evolving consumer behaviors. Addressing these requires a combination of methodological rigor, ongoing training in data analysis tools, and effective communication with cross-functional teams to ensure insights are actionable. Staying updated on industry trends and regularly engaging with stakeholders also helps consumer researchers provide relevant and timely recommendations.

What is the difference between Consumer Research vs Market Analyst?

AspectConsumer ResearchMarket Analyst
Primary FocusUnderstanding consumer behaviors, preferences, and motivationsAnalyzing market trends, competition, and industry data
Skills & CredentialsResearch methods, data analysis, consumer psychologyData analysis, industry knowledge, economic understanding
Work EnvironmentMarket research firms, consumer goods companies, retailFinancial institutions, consulting firms, corporate strategy

Consumer Research and Market Analyst roles both involve data analysis but differ in focus. Consumer Research centers on understanding consumer behaviors, while Market Analysts examine broader market trends. Both roles require analytical skills and are vital in strategic decision-making within their industries.

How to get into consumer research?

To enter consumer research, candidates typically need a bachelor's degree in marketing, psychology, sociology, or a related field. Gaining experience through internships, developing skills in data analysis and survey tools, and understanding consumer behavior are important steps. Advanced roles may require a master's degree or specialized certifications in research methods or data analysis.

What does a consumer researcher do?

A consumer researcher studies consumer behaviors, preferences, and trends to help companies understand their target markets. They collect and analyze data through surveys, interviews, and data analysis tools to inform marketing strategies and product development. Strong analytical skills and knowledge of research methods are essential for this role.

How much do consumer researchers make?

Consumer researchers typically earn a median annual salary of around $65,000 to $75,000, with experienced professionals or those in senior roles earning over $100,000. Salaries vary based on experience, education, location, and industry, and the role often requires skills in data analysis and market research tools.

What are the key skills and qualifications needed to thrive as a Consumer Researcher, and why are they important?

To thrive as a Consumer Researcher, you need strong analytical skills, a background in market research or psychology, and experience with data collection and interpretation. Proficiency in statistical software (such as SPSS, SAS, or R), survey platforms, and data visualization tools is typically required. Exceptional communication, critical thinking, and attention to detail help you translate complex data into actionable insights for stakeholders. These skills are crucial for accurately understanding consumer behavior and informing strategic business decisions.

What careers can I go into with consumer studies?

Consumer research skills prepare individuals for careers such as market researcher, consumer insights analyst, product manager, and marketing strategist. These roles involve analyzing consumer behavior, conducting surveys, and interpreting data to inform business decisions, often requiring proficiency with data analysis tools and strong communication skills.
What are popular job titles related to Consumer Research jobs in Racine, WI? For Consumer Research jobs in Racine, WI, the most frequently searched job titles are:
What job categories do people searching Consumer Research jobs in Racine, WI look for? The top searched job categories for Consumer Research jobs in Racine, WI are:
Consumer Research jobs near you
Infographic showing various Consumer Research job openings in Racine, WI as of July 2026, with employment types broken down into 1% As Needed, 80% Full Time, 17% Part Time, and 2% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $68,332 per year, or $32.9 per hour.
Consumer Insights Manager

Consumer Insights Manager

Jockey International, Inc.

Kenosha, WI

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 7 days ago

Job description

At Jockey, caring is our responsibility. It’s the fabric of who we are and drives everything we do. It drives us to listen, innovate and improve. To design thoughtfully. To craft skillfully. To give back wholeheartedly. Founded in 1876, Jockey is a family-owned company recognized the world over for delivering feel-good comfort. Our premium apparel is sold in more than 140 countries and our commitment to quality, innovation and customer service is legendary.

We believe that extraordinary service comes from the heart and is delivered by extraordinary individuals! Is that you?

Jockey is seeking a Consumer Insights Manager to join our Marketing team!

JOB SUMMARY

The Consumer Insights Manager will lead the planning and execution of consumer research.  This position will gather market intelligence, will be the voice of the consumer, and will provide critical consumer insights for the company that will be used to develop new products, improve current products, validate emerging consumer needs, and support brand health/marketing. 

This position will be located at our corporate headquarters in Kenosha, WI (between Chicago, IL and Milwaukee, WI area).

ESSENTIAL FUNCTIONS

  • Responsible for initiating, designing, executing, and interpreting primary and secondary data to formulate reports and make recommendations to the Jockey organization. Applies qualitative and quantitative techniques to interpret the data and produce substantiated recommendations.
  • Partner with various departments to execute primary research to identify and substantiate business opportunities for Jockey.
  • Develop market research plans and identify qualitative and/or quantitative methodologies to address specific business questions regarding product/brand positioning, pricing, concept testing, etc.
  • Design and field surveys and qualitative guides to ensure the necessary insights are captured in the research.
  • Collaborate with Data Science team to improve data collection/usage across sources.
  • Explore tools in partnership with Data Science team to improve research efficiency.
  • Identify and promote opportunities to partner with Jockey's data science team for more effective discovery of actionable consumer insights.
  • Conduct in-depth data analyses from research.
  • Develop and present research reports containing actionable recommendations to all levels of the organization.
  • Partner with external vendors to deliver insights and needs.
  • Manage Consumer Insights budget.
  • Analyze secondary research data and product actionable reports for internal clients.
  • Provide input in the development of strategies that are developed from insights.
  • Monitor and evaluate industry trends and provide a forward view to potential impact.

MINIMUM QUALIFICATIONS

  • Must have a minimum of 3-5 years of qualitative and quantitative research experience, supporting product, marketing, and/or brand insight needs.
  • Bachelor’s degree in related field (i.e. Research, Data Analytics, Merchandising).
  • Previous experience with syndicated research
  • Experience creating, executing and analyzing quantitative surveys
  • Experience with survey software and tools (i.e. Alchemer, Cint)
  • Demonstrated analytical and critical thinking skills
  • Demonstrated ability to think strategically, objectively, and creatively
  • Demonstrated ability to drive projects and results and to execute responsibilities independently
  • Ability to collaborate with internal and external clients and colleagues effectively virtually or in-person as required
  • Excellent communication skills and ability to work collaboratively
  • Time management skills are critical
  • Apparel and/or retail industry experience preferred
  • Some direct or indirect experience managing individuals or teams preferred
  • Experience working with data science/analytics teams preferred

In return for your expertise, JOCKEY offers a competitive and comprehensive flexible benefits package which includes Medical/Dental/Life/Vision, 401(k), educational support, paid Volunteerism program, fitness club discounts, onsite health & wellness programs, generous employee discounts, a business casual work environment, a challenging work environment and exciting career growth opportunities!

Apply