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Consumer Research Jobs in Racine, WI (NOW HIRING)

The primary result expected from the R&D Technical Director will be to oversee an entire R&D group ... Expertise in coatings for consumer and industrial markets with a strong knowledge of both water ...

The primary result expected from the R&D Technical Director will be to oversee an entire R&D group ... Expertise in coatings for consumer and industrial markets with a strong knowledge of both water ...

R&D Technician I Mativ is a global leader in specialty materials headquartered in Alpharetta ... consumer product brands. The company's two segments, Filtration & Advanced Materials and ...

R&D Technician I

New Berlin, WI

$18.75 - $24.75/hr

The R&D Lab Technician will work closely with our Research and Development, Engineering, and ... consumer product brands. The company's two segments, Filtration & Advanced Materials and ...

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Consumer Research information

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$32

$55

How much do consumer research jobs pay per hour?

As of Jun 11, 2026, the average hourly pay for consumer research in Racine, WI is $32.85, according to ZipRecruiter salary data. Most workers in this role earn between $18.85 and $45.42 per hour, depending on experience, location, and employer.

What is consumer research?

Consumer research is the process of gathering and analyzing data about consumers' preferences, behaviors, needs, and motivations. It helps businesses understand their target audiences to make informed decisions about product development, marketing strategies, and customer service. Consumer research can involve surveys, focus groups, interviews, and market analysis. The insights gained enable companies to tailor their offerings and improve customer satisfaction.

What are some common challenges faced by professionals in consumer research roles, and how can they be addressed?

Professionals in consumer research often encounter challenges such as obtaining representative samples, interpreting complex data, and keeping pace with rapidly evolving consumer behaviors. Addressing these requires a combination of methodological rigor, ongoing training in data analysis tools, and effective communication with cross-functional teams to ensure insights are actionable. Staying updated on industry trends and regularly engaging with stakeholders also helps consumer researchers provide relevant and timely recommendations.

What is the difference between Consumer Research vs Market Analyst?

AspectConsumer ResearchMarket Analyst
Primary FocusUnderstanding consumer behaviors, preferences, and motivationsAnalyzing market trends, competition, and industry data
Skills & CredentialsResearch methods, data analysis, consumer psychologyData analysis, industry knowledge, economic understanding
Work EnvironmentMarket research firms, consumer goods companies, retailFinancial institutions, consulting firms, corporate strategy

Consumer Research and Market Analyst roles both involve data analysis but differ in focus. Consumer Research centers on understanding consumer behaviors, while Market Analysts examine broader market trends. Both roles require analytical skills and are vital in strategic decision-making within their industries.

What does a consumer researcher do?

A consumer researcher studies consumer behaviors, preferences, and trends to help companies understand their target markets. They collect and analyze data through surveys, interviews, and data analysis tools to inform marketing strategies and product development. Strong analytical skills and knowledge of research methods are essential for this role.

What is the highest paid research job?

In consumer research, senior roles such as Director of Consumer Insights or Market Research Director tend to be the highest paid, often earning six-figure salaries. These positions require extensive experience, leadership skills, and expertise in data analysis tools and methodologies.

What jobs will boom in 2026?

Consumer research roles are expected to grow as companies increasingly rely on data-driven insights to understand customer preferences and behaviors. Skills in data analysis, survey design, and familiarity with research tools like SPSS or Qualtrics will be valuable for these positions, which are likely to expand across various industries seeking competitive advantages through consumer insights.

What are the key skills and qualifications needed to thrive as a Consumer Researcher, and why are they important?

To thrive as a Consumer Researcher, you need strong analytical skills, a background in market research or psychology, and experience with data collection and interpretation. Proficiency in statistical software (such as SPSS, SAS, or R), survey platforms, and data visualization tools is typically required. Exceptional communication, critical thinking, and attention to detail help you translate complex data into actionable insights for stakeholders. These skills are crucial for accurately understanding consumer behavior and informing strategic business decisions.

How to become a consumer researcher?

To become a consumer researcher, typically a bachelor's degree in marketing, psychology, sociology, or a related field is required. Gaining experience through internships, developing skills in data analysis and research methods, and familiarity with tools like SPSS or Qualtrics can enhance prospects. Advanced roles may require a master's degree or specialized certifications in market research or data analysis.
What job categories do people searching Consumer Research jobs in Racine, WI look for? The top searched job categories for Consumer Research jobs in Racine, WI are:
Infographic showing various Consumer Research job openings in Racine, WI as of June 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $68,332 per year, or $32.9 per hour.
Experienced Analyst - Master's of Finance

Experienced Analyst - Master's of Finance

Cornerstone Research

Kenosha, WI

$115K - $145K/yr

Full-time

Posted 20 days ago


Job description

Overview

As an experienced Analyst, you will play a central role at Cornerstone Research. You will work in case teams that range in size but typically include an academic or industry expert, senior consultants, and Analysts. Within a case team, you will make important contributions during all phases of a project-from developing case strategy to conducting complex analyses to preparing experts for testimony.

Casework has both quantitative and qualitative elements, involving key responsibilities such as:

  • Developing financial and economic models;
  • Analyzing large datasets;
  • Examining market and industry behavior;
  • Conducting research via academic articles and relevant industry literature;
  • Assisting with expert written reports;
  • Leading teams of junior analysts;
  • Presenting findings to colleagues, experts, and clients.

Our small size provides opportunities for experienced Analysts to interact closely not only with senior consultants and academic/industry experts, but also with clients and their counsel. Experienced Analyst hires will join the firm as either Senior Analysts or Research Associates, depending on their prior work experience.

Experienced Analyst Development

From day one, there is a strong emphasis on equipping you with the information, training, and resources to help you succeed. Your time at the firm will begin with a comprehensive orientation and training program to introduce you to the firm and help you get integrated. Additionally, we host continuous learning and development programs through which you will learn sophisticated analytical and statistical techniques used in your day-to-day casework, as well as soft skills that will help you successfully work with case teams, clients and their counsel, and experts.

Shortly after arriving at the firm, you will meet your Staffing & Development Manager and join your first case teams. Concurrently, the firm offers many opportunities for Analysts to participate in, and often take a leadership role over, firm initiatives outside of casework. From social committees to affinity groups to volunteer programs to recruiting, there is something for everyone. Your experience will be well-rounded.

Qualifications

If the experienced Analyst role sounds exciting to you, we strongly encourage you to apply. We seek well-rounded, enthusiastic individuals for our role. Our qualifications are as follows:

  • 2-3 years of relevant professional experience.
  • Strong academic performance in a Master's in Finance program. Other graduate degrees will not be considered at this time.
  • Proven leadership abilities, including experience leading teams and fostering collaboration.
  • Strong analytical foundation developed through academic work and/or professional experience.
  • Excellent communication, problem-solving, and teamwork skills.
  • Demonstrated interest in business, finance, and economics.

This position is not eligible for Visa Sponsorship.

**About Cornerstone Research**

Cornerstone Research provides economic and financial consulting and expert testimony in all phases of complex disputes and regulatory investigations. The firm works with an extensive network of prominent academics and industry practitioners to identify the best-qualified expert for each assignment. With a reputation for high quality and effectiveness, Cornerstone Research has consistently delivered rigorous, state-of-the-art analysis since 1989. The firm has more than 1,000 professionals in nine offices across the United States, UK, and EU.

Cornerstone Research is involved in a broad variety of high-profile projects. Current exemplary matters include allegations of manipulation of financial markets, evaluation of fair merger prices, securities litigation, claims in consumer finance, anticompetitive conduct in financial markets, and corporate governance issues. We cover topics in a broad range of industries, banking, securities, fintech, private equity, insurance, cryptocurrency, consumer goods, life sciences, high technology, energy, telecommunications and industrial markets.

More detail on Cornerstone Research and what we do can be found on our website: www.cornerstone.com.

Cornerstone Research offers a market-leading compensation and benefits package. The base salary for the experienced Analyst role with a relevant education is $115,000-$145,000. In addition to the base salary, new experienced Analysts will be eligible for a starting bonus. Experienced Analysts are also eligible for discretionary bonuses based on project performance, firm contributions, and other factors. Previous relevant work experience will be taken into consideration in determining compensation. Information about our benefits, including health and wellness and family support, can be found on the Careers page of our website.

Cornerstone Research provides Equal Employment Opportunities to all employees and applicants for employment without regard to legally protected categories, such as age, sex, gender, gender identity, race, color, creed/religious belief, medical condition, predisposing genetic characteristics or genetic information or testing, disability, marital status, pregnancy status, military status, veteran status, arrest or conviction record (except where permitted by law), sexual orientation, ethnic background, citizen status, ancestry, national origin, or any other consideration protected by federal, state or local law.