ZipRecruiter

Log In

1

Consumer Brand Manager Jobs in Indiana (NOW HIRING)

Parcil Safety

Performance Creative Lead

Evansville, IN · Remote

$70K - $80K/yr

You'll own the creative strategy for our direct-to-consumer brand, ensuring the right creative ... Build and manage a continuous creative testing roadmap. * Measure success through business outcomes ...

Carhartt

Brand Ambassador (PT)

Fort Wayne, IN · On-site

$15.20 - $18/hr

Deliver the ultimate retail consumer experience with every consumer interaction. * Provide a ... Actively participate in the performance and talent management processes including being open to ...

2020 Companies

Brand Ambassador

Fort Wayne, IN · On-site

$25/hr

... store management * Accurately document activity results, consumer interactions, and survey ... Previous experience in brand ambassador, retail sales, customer service, hospitality, event ...

Parkview Health

Brand Analyst Remote

Fort Wayne, IN · Remote

... manage content and insights, and support key brand initiatives, building and maintaining brand ... Maintains responsibility for budget tracking and forecasting, ad hoc problem-solving, consumer ...

Parkview Health

Brand Analyst Remote

Fort Wayne, IN · Remote

... manage content and insights, and support key brand initiatives, building and maintaining brand ... Maintains responsibility for budget tracking and forecasting, ad hoc problem-solving, consumer ...

Parkview Health

Brand Analyst Remote

Fort Wayne, IN · On-site +1

... manage content and insights, and support key brand initiatives, building and maintaining brand ... Maintains responsibility for budget tracking and forecasting, ad hoc problem-solving, consumer ...

Mariner Finance

Consumer Loan Professional

Goshen, IN

$20 - $25/hr

... solutions, manage account relationships, and contribute to the success of the business. This ... National brand in 28 states and over 500 branches. * Base + Incentive: sales driven environment ...

Mariner Finance

Consumer Loan Professional

Goshen, IN · On-site

$20 - $25/hr

... solutions, manage account relationships, and contribute to the success of the business. This ... National brand in 28 states and over 500 branches. * Base + Incentive: sales driven environment ...

Mariner Finance

Consumer Loan Professional

Goshen, IN

$20 - $25/hr

... solutions, manage account relationships, and contribute to the success of the business. This ... National brand in 28 states and over 500 branches. * Base + Incentive: sales driven environment ...

Leslie's

Lead Sales Associate (Seasonal)

Mishawaka, IN · On-site

$13 - $15/hr

Founded in 1963, Leslie's is the largest and most trusted direct-to-consumer brand in the U.S. pool ... General Manager in all facets of retail operations to ensure the store is operating at optimal ...

previous pagenext page

Showing results 21-40

All JobsConsumer Brand JobsConsumer Brand Manager JobsConsumer Brand Manager Jobs in Indiana

Consumer Brand Manager information

What are the key skills and qualifications needed to thrive as a consumer brand manager?

To thrive as a Consumer Brand Manager, you need expertise in marketing strategy, brand development, market research, and a relevant degree such as marketing, business, or communications. Familiarity with digital marketing platforms, analytics tools like Google Analytics, and experience using CRM systems are typically required. Strong creativity, leadership, and communication skills help drive effective brand messaging and cross-functional collaboration. These abilities are crucial for building strong brand identities, increasing market share, and ensuring alignment with consumer expectations.

What is the difference between Consumer Brand Manager vs Product Manager?

AspectConsumer Brand ManagerProduct Manager
Primary FocusBrand image, consumer perception, marketing strategiesProduct development, features, lifecycle management
Work EnvironmentMarketing teams, advertising agencies, consumer researchEngineering, design, cross-functional teams
Required SkillsBrand strategy, market research, communicationProduct design, project management, technical knowledge

While both roles involve product understanding, Consumer Brand Managers focus on building and maintaining the brand image and consumer loyalty, whereas Product Managers concentrate on the development and lifecycle of specific products. The roles often collaborate but serve different strategic purposes within a company.

Is a consumer brand manager entry level?

A consumer brand manager is typically an experienced role that requires several years of marketing or brand management experience. Entry-level positions in related fields may include assistant or coordinator roles, but the brand manager position usually demands a proven track record and relevant skills such as market analysis and strategic planning.

What does a consumer brand manager get paid?

A consumer brand manager's salary typically ranges from $70,000 to $130,000 annually, depending on experience, location, and company size. Senior roles or those in major markets can earn higher compensation, often including bonuses and benefits. The role often requires skills in marketing, data analysis, and brand strategy.

Is a consumer brand manager a high paying job?

Consumer brand managers typically earn salaries above the national average for marketing roles, with compensation increasing with experience, education, and company size. They often receive bonuses and benefits, and roles requiring strategic skills and brand management expertise tend to be well-compensated.

What does a consumer brand manager do?

A Consumer Brand Manager is responsible for developing and executing strategies to build and maintain a strong brand image for consumer products. They conduct market research, oversee advertising and promotional campaigns, and analyze consumer trends to ensure the brand meets customer needs and stands out in the marketplace. Their role often involves collaborating with product development, sales, and marketing teams to create a consistent brand experience. Ultimately, their goal is to increase brand awareness, loyalty, and market share.

What are some common challenges consumer brand managers face when launching a new product?

Consumer Brand Managers often encounter challenges such as differentiating their product in a crowded market, coordinating cross-functional teams, and ensuring consistent brand messaging across multiple channels. They must also navigate tight launch timelines and adapt quickly to consumer feedback or market changes. Successfully overcoming these challenges requires strong project management skills, market insight, and effective communication with stakeholders such as marketing, sales, and product development teams.

Is a consumer brand manager a stressful job?

A consumer brand manager role can be stressful due to tight deadlines, managing multiple projects, and the need to meet sales and marketing targets. The job often requires strong organizational skills, strategic thinking, and the ability to handle pressure in a fast-paced environment.
What are popular job titles related to Consumer Brand Manager jobs in Indiana? For Consumer Brand Manager jobs in Indiana, the most frequently searched job titles are:
What job categories do people searching Consumer Brand Manager jobs in Indiana look for? The top searched job categories for Consumer Brand Manager jobs in Indiana are:
What cities in Indiana are hiring for Consumer Brand Manager jobs? Cities in Indiana with the most Consumer Brand Manager job openings:
Consumer Brand Manager jobs near you
Infographic showing various Consumer Brand Manager job openings in Indiana as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 13% Part Time, and 2% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution.

Performance Creative Lead

Parcil Safety

Evansville, IN • Remote

$70K - $80K/yr

Full-time

Posted 27 days ago

Job description

Evansville, IN | Remote | Full-Time
 Reports to: CEO
Compensation: $70,000 - $80,000 USD annually

About the Role

We're looking for a Performance Creative Lead who believes creative is one of the biggest drivers of business growth. This role isn't about producing the most beautiful graphics—it's about creating campaigns that increase clicks, conversions, and revenue.

You'll own the creative strategy for our direct-to-consumer brand, ensuring the right creative reaches the right customer at every stage of the buying journey. You'll work closely with leadership to understand business priorities, develop campaign concepts, and direct our internal and external creative resources to bring those ideas to life.

You'll collaborate with our graphic designer, video production partners, photographers, and freelancers, but your primary responsibility is determining what should be created and why, not necessarily creating every asset yourself.

What You'll Own

Creative Strategy

  • Own the company's creative roadmap and campaign calendar.
  • Develop creative strategies that support new product launches, seasonal promotions, advertising campaigns, Amazon growth, website optimization, email marketing, and brand initiatives.
  • Translate business objectives into complete creative campaigns.
  • Ensure every campaign includes the right assets for every stage of the customer journey.

Performance Creative

  • Analyze campaign performance to identify winning creative and opportunities for improvement.
  • Use customer behavior, advertising data, and testing results to guide creative decisions.
  • Develop hypotheses for new messaging, hooks, offers, visuals, and formats.
  • Build and manage a continuous creative testing roadmap.
  • Measure success through business outcomes, including CTR, conversion rate, ROAS, CPA, and revenue.

Customer & Market Research

  • Research and analyze reviews to understand buying motivations.
  • Monitor competitors, market trends, and emerging creative formats.
  • Identify customer objections and translate them into compelling messaging.
  • Continuously uncover new angles, stories, and positioning opportunities.

Creative Direction

  • Write creative briefs that clearly communicate campaign objectives and customer insights.
  • Direct internal and external creative partners, including graphic designers, video production partners, photographers, and freelancers.
  • Review creative work and provide feedback before launch.
  • Ensure campaigns remain cohesive across Amazon, Shopify, Meta, email, and other channels.

Brand Growth

  • Maintain a consistent brand voice while continuously improving how customers perceive Parcil Safety.
  • Balance long-term brand building with short-term performance marketing.
  • Identify opportunities to improve the customer experience through better creative.
What Success Looks Like

Within your first year, you'll help us:

  • Increase website conversion rate.
  • Launch more high-performing creative each month.
  • Improve advertising efficiency across Meta, Amazon, Google, and other paid channels.
  • Build repeatable systems for creative planning and testing.
  • Reduce creative bottlenecks by proactively planning campaigns.
  • Create a predictable creative engine that supports business growth.
What We're Looking For
  • 5+ years in creative strategy, performance marketing, brand strategy, growth marketing, or direct-to-consumer eCommerce.
  • Deep understanding of customer psychology and buying behavior.
  • Strong copywriting and messaging skills.
  • Experience developing creative campaigns that drive measurable business results.
  • Comfortable analyzing marketing data and translating insights into creative decisions.
  • Experience creating creative briefs and managing creative projects.
  • Ability to balance strategic thinking with hands-on execution.
  • Experience working with designers, videographers, photographers, and freelancers.
  • Strong organizational and project management skills.
Nice to Have
  • Amazon creative experience (A+, Brand Store, listing optimization, Sponsored Brands).
  • Shopify experience.
  • Meta advertising experience.
  • AI tools for creative development.
  • Experience with consumer products or direct-to-consumer brands.
Why Join Us?

You’ll have the opportunity to shape how a growing brand shows up in the market. Your work will influence brand perception, advertising performance, and business growth. This is a role for someone who wants creative ownership, strategic input, and the ability to see their ideas directly impact the business.