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Consumer Brand Manager Jobs in Indiana (NOW HIRING)

Heartland-Food-Products-Group

Brand Manager

Carmel, IN · On-site

$100 - $150/hr

Brand Manager Carmel, IN, US 2 days ago Requisition ID: 5038 Heartland Food Products Group is a Carmel, Indiana-based consumer packaged goods company focused on sugar reduction, better-for-you ...

New

ADP, Inc.

Senior Brand Strategy Manager

Carmel, IN · On-site

$100 - $150/hr

Senior Brand Strategy Manager Carmel, IN, US Heartland Food Products Group is a Carmel, Indiana-based consumer packaged goods company focused on sugar reduction, better-for-you beverages, and ...

New

Moose Toys LLC

Awareness of the DE retail landscape (as it relates to consumer goods) would be a real plus Experience working with major consumer brands or managing large brand portfolios would be a plus. What We ...

coty

$82K - $107K/yr

Brand Manager (m/w/d) So bald wie möglich; Darmstadt, Deutschland Du erkennst Trends, denkst in ... Consumer Goods-Umfeld * Sehr gute Deutsch- und Englischkenntnisse in Wort und Schrift

coty

$14.25 - $19/hr

MARKETING INTERN - CONSUMER BEAUTY BRANDS Darmstadt - 6 months internship Join our Consumer Beauty ... Working closely with Brand Managers, you will contribute to marketing campaigns, product launches ...

Steak 'n Shake

Corporate

Indianapolis, IN · On-site

This executive leader willoversee brand management, advertising, digital marketing, customer loyalty,menu innovation support, public relations, creative development, mediastrategy, consumer insights ...

Indianapolis Corporate

Corporate

Indianapolis, IN · On-site

This executive leader willoversee brand management, advertising, digital marketing, customer loyalty,menu innovation support, public relations, creative development, mediastrategy, consumer insights ...

coty

$14.25 - $19/hr

In this role, you will support product launches, marketing activations, consumer promotions, and business analysis while working closely with experienced Brand Managers and cross-functional teams.

2020 Companies

Brand Ambassador

Evansville, IN · On-site

$25/hr

... store management * Accurately document activity results, consumer interactions, and survey ... Previous experience in brand ambassador, retail sales, customer service, hospitality, event ...

2020 Companies

Brand Ambassador

Indianapolis, IN · On-site

$25/hr

... store management * Accurately document activity results, consumer interactions, and survey ... Previous experience in brand ambassador, retail sales, customer service, hospitality, event ...

2020 Companies

Brand Ambassador

Kokomo, IN · On-site

$25/hr

... store management * Accurately document activity results, consumer interactions, and survey ... Previous experience in brand ambassador, retail sales, customer service, hospitality, event ...

2020 Companies

Brand Ambassador

Fort Wayne, IN · On-site

$25/hr

... store management * Accurately document activity results, consumer interactions, and survey ... Previous experience in brand ambassador, retail sales, customer service, hospitality, event ...

2020 Companies, Inc.

Brand Ambassador

Kokomo, IN · On-site

$25/hr

... store management * Accurately document activity results, consumer interactions, and survey ... Previous experience in brand ambassador, retail sales, customer service, hospitality, event ...

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All JobsConsumer Brand JobsConsumer Brand Manager JobsConsumer Brand Manager Jobs in Indiana

Consumer Brand Manager information

What does a consumer brand manager do?

A Consumer Brand Manager is responsible for developing and executing strategies to build and maintain a strong brand image for consumer products. They conduct market research, oversee advertising and promotional campaigns, and analyze consumer trends to ensure the brand meets customer needs and stands out in the marketplace. Their role often involves collaborating with product development, sales, and marketing teams to create a consistent brand experience. Ultimately, their goal is to increase brand awareness, loyalty, and market share.

What are the key skills and qualifications needed to thrive as a consumer brand manager?

To thrive as a Consumer Brand Manager, you need expertise in marketing strategy, brand development, market research, and a relevant degree such as marketing, business, or communications. Familiarity with digital marketing platforms, analytics tools like Google Analytics, and experience using CRM systems are typically required. Strong creativity, leadership, and communication skills help drive effective brand messaging and cross-functional collaboration. These abilities are crucial for building strong brand identities, increasing market share, and ensuring alignment with consumer expectations.

What are some common challenges consumer brand managers face when launching a new product?

Consumer Brand Managers often encounter challenges such as differentiating their product in a crowded market, coordinating cross-functional teams, and ensuring consistent brand messaging across multiple channels. They must also navigate tight launch timelines and adapt quickly to consumer feedback or market changes. Successfully overcoming these challenges requires strong project management skills, market insight, and effective communication with stakeholders such as marketing, sales, and product development teams.

What is the difference between Consumer Brand Manager vs Product Manager?

AspectConsumer Brand ManagerProduct Manager
Primary FocusBrand image, consumer perception, marketing strategiesProduct development, features, lifecycle management
Work EnvironmentMarketing teams, advertising agencies, consumer researchEngineering, design, cross-functional teams
Required SkillsBrand strategy, market research, communicationProduct design, project management, technical knowledge

While both roles involve product understanding, Consumer Brand Managers focus on building and maintaining the brand image and consumer loyalty, whereas Product Managers concentrate on the development and lifecycle of specific products. The roles often collaborate but serve different strategic purposes within a company.

Is a consumer brand manager a high paying job?

Consumer brand managers typically earn salaries above the national average for marketing roles, with compensation increasing with experience, education, and company size. They often receive bonuses and benefits, and roles requiring strategic skills and brand management expertise tend to be well-compensated.

Is a consumer brand manager a stressful job?

A consumer brand manager role can be stressful due to tight deadlines, managing multiple projects, and the need to meet sales and marketing targets. The job often requires strong organizational skills, strategic thinking, and the ability to handle pressure in a fast-paced environment.

What does a consumer brand manager get paid?

A consumer brand manager's salary typically ranges from $70,000 to $130,000 annually, depending on experience, location, and company size. Senior roles or those in major markets can earn higher compensation, often including bonuses and benefits. The role often requires skills in marketing, data analysis, and brand strategy.

What are popular job titles related to Consumer Brand Manager jobs in Indiana?

For Consumer Brand Manager jobs in Indiana, the most frequently searched job titles are:

What job categories do people searching Consumer Brand Manager jobs in Indiana look for?

The top searched job categories for Consumer Brand Manager jobs in Indiana are:

What cities in Indiana are hiring for Consumer Brand Manager jobs?

Cities in Indiana with the most Consumer Brand Manager job openings:

Consumer Brand Manager jobs near you
Infographic showing various Consumer Brand Manager job openings in Indiana as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 13% Part Time, and 2% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution.

Brand Manager

Heartland-Food-Products-Group

Carmel, IN • On-site

$100 - $150/hr

Other

Posted 2 days ago

New

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Brand Manager

Carmel, IN, US

2 days ago Requisition ID: 5038

Heartland Food Products Group is a Carmel, Indiana–based consumer packaged goods company focused on sugar reduction, better-for-you beverages, and wellness-oriented food products. The company develops, manufactures, and markets low- and no-calorie sweeteners, liquid water enhancers, coffee products, creamers, beverage concentrates, nutritional beverages, and related private-label offerings.

Our best-known brand isSplenda®, and our portfolio also includesJava House® cold brew coffee andSlimFast®. Heartland serves retail, foodservice, e-commerce, business-to-business, contract-manufacturing, and private-label channels, with products distributed internationally across North America, Latin America, Europe, the Middle East, Africa, and Asia-Pacific.

In May 2026, Heartland announced a definitive agreement to acquire Whole Earth Brands’ Americas business, which includes the Equal®, Whole Earth®, Swerve®, and Chuker® brands. The acquisition expands Heartland’s sweetener and wellness portfolio across North America and Latin America.

Brand Strategy Manager

Heartland Food Products Group is seeking experienced, strategic, Senior Brand Managers to lead key consumer food and beverage categories. This role offers the opportunity to shape brand strategy, innovation, commercial execution, and long-term category growth.

Senior Brand Managers support category groups:

  • Sweeteners: Splenda, Equal, Whole Earth, and Swerve
  • Nutrition, Coffee & Ready-to-Drink: SlimFast, Java House, and Ready-to-Drink categories

Position Summary

The Brand Manager will own the development and execution of brand and category strategies that drive sustainable growth. This role will partner closely with Sales, Insights, Innovation, Finance, Operations, and external partners to translate consumer and customer needs into actionable plans. Reports directly to Senior Brand Strategy Manager for the category.

The ideal candidate combines strong consumer brand strategy experience with commercial acumen, and the ability to partner effectively with Sales in customer-facing settings.

Key Responsibilities

  • Lead brand strategy, annual planning, and execution for assigned brands and categories.
  • Develop and implement consumer-led marketing, positioning, innovation, packaging, and activation strategies.
  • Use consumer, customer, category, and competitive insights to identify growth opportunities and inform decisions.
  • Partner with Sales to develop customer strategies, selling stories, presentations, and commercial plans.
  • Present to customers as a strategic partner alongside the Sales team, when needed.
  • Collaborate cross-functionally to bring programs, innovation, and go-to-market initiatives to market successfully.
  • Monitor business performance and adjust strategy to achieve financial and brand objectives.
  • Build strong relationships with internal stakeholders and external agency partners.

Qualifications

  • Minimum bachelor’s degree and 5 years of brand strategy experience within consumer food products.
  • Experience in sweeteners, nutrition, coffee, beverages, or ready-to-drink consumer categories.
  • Prior Sales experience or a proven track record of partnering with Sales and presenting directly to customers.
  • Strong understanding of consumer-packaged goods, category management, and brand-building principles.
  • Ability to synthesize data and insights into clear, actionable growth strategies.
  • Excellent communication, presentation, collaboration, and leadership skills.

This role is 100% in office at our Carmel, Indiana Corporate headquarters.

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