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Consumer Insight Research Jobs in California (NOW HIRING)

Chedraui USA

Analyst, Consumer Insights

Commerce, CA

SUMMARY Responsible for consumer,market and competitive research efforts that will guide marketing ... The successful candidate will lead the miningof data insights from these tools to support the CUSA ...

PTR Global

UX Researcher IV

Burlingame, CA · On-site

$80 - $85/hr

Consumer Insights Researcher Location: Remote - California Duration: 06+ months Contract Pay Rate: $80-$85/hour on W2 Job ID: 178299 Job Overview: Client is seeking a Consumer Insights Researcher to ...

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Zenni Optical

Research & Insights Analyst

Novato, CA · Remote

$300/day

Conduct quantitative consumer research, e.g., design surveys, AB testing, develop sampling ... Translate and present complex data into clear, actionable insights and recommendations for both ...

NBCUniversal

Translate complex research findings into clear and compelling narrative-driven reports that bring insights to life, inspire creative leaders and support decision-making. * Serve as a trusted voice of ...

Rothy's

Manager, Footwear Engineering

San Francisco, CA · On-site

$122K - $156K/yr

Leverage consumer insights, market research, and analytics to identify growth opportunities and support broader brand and product initiatives * Strategically recruit, manage, and grow relationships ...

Rothy's

Manager, Footwear Engineering

San Francisco, CA · On-site

$122K - $156K/yr

Leverage consumer insights, market research, and analytics to identify growth opportunities and support broader brand and product initiatives * Strategically recruit, manage, and grow relationships ...

Zenni Optical

Research & Insights Analyst

Novato, CA · On-site

$300/day

Conduct quantitative consumer research, e.g., design surveys, AB testing, develop sampling ... Translate and present complex data into clear, actionable insights and recommendations for both ...

Hyundai Motor Company

User Insight Specialist

Irvine, CA · On-site

$90K - $155K/yr

Familiarity with user research/consumer psychology methods * Understanding of UX research processes and design principles * Strong analytical skills * An ability to collect, analyze, and interpret ...

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Consumer Insight Research information

What are the key skills and qualifications needed to thrive as a Consumer Insight Researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

How does a Consumer Insight Researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.
What are popular job titles related to Consumer Insight Research jobs in California? For Consumer Insight Research jobs in California, the most frequently searched job titles are:
What job categories do people searching Consumer Insight Research jobs in California look for? The top searched job categories for Consumer Insight Research jobs in California are:
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Consumer Insight Research jobs near you
Analyst, Consumer Insights

Analyst, Consumer Insights

Chedraui USA

Commerce, CA

Other

Re-posted 27 days ago

Chedraui rating

5.7

Company rating: 5.7 out of 10

Based on 15 frontline employees who took The Breakroom Quiz

Job description

SUMMARY
Responsible for consumer,market and competitive research efforts that will guide marketing initiativesand corporate strategies. The primary focus of this position will be to gain anexpert level of competence with two mobile data tools.  The successful candidate will lead the miningof data insights from these tools to support the CUSA retail banners variousdepartments including Marketing, Merchandising, Operations and Store Design andConstruction and Strategy.
ESSENTIAL DUTIES ANDRESPONSIBILITIES

  • Influences and gains approval of strategy development and structure around current consumer insights data and usage within the company with goal of deepening the understanding of company's target customers. 
  • Provides expert-level and statistically-sound qualitative research and methodology design that directly results in high-quality valid research studies, surveys, and analytics. 
  • Researches, compares, and acquires new sources of consumer information/insights and complementary data sets such as demographics, market share, and economic indices. 
  • Manages outside agencies, contracts, and partnerships, directly affecting marketing expenditures.  Directly oversees and independently acts upon quality of output from each partnership. 
  • Independently investigates and resolves data integrity, reporting and analytics challenges by partnering with vendors and/or directly accessing databases and systems of record.  
  • Develops, executes, and summarizes findings for all customer surveys and research points. 
  • Responsible for ongoing and ad hoc consumer research including market studies, consumer focus groups, customer intercepts, and mystery shops.  
  • Builds systemic depository of intelligence gathering efforts. Maintains knowledge base of relevant studies and published research that impacts business and/or signals potential changes in company's customer base.  
  • Continuously and at own discretion improves output value, by increasing effectiveness of research and analytics and the efficiencies related to their production. 
  • Supports the GVP in building and maintaining relationships as an insights partner across organization. 
  • Effectively and simply presents results and translates statistical and business terminology to senior members of management.  
  • Must be able to interact productively with key organizational decision makers. 
  • Leads cross-functional teams, as necessary. 

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