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Consumer Insights Jobs in Racine, WI (NOW HIRING)

Socket.dev

Director, Merchandising (Women's)

Kenosha, WI · On-site

$140 - $200/hr

Analyze market trends, competitor activity, and consumer insights to identify new opportunities and inform strategic product selection and pricing decisions. * Set seasonal and annual financial ...

Jockey

Director, Merchandising (Women's)

Kenosha, WI · On-site

$120 - $190/hr

Analyze market trends, competitor activity, and consumer insights to identify new opportunities and inform strategic product selection and pricing decisions. * Set seasonal and annual financial ...

Jockey

Director, Merchandising (Women's)

Kenosha, WI · On-site

... and consumer insights to identify new opportunities and inform strategic product selection and pricing decisions. • Set seasonal and annual financial targets for sales, margin, and inventory ...

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Showing results 21-40

All JobsConsumer Insights JobsConsumer Insights Jobs in Racine, WI

Consumer Insights information

See Racine, WI salary details

$23.9K

$72.7K

$105.5K

How much do consumer insights jobs pay per year?

As of Aug 18, 2026, the average yearly pay for consumer insights in Racine, WI is $72,732.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,900.00 and $92,400.00 per year, depending on experience, location, and employer.

What is a consumer insights?

A Consumer Insights job focuses on analyzing consumer behavior, preferences, and trends to help businesses make data-driven decisions. Professionals in this role gather data through surveys, focus groups, and market research tools, then translate findings into actionable business strategies. They work closely with marketing, product development, and strategy teams to enhance customer experiences and drive growth. Strong analytical skills, market research expertise, and a deep understanding of consumer psychology are key to success in this field.

What are some common responsibilities in a consumer insights role?

Professionals in Consumer Insights typically design and execute market research studies, analyze consumer data, and transform findings into strategic recommendations for businesses. On a daily basis, you might conduct surveys, facilitate focus groups, and collaborate with other teams such as marketing, product development, and sales to inform decision-making. You’ll also prepare reports and presentations to communicate your insights clearly to stakeholders. This role often involves balancing multiple projects, meeting deadlines, and staying current with industry trends and research methodologies to ensure your insights remain relevant and impactful.

What are the key skills and qualifications needed to thrive in the consumer insights position, and why are they important?

To thrive in Consumer Insights, a strong background in market research, data analysis, and strategic thinking is essential, often supported by a degree in marketing, business, psychology, or a related field. Familiarity with quantitative and qualitative research methods, statistical tools like SPSS or R, and survey platforms such as Qualtrics or SurveyMonkey is highly valued. Excellent communication, critical thinking, and storytelling skills enable effective sharing of findings and collaboration with cross-functional teams. These abilities are crucial for translating consumer data into actionable business recommendations that drive product and brand strategies.

How to get a job in consumer insights?

To get a job in consumer insights, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with strong analytical skills and experience with data analysis tools like Excel or SPSS. Gaining experience through internships or entry-level roles in market research can also improve prospects, and certifications such as Certified Market Research Analyst (CMRA) can be beneficial.

What are the most commonly searched types of Consumer Insights jobs in Racine, WI?

The most popular types of Consumer Insights jobs in Racine, WI are:

What are popular job titles related to Consumer Insights jobs in Racine, WI?

For Consumer Insights jobs in Racine, WI, the most frequently searched job titles are:

What job categories do people searching Consumer Insights jobs in Racine, WI look for?

The top searched job categories for Consumer Insights jobs in Racine, WI are:

What cities near Racine, WI are hiring for Consumer Insights jobs?

Cities near Racine, WI with the most Consumer Insights job openings:

Consumer Insights jobs near you
Infographic showing various Consumer Insights job openings in Racine, WI as of August 2026, with employment types broken down into 87% Full Time, 9% Part Time, 2% Contract, and 2% Nights. Highlights an 78% Physical, 6% Hybrid, and 16% Remote job distribution, with an average salary of $72,732 per year, or $35 per hour.

Senior Manager of Advisor Insights

Northwestern Mutual Life Insurance Company

Milwaukee, WI • On-site

$134K - $135K/yr

Full-time

Re-posted 11 days ago

Northwestern Mutual rating

8.0

Company rating: 8.0 out of 10

Based on 75 frontline employees who took The Breakroom Quiz

165th of 309 rated insurance

Job description

About the Job
As the Senior Manager of Advisor Insights, you will bring financial advisor understanding and strategic foresight to life to inspire profitable growth. You will drive the learning agenda across cross-functional teams, developing forward-looking strategies grounded in field realities and emerging trends.
This is your opportunity to help build a new, centralized enterprise insight capability. You will advocate for financial advisors, anticipating their needs while bridging these findings with consumer realities. Beyond driving field research, you will act as a compelling team leader with natural servant leadership abilities, passionate about mentoring and shaping our analytical talent.
You will design impactful reporting frameworks by synthesizing custom field research, advisor sentiment, and client NPS where applicable. As a master storyteller, you will help weave disparate field, consumer, and client data into meaningful insights that bring extreme clarity to the organization and empower stakeholders to take insight-led action.
By helping to integrate insights across the advisor, client, and consumer journeys, you will unify field experience assessment scores and holistic feedback into a cohesive lifecycle view. This approach allows you to proactively prescribe targeted solutions that elevate the advisor experience and drive enterprise success.
Finally, you will support our steady enterprise approach to AI adoption, leveraging AI-driven tools to enhance field research capabilities and keep the team at the cutting edge of data synthesis.
What You'll Do
  • Lead the Field learning agenda working closely with Field, Journey, Marketing, Product and Digital teams to develop products, communications and strategies that are grounded in deep financial advisor understanding.
  • As part of the Enterprise Insights team, be the go-to source for ad-hoc analysis and actionable research. Be an advocate for the field, client and consumer in internal meetings and a driver of insight-led actions across the enterprise.
  • Deliver reports, insights and implications to assigned business partners to inform decisions that improve the field / consumer / client experience.
  • Perform data analysis and interpretation, using basic statistical techniques (Frequency distributions, Descriptive statistics, T-tests; Cross-tabs, Correlations, Text analytics) to reveal new findings and insights to marketing and other business partners.
  • Determine requisite data elements and work with technical resources to design integrated internal and syndicated datasets to provide required analysis.
  • Identify opportunities to enhance the team's analytical capabilities by evaluating current processes, new trends, working with business partners, and taking initiative to apply new and improved research best practices.
  • Proactively share relevant information and insights with the internal teams.
  • Interpret and synthesize multi-source data into insights that lead to actionable strategies and plans for the brand.

What You'll Bring To The Role
  • Minimum of 5 years' experience/knowledge desired in research and data analysis, application of statistical research techniques. B2C category experience strongly preferred.
  • Seasoned expert in advanced features of a variety of programs which may include Excel, Access, SQL, SAS, SPSS, Tableau and Business Intelligence tools.
  • Experience and knowledge of the following advanced analytic techniques (Regression, Factor analysis, Cluster analysis highly preferred).
  • Experience should include budget management, and vendor management.
  • Strong technical market research skills that include; quantitative, qualitative, primary, and secondary.
  • Degree in business, marketing, social sciences, statistics or related field. Ideally from top-tier school.
  • Strong business acumen.
  • Financial Services Experience Not Required; but must have, or acquire soon after, intimate knowledge of NM field, markets, clients and products.
  • Able to be both strategic and tactical, with strong analytical, problem solving and conceptual skills. Ability to unite key colleagues and cross-functional partners by gaining trust through demonstrating business expertise.
  • Consistently displays professional courage to research design, analysis and interpretation to deliver credible work product free of bias.
  • Acts in the best interest of consumer / clients and the company.
  • Embraces new research tools and AI capabilities as they become available and approved.
  • MBA or Master's Degree strongly preferred

Skills You Have
  • Adaptive Communication: Formulates strategies to be used to convey complex information about services, products, systems, or processes to targeted audiences; communicates and liaises between technical and non-technical audiences.
  • Cross Functional Partnering & Planning: Facilitates collaboration, communication, coordination, and planning with individuals and teams from different functions within the organization, and who have different areas of expertise, to achieve common goals.
  • Problem Management: Classifies, prioritizes and initiates action, and documents root causes of problems and implements remedies. Manages the lifecycle of all problems. Prevents incidents from happening and minimizes the impact of incidents that cannot be prevented.
  • Research Communication: Synthesizes and communicates research findings and insights in compelling ways to stakeholders to influence potential design and decision making. Translates data into compelling narratives to demonstrate business insights and opportunities and influence business decisions.
  • Research Design: Leverages methods such as surveys, contextual inquiries, card sorting, and focus group to identify problems/risks and devises plans to address concerns raised via research.

#LI-Onsite, #LI-Hybrid #LI-Remote
Compensation Range:
Pay Range - Start:
$89,360.00
Pay Range - End:
$134,040.00
Geographic Specific Pay Structure:
Structure 110:
Structure 115:
We believe in fairness and transparency. It's why we share the salary range for most of our roles. However, final salaries are based on a number of factors, including the skills and experience of the candidate; the current market; location of the candidate; and other factors uncovered in the hiring process. The standard pay structure is listed but if you're living in California, New York City or other eligible location, geographic specific pay structures, compensation and benefits could be applicable, click here to learn more.
Job Posting End Date:
The timeline for this job posting may be shortened or extended based on organizational needs.
Grow your career with a best-in-class company that puts our clients' interests at the center of all we do. Get started now!
Northwestern Mutual is an equal opportunity employer that welcomes talented individuals of all backgrounds. We are committed to creating and maintaining an environment in which each employee can contribute creative ideas, seek challenges, assume leadership and continue to focus on meeting and exceeding business and personal objectives.

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About Northwestern Mutual

Sourced by ZipRecruiter

Northwestern Mutual has been helping families and businesses achieve financial security for over 160 years through a distinctive planning approach that integrates risk management with wealth accumulation, preservation, and distribution. With more than $290 billion in assets, $30 billion in revenues and more than $1.9 trillion worth of life insurance protection in force, Northwestern Mutual delivers financial security to more than 4.6 million clients. People are the power behind Northwestern Mutual, and diversity makes us better. We are committed to reflecting and serving the marketplace. We do so by attracting and improving the engagement of those who bring their outstanding perspectives, ideas, and beliefs.

Industry

Finance and insurance

Company size

5,001 - 10,000 Employees

Headquarters location

Milwaukee, WI, US

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