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Consumer Insight Research Jobs in California (NOW HIRING)

Scripps Health

Consumer Insight Analyst

San Diego, CA · On-site

The Consumer Insight Analyst supports the objectives of the marketing team and organization through ... Bachelor's Degree in market research, business, marketing or analytics. * Three years of previous ...

New

Tatcha

Manager, Consumer Insights

San Francisco, CA · On-site

$100K - $115K/yr

... in insight and designed to drive meaningful growth. Key Responsibilities Consumer & Market Research * Lead the execution of custom quantitative and qualitative research studies to uncover consumer ...

loco

Consumer Insights Manager

Costa Mesa, CA · Hybrid

The ideal candidate will possess a deep understanding of market research methodologies, strong ... consumer research projects to develop insights on customer preferences, behaviors, and trends.

Chedraui USA

Analyst, Consumer Insights

Commerce, CA · On-site

$70K - $90K/yr

Analyst, Consumer Insights Store Support Center We are searching for an experienced Analyst ... SUMMARY Responsible for consumer,market and competitive research efforts that will guide marketing ...

Smart and Final

Analyst, Consumer Insights

Commerce, CA · On-site

$70K - $90K/yr

Analyst, Consumer Insights Store Support Center We are searching for an experienced Analyst ... SUMMARY Responsible for consumer,market and competitive research efforts that will guide marketing ...

Pharmavite

Director, Consumer Insights

West Hills, CA · On-site

Translate insight into clear strategic recommendations that balance consumer needs, commercial ... Executive-Ready Synthesis & Decision Framing Translate complex data, research findings, and market ...

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Consumer Insight Research information

What are the key skills and qualifications needed to thrive as a Consumer Insight Researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

How does a Consumer Insight Researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.
What are popular job titles related to Consumer Insight Research jobs in California? For Consumer Insight Research jobs in California, the most frequently searched job titles are:
What job categories do people searching Consumer Insight Research jobs in California look for? The top searched job categories for Consumer Insight Research jobs in California are:
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Consumer Insight Research jobs near you
Consumer Insight Analyst

Consumer Insight Analyst

Scripps Health

San Diego, CA • On-site

Other

Posted 4 days ago

New

Scripps Health rating

8.6

Company rating: 8.6 out of 10

Based on 138 frontline employees who took The Breakroom Quiz

10th of 882 rated healthcare providers

Job description

This is a full-time, benefit eligible position located in San Diego.

Why join Scripps Health?

At Scripps Health, your ambition is empowered and your abilities are appreciated:

  • Nearly a quarter of our employees have been with Scripps Health for over 10 years.
  • Scripps is a Great Place to Work Certified company for 2025.
  • Scripps Health has been consistently ranked as a top employer for women, millennials, diversity, and as an overall workplace by various national publications.
  • Becker's Healthcare ranked Scripps Health on its 2024 list of 150 top places to work in health care.
  • We have transitional and professional development programs to create a learning environment that enables you to thrive in your specific field as well as in your overall career.
  • Our specialties have been nationally recognized for quality in areas such as cardiovascular care, oncology, orthopedics, geriatrics, obstetrics and gynecology, and gastroenterology.

The Consumer Insight Analyst supports the objectives of the marketing team and organization through reliable analysis of data and preparation of reports that demonstrate the success of marketing campaigns including marketing return on investment (ROI). As a sophisticated data professional, the ideal candidate will leverage deep expertise in digital marketing analytics and consumer insights, transforming complex data into strategic insights through advanced research methodologies, including consumer studies using platforms like Qualtrics, to support marketing and operational decisions. The analyst must blend technical proficiency, analytical thinking, and strategic communication skills to drive data-informed marketing decisions across digital channels, CRM, and broader marketing initiatives, effectively interpreting data and clearly communicating insights with internal stakeholders.

#LI-JS1

Required Education/Experience/Specialized Skills: 

  • Bachelor's Degree in market research, business, marketing or analytics.
  • Three years of previous experience working with sensitive data qualitative and quantitative customer research, including surveys, panels, focus groups, conjoint analysis, and other best-practice methodologies. 
  • Track record of working collaboratively across multiple teams. 
    Preferred Education/Experience/Specialized Skills/Certification: 
  • MBA preferred.
  • Ideal candidate will have demonstrated experience with platforms such as customer relationship management, reporting tools such as Power BI and Google Data Studio, survey tools such as Qualtrics, Google Analytics 360 plus proficiency in Excel and PowerPoint.

  • Proven experience in managing digital marketing data pipelines.

  • Proficiency in SQL and Python for data manipulation and analysis.
  • Working knowledge of CRM and marketing cloud platforms such as Salesforce, Microsoft ecosystem (Azure, Power BI), Snowflake, and cloud data solutions.
  • Solid understanding of web analytics and digital performance tracking.
  • Skills in data visualization and basic predictive analytics.
  • Ability to support marketing attribution model development.
  • Basic experience in designing data-driven marketing analytics solutions.
  • Capability to integrate and analyze data from digital marketing platforms.
  • Emerging skills in developing data tracking and analysis methodologies.
  • Interest in advancing HIPAA-compliant analytics practices.
  • Foundational experience with statistical analysis and machine learning techniques for marketing insights.

What Scripps Health employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

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About Scripps Health

Sourced by ZipRecruiter

As a nationally recognized health system, Scripps Health is committed to providing the highest quality care to our patients. Through collaboration and innovation, our healthcare professionals lead the frontier in caring for our community. With a culture centered around teamwork, each laboratory site serves as a resource of support for each other, setting our laboratories as the benchmark for standardization.

Industry

Health care and social assistance

Company size

10,000+ Employees

Headquarters location

San Diego, CA, US

Year founded

1924

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