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Consumer Behavior Analyst Jobs in Boston, MA (NOW HIRING)

Panera Bread

Analyst, Consumer Insights

Newton, MA · On-site

$83K - $100K/yr

Analyst, Consumer Insights Job Purpose Panera is seeking a highly motivated Analyst, Consumer ... Develop presentations and reports that connect consumer behaviors, attitudes, and market trends to ...

10Beauty

Consumer Insights Intern

Burlington, MA

... behavioral science, experimentation, and data analysis at a fast-growing robotics startup. You'll ... What You'll Do * Design and execute consumer research studies focused on self-service user ...

10Beauty

Consumer Insights Intern

Burlington, MA · On-site

$22 - $27/hr

... behavioral science, experimentation, and data analysis at a fast-growing robotics startup. You'll ... What You'll Do * Design and execute consumer research studies focused on self-service user ...

AdHarmonics

Quantitative Analyst

Cambridge, MA

We are looking for someone with analytical ability, an interest in modeling consumer behavior, and the enthusiasm to push us forward. Much of the repetitive campaign management and reporting work ...

Adharmonics

Quantitative Analyst

Cambridge, MA · On-site

We are looking for someone with analytical ability, an interest in modeling consumer behavior, and the enthusiasm to push us forward. Much of the repetitive campaign management and reporting work ...

Hasbro

Sr. Manager, Global Consumer Insights

Boston, MA · On-site

We want someone enthusiastic about Hasbro's brands and curious about what drives consumer behavior ... Actively experiment with new approaches, build proficiency in AI-assisted synthesis, analysis, and ...

Hasbro

Sr. Manager, Global Consumer Insights

Boston, MA · On-site

We want someone enthusiastic about Hasbro's brands and curious about what drives consumer behavior ... Actively experiment with new approaches, build proficiency in AI-assisted synthesis, analysis, and ...

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All JobsConsumer Behavior Analyst JobsConsumer Behavior Analyst Jobs in Boston, MA

Consumer Behavior Analyst information

See Boston, MA salary details

$41.3K

$79.9K

$127.7K

How much do consumer behavior analyst jobs pay per year?

As of Aug 7, 2026, the average yearly pay for consumer behavior analyst in Boston, MA is $79,885.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,600.00 and $86,400.00 per year, depending on experience, location, and employer.

What does a consumer behavior analyst do?

A consumer behavior analyst studies how consumers make purchasing decisions and what influences their preferences. They analyze data from surveys, sales, and market research to identify trends and insights, often using tools like statistical software. Their work helps companies develop marketing strategies and improve product offerings.

What is a consumer behavior analyst?

A Consumer Behavior Analyst studies how consumers make purchasing decisions by examining psychological, social, and economic factors. They collect and analyze data on customer preferences, buying habits, and trends to help businesses improve marketing strategies and product offerings. Their insights guide companies in creating more effective advertising, pricing, and product development strategies. This role typically involves working with large data sets, conducting surveys, and interpreting consumer behavior patterns.

What are the typical day-to-day responsibilities of a consumer behavior analyst?

Consumer Behavior Analysts routinely design and conduct market research surveys, analyze purchasing patterns, and interpret data to understand consumer motivations. They collaborate closely with marketing teams, product managers, and stakeholders to share data-driven insights and recommend strategies for optimizing outreach or product offerings. Daily tasks often include preparing reports, presenting findings, and staying current with industry trends. This role offers the opportunity to influence key business decisions and requires a balance of independent analysis and teamwork in a fast-paced, results-driven environment.

What are the key skills and qualifications needed to thrive as a consumer behavior analyst?

To thrive as a Consumer Behavior Analyst, you need expertise in data analysis, market research, psychology, and statistics, typically supported by a bachelor's or master's degree in marketing, business, or a related field. Familiarity with tools such as SPSS, SAS, Excel, and survey platforms, as well as certifications in market research or analytics, is highly valuable. Strong analytical thinking, curiosity, and effective communication skills set top performers apart in this role. These abilities enable Consumer Behavior Analysts to derive meaningful insights from complex data and effectively inform business strategy.

What are the most commonly searched types of Consumer Behavior Analyst jobs in Boston, MA? The most popular types of Consumer Behavior Analyst jobs in Boston, MA are:
What are popular job titles related to Consumer Behavior Analyst jobs in Boston, MA? For Consumer Behavior Analyst jobs in Boston, MA, the most frequently searched job titles are:
What job categories do people searching Consumer Behavior Analyst jobs in Boston, MA look for? The top searched job categories for Consumer Behavior Analyst jobs in Boston, MA are:
Consumer Behavior Analyst jobs near you
Infographic showing various Consumer Behavior Analyst job openings in Boston, MA as of August 2026, with employment types broken down into 1% As Needed, 69% Full Time, 27% Part Time, 1% Temporary, and 2% Contract. Highlights an 94% Physical, 1% Hybrid, and 5% Remote job distribution, with an average salary of $79,885 per year, or $38.4 per hour.

Analyst, Consumer Insights

Panera Bread

Newton, MA • On-site

$83K - $100K/yr

Full-time

Posted 4 days ago

Panera Bread rating

5.4

Company rating: 5.4 out of 10

Based on 1,450 frontline employees who took The Breakroom Quiz

10th of 16 rated cafes

Job description

Analyst, Consumer Insights
Job Purpose
Panera is seeking a highly motivated Analyst, Consumer Insights to support the Brand Insights team and serve as a key partner in helping the organization make consumer-centric decisions. Reporting to the Director, Consumer Insights & Foresight, this role will contribute to critical research initiatives including Brand Health Tracking, Advertising Testing, and strategic RISE priorities.
The ideal candidate combines strong analytical skills with intellectual curiosity, storytelling ability, and a passion for understanding consumer behavior. This individual will help translate complex data into actionable business recommendations and serve as a trusted voice of the consumer across the organization.
Location: Boston, MA (hybrid)
Duties & Responsibilities:
The primary responsibilities of this job include, but are not limited to:
Research Design & Project Execution
  • Support the design, execution, analysis, and reporting of consumer and market research projects that address key business questions.

  • Partner with key stakeholders across Marketing, Development, and to identify business opportunities and translate them into actionable research objectives.

  • Manage research projects from initial briefing through final recommendations, working closely with internal teams and external vendor partners.

Insights Generation & Storytelling
  • Analyze research findings and synthesize data into clear, compelling, and action-oriented insights.

  • Develop presentations and reports that connect consumer behaviors, attitudes, and market trends to business strategies.

  • Apply critical thinking to uncover meaningful implications and recommendations that drive growth and improve decision-making.

Stakeholder Partnership
  • Build strong relationships with cross-functional partners and become a trusted thought partner within the business.

  • Provide consultative support for day-to-day business questions, serving as an objective advocate for the consumer perspective.

  • Collaborate closely with research vendors to ensure high-quality research execution and deliverables.

  • Support the continuous evolution of Panera's consumer knowledge base and insights capabilities.

Qualifications (Education & Experience):
Prior Experience
  • 2 to 5 years of prior job-related experience in Consumer Insights required

  • Food service, restaurant, retail or consumer packaged good (CPG) insights experience would be highly regarded

  • Experience with both qualitative and quantitative methodologies, including

  • Brand Health Tracking

  • Ad Testing

  • Segmentation, market structure and other strategic consumer analyses eg. drivers for growth

  • Market research project support or management, including data analysis, interpretation, survey design and implementation, and report writing. This is a DIY environment.

  • Experience working in a fast paced, deadline-driven environment

Knowledge, Skills and Abilities
  • Ability to present analytical material in a concise and compelling manner

  • Ability to work independently with support from manager

  • Skill in data analysis, preferred experience in statistical and competitive evaluation and synthesis

  • Working knowledge of syndicated store and/or panel data (such as from IRI, Crest or Nielsen)

  • Proficiency with basic computer skills (e.g., Word, Excel, PowerPoint, etc.)

  • Proven project management and organizational skills

  • Strong organizational and time management skills

  • Strong writing and presentation skills

Education
  • BA/BS in business, market research, statistics, or other related field

  • MBA a plus

  • Food service industry experience a plus

Competitive Pay $83,686 to $100,423 annually.
The actual pay offered will be determined by multiple factors, including but not limited to the candidate's relevant experience, job-related knowledge, skills, and geographical location. Individual compensation decisions are dependent upon the facts and circumstances of each position and candidate.
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About Panera Bread

Sourced by ZipRecruiter

Panera began in 1987 as St. Louis Bread Company, a humble community bakery founded with a sourdough starter from San Francisco and a dream of putting a loaf of bread in every arm. While our business has expanded well beyond St. Louis since then, that same sourdough starter is still used in our iconic sourdough bread and the craft of baking bread fresh each day remains at the heart of Panera Bread. Each day our trained bakers fill our bakery shelves with delicious freshly baked cookies, pastries, bagels, and a range of breads from focaccia to classic baguettes. We believe in serving delicious, freshly prepared, Clean food made with carefully selected ingredients that we are proud to serve our own families. Our menu, crafted by chefs and bakers, features classic, comforting dishes, each with an intriguing twist. We respect our planet and take measures to lessen our impacts. We believe in treating people with warmth, kindness, and respect, whether it’s a guest in our cafe or one of our associates. And we believe in helping our local communities, especially in times of need.

Industry

Restaurants

Company size

10,000+ Employees

Headquarters location

Saint Louis, MO, US

Year founded

1981

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