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Consumer Behavior Analyst Jobs in Boston, MA (NOW HIRING)

Melmark

Adult Day Workroom Supervisor

Tewksbury, MA · On-site

$64K - $74K/yr

Ensure completion of Descriptive Analysis Tools as prescribed by consumer's biweekly clinical meeting. * Remains calm, positive and composed during behavior management procedures. * Ensures accurate ...

Melmark

Adult Day Workroom Supervisor

Tewksbury, MA · On-site

$64K - $74K/yr

Ensure completion of Descriptive Analysis Tools as prescribed by consumer's biweekly clinical meeting. * Remains calm, positive and composed during behavior management procedures. * Ensures accurate ...

Primark

Consumer Insights Manager

Boston, MA · On-site

Provide ongoing intelligence on the retail landscape, consumer sentiment, shopping behavior, market ... Skilled at storytelling and contextualizing results with the ability to interpret data, analyze ...

Primark

Consumer Insights Manager

Boston, MA · On-site

Provide ongoing intelligence on the retail landscape, consumer sentiment, shopping behavior, market ... Skilled at storytelling and contextualizing results with the ability to interpret data, analyze ...

Primark

Consumer Insights Manager

Boston, MA

Provide ongoing intelligence on the retail landscape, consumer sentiment, shopping behavior, market ... Skilled at storytelling and contextualizing results with the ability to interpret data, analyze ...

Proctor & Gamble

Analytics & Insights Manager

Boston, MA · On-site

$85K - $122K/yr

We use qualitative research to better understand consumer behavior. We answer questions like: What ... Strong analytical skills, using multiple data sources. A statistical qualification is not required ...

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All JobsConsumer Behavior Analyst JobsConsumer Behavior Analyst Jobs in Boston, MA

Consumer Behavior Analyst information

See Boston, MA salary details

$41.3K

$79.9K

$127.7K

How much do consumer behavior analyst jobs pay per year?

As of Aug 24, 2026, the average yearly pay for consumer behavior analyst in Boston, MA is $79,885.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,600.00 and $86,400.00 per year, depending on experience, location, and employer.

What is a consumer behavior analyst?

A Consumer Behavior Analyst studies how consumers make purchasing decisions by examining psychological, social, and economic factors. They collect and analyze data on customer preferences, buying habits, and trends to help businesses improve marketing strategies and product offerings. Their insights guide companies in creating more effective advertising, pricing, and product development strategies. This role typically involves working with large data sets, conducting surveys, and interpreting consumer behavior patterns.

What are the typical day-to-day responsibilities of a consumer behavior analyst?

Consumer Behavior Analysts routinely design and conduct market research surveys, analyze purchasing patterns, and interpret data to understand consumer motivations. They collaborate closely with marketing teams, product managers, and stakeholders to share data-driven insights and recommend strategies for optimizing outreach or product offerings. Daily tasks often include preparing reports, presenting findings, and staying current with industry trends. This role offers the opportunity to influence key business decisions and requires a balance of independent analysis and teamwork in a fast-paced, results-driven environment.

What are the key skills and qualifications needed to thrive as a consumer behavior analyst?

To thrive as a Consumer Behavior Analyst, you need expertise in data analysis, market research, psychology, and statistics, typically supported by a bachelor's or master's degree in marketing, business, or a related field. Familiarity with tools such as SPSS, SAS, Excel, and survey platforms, as well as certifications in market research or analytics, is highly valuable. Strong analytical thinking, curiosity, and effective communication skills set top performers apart in this role. These abilities enable Consumer Behavior Analysts to derive meaningful insights from complex data and effectively inform business strategy.

What does a consumer behavior analyst do?

A consumer behavior analyst studies how consumers make purchasing decisions and what influences their preferences. They analyze data from surveys, sales, and market research to identify trends and insights, often using tools like statistical software. Their work helps companies develop marketing strategies and improve product offerings.

What are the most commonly searched types of Consumer Behavior Analyst jobs in Boston, MA?

The most popular types of Consumer Behavior Analyst jobs in Boston, MA are:

What are popular job titles related to Consumer Behavior Analyst jobs in Boston, MA?

For Consumer Behavior Analyst jobs in Boston, MA, the most frequently searched job titles are:

What job categories do people searching Consumer Behavior Analyst jobs in Boston, MA look for?

The top searched job categories for Consumer Behavior Analyst jobs in Boston, MA are:

Consumer Behavior Analyst jobs near you
Infographic showing various Consumer Behavior Analyst job openings in Boston, MA as of August 2026, with employment types broken down into 79% Full Time, 15% Part Time, and 6% Temporary. Highlights an 90% In-person, and 10% Remote job distribution, with an average salary of $79,885 per year, or $38.4 per hour.

Creative Strategy Manager, Paid Social

DraftKings, Inc.

Boston, MA • On-site

Full-time

Posted 19 days ago

DraftKings rating

8.4

Company rating: 8.4 out of 10

Based on 22 frontline employees who took The Breakroom Quiz

3rd of 15 rated gambling companies

Job description

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It's transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We're not waiting for the future to arrive. We're shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.
The Crown Is Yours
As a Creative Strategy Manager, Paid Social, you'll lead the creative strategy behind paid social campaigns, transforming consumer insights, cultural trends, and campaign performance into creative that drives business results. You'll partner across Marketing, Creative, Media, Analytics, Influencer, and external creative partners to shape creative direction from ideation through execution and optimization. In this role, you'll oversee the development of a creative learning strategy that transforms campaign insights into stronger creative direction, champion social-first thinking, and continuously evolve our paid social approach through experimentation and emerging technologies.
What you'll do as a Creative Strategy Manager, Paid Social
  • Lead creative strategy across paid social campaigns, ensuring every creative concept is grounded in audience insights, business priorities, and performance learnings.
  • Develop strategic creative briefs that inspire high-performing creative tailored to each social platform.
  • Translate campaign performance, experimentation, and consumer behavior into actionable creative recommendations that strengthen future campaigns.
  • Identify emerging consumer behaviors, cultural trends, and platform opportunities to continuously evolve creative strategy.
  • Partner closely with Marketing, Creative, Media, Analytics, Influencer, Production, and external agencies to develop integrated paid social campaigns.
  • Build repeatable creative testing frameworks and maintain a centralized library of learnings, best practices, and creative recommendations.
  • Lead recurring creative strategy sessions that align stakeholders around campaign priorities, performance insights, and future creative opportunities.
  • Evaluate and adopt emerging technologies, including artificial intelligence, to improve creative ideation, strategy development, and team efficiency.
What you'll bring
  • At least 5 years of experience in Creative Strategy, Social Strategy, Performance Marketing, Brand Strategy, or a related field.
  • Proven experience developing creative strategy for paid social campaigns and translating performance insights into creative direction.
  • A deep understanding of social platforms, consumer behavior, cultural trends, and emerging digital experiences.
  • Experience partnering with Creative, Media, Analytics, Influencer, Production, and agency teams to deliver integrated marketing campaigns.
  • Outstanding creative brief writing, communication, and presentation skills.
  • Strong organizational and project management skills, with the ability to manage multiple priorities in a fast-paced environment.
  • Experience with creative testing methodologies and performance marketing principles.
  • Experience leveraging artificial intelligence or emerging technologies to improve creative strategy, ideation, or workflows.

#LI-AW1
Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 102,400.00 USD - 128,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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