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Consumer Insight Research Jobs in Irving, TX (NOW HIRING)

At Home Stores

Design Assistant

Coppell, TX · Hybrid

Identify product opportunities informed by Concept Team, market research and consumer insight * Assist Associate Design Manager with maintaining libraries, templates, folders and other best practices ...

Keurig Dr Pepper

Senior Associate Brand Manager

Frisco, TX · On-site

$86K - $140K/yr

Insights & Analytics * Leverage consumer research, syndicated data, KPI tracking, and financial modeling to build data-backed recommendations. * Proactively develop optimization plans based on ROI ...

New

JPI

Investment Ownership Manager

Dallas, TX · On-site

$80 - $100/hr

Its team of experts utilizes data - including unparalleled market research, proven business processes, and proprietary models - to ensure that every decision is strategic, focused, and produces ...

PepsiCo

Manager, Innovation and Indicate

Plano, TX · On-site

$110K - $185K/yr

This role reports to the Director of 'Future of Eating' for Consumer Insights, and the team will work closely with senior cross functional stakeholders across marketing innovation, marketing, R&D, ...

PepsiCo

Manager, Innovation and Indicate

Plano, TX

$110K - $185K/yr

This role reports to the Director of 'Future of Eating' for Consumer Insights, and the team will work closely with senior cross functional stakeholders across marketing innovation, marketing, R&D, ...

PepsiCo

Manager, Innovation and Indicate

Plano, TX · On-site

$110K - $185K/yr

This role reports to the Director of 'Future of Eating' for Consumer Insights, and the team will work closely with senior cross functional stakeholders across marketing innovation, marketing, R&D, ...

PepsiCo

Manager, Innovation and Indicate

Plano, TX · On-site

$110.70 - $185.25/hr

This role reports to the Director of 'Future of Eating' for Consumer Insights, and the team will work closely with senior cross‑functional stakeholders across marketing innovation, marketing, R&D, ...

7-ELEVEN

Group Digital Product Management

Irving, TX · On-site

... growth across consumer-facing products and services. This role leads product strategy for ... insight, research and design alignment before engineering execution begins. * Maintains clear ...

New

Iff

Seasonings Developer/Research Chef

Carrollton, TX · On-site

Monitor market trends, emerging flavors, consumer insights, and culinary techniques to drive ... Prior working experience in an R&D corporate environment a huge plus. * Experience developing ...

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Consumer Insight Research information

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.

How does a consumer insight researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What are the key skills and qualifications needed to thrive as a consumer insight researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

What are popular job titles related to Consumer Insight Research jobs in Irving, TX?

For Consumer Insight Research jobs in Irving, TX, the most frequently searched job titles are:

What job categories do people searching Consumer Insight Research jobs in Irving, TX look for?

The top searched job categories for Consumer Insight Research jobs in Irving, TX are:

What cities near Irving, TX are hiring for Consumer Insight Research jobs?

Cities near Irving, TX with the most Consumer Insight Research job openings:

Consumer Insight Research jobs near you

Away from Home Culinary R&D Scientist / Chef.

PepsiCo

Plano, TX • On-site

$73K - $122K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 10 hours ago

PepsiCo rating

7.5

Company rating: 7.5 out of 10

Based on 904 frontline employees who took The Breakroom Quiz

155th of 444 rated food and drinks producers

Job description

Overview
PepsiCo Culinary R&D focuses on creating distinctive culinary solutions that enhance our core brands and expand to new occasions. Our vision is to support PepsiCo's food products, making them iconic and integrating them into global food culture with consumers at the heart of each design.
Responsibilities
This role involves leading and supporting technical and creative culinary product development by translating consumer needs into innovative product designs. You will support the expanding Away from Home (AFH) business and Meals category for billion-dollar brands like Lay's, Doritos, and Cheetos. Collaboration with the Global Culinary Team is essential to build best-in-class culinary capabilities.
  • Culinary Leadership: Provide support for Annual Operation Planning (AOP) and Strategic Development Direction (SDD) for PFNA AFH and Meals.
  • Consumer-Centric Solutions: Work with commercial partners and the R&D community to create executable culinary inspirations.
  • Cross-Functional Collaboration: Partner with Product Development, Sales, and Marketing to understand customer needs, back-of-house operations, ingredient sourcing, supply chain, and other constraints.
  • Prototype Development: Generate creative product prototypes to illustrate technical possibilities and align stakeholders.
  • Consumer Insights: Utilize consumer research and testing insights to guide product development, partnering with Sensory & Consumer Experience teams.
  • Trend Application: Apply food trends and culture to develop meaningful product attributes that meet consumer needs.
  • Technical Assessment: Evaluate the preliminary technical feasibility of concepts with customers.
  • Product Design: Contribute to product design for commercialization, including flavor recommendations, competitive assessments, and product development consultation.
  • Global Applicability: Ensure concepts developed locally have global relevance.
  • External Interfaces: Build relationships with external culinary suppliers, seasoning houses, flavor experts, and universities.
  • Vendor Collaboration: Identify and collaborate with ingredient vendors while protecting PepsiCo's intellectual property.
  • Food Culture Program: Execute aspects of the food culture adoption program.
  • Culinary Capabilities: Develop and share best-in-class culinary methodologies, tools, and practices globally.
  • Ingredient Transformation: Drive innovation through creative culinary techniques and new product forms.
  • Culinary Exploration: Engage in culinary explorations, including cookbook libraries, cuisines, cooking methods, trends, menu analysis, and market immersions.

Recommended Behaviours
  • Passion for Culinary Innovation: Demonstrate a genuine enthusiasm for creating new and exciting food products.
  • Attention to Detail: Show meticulousness in recipe formulation, ingredient sourcing, and product testing.
  • Collaborative Spirit: Exhibit strong teamwork skills and the ability to work effectively with cross-functional teams.
  • Adaptability: Be flexible and open to feedback, making necessary adjustments to recipes and processes.
  • Problem-Solving Skills: Address and resolve issues related to taste, quality, cost, and preparation time in recipe development.
  • Continuous Learning: Stay informed about emerging food trends, innovations, and consumer preferences through research and continuing education.
  • Strong Communication: Effectively present new products and concepts to stakeholders, and train staff on new recipes and techniques.
  • Creativity and Innovation: Bring fresh ideas and creative solutions to the table, pushing the boundaries of culinary possibilities.
  • Technical Expertise: Possess a deep understanding of food science, ingredient functionality, and food safety regulations.
  • Leadership: Lead projects with confidence, guiding the culinary product development process from concept to execution.

Compensation and Benefits:
  • The expected compensation range for this position is between $73,400 - $122,850.
  • Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
  • Bonus based on performance and eligibility target payout is 5% of annual salary paid out annually.
  • Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
  • In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

Qualifications
  • Education: Bachelor's degree in Culinary Arts or Food Science with applied culinary training required or equivalent working experience within the Culinary R&D discipline.
  • Skills: Understanding of trends, ingredients, culinary techniques, and integration into product development. Strong knowledge of food and nutrition science.
  • Experience: 3-5 years of experience preferred.
  • Attributes: Ability to incorporate business needs into culinary designs, manage multiple assignments, strong communication skills, and intellectual curiosity.
  • This role is designed to inspire and lead culinary innovation, ensuring the successful development of new food products.
  • Travel: 20-40%

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Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.
Please view our Pay Transparency Statement

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About PepsiCo

Sourced by ZipRecruiter

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Industry

Food and drink manufacturing

Company size

10,000+ Employees

Headquarters location

Purchase, NY, US

Year founded

1965

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