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Brand Management Jobs in Oregon (NOW HIRING)

Tofurky

Brand Manager (61186)

Hood River, OR · On-site +1

$90K - $100K/yr

Brand Manager Reports to: Senior Director of Marketing & Innovation About the Role At Tofurky, we ... Excellent project management and organizational skills. * Passion for food, consumer trends, and ...

Tofurky

Brand Manager (61186)

Hood River, OR · On-site

Brand Manager Reports to: Senior Director of Marketing & Innovation About the Role At Tofurky, we ... Excellent project management and organizational skills. * Passion for food, consumer trends, and ...

Ohm Systems

Brand Marketing Lead

Beaverton, OR · On-site

Nike is seeking a Brand Marketing Lead to join its Global Brand Management team for a 9 10 month maternity coverage. The role is focused on leading marketing strategy and execution for Kids' running ...

Fuze Health

Senior Manager, Brand Strategy & Engagement

OR · On-site +1

$141K - $176K/yr

The Senior Manager, Brand Strategy & Engagement will support the development and activation of the company's brand positioning, business unit messaging, and integrated marketing narratives across ...

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All JobsBrand Management JobsBrand Management Jobs in Oregon

Brand Management information

See Oregon salary details

$31.2K

$89K

$151.2K

How much do brand management jobs pay per year?

As of Aug 20, 2026, the average yearly pay for brand management in Oregon is $88,981.00, according to ZipRecruiter salary data. Most workers in this role earn between $58,700.00 and $115,200.00 per year, depending on experience, location, and employer.

What is brand management?

Brand management is the process of developing and maintaining a brand’s reputation, image, and value in the marketplace. It involves creating strategies to position a brand, ensuring consistency across all marketing channels, and fostering customer loyalty. Brand managers monitor market trends, oversee advertising and promotional activities, and measure brand performance to ensure the brand stays relevant and competitive. Effective brand management helps a business stand out, build trust with consumers, and drive long-term growth.

What are the key skills and qualifications needed to thrive as a brand manager?

To thrive as a Brand Manager, you need expertise in marketing strategy, market research, and brand positioning, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing tools, analytics platforms, and content management systems is typically required. Strong communication, creativity, and leadership skills help you collaborate effectively and drive brand initiatives. These competencies ensure a brand remains competitive, resonates with its audience, and achieves business objectives.

What are some common challenges faced in a brand management role, and how can new hires navigate them?

Brand managers often encounter challenges such as maintaining brand consistency across multiple channels, responding swiftly to market trends, and coordinating with various departments like marketing, sales, and product development. New hires can navigate these by developing strong communication skills, staying updated on market research, and building collaborative relationships within cross-functional teams. Proactively seeking feedback and being adaptable to shifting priorities also help in managing brand reputation effectively.

What is the difference between Brand Management vs Marketing Coordinator?

AspectBrand ManagementMarketing Coordinator
Primary FocusDeveloping and maintaining brand identity and strategyExecuting marketing campaigns and supporting marketing initiatives
Required SkillsBrand strategy, market research, communicationCampaign management, content creation, coordination
Work EnvironmentStrategic planning, cross-department collaborationCampaign execution, event planning, administrative tasks
Common EmployersConsumer brands, advertising agencies, corporationsMarketing firms, retail companies, corporate marketing teams

While both roles involve marketing efforts, Brand Management focuses on shaping and maintaining the overall brand image, whereas Marketing Coordinators handle the execution of specific marketing campaigns. Understanding these differences helps in choosing the right career path or job search focus.

Is brand management a good career?

Brand management is a strategic role focused on developing and maintaining a company's brand image, requiring skills in marketing, communication, and data analysis. It offers opportunities for advancement into senior marketing or executive positions and often involves collaboration across departments. Success in this field depends on creativity, analytical ability, and industry knowledge.

What qualifications do I need to be a brand management?

To pursue a career in brand management, candidates typically need a bachelor's degree in marketing, business, or related fields. Strong skills in communication, strategic thinking, and data analysis are essential, and experience with marketing tools or certifications like the Certified Brand Manager can be advantageous.

What are popular job titles related to Brand Management jobs in Oregon?

For Brand Management jobs in Oregon, the most frequently searched job titles are:

What job categories do people searching Brand Management jobs in Oregon look for?

The top searched job categories for Brand Management jobs in Oregon are:

What cities in Oregon are hiring for Brand Management jobs?

Cities in Oregon with the most Brand Management job openings:

Brand Management jobs near you
Infographic showing various Brand Management job openings in Oregon as of August 2026, with employment types broken down into 1% As Needed, 80% Full Time, 17% Part Time, and 2% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $88,981 per year, or $42.8 per hour.

Brand Manager (61186)

Tofurky

Hood River, OR • On-site, Remote

$90K - $100K/yr

Full-time

Posted 14 days ago

Job description

Brand Manager
Reports to: Senior Director of Marketing & Innovation
About the Role
At Tofurky, we believe great brands are built by people who are endlessly curious, consumer obsessed, and never satisfied with "good enough."
As Brand Manager, you'll help bring our brands to life across every consumer touchpoint-from social media and influencer partnerships to retailer programs, product launches, and creative campaigns. You'll partner closely with Sales, Innovation, Creative, and agency partners to build marketing that drives awareness, trial, repeat purchase, and long-term brand growth.
While your primary focus will be Tofurky and Moocho Dairy-Free, you'll also have opportunities to support additional Morinaga brands and strategic initiatives as the business evolves.
What You'll Do
  • Develop and execute omnichannel marketing initiatives that strengthen our brands and drive awareness, trial, conversion, and repeat purchase across the consumer journey.
  • Manage agency and external partners across social media, PR, influencers, ecommerce, and creative to ensure projects stay on strategy, on budget, and on time.
  • Partner closely with Sales to develop compelling retailer presentations, category reviews, selling stories, and customer-specific marketing programs grounded in consumer insights and syndicated data.
  • Serve as a strategic marketing partner to the Sales team, helping transform data into persuasive customer narratives that strengthen retailer relationships, support new item launches, and help win new business.
  • Lead shopper marketing and retail activation efforts, developing omnichannel programs that connect national marketing with retailer-specific opportunities and deliver measurable business results.
  • Identify and cultivate influencer, brand, retailer, and community partnerships that expand brand reach, increase trial, and create meaningful consumer connections.
  • Support innovation commercialization, helping translate new products into successful launches through positioning, messaging, retail activation, ecommerce, sampling, and marketing support.
  • Lead creative projects from concept through execution, developing thoughtful creative briefs, partnering with agencies and internal creative resources, and ensuring every deliverable reflects our brand standards and business objectives.
  • Monitor marketing, shopper marketing, and ecommerce performance, using consumer insights, syndicated data, and campaign analytics to optimize future investments and improve ROI.
  • Support trade show planning, customer events, and brand activations that strengthen customer relationships and bring our brands to life.
  • Collaborate cross-functionally with Sales, Innovation, Operations, and Leadership to identify opportunities, solve business challenges, and bring new ideas to market.

Who You Are
You might be a fit if you...
  • Are naturally curious and always asking "What if?" and "So what?"
  • Love both creativity and analytics.
  • Can turn consumer insights into marketing ideas-and marketing ideas into business results.
  • Enjoy building relationships with agencies, retailers, creators, and cross-functional teams.
  • Thrive in a fast-moving environment where priorities evolve.
  • Sweat the details but never lose sight of the bigger picture.
  • Have a bias for action and enjoy making things happen.
  • Believe great marketing should be measurable, memorable, and consumer-first.

What You'll Bring
  • Bachelor's degree in Business Administration or related field, or equivalent years of experience in lieu of degree.
  • 5+ years of experience in brand management, shopper marketing, consumer marketing, or integrated marketing within CPG.
  • Experience managing agencies and cross-functional projects.
  • Experience working with syndicated data (SPINS, Circana, NielsenIQ or similar).
  • Strong presentation and storytelling skills.
  • Excellent project management and organizational skills.
  • Passion for food, consumer trends, and building brands people love.

Work Authorization
Must be eligible to work in the United States of America.
Equal Employment Opportunity
We are committed to building a workforce that is representative of our customers and the communities we operate in to attract and retain the best talent, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy, maternity, paternity or caring responsibilities, or any other basis protected by law.

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