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Consumer Insights Jobs in Racine, WI (NOW HIRING)

Jockey

Consumer Insights Manager

Kenosha, WI · On-site

Jockey is seeking a Consumer Insights Manager to join our Marketing team! JOB SUMMARY The Consumer Insights Manager will lead the planning and execution of consumer research. This position will ...

Johnson Outdoors

Senior Innovation Manager

Racine, WI · On-site

Collaborates with Consumer Insights and Brand Management to build opportunity landscapes (jobs-to-be-done, segments, white spaces, unmet needs) and synthesize them into prioritized innovation ...

Ascension

Consumer Experience Manager

Glendale, WI · On-site

Facilitate market-level operations with the Consumer Experience vision and strategic priorities ... Utilize CX data and insights to inform decision-making and drive improvements. Assess performance ...

Ascension

Consumer Experience Manager

Glendale, WI · On-site

$87K/yr

Facilitate market-level operations with the Consumer Experience vision and strategic priorities ... Utilize CX data and insights to inform decision-making and drive improvements. Assess performance ...

SC Johnson

Manager, Brand Design - Air Care

Racine, WI · Hybrid

Teams typically include RD&E, consumer insights, design, legal, regulatory, product supply, procurement, and finance • Passionate and opinionated; has a well-formed point of view on everything from ...

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Consumer Insights information

See Racine, WI salary details

$23.9K

$72.7K

$105.5K

How much do consumer insights jobs pay per year?

As of Aug 18, 2026, the average yearly pay for consumer insights in Racine, WI is $72,732.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,900.00 and $92,400.00 per year, depending on experience, location, and employer.

What is a consumer insights?

A Consumer Insights job focuses on analyzing consumer behavior, preferences, and trends to help businesses make data-driven decisions. Professionals in this role gather data through surveys, focus groups, and market research tools, then translate findings into actionable business strategies. They work closely with marketing, product development, and strategy teams to enhance customer experiences and drive growth. Strong analytical skills, market research expertise, and a deep understanding of consumer psychology are key to success in this field.

What are some common responsibilities in a consumer insights role?

Professionals in Consumer Insights typically design and execute market research studies, analyze consumer data, and transform findings into strategic recommendations for businesses. On a daily basis, you might conduct surveys, facilitate focus groups, and collaborate with other teams such as marketing, product development, and sales to inform decision-making. You’ll also prepare reports and presentations to communicate your insights clearly to stakeholders. This role often involves balancing multiple projects, meeting deadlines, and staying current with industry trends and research methodologies to ensure your insights remain relevant and impactful.

What are the key skills and qualifications needed to thrive in the consumer insights position, and why are they important?

To thrive in Consumer Insights, a strong background in market research, data analysis, and strategic thinking is essential, often supported by a degree in marketing, business, psychology, or a related field. Familiarity with quantitative and qualitative research methods, statistical tools like SPSS or R, and survey platforms such as Qualtrics or SurveyMonkey is highly valued. Excellent communication, critical thinking, and storytelling skills enable effective sharing of findings and collaboration with cross-functional teams. These abilities are crucial for translating consumer data into actionable business recommendations that drive product and brand strategies.

How to get a job in consumer insights?

To get a job in consumer insights, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with strong analytical skills and experience with data analysis tools like Excel or SPSS. Gaining experience through internships or entry-level roles in market research can also improve prospects, and certifications such as Certified Market Research Analyst (CMRA) can be beneficial.

What are the most commonly searched types of Consumer Insights jobs in Racine, WI?

The most popular types of Consumer Insights jobs in Racine, WI are:

What are popular job titles related to Consumer Insights jobs in Racine, WI?

For Consumer Insights jobs in Racine, WI, the most frequently searched job titles are:

What job categories do people searching Consumer Insights jobs in Racine, WI look for?

The top searched job categories for Consumer Insights jobs in Racine, WI are:

What cities near Racine, WI are hiring for Consumer Insights jobs?

Cities near Racine, WI with the most Consumer Insights job openings:

Consumer Insights jobs near you
Infographic showing various Consumer Insights job openings in Racine, WI as of August 2026, with employment types broken down into 87% Full Time, 9% Part Time, 2% Contract, and 2% Nights. Highlights an 78% Physical, 6% Hybrid, and 16% Remote job distribution, with an average salary of $72,732 per year, or $35 per hour.

Consumer Insights Manager

Jockey International, Inc.

Kenosha, WI

Full-time

Medical, Dental, Vision, Life, Retirement

Re-posted yesterday

Job description

At Jockey, caring is our responsibility. It’s the fabric of who we are and drives everything we do. It drives us to listen, innovate and improve. To design thoughtfully. To craft skillfully. To give back wholeheartedly. Founded in 1876, Jockey is a family-owned company recognized the world over for delivering feel-good comfort. Our premium apparel is sold in more than 140 countries and our commitment to quality, innovation and customer service is legendary.

We believe that extraordinary service comes from the heart and is delivered by extraordinary individuals! Is that you?

Jockey is seeking a Consumer Insights Manager to join our Marketing team!

JOB SUMMARY

The Consumer Insights Manager will lead the planning and execution of consumer research.  This position will gather market intelligence, will be the voice of the consumer, and will provide critical consumer insights for the company that will be used to develop new products, improve current products, validate emerging consumer needs, and support brand health/marketing. 

This position will be located at our corporate headquarters in Kenosha, WI (between Chicago, IL and Milwaukee, WI area).

ESSENTIAL FUNCTIONS

  • Responsible for initiating, designing, executing, and interpreting primary and secondary data to formulate reports and make recommendations to the Jockey organization. Applies qualitative and quantitative techniques to interpret the data and produce substantiated recommendations.
  • Partner with various departments to execute primary research to identify and substantiate business opportunities for Jockey.
  • Develop market research plans and identify qualitative and/or quantitative methodologies to address specific business questions regarding product/brand positioning, pricing, concept testing, etc.
  • Design and field surveys and qualitative guides to ensure the necessary insights are captured in the research.
  • Collaborate with Data Science team to improve data collection/usage across sources.
  • Explore tools in partnership with Data Science team to improve research efficiency.
  • Identify and promote opportunities to partner with Jockey's data science team for more effective discovery of actionable consumer insights.
  • Conduct in-depth data analyses from research.
  • Develop and present research reports containing actionable recommendations to all levels of the organization.
  • Partner with external vendors to deliver insights and needs.
  • Manage Consumer Insights budget.
  • Analyze secondary research data and product actionable reports for internal clients.
  • Provide input in the development of strategies that are developed from insights.
  • Monitor and evaluate industry trends and provide a forward view to potential impact.

MINIMUM QUALIFICATIONS

  • Must have a minimum of 3-5 years of qualitative and quantitative research experience, supporting product, marketing, and/or brand insight needs.
  • Bachelor’s degree in related field (i.e. Research, Data Analytics, Merchandising).
  • Previous experience with syndicated research
  • Experience creating, executing and analyzing quantitative surveys
  • Experience with survey software and tools (i.e. Alchemer, Cint)
  • Demonstrated analytical and critical thinking skills
  • Demonstrated ability to think strategically, objectively, and creatively
  • Demonstrated ability to drive projects and results and to execute responsibilities independently
  • Ability to collaborate with internal and external clients and colleagues effectively virtually or in-person as required
  • Excellent communication skills and ability to work collaboratively
  • Time management skills are critical
  • Apparel and/or retail industry experience preferred
  • Some direct or indirect experience managing individuals or teams preferred
  • Experience working with data science/analytics teams preferred

In return for your expertise, JOCKEY offers a competitive and comprehensive flexible benefits package which includes Medical/Dental/Life/Vision, 401(k), educational support, paid Volunteerism program, fitness club discounts, onsite health & wellness programs, generous employee discounts, a business casual work environment, a challenging work environment and exciting career growth opportunities!

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