ZipRecruiter

Log In

1

Consumer Insight Research Jobs in Ohio (NOW HIRING)

Nestle

Senior Director, Brand Marketing

Solon, OH

Lead consumer and shopper insight development to identify needs, tensions, and demand spaces that ... Own the Stouffer's innovation and renovation agenda, partnering with R&D and cross-functional teams ...

Nestlé S.A.

Senior Director, Brand Marketing

Solon, OH · On-site

$180 - $260/hr

Lead consumer and shopper insight development to identify needs, tensions, and demand spaces that ... Own the Stouffer's innovation and renovation agenda, partnering with R&D and cross‑functional ...

Owens Corning

Product Research Specialist

Granville, OH · On-site

Bachelor's degree in Market Research, Consumer Insights, Marketing, Psychology, Sociology, Human Factors, Economics, Statistics, Data Analytics, Engineering, Product Design, User Experience (UX), or ...

next page

Showing results 1-20

All JobsConsumer Insight Research JobsConsumer Insight Research Jobs in Ohio

Consumer Insight Research information

What are the key skills and qualifications needed to thrive as a consumer insight researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

How does a consumer insight researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.

What are popular job titles related to Consumer Insight Research jobs in Ohio?

For Consumer Insight Research jobs in Ohio, the most frequently searched job titles are:

What job categories do people searching Consumer Insight Research jobs in Ohio look for?

The top searched job categories for Consumer Insight Research jobs in Ohio are:

What cities in Ohio are hiring for Consumer Insight Research jobs?

Cities in Ohio with the most Consumer Insight Research job openings:

Consumer Insight Research jobs near you
Infographic showing various Consumer Insight Research job openings in Ohio as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 11% Part Time, and 3% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution.

Sr. Manager, Consumer Insights

Bob Evans Foods

New Albany, OH • On-site

Full-time

Re-posted 4 days ago

Job description

Business Unit Overview
About Bob Evans Farms, Inc.
For over 75 years, Bob Evans Farms has delivered delicious, quick-to-table, farm-inspired food that makes mealtime a little bit easier and a lot more delicious. We're proud to be the No. 1-selling refrigerated dinner sides*, including many varieties of wholesome, feel-good favorites such as mashed potatoes and macaroni & cheese, sold in grocery stores across the country. We're also a leading producer and distributor of sausage and egg products including liquid eggs. In addition to our flagship Bob Evans® brand, our product portfolio includes Simply Potatoes®, Egg Beaters® and Owens® Sausage. Bob Evans Farms is based in Columbus, Ohio, and is owned by Post Holdings, Inc., a consumer-packaged goods holding company. For more information about Bob Evans Farms, Inc., visit www.bobevansgrocery.com.
Responsibilities
The Senior Manager, Consumer Insights serves the important role of representing the voice of our consumers. Through collaborative partnership with Brand Management, R&D, Sales and Senior Leadership this individual will identify growth opportunities and translate insights into measurable business results. The role combines consumer research, analytics, trend analysis, innovation support and strategic planning expertise.
Utilizing a blend of thoughtful and innovative methods, the Senior Manager orchestrates primary research and integrates findings with learning from other sources to support both high-level strategy and tactical decision-making throughout the organization.
  • Provide foresight into consumer behavior that could impact the performance of our food categories in the future.
  • Deepen organizational understanding of today's dinner and breakfast meal occasions, corresponding Jobs to Be Done and meaningful growth opportunities both within our existing portfolio's reach and beyond.
  • Establish close connectivity with 3rd party POS and Panel partners to identify marketplace opportunities on which to capitalize and risks to mitigate.
  • Explore and evaluate new consumer research technologies, methodologies and partners to enhance effectiveness, drive efficiency and enable speed.
  • Design and execute primary research to create and optimize communication content.
  • Drive successful innovation by developing insights-led platforms and concepts that grow our categories and business. Design and execute primary research, and mine and integrate syndicated sources and previous consumer understanding, to provide prioritization and direction for new product innovation, from idea generation to in-market evaluation.
  • Partner with Category Management to maximize insight extraction from our syndicated POS & panel data providers as well as expanded retailer-specific databases and analytics tools.
  • Provide foundational grounding on channel trends and shopper trends, observations, and insights; support sales partners on customer activation with consumer and shopper understanding gleaned from secondary sources and primary research.
  • Create learning plans that build knowledge and insight, leveraging learning from past research and syndicated sources, that focus on answering key business questions. Ensure research adopts the appropriate level of rigor to inform different business decisions and execute within timing and budget expectations.
  • Support a continual learning environment by raising the business team's consumer-centered analytic understanding of their business.
  • Brief external research partners to deliver actionable analyses and recommendations.
  • Provide clear, actionable recommendations and consulting for cross-functional partners to ensure activation of the learning.
  • Ensure appropriate use of findings and recommendations with business partners; offer coaching on how to think about the data when needed.
  • Create new methods or apply traditional methods and datasets in new ways.
  • Present insights to senior leaders in a clear, compelling and data-based business narrative.

Qualifications
Education and Experience:
Education Level:
  • Bachelor's Degree required, with social sciences or business, marketing and statistics background preferred.
  • Advanced degree such as an MBA with marketing or consumer research focus, or an MMR preferred.

Experience:
  • Minimum 10 years of experience in market research with a CPG company or food retailer.

Skills & Abilities:
  • Advanced ability to interpret and apply data to inform a business decision
  • Demonstrated skill in pulling insights from multiple sources and unexpected places to drive breakthrough understanding and action plans
  • Intellectual curiosity and a sense of creativity and exploration
  • Ability to creatively solve problems with available tools & ambiguous information
  • Advanced understanding of different statistical analyses and data manipulation; comfortable working with syndicated data (Nielsen/Circana)
  • Passion for staying up-to-date on insight industry topics and methodologies such as when and how to develop and use AI tools or different segmentation approaches
  • Ability to quickly learn and use new DIY survey tools and dashboards
  • Demonstrated skill in managing external agency partners and ability to drive deliverables with internal partners without formal authority
  • Ability to deliver deep consumer understanding in simple, story-like fashion to empower business decisions, at a level of detail befitting the audience (peers, partners, and senior leaders; 1-to-1, small group and large group settings)
  • Ability to drive and execute a learning agenda in a fluid environment
  • Solid communication and prioritization skills that build productive working relationships with cross-functional and external partners
  • Excellent project management skills and ability to work on multiple projects simultaneously
  • Ability to anticipate work needs and follow through with minimal directions
  • Must possess the ability to always maintain external confidentiality
  • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)

Apply