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Consumer Insight Research Jobs in California (NOW HIRING)

Analyst, Consumer Insights Store Support Center We are searching for an experienced Analyst ... SUMMARY Responsible for consumer,market and competitive research efforts that will guide marketing ...

Analyst, Consumer Insights Store Support Center We are searching for an experienced Analyst ... SUMMARY Responsible for consumer,market and competitive research efforts that will guide marketing ...

Translate insight into clear strategic recommendations that balance consumer needs, commercial ... Executive-Ready Synthesis & Decision Framing Translate complex data, research findings, and market ...

Translate insight into clear strategic recommendations that balance consumer needs, commercial ... Executive-Ready Synthesis & Decision Framing Translate complex data, research findings, and market ...

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Consumer Insight Research information

What are the key skills and qualifications needed to thrive as a consumer insight researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

How does a consumer insight researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.
What are popular job titles related to Consumer Insight Research jobs in California? For Consumer Insight Research jobs in California, the most frequently searched job titles are:
What job categories do people searching Consumer Insight Research jobs in California look for? The top searched job categories for Consumer Insight Research jobs in California are:
What cities in California are hiring for Consumer Insight Research jobs? Cities in California with the most Consumer Insight Research job openings:

Associate Manager, Consumer Insights

Pharmavite

Los Angeles, CA

Full-time

Medical, Dental, Vision, Retirement

Posted 7 days ago


Pharmavite rating

9.2

Company rating: 9.2 out of 10

Based on 9 frontline employees who took The Breakroom Quiz


Job description

HELP US BRING THE GIFT OF HEALTH TO LIFE.
Working at Pharmavite is an experience like no other. With a focus on complete nutrition for all, each endeavor is urgent and every day counts. You'll have the opportunity to work on the #1 selling national vitamin and supplement brand, Nature Made, as well as an exciting portfolio of other products that are shaping the future of the healthy living industry. Consumer-driven innovation, high quality products and a promising portfolio, all driven by a team with a shared sense of purpose -- that's Pharmavite. Join us to bring the gift of health to life.

This role is not available for any form of immigration sponsorship or support, including completion of the Form I-983 training plan required for STEM OPT.

Position Summary

The Associate Manager, Innovation Insights plays a key role in bringing the consumer to life in Nature Made's innovation pipeline, executing qualitative and quantitative consumer research that delivers actionable insights to inform innovation strategy and business decisions. Reporting to the Manager, Innovation Insights, this individual partners closely with cross-functional teams to identify consumer needs, evaluate new ideas, and support the development of breakthrough products and experiences. The role is ideal for a curious, collaborative insights professional who enjoys translating consumer understanding into business action within a fast-paced innovation environment.

Key Responsibilities

  • Critical contributions this role is counted on to deliver include:
  • Executes qualitative and quantitative research projects to answer key innovation business questions and uncover actionable consumer insights.
  • Supports the development of learning plans grounded in clear hypotheses and iterative testing, synthesizing findings into compelling business recommendations.
  • Partners with internal teams and external research agencies to conduct consumer co-creation, ethnographies, focus groups, concept testing, product testing, and other innovation research methodologies.
  • Collaborates with cross-functional Innovation, Marketing, R&D, and Commercial teams to provide consumer input throughout the innovation process, from opportunity identification through concept refinement.
  • Leverages multiple sources of information-including primary research, syndicated data, social listening, trends, and secondary research-to identify emerging consumer needs and innovation opportunities.
  • Synthesizes consumer insights into clear stories and recommendations that influence innovation decisions and inspire action.
  • Supports the evaluation and optimization of product concepts, positioning, claims, packaging, and consumer experiences throughout development.
  • Contributes to the continuous improvement of innovation research approaches by identifying efficient, agile methodologies and emerging research tools.

Ideal Candidate Profile

The ideal candidate is passionate about understanding consumers and translating insights into innovation opportunities. They are comfortable managing research projects, collaborating across functions, and balancing multiple priorities in a fast-paced environment. They are naturally curious, analytical, and motivated to grow as an innovation insights professional while contributing to broader business objectives.

Critical Success Factors

You'll be most successful in this role if you have:

  • Curiosity about consumer attitudes, behaviors, and emerging trends.
  • Passion for innovation and consumer-centered problem solving.
  • Strong analytical thinking with the ability to translate research into actionable recommendations.
  • Experience managing multiple research projects simultaneously in a dynamic environment.
  • Excellent communication, storytelling, and presentation skills.
  • Ability to collaborate effectively across cross-functional teams and external research partners.
  • Comfort working with ambiguity and iterative learning approaches.

Capabilities & Skills Required

To be successful in this role, you'll bring:

  • Bachelor's degree required; Master's degree in Marketing, Market Research, Business, Psychology, or related field preferred.
  • 3+ years of experience in Consumer Insights, Market Research, Shopper Insights, Consumer Strategy, or related field (or 5+ years without an advanced degree).
  • Experience supporting innovation-related consumer research projects.
  • Experience with qualitative and quantitative research methodologies, including research design, execution, analysis, and synthesis (e.g. Qualtrics, MyTake, etc.)
  • Experience working with research suppliers and external agencies (e.g. Nielsen IQ)
  • Strong analytical skills and familiarity with syndicated data sources (Circana, Nielsen, IRI, etc.) is preferred.
  • Experience in a CPG company is preferred. Experience within Health & Wellness or at a consumer research agency is a plus.
  • Strong business acumen with the ability to connect consumer insights to business recommendations.
  • Proficiency in PowerPoint and Excel, with strong written and verbal communication skills.


OUR OFFER
Here, career paths aren't predefined, and bureaucratic limitations don't exist -- you have the opportunity to grow, learn from industry pioneers, and develop the way you want to. Pharmavite is investing more in the development of our team -- to help us deliver on our purpose and help you achieve your career aspirations. Our environment is geared to fuel curiosity, encourage experimentation, and generate learning as this is the way we develop ourselves and our organization.
Pharmavite is committed to meeting the needs of our employees and their families with a Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being -- as well as peace of mind. These rewards -- plus our new recognition program -- ensure employees feel supported both at work and home.

National Target Base Pay Range: $80,000 - $133,000. The salary range for this position is based on national standards. For candidates in California and New York metro the Target Base Pay Range is $88,000 - $146,000, to reflect the cost of living and market conditions in those areas.

Actual compensation will take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location, education, experience, qualifications and job-related skills. It is not typical for an individual to be hired above the midpoint of the range for their role and compensation decisions depend on the facts and circumstances of each case. This information is provided to applicants in accordance with state and local laws.

Base pay is only one component of our total rewards offerings, and we will take the full offering into consideration when presenting an offer of employment. Our total rewards package for this position may also include an annual performance bonus, Medical, dental and vision benefits, 401K match, and other wellness benefits.

Visit Pharmavite.com/careers to learn more about our mission and discover an opportunity that's right for you. Health and wellness begins with us.

Pharmavite is an equal opportunity employer. Weprohibit employment discrimination and harassment based on race, color, religion, age, sex, sexual orientation, gender, national origin, and any other basis protected by state and federal law. Pharmaviterecruits, hires, employs, trains, promotes, and compensatesindividuals solely based on job-related qualifications and abilities.

Pharmavite also provides reasonable accommodation to qualified individuals with disabilities or based on a sincerely held religious belief, in accordance with applicable laws. If you need to inquire about an accommodation to complete the application process, please email recruiter@pharmavite.com.


Disclaimer
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications of employees assigned to this job.

CALIFORNIA FAIR CHANCE ACT:

Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

JOB ALERT FRAUD:

We have become aware of scams from individuals, organizations, and internet sites claiming to represent Pharmavite in recruitment activities in return for disclosing financial information.

Our hiring process does not include text-based conversations or interviews and never requires payment or fees from job applicants. All of our career opportunities are regularly published and updated on Pharmavite.com's Careers section.

If you have already provided your personal information, please report it to your local authorities. Any fraudulent activity should be reported to:recruiter@pharmavite.com.

DISCLOSURE:

Any misrepresentations or false statements during the application process, including regarding U.S. work authorization and/or the need for immigration sponsorship or support, may result in the rejection of candidacy or the termination of employment.


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