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Consumer Brand Manager Jobs in Oregon (NOW HIRING)

Tofurky

Brand Manager (61186)

Hood River, OR · On-site +1

$90K - $100K/yr

Brand Manager Reports to: Senior Director of Marketing & Innovation About the Role At Tofurky, we believe great brands are built by people who are endlessly curious, consumer obsessed, and never ...

Tofurky

Brand Manager (61186)

Hood River, OR · On-site

Brand Manager Reports to: Senior Director of Marketing & Innovation About the Role At Tofurky, we believe great brands are built by people who are endlessly curious, consumer obsessed, and never ...

The Forum Group PNW

Director of Marketing

Eugene, OR · On-site

Consumer Packaged Goods (CPG) or another physical consumer product category * Brand management and brand strategy * Marketing products sold through retailers, wholesalers, distributors, or broker ...

Ohm Systems

Brand Marketing Lead

Beaverton, OR · On-site

Gather and apply consumer insights to inform brand strategies and executions * Oversee product integration into seasonal brand programming * Lead with strategic vision while managing multiple ...

UMB Financial

Consumer Card Product Manager

OR · On-site +1

As a Consumer Card Product Manager, you will be a thought leader for UMB's consumer credit and debit card product solutions (including UMB, Agent Bank, Affinity, and Co-Brand card products), and ...

Carhartt

Brand Ambassador (PT)

Portland, OR · On-site

$18 - $21.60/hr

Deliver the ultimate retail consumer experience with every consumer interaction. * Provide a ... Actively participate in the performance and talent management processes including being open to ...

MANSCAPED

THE MANSCAPED CREATIVE NETWORK

OR · On-site +1

... consumer brand on a mission to introduce and elevate a whole new self-care routine for men. What ... Producers - Skilled in managing creative timelines, assets, and deliverables, especially for ...

Carhartt

Brand Ambassador (PT)- Medford

Medford, OR · On-site

$16 - $22/hr

Deliver the ultimate retail consumer experience with every consumer interaction. * Provide a ... Actively participate in the performance and talent management processes including being open to ...

Aquent

Apparel Product Manager

Beaverton, OR · On-site

$50.40 - $56/hr

Lead the end-to-end product management process for intricate apparel programs, ensuring seamless ... Experience at a major apparel, footwear, or consumer brand. * Strong leadership presence and a ...

Aquent

Merchandise Planner

Beaverton, OR · On-site

$36 - $40/hr

Jul 27, 2026 Aquent is thrilled to partner with a globally recognized consumer brand, a leader in ... In this dynamic role, you will be instrumental in managing product performance, optimizing ...

William Henry LLC

Lead Sr Accountant

Wilsonville, OR · On-site

$80K - $95K/yr

Alongside our heritage consumer brand, we design and distribute premium goods built to endure for ... Supervise and work closely with direct reports, managing Accounts Payable, Accounts Receivable ...

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All JobsConsumer Brand JobsConsumer Brand Manager JobsConsumer Brand Manager Jobs in Oregon

Consumer Brand Manager information

What does a consumer brand manager do?

A Consumer Brand Manager is responsible for developing and executing strategies to build and maintain a strong brand image for consumer products. They conduct market research, oversee advertising and promotional campaigns, and analyze consumer trends to ensure the brand meets customer needs and stands out in the marketplace. Their role often involves collaborating with product development, sales, and marketing teams to create a consistent brand experience. Ultimately, their goal is to increase brand awareness, loyalty, and market share.

What are the key skills and qualifications needed to thrive as a consumer brand manager?

To thrive as a Consumer Brand Manager, you need expertise in marketing strategy, brand development, market research, and a relevant degree such as marketing, business, or communications. Familiarity with digital marketing platforms, analytics tools like Google Analytics, and experience using CRM systems are typically required. Strong creativity, leadership, and communication skills help drive effective brand messaging and cross-functional collaboration. These abilities are crucial for building strong brand identities, increasing market share, and ensuring alignment with consumer expectations.

What are some common challenges consumer brand managers face when launching a new product?

Consumer Brand Managers often encounter challenges such as differentiating their product in a crowded market, coordinating cross-functional teams, and ensuring consistent brand messaging across multiple channels. They must also navigate tight launch timelines and adapt quickly to consumer feedback or market changes. Successfully overcoming these challenges requires strong project management skills, market insight, and effective communication with stakeholders such as marketing, sales, and product development teams.

What is the difference between Consumer Brand Manager vs Product Manager?

AspectConsumer Brand ManagerProduct Manager
Primary FocusBrand image, consumer perception, marketing strategiesProduct development, features, lifecycle management
Work EnvironmentMarketing teams, advertising agencies, consumer researchEngineering, design, cross-functional teams
Required SkillsBrand strategy, market research, communicationProduct design, project management, technical knowledge

While both roles involve product understanding, Consumer Brand Managers focus on building and maintaining the brand image and consumer loyalty, whereas Product Managers concentrate on the development and lifecycle of specific products. The roles often collaborate but serve different strategic purposes within a company.

Is a consumer brand manager a high paying job?

Consumer brand managers typically earn salaries above the national average for marketing roles, with compensation increasing with experience, education, and company size. They often receive bonuses and benefits, and roles requiring strategic skills and brand management expertise tend to be well-compensated.

Is a consumer brand manager a stressful job?

A consumer brand manager role can be stressful due to tight deadlines, managing multiple projects, and the need to meet sales and marketing targets. The job often requires strong organizational skills, strategic thinking, and the ability to handle pressure in a fast-paced environment.

What does a consumer brand manager get paid?

A consumer brand manager's salary typically ranges from $70,000 to $130,000 annually, depending on experience, location, and company size. Senior roles or those in major markets can earn higher compensation, often including bonuses and benefits. The role often requires skills in marketing, data analysis, and brand strategy.

What are popular job titles related to Consumer Brand Manager jobs in Oregon?

For Consumer Brand Manager jobs in Oregon, the most frequently searched job titles are:

What job categories do people searching Consumer Brand Manager jobs in Oregon look for?

The top searched job categories for Consumer Brand Manager jobs in Oregon are:

What cities in Oregon are hiring for Consumer Brand Manager jobs?

Cities in Oregon with the most Consumer Brand Manager job openings:

Consumer Brand Manager jobs near you
Infographic showing various Consumer Brand Manager job openings in Oregon as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 14% Part Time, 2% Contract, and 1% Nights. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution.

Brand Manager (61186)

Tofurky

Hood River, OR • On-site, Remote

$90K - $100K/yr

Full-time

Posted 20 days ago

Job description

Brand Manager
Reports to: Senior Director of Marketing & Innovation
About the Role
At Tofurky, we believe great brands are built by people who are endlessly curious, consumer obsessed, and never satisfied with "good enough."
As Brand Manager, you'll help bring our brands to life across every consumer touchpoint-from social media and influencer partnerships to retailer programs, product launches, and creative campaigns. You'll partner closely with Sales, Innovation, Creative, and agency partners to build marketing that drives awareness, trial, repeat purchase, and long-term brand growth.
While your primary focus will be Tofurky and Moocho Dairy-Free, you'll also have opportunities to support additional Morinaga brands and strategic initiatives as the business evolves.
What You'll Do
  • Develop and execute omnichannel marketing initiatives that strengthen our brands and drive awareness, trial, conversion, and repeat purchase across the consumer journey.
  • Manage agency and external partners across social media, PR, influencers, ecommerce, and creative to ensure projects stay on strategy, on budget, and on time.
  • Partner closely with Sales to develop compelling retailer presentations, category reviews, selling stories, and customer-specific marketing programs grounded in consumer insights and syndicated data.
  • Serve as a strategic marketing partner to the Sales team, helping transform data into persuasive customer narratives that strengthen retailer relationships, support new item launches, and help win new business.
  • Lead shopper marketing and retail activation efforts, developing omnichannel programs that connect national marketing with retailer-specific opportunities and deliver measurable business results.
  • Identify and cultivate influencer, brand, retailer, and community partnerships that expand brand reach, increase trial, and create meaningful consumer connections.
  • Support innovation commercialization, helping translate new products into successful launches through positioning, messaging, retail activation, ecommerce, sampling, and marketing support.
  • Lead creative projects from concept through execution, developing thoughtful creative briefs, partnering with agencies and internal creative resources, and ensuring every deliverable reflects our brand standards and business objectives.
  • Monitor marketing, shopper marketing, and ecommerce performance, using consumer insights, syndicated data, and campaign analytics to optimize future investments and improve ROI.
  • Support trade show planning, customer events, and brand activations that strengthen customer relationships and bring our brands to life.
  • Collaborate cross-functionally with Sales, Innovation, Operations, and Leadership to identify opportunities, solve business challenges, and bring new ideas to market.

Who You Are
You might be a fit if you...
  • Are naturally curious and always asking "What if?" and "So what?"
  • Love both creativity and analytics.
  • Can turn consumer insights into marketing ideas-and marketing ideas into business results.
  • Enjoy building relationships with agencies, retailers, creators, and cross-functional teams.
  • Thrive in a fast-moving environment where priorities evolve.
  • Sweat the details but never lose sight of the bigger picture.
  • Have a bias for action and enjoy making things happen.
  • Believe great marketing should be measurable, memorable, and consumer-first.

What You'll Bring
  • Bachelor's degree in Business Administration or related field, or equivalent years of experience in lieu of degree.
  • 5+ years of experience in brand management, shopper marketing, consumer marketing, or integrated marketing within CPG.
  • Experience managing agencies and cross-functional projects.
  • Experience working with syndicated data (SPINS, Circana, NielsenIQ or similar).
  • Strong presentation and storytelling skills.
  • Excellent project management and organizational skills.
  • Passion for food, consumer trends, and building brands people love.

Work Authorization
Must be eligible to work in the United States of America.
Equal Employment Opportunity
We are committed to building a workforce that is representative of our customers and the communities we operate in to attract and retain the best talent, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy, maternity, paternity or caring responsibilities, or any other basis protected by law.

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