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Consumer Insight Analyst Jobs in Chicago, IL (NOW HIRING)

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Consumer Insight Analyst information

What is a consumer insight analyst?

A consumer insight analyst helps a business understand their consumers or clients. Your responsibilities in this career are to perform research and collect data regarding sales trends and consumer satisfaction. You then analyze the information to identify issues or shortcomings. Your duties may be to design potential processes and procedures or merely provide reports to assist in product development, marketing strategies, sales projections, or improvement of the services of the company. You might also utilize your research to determine areas that are not currently being met by sales markets. As a customer insight analyst, you may work independently or operate as a part of a team.

What are the key skills and qualifications needed to thrive as a consumer insight analyst?

To thrive as a Consumer Insight Analyst, you need strong analytical skills, proficiency in data interpretation, and typically a degree in marketing, statistics, or a related field. Familiarity with tools such as SPSS, SAS, Tableau, and survey platforms, along with experience in market research methodologies, is highly valued. Exceptional communication, attention to detail, and critical thinking abilities help convey complex insights to stakeholders and influence business decisions. These skills are crucial for transforming data into actionable strategies that drive consumer-focused business growth.

What are some common challenges consumer insight analysts face when translating research findings into actionable business recommendations?

Consumer Insight Analysts often encounter the challenge of bridging the gap between complex data and practical business strategies. Interpreting large volumes of qualitative and quantitative data to uncover clear, actionable insights requires a deep understanding of both the market and the specific goals of stakeholders. Additionally, analysts must communicate their findings in a way that is easily understood by non-technical team members, ensuring recommendations are relevant and impactful. Balancing the need for detailed analysis with tight project deadlines is also a common aspect of the role.
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Consumer Insight Analyst jobs near you
Infographic showing various Consumer Insight Analyst job openings in Chicago, IL as of August 2026, with employment types broken down into 1% Internship, 1% As Needed, 79% Full Time, 17% Part Time, and 2% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution.

Category Insights Analyst (Specialty Small Format)

Mike's Hard

Chicago, IL • On-site

$70K - $80K/yr

Full-time

Medical, Retirement, PTO

Re-posted 19 days ago

Job description

Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we've grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw® Hard Seltzer, Mike's Hard Lemonade, and Cayman Jack.
Are you someone who gets excited about finding the story behind the numbers?
We're looking for a Category Insights Analyst to join our growing Category Development team in Chicago. In this role, you'll help our Sales teams and retail partners make smarter assortment, merchandising, and category decisions by uncovering insights from shopper, retail, and syndicated data. You'll work alongside experienced category leaders, gaining exposure to some of the largest convenience, drug, dollar, and retail customers in the U.S. while building skills that can accelerate your career in category management, analytics, and commercial strategy.
This role is ideal for someone who is naturally curious, eager to learn, comfortable working with data, and energized by turning insights into compelling stories.
What You'll Do
Analyze Data & Identify Opportunities
  • Analyze retail point-of-sale, household panel, and syndicated data across national, regional, and retailer-specific views
  • Monitor market trends, emerging segments, competitive activity, and shopper behavior
  • Evaluate sales performance and identify opportunities to drive growth
  • Support assortment, merchandising, pricing, and shelf optimization recommendations

Turn Data into Actionable Insights
  • Transform large, complex datasets into clear business recommendations
  • Build fact-based presentations, reports, and category reviews that support customer selling stories
  • Develop compelling insight narratives that help influence retailer and sales decisions
  • Create dashboards and ongoing performance reporting to track business results

Partner with Sales & Cross-Functional Teams
  • Collaborate closely with Sales teams to support customer strategies and retailer conversations
  • Provide category insights that help shape assortment and merchandising decisions
  • Work cross-functionally with Consumer Insights, Commercial Analytics, Marketing, and Category Strategy teams
  • Support ad hoc category management and shelf validation projects

Continue Learning & Growing
  • Develop expertise in syndicated data platforms such as Circana and Numerator
  • Learn how category insights influence retailer decisions and commercial strategy
  • Gain experience presenting insights internally and eventually externally to customers
  • Explore emerging analytics tools and technologies, including AI-enabled data analysis applications

What You'll Bring
  • 1+ years of experience in Category Management, Category Insights, Commercial Analytics, Consumer Insights, Revenue Growth Management, Sales Analytics, or a related analytical role preferred
  • Experience within CPG, Retail, Beverage Alcohol, Food & Beverage, or adjacent industries is an asset
  • Exposure to syndicated data platforms such as Circana, Numerator, NielsenIQ, or similar tools
  • Advanced Excel skills including Pivot Tables, VLOOKUP/XLOOKUPs, formulas, and data manipulation
  • Strong PowerPoint and data visualization capabilities
  • Ability to identify trends, build recommendations, and communicate insights clearly
  • Experience with Power BI, QlikView, Tableau, or other visualization tools is considered an asset
  • Interest in leveraging modern analytics tools and AI technologies to improve efficiency and drive insights

What Success Looks Like
The most successful people in this role are:
  • Naturally curious and energized by learning
  • Comfortable digging into data to uncover insights
  • Proactive and able to manage multiple priorities
  • Receptive to coaching and continuous feedback
  • Strong communicators who can simplify complex information
  • Interested in developing presentation and customer-facing skills over time
  • Excited to grow their career in analytics, category management, or commercial strategy

Compensation
Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions' location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.
  • Competitive annual salary from $70,000 to $80,000 based in Chicago, IL
  • Bonus plan designed to recognize company performance and individual contributions
  • Comprehensive health and welfare benefits
  • Company matching 401(k) contributions
  • Paid time off including annual leave, paid sick time and holidays
  • Extensive opportunities for training, development, and career growth

At Mark Anthony, we exist to Unearth the Extraordinary:
Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:
Best in Our CraftWe set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.
Ambitiously CuriousWe stay curious, dreaming big and navigating the unknown with an enduring belief in better.
Made With HumilityWe bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.
Daringly DisruptiveWe disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

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