ZipRecruiter

Log In

1

Consumer Behavior Analyst Jobs in Michigan (NOW HIRING)

General Motors

GMI Customer Research Sr. Analyst

Warren, MI · On-site

$109K - $109K/yr

Bachelor's degree in Market Research, Analytics, Behavioral Science, Marketing, Psychology, Statistics, or a related field. * 5+ years of experience in consumer research, insights, analytics ...

Total Community Credit Union

Be Seen First

Director Of Lending

Taylor, MI · On-site

$80K - $100K/yr

This role oversees consumer lending, HELOCs, and mortgage lending, while providing leadership ... analyzing lending trends, portfolio performance, economic conditions, and member behavior to ...

previous page

Showing results 41-60

All JobsConsumer Behavior Analyst JobsConsumer Behavior Analyst Jobs in Michigan

Consumer Behavior Analyst information

See Michigan salary details

$33.1K

$64.1K

$102.4K

How much do consumer behavior analyst jobs pay per year?

As of Aug 14, 2026, the average yearly pay for consumer behavior analyst in Michigan is $64,090.00, according to ZipRecruiter salary data. Most workers in this role earn between $56,700.00 and $69,300.00 per year, depending on experience, location, and employer.

What does a consumer behavior analyst do?

A consumer behavior analyst studies how consumers make purchasing decisions and what influences their preferences. They analyze data from surveys, sales, and market research to identify trends and insights, often using tools like statistical software. Their work helps companies develop marketing strategies and improve product offerings.

What is a consumer behavior analyst?

A Consumer Behavior Analyst studies how consumers make purchasing decisions by examining psychological, social, and economic factors. They collect and analyze data on customer preferences, buying habits, and trends to help businesses improve marketing strategies and product offerings. Their insights guide companies in creating more effective advertising, pricing, and product development strategies. This role typically involves working with large data sets, conducting surveys, and interpreting consumer behavior patterns.

What are the typical day-to-day responsibilities of a consumer behavior analyst?

Consumer Behavior Analysts routinely design and conduct market research surveys, analyze purchasing patterns, and interpret data to understand consumer motivations. They collaborate closely with marketing teams, product managers, and stakeholders to share data-driven insights and recommend strategies for optimizing outreach or product offerings. Daily tasks often include preparing reports, presenting findings, and staying current with industry trends. This role offers the opportunity to influence key business decisions and requires a balance of independent analysis and teamwork in a fast-paced, results-driven environment.

What are the key skills and qualifications needed to thrive as a consumer behavior analyst?

To thrive as a Consumer Behavior Analyst, you need expertise in data analysis, market research, psychology, and statistics, typically supported by a bachelor's or master's degree in marketing, business, or a related field. Familiarity with tools such as SPSS, SAS, Excel, and survey platforms, as well as certifications in market research or analytics, is highly valuable. Strong analytical thinking, curiosity, and effective communication skills set top performers apart in this role. These abilities enable Consumer Behavior Analysts to derive meaningful insights from complex data and effectively inform business strategy.

What are the most commonly searched types of Consumer Behavior Analyst jobs in Michigan?

The most popular types of Consumer Behavior Analyst jobs in Michigan are:

What are popular job titles related to Consumer Behavior Analyst jobs in Michigan?

For Consumer Behavior Analyst jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Consumer Behavior Analyst jobs in Michigan look for?

The top searched job categories for Consumer Behavior Analyst jobs in Michigan are:

What cities in Michigan are hiring for Consumer Behavior Analyst jobs?

Cities in Michigan with the most Consumer Behavior Analyst job openings:

Consumer Behavior Analyst jobs near you
Infographic showing various Consumer Behavior Analyst job openings in Michigan as of August 2026, with employment types broken down into 76% Full Time, and 24% Part Time. Highlights an 89% In-person, and 11% Hybrid job distribution, with an average salary of $64,090 per year, or $30.8 per hour.

GMI Customer Research Sr. Analyst

General Motors

Warren, MI • On-site

$109K - $109K/yr

Full-time

Re-posted 4 days ago

General Motors rating

8.2

Company rating: 8.2 out of 10

General Motors

Based on 306 frontline employees who took The Breakroom Quiz

7.4

Company rating compared to similar companies: 7.4 out of 10

Automakers average

Based on 6,279 frontline employees who took The Breakroom Quiz

Job description

Job Description
Work Arrangement
This role is categorized as hybrid. This means the successful candidate is expected to report to Warren, MI three times per week, at minimum.
The Role
The Senior Market Research Analyst for GM International plays a critical role in leading customer research and insight generation across International markets, including South America, South Korea, the Middle East, Mexico, and Canada. This position is accountable for delivery of research and insights, from study design through analysis and recommendation development.
The role is expected to operate with minimal oversight, navigate complex and ambiguous business questions. Beyond reporting findings, the analyst translates data, market research, trends, and market signals into clear, data-backed recommendations that drive alignment and influence decisions related to product development, positioning, communication, technologies, and local market strategy.
What You'll Do
  • The Senior Market Research Analyst role is expected to operate independently, proactively understand risks, and propose actions.
  • Lead delivery of primary and secondary research projects for GM International, including understanding research objectives, methodology selection, fieldwork oversight, analysis, synthesis and recommendations.
  • Independently design and execute complex quantitative and qualitative research using the appropriate methodologies, tools, and suppliers.
  • Develop research instruments, including questionnaires, discussion guides, and analysis frameworks, across a wide range of global and local business topics.
  • Manage multiple complex, multi-stakeholder projects simultaneously, proactively identifying risks, adjusting approach as needed, and ensuring high-quality delivery on time.
  • Analyze and integrate primary research, internal business data, external market data, and secondary sources to uncover strategic insights and business implications.
  • Translate findings into clear, actionable, data-backed recommendations that drive alignment and influence decisions across product, marketing, digital, and business teams.
  • Create compelling narratives and executive-ready presentations that simplify complex issues, strengthen understanding, and guide actions and decisions.
  • Partner effectively with cross-functional and cross-regional stakeholders to clarify objectives, challenge assumptions, and align on decisions and next steps.
  • Maintain strong relationships with research suppliers and oversee project execution, logistics, quality, and deliverables.
  • Contribute to continuous improvement by identifying opportunities to improve research methods, tools, and workflows, including the use of AI-enabled approaches where appropriate.

Required Qualifications
  • Bachelor's degree in Market Research, Analytics, Behavioral Science, Marketing, Psychology, Statistics, or a related field.
  • 5+ years of experience in consumer research, insights, analytics, strategic planning, or marketing.
  • Demonstrated ability to independently lead research and insight projects with minimal oversight.
  • Strong quantitative and qualitative research design capabilities, including survey design, interview and discussion guide development, sampling approaches, and methodology selection.
  • Experience with advanced analytical techniques such as regression, factor and cluster analysis, MaxDiff, conjoint, and pricing methods as relevant to the business need.
  • Ability to work through complex, ambiguous, and novel business problems and convert them into structured, data-driven solutions.
  • Proven ability to influence stakeholders and drive alignment through clear, evidence-based recommendations, not just present findings.
  • Strong project management skills, including the ability to manage multiple deliverables, anticipate risks, remove blockers, and maintain momentum across stakeholders.
  • Excellent communication and storytelling skills, with the ability to tailor messages to technical, business, and leadership audiences.
  • Proficiency in Word, PowerPoint, and Excel.
  • Ability to combine survey data with behavioral, digital, CRM, social, or secondary data sources to generate richer insights.
  • Experience using AI-enabled platforms or large language model tools to support research design, open-end coding, transcript summarization, literature review, insight mining, concept evaluation, or synthesis of large information sets.
  • Ability to apply AI responsibly by validating outputs, checking for bias or hallucination, protecting confidential data, and using human judgment to ensure research quality.
  • Comfort experimenting with emerging AI research workflows that improve speed, consistency, and actionability without compromising methodological rigor.

Preferred Qualifications
  • Master's degree in Marketing Research, Analytics, Behavioral Sciences, Statistics, or a related field.
  • Advanced expertise in quantitative and qualitative methodologies such as conjoint, MaxDiff, segmentation, ethnography, pricing, and advanced text analytics.
  • Experience using AI or advanced analytics to improve research efficiency, insight generation, and business impact.
  • Familiarity with global automotive market dynamics, consumer behavior, and competitive intelligence.
  • Experience coaching peers, sharing best practices, or helping elevate research quality across a broader team.
  • Strong analytical skills, including experience working with raw data, cross-tabs, segmentation, trend analysis, and synthesizing multiple sources into clear business implications.
  • Proficiency in research and analytics tools such as SPSS, Q, R, or equivalent software used to analyze, visualize, and communicate findings.

If you're passionate about consumer research in the automotive industry, apply now and help shape the future of our International Operations!
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, emailus or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Working at General Motors

What General Motors employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

General Motors logo

About General Motors

Sourced by ZipRecruiter

General Motors is a company with global scale and capabilities, headquartered in Detroit, Michigan, with employees around the world. The company employs over 165,000 people, serves six continents, operates across 22 time zones, and has a diverse workforce speaking 75 languages1. GM’s vision is to drive the world forward by pioneering innovations that move and connect people to what matters. The company is working towards an all-electric future with its new Ultium Platform and is pushing transportation options beyond our wildest imaginations with autonomous vehicles. GM is also committed to becoming the most inclusive company in the world.

Industry

Transportation equipment manufacturing

Company size

10,000+ Employees

Headquarters location

Detroit, MI, US

Year founded

1908

View All General Motors Jobs

Apply