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Consumer Insight Research Jobs in Ohio (NOW HIRING)

Goodyear

Senior Director Marketing, Americas

Akron, OH · On-site

$190 - $280/hr

Lead segmentation, targeting, and consumer trend analysis* Oversee propensity modeling and first party research* Deliver actionable insights to drive growth and satisfaction* Lead digital and website ...

The Marzetti Company

Brand Manager

Columbus, OH · On-site

This role partners closely with Sales, Sales Strategy & Insights, R&D, Packaging, Operations, and Finance to translate consumer and market insights into actionable strategies that build brand equity ...

Goodyear

Senior Director Marketing, Americas

Akron, OH · On-site

Lead segmentation, targeting, and consumer trend analysis * Oversee propensity modeling and first party research * Deliver actionable insights to drive growth and satisfaction * Lead digital and ...

SCHWAN'S

Sr Sales Director - Kroger Team

Mason, OH

$153K - $255K/yr

Work with HQ cross-functional business teams consisting of brand leaders, trade marketing, consumer insights, R&D and finance to bring integrated, customer-centric solutions to market. * Develop and ...

Schwans

Sr Sales Director - Kroger Team

Amelia, OH · On-site

$153K - $255K/yr

Work with HQ cross-functional business teams consisting of brand leaders, trade marketing, consumer insights, R&D and finance to bring integrated, customer-centric solutions to market. * Develop and ...

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Consumer Insight Research information

What are the key skills and qualifications needed to thrive as a consumer insight researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

How does a consumer insight researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.

What are popular job titles related to Consumer Insight Research jobs in Ohio?

For Consumer Insight Research jobs in Ohio, the most frequently searched job titles are:

What job categories do people searching Consumer Insight Research jobs in Ohio look for?

The top searched job categories for Consumer Insight Research jobs in Ohio are:

What cities in Ohio are hiring for Consumer Insight Research jobs?

Cities in Ohio with the most Consumer Insight Research job openings:

Consumer Insight Research jobs near you
Infographic showing various Consumer Insight Research job openings in Ohio as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 11% Part Time, and 3% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution.

Technology Product Development Specialist

Nestle

Marysville, OH • On-site

Full-time

Posted 24 days ago

Job description

Nestle's Research & Development Center is our regional powerhouse driving innovation in food, beverage, and pharmaceutical science. Backed by our global Nestle R&D organization, we lead breakthrough discoveries that are both good for consumers and the planet. Our team of experts range from product developers to engineers, working across our portfolio of food, beverage, infant nutrition, and health science to create leading-edge products and services. As part of our organization, you will use your entrepreneurial spirit and commitment to excellence to unlock the power of food and provide premium value.   

This position is not eligible for Visa Sponsorship.

Position Summary:

Lead product development activities that deliver innovative and competitive products/processes/systems in response to business needs in accordance with requirements.

Primary Responsibilities:

  • Develop products in a timely manner, using innovative ingredients / processes with ideas generated from consumer and technical insights.
  • Manage bench and pilot plant trials through factory scale-up. Products align with consumer preference and other corporate guidelines as well as agreed upon timelines. 
  • Work in project teams within R&D, Application Groups, Markets, Factories (Nestle & Co-man) and Business Units.
  • Participate in training for Application Groups, including presenting in Product Development workshops.
  • Document all product development activities in accordance with Nestle Idea to Launch (I2L) process, including the use of NesTMS (Trial Management System).
  • Calculate the carbon impact of projects for sustainability deliverables
  • Communicate findings effectively with stakeholders and partners.
  • Ensure intellectual asset management practices are applied
  • Comply with all Nestle Integrated Management Systems and all other company policies and procedures.
  • Continue to expand and share knowledge in scientific field and business aspects of the beverage industry.

 

Job Qualifications (Minimum Education, Experience, and Knowledge)

  • Bachelor's degree in food science/food technology or related field is required; Masters's degree in Food Science/Food Technology or related field preferred.
  • Minimum 5 years in food & beverage industry.
  • Previous professional experience across food / beverage formulation & processing.
  • Solid knowledge in scientific/technology field.
  • Competent in all areas of the trial management process.
  • Strong understanding of project management in R&D and basic project management skills.
  • Understanding of Consumer Insight and Research Methodologies; basic understanding of finance and marketing methodologies.
  • Ability to travel up to 15%

 

It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestle. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestle seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestle home.
 

The Nestle Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship. 

Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy.

Job Requisition: 411038 

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