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Consumer Behavior Professor Jobs (NOW HIRING)

Position Title: Assistant Professor of Marketing Compensation: $132,000-$137,000 Department ... consumer behavior, and marketing analytics. Employer will consider sponsorship. What you'll do and ...

The LSU College of Agriculture is seeking to fill a tenure-track assistant/associate professor ... Consumer Behavior in the Apparel Merchandising Environment, Fashion, Luxury and Lifestyle brands ...

Perform scholarly research in consumer behavior with the expectation of publication in top ... Assistant Professor Interested candidates are asked to submit (1) a letter of application, (2) a ...

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Consumer Behavior Professor information

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$58K

$114.8K

$189K

How much do consumer behavior professor jobs pay per year?

As of Sep 14, 2026, the average yearly pay for consumer behavior professor in the United States is $114,792.00, according to ZipRecruiter salary data. Most workers in this role earn between $94,500.00 and $121,500.00 per year, depending on experience, location, and employer.

What is a consumer behavior professor?

Consumer Behavior Professors are academic professionals who specialize in teaching and researching how individuals and groups make decisions to purchase goods and services. They typically work at universities or business schools, educating students about psychological, social, and cultural factors that influence buying patterns. In addition to teaching, they conduct research, publish scholarly articles, and may consult for businesses looking to better understand consumer trends. Their expertise helps shape marketing strategies and policies in both academic and commercial settings.

What skills and qualifications are needed to thrive as a consumer behavior professor?

To thrive as a Consumer Behavior Professor, you need advanced knowledge of marketing, psychology, and research methodologies, typically supported by a Ph.D. in marketing, psychology, or a related field. Familiarity with statistical analysis software (such as SPSS or R), learning management systems, and academic publishing tools is important. Strong communication, critical thinking, and mentoring skills help you engage students and collaborate with colleagues. These skills enable effective teaching, impactful research, and meaningful contributions to both academia and the broader marketing community.

How do consumer behavior professors typically collaborate with other departments or industry partners?

Consumer Behavior Professors often work closely with colleagues in marketing, psychology, and business departments to design interdisciplinary research and curriculum. Additionally, many collaborate with industry partners on research projects, case studies, or guest lectures, providing students with real-world insights and networking opportunities. These partnerships not only enrich classroom experiences but also foster professional growth and open avenues for joint research or consulting opportunities.

What is the difference between Consumer Behavior Professor vs Market Research Analyst?

AspectConsumer Behavior ProfessorMarket Research Analyst
Required CredentialsPhD or Master's in Marketing, Psychology, or related fieldBachelor's or Master's in Marketing, Business, or Statistics
Work EnvironmentAcademic institutions, universities, research centersCorporate, consulting firms, market research agencies
Industry UsageTeaching, academic research, publishingData collection, analysis, reporting for business decisions
Common Search/ComparisonConsumer Behavior Professor vs Market Research Analyst

While both roles focus on understanding consumer preferences, a Consumer Behavior Professor primarily teaches and researches consumer psychology in academic settings, whereas a Market Research Analyst applies data analysis to inform business strategies in corporate environments.

What are popular job titles related to Consumer Behavior Professor jobs?

For Consumer Behavior Professor jobs, the most frequently searched job titles are:

Infographic showing various Consumer Behavior Professor job openings in the United States as of September 2026, with employment types broken down into 100% Internship. Highlights an 100% In-person job distribution, with an average salary of $114,792 per year, or $55.2 per hour.

Assistant Professor of Marketing

Muncie, IN

Bsu
Electrical Equipment, Appliance, and Component Manufacturing • 11 - 50 employees

$132K - $137K/yr

Full-time

Medical, Dental, Life, Retirement

Posted 20 days ago


Key responsibilities

  • Teach undergraduate and/or graduate marketing courses, including face-to-face and online instruction.

  • Maintain an active program of scholarly research and disseminate findings through peer-reviewed publications and conferences.

  • Contribute to departmental initiatives and collaborate with colleagues, students, and external partners to support student success and departmental growth.


Job description

Position Title:

Assistant Professor of Marketing

Compensation:

$132,000-$137,000

Department:

Marketing

Start Date:

08/01/2027

About this opportunity:

The Department of Marketing in the Miller College of Business at Ball State University invites applications for a tenure-track Assistant Professor of Marketing position beginning August 2027.
We are a collaborative, student-centered, industry-connected, experientially driven, and forward-looking department committed to preparing students for successful careers in a rapidly changing marketing profession. The successful candidate will join the department at an exciting point in its development. We are strengthening our curriculum, expanding applied learning and industry engagement, and creating more intentional connections across the student experience. The candidate will contribute their own expertise and ideas while working with others to help shape what comes next.
We value faculty interested in connecting classroom learning with meaningful applied and immersive experiences that help students develop the knowledge, skills, judgment, and professional readiness needed to succeed. We are seeking a candidate who is excited to contribute through excellent teaching, meaningful scholarship, collaborative engagement, and a genuine investment in the continued growth of our students, programs, and department. The ideal candidate will demonstrate a strong commitment to helping students navigate emerging developments in marketing, including evolving technologies, digital platforms, data-informed decision making, and other innovations shaping the profession.
Candidates with an interest and ability to teach undergraduate and/or graduate marketing courses, particularly in one or more of the following areas are strongly encouraged to apply: digital marketing, marketing research, consumer behavior, and marketing analytics.
Employer will consider sponsorship.

What you'll do and what you will bring:

Position Function

Primary responsibilities include teaching undergraduate and/or graduate marketing courses, maintaining an active program of scholarly research, and contributing to the continued success of the Department of Marketing through meaningful service, student engagement, and collaboration with colleagues.

Duties and Responsibilities

Teaching:

  • Teach 9 semester credit hours of undergraduate and/or graduate marketing courses, with assignments based on departmental needs and the faculty member's expertise.
  • Deliver high-quality instruction in face-to-face and online environments.
  • Develop engaging learning experiences that connect theory and practice through applied, immersive, and industry-engaged learning opportunities, when appropriate.

Research:

  • Maintain an active and productive program of scholarly research that demonstrates the potential for sustained scholarly achievement consistent with departmental, college, and AACSB expectations for tenure and promotion.
  • Disseminate research through quality peer-reviewed publications, academic conferences, and other appropriate scholarly outlets.
  • Contribute to a collaborative research culture through scholarly engagement, interdisciplinary collaboration, and when appropriate, the involvement and mentorship of students in research activities.

Service:

  • Contribute meaningful service to the department, college, university, profession, and broader community.
  • Contribute to departmental initiatives that advance student success, curriculum innovation, industry engagement, and the department's shared priorities.
  • Collaborate with colleagues, students, alumni, and external partners to strengthen the department and enhance the student experience.

Minimum Qualifications

Education:

  • Ph.D. or D.B.A. in Marketing or a closely related field from an AACSB-accredited institution.
  • Candidates with ABD will be considered and must demonstrate satisfactory progress toward completion of the doctoral degree consistent with university policy.

Experience:

  • Evidence of, or demonstrated potential for, high-quality scholarly research.
  • Evidence of, or demonstrated potential for, effective university-level teaching.

Preferred Qualifications

  • Evidence of effective university teaching.
  • Teaching interests or expertise in one or more of the following areas: digital marketing, marketing research, consumer behavior, or marketing analytics.
  • Evidence of an active research pipeline and potential for sustained scholarly productivity.
  • Interest or experience in applied and immersive learning.
  • Demonstrated ability to collaborate effectively with colleagues and contribute to a collegial, student-centered department.

How to apply:

For inquiries about this opportunity, please contact: Department Chair, Jamye Foster (jamye.foster@bsu.edu)

Please follow upload instructions to attach all of the required supporting application documents listed below. Only complete applications submitted through Workday will be considered.

REQUIRED APPLICATION DOCUMENTS:

  • A cover letter addressing qualifications and interest in the position

  • A current resume or curriculum vitae - Please do not use the Autofill feature for resume

  • Academic philosophy highlighting how your candidacy aligns with Ball State University's values

  • Within the application, please provide contact information for three professional references

The option to upload your transcript is available but is not required at the time of application. Original, official transcripts from the issuing institution reflecting the highest related earned degree is required at the time of hire (even if your degree is obtained at Ball State University).

This position will remain open until filled with the consideration date: September 27, 2026. Candidates submitting application materials on or before this date will receive full consideration. Review of applications will continue until position is filled.

What we offer:

At Ball State University, we understand the importance of balancing professional responsibilities with personal well-being. That's why we offer 12 paid sick days and 10 holidays a year. Plus, our paid parental leave (6 weeks) is there for life's most significant moments. We offer affordable health and dental insurance, robust long-term disability and life insurance plans, as well a range of retirement benefits to provide financial security to you and your family. These benefits ensure that you can focus on your work and personal growth without worrying about the unexpected.

When you work for us, you are family. And to show our support of your family, we will cover 90 percent of your child's (or children's) undergraduate college tuition at Ball State. This offer is good from the very first day you start. It's just one way we do our part to uplift you.

Let's fly together toward a secure and prosperous tomorrow.

Curious about our excellent benefits package?

We have developed a calculator that shows you the value of our core benefits.

Select the Total Compensation Calculator - Faculty and download our calculator spreadsheet.


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About BSU

Sourced by ZipRecruiter

Industry

Electrical equipment, appliance, and component manufacturing

Company size

11 - 50 Employees

Headquarters location

Austin, TX, US

Year founded

1989