ZipRecruiter

Log In

1

Consumer Insight Research Jobs in California (NOW HIRING)

Guess

Assoc Product Development Manager

Los Angeles, CA · On-site

$70K - $85K/yr

Link consumer insights into tangible, strategic plans. Work with the Buying team to design a line that meets the needs of the brand through market research and analysis of the business needs.

Hyundai Motor Company

User Insight Specialist

Irvine, CA · On-site

$90K - $155K/yr

Familiarity with user research/consumer psychology methods * Understanding of UX research processes and design principles * Strong analytical skills * An ability to collect, analyze, and interpret ...

Hyundai Motor Company

User Insight Specialist

Irvine, CA · On-site

$90K - $155K/yr

Familiarity with user research/consumer psychology methods * Understanding of UX research processes and design principles * Strong analytical skills * An ability to collect, analyze, and interpret ...

Rothy's

Manager, Footwear Engineering

San Francisco, CA · On-site

$122K - $156K/yr

Leverage consumer insights, market research, and analytics to identify growth opportunities and support broader brand and product initiatives * Strategically recruit, manage, and grow relationships ...

Rothy's

Manager, Footwear Engineering

San Francisco, CA · On-site

$122K - $156K/yr

Leverage consumer insights, market research, and analytics to identify growth opportunities and support broader brand and product initiatives * Strategically recruit, manage, and grow relationships ...

previous page

Showing results 41-60

All JobsConsumer Insight Research JobsConsumer Insight Research Jobs in California

Consumer Insight Research information

What are the key skills and qualifications needed to thrive as a consumer insight researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

How does a consumer insight researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.
What are popular job titles related to Consumer Insight Research jobs in California? For Consumer Insight Research jobs in California, the most frequently searched job titles are:
What job categories do people searching Consumer Insight Research jobs in California look for? The top searched job categories for Consumer Insight Research jobs in California are:
What cities in California are hiring for Consumer Insight Research jobs? Cities in California with the most Consumer Insight Research job openings:
Consumer Insight Research jobs near you

Assoc Product Development Manager

Guess

Los Angeles, CA • On-site

$70K - $85K/yr

Full-time

Posted 17 days ago

GUESS rating

5.9

Company rating: 5.9 out of 10

Based on 41 frontline employees who took The Breakroom Quiz

56th of 104 rated fashion retailers

Job description


POSITION TITLE: Assoc Product Development Manager, Denim
POSITION PURPOSE:
Design a category under the supervision of the Buying team that successfully fulfills the needs of the brand/business. Responsible for the execution of both product planning and product development.
ESSENTIAL FUNCTIONS:
Constant partnership with Buying/Product Development/Production in analyzing the business, solving production issues, and researching new fabric and trim. Execute and/or supports product, marketing and business strategies and roadmaps to enable achievement of regional Plan sales and profit objectives. Participate on cross-functional teams to execute the New Product Development (NPD) plan. Attend all fittings relevant to product category and direct design changes and fit concerns. Assist with development of customer strategies. Understand role each customer plays and how to successfully market our products through our key customers. Work with internal departments to identify, analyze and implement programs based on consumer insight and trend data. Link consumer insights into tangible, strategic plans.
Work with the Buying team to design a line that meets the needs of the brand through market research and analysis of the business needs. Responsible for identifying areas of potential market research to stay current on consumer insight, trends, new products and packaging (regional marketing teams are responsible for conduct of market research). Direct and perform existing product performance testing as well as new product testing. Execute designs through tech pack creations and input information into the Enovia PLM system. Seasonally contribute to the concept presentation meetings by preparing boards, and handouts. Continuously monitor product group performance and customer satisfaction in order to proactively resolve problems and minimize loss or exposure.
EDUCATION: Associate Degree
YEARS OF EXPERIENCE: 4-6 Years
About the Department:
The GUESS?, LLC Distribution and Supply Chain Departments are seeking a hardworking individual to join their important team. The team's responsibilities include receiving, processing, and shipping goods efficiently, with a strong focus on automation, critical thinking, labor management, and cross-functional collaboration. This dynamic department ensures timely product fulfillment, delivering product promptly to consumers.

What GUESS employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply