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Consumer Behavior Analyst Jobs in Georgia (NOW HIRING)

Georgia Aquarium

Membership & Loyalty Strategist

Atlanta, GA · On-site

$116K - $151K/yr

This individual must combine strong business acumen with analytical rigor, use data to inform ... with consumer behavior and maximize long-term value. * Identify and implement new growth levers ...

Bricz

Lead Software Engineer

Atlanta, GA · On-site

... analysis, implementation, and optimization. We wake up every day excited to solve supply chain ... to changing consumer behavior. Role Responsibilities: * Lead a team of developers to design ...

Napa Home & Garden

Assistant Buyer

Norcross, GA · Hybrid

$18.75 - $24.75/hr

Analytics that Drive Decisions . Build dashboards and recurring reports in Excel, Power BI, and ERP ... Curiosity about home décor, design trends, and consumer behavior * Clear, confident written and ...

AGS

Machine Learning Engineer

Duluth, GA · On-site

Gaming, mobile gaming, or consumer behavioral analytics experience * Familiarity with casino game mechanics - RTP, volatility, Hold & Spin, theo index * Experience with time series analysis and ...

Ministry Brands

Sr. Business & Insight Analyst

Alpharetta, GA · On-site

$90K - $116K/yr

Exposure to consumer behaviors related to card usage and a deep understanding of Payment Card ... Strong analytical skills with a solid understanding of interchange * Independent, self-motivated ...

Ministrybrands

Sr. Business & Insight Analyst

Alpharetta, GA · Hybrid

$90K - $116K/yr

Exposure to consumer behaviors related to card usage and a deep understanding of Payment Card ... Strong analytical skills with a solid understanding of interchange * Independent, self-motivated ...

Huntington

Decision Analyst: Onsite

Atlanta, GA · On-site

$70K - $140K/yr

You will turn digital behavior, marketing performance, and customer journey data into clear ... Banking product familiarity , including consumer and business banking products such as checking ...

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Consumer Behavior Analyst information

See Georgia salary details

$32.1K

$62.1K

$99.2K

How much do consumer behavior analyst jobs pay per year?

As of Aug 8, 2026, the average yearly pay for consumer behavior analyst in Georgia is $62,089.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,900.00 and $67,100.00 per year, depending on experience, location, and employer.

What does a consumer behavior analyst do?

A consumer behavior analyst studies how consumers make purchasing decisions and what influences their preferences. They analyze data from surveys, sales, and market research to identify trends and insights, often using tools like statistical software. Their work helps companies develop marketing strategies and improve product offerings.

What is a consumer behavior analyst?

A Consumer Behavior Analyst studies how consumers make purchasing decisions by examining psychological, social, and economic factors. They collect and analyze data on customer preferences, buying habits, and trends to help businesses improve marketing strategies and product offerings. Their insights guide companies in creating more effective advertising, pricing, and product development strategies. This role typically involves working with large data sets, conducting surveys, and interpreting consumer behavior patterns.

What are the typical day-to-day responsibilities of a consumer behavior analyst?

Consumer Behavior Analysts routinely design and conduct market research surveys, analyze purchasing patterns, and interpret data to understand consumer motivations. They collaborate closely with marketing teams, product managers, and stakeholders to share data-driven insights and recommend strategies for optimizing outreach or product offerings. Daily tasks often include preparing reports, presenting findings, and staying current with industry trends. This role offers the opportunity to influence key business decisions and requires a balance of independent analysis and teamwork in a fast-paced, results-driven environment.

What are the key skills and qualifications needed to thrive as a consumer behavior analyst?

To thrive as a Consumer Behavior Analyst, you need expertise in data analysis, market research, psychology, and statistics, typically supported by a bachelor's or master's degree in marketing, business, or a related field. Familiarity with tools such as SPSS, SAS, Excel, and survey platforms, as well as certifications in market research or analytics, is highly valuable. Strong analytical thinking, curiosity, and effective communication skills set top performers apart in this role. These abilities enable Consumer Behavior Analysts to derive meaningful insights from complex data and effectively inform business strategy.

What are the most commonly searched types of Consumer Behavior Analyst jobs in Georgia? The most popular types of Consumer Behavior Analyst jobs in Georgia are:
What are popular job titles related to Consumer Behavior Analyst jobs in Georgia? For Consumer Behavior Analyst jobs in Georgia, the most frequently searched job titles are:
What job categories do people searching Consumer Behavior Analyst jobs in Georgia look for? The top searched job categories for Consumer Behavior Analyst jobs in Georgia are:
What cities in Georgia are hiring for Consumer Behavior Analyst jobs? Cities in Georgia with the most Consumer Behavior Analyst job openings:
Consumer Behavior Analyst jobs near you
Infographic showing various Consumer Behavior Analyst job openings in Georgia as of August 2026, with employment types broken down into 1% As Needed, 69% Full Time, 27% Part Time, 1% Temporary, and 2% Contract. Highlights an 94% Physical, 1% Hybrid, and 5% Remote job distribution, with an average salary of $62,089 per year, or $29.9 per hour.

Junior Marketing Manager - Kennesaw, GA

Archer Daniels Midland

Kennesaw, GA • On-site

$51K - $96K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 6 days ago

ADM rating

7.9

Company rating: 7.9 out of 10

Based on 185 frontline employees who took The Breakroom Quiz

76th of 360 rated logistics

Job description


Junior Marketing Manager - Kennesaw, GA
Position Summary
The Assistant Marketing Manager will support the execution of marketing initiatives across ADM's Health & Wellness business. This role is ideal for an early-career marketing professional who is highly organized, analytically minded, digitally savvy, and eager to contribute across multiple aspects of marketing.
The successful candidate will support trade shows and events, digital marketing initiatives, social media campaigns, customer-facing marketing materials, business analytics, and consumer insights. This individual will work closely with marketing, sales/commercial, scientific affairs, product management, and external agency partners to help drive business growth and customer engagement.
Key Responsibilities
Marketing Analytics & Business Insights
  • Analyze business performance, customer trends, market dynamics, and consumer insights to support strategic decision-making.
  • Develop reports, dashboards, and presentations that communicate actionable business recommendations.
  • Assist in preparing customer-facing presentations and marketing materials for commercial meetings and business reviews.
  • Support competitive intelligence initiatives, including monitoring industry trends, emerging categories, and consumer behavior.
  • Utilize market research and syndicated data sources to identify growth opportunities and support portfolio strategy.
  • Partner with commercial and marketing teams to evaluate campaign effectiveness and business performance metrics.
Digital Marketing & Media Management
  • Support execution of digital marketing campaigns across web, email, social media, and other digital channels.
  • Assist in managing content calendars and coordinating social media activities.
  • Collaborate with internal stakeholders and agency partners to develop and execute digital marketing initiatives.
  • Track and analyze digital campaign performance, providing recommendations for optimization.
  • Leverage AI-powered tools, including ChatGPT, Claude, and other emerging technologies, to enhance marketing efficiency, content development, research, and productivity.
  • Support media project management activities, ensuring campaigns and deliverables remain on schedule and aligned with objectives.
Project Management & Marketing Operations
  • Coordinate logistics and execution for trade shows, conferences, customer events, and internal marketing initiatives.
  • Manage product sample requests and support fulfillment activities.
  • Assist with development and execution of marketing collateral, promotional materials, and event assets.
  • Track project timelines, budgets, and deliverables while ensuring deadlines are met.
  • Coordinate cross-functional communication among marketing, commercial, product management, and external partners.
Qualifications
Required
  • Bachelor's degree in Marketing, Communications, Data Analytics, or related field.
  • 3-5 years of experience in marketing, digital/social media marketing, business analytics, market research, or related field.
  • Strong analytical and problem-solving skills.
  • Excellent written, verbal, and presentation skills.
  • Proficiency with Microsoft PowerPoint and Excel.
  • Experience with social media platforms and digital marketing fundamentals.
  • Experience with AI tools such as ChatGPT and Claude.
  • Strong organizational skills with the ability to manage multiple projects simultaneously.
Preferred
  • Experience supporting B2B marketing initiatives. B2C marketing a plus.
  • Experience with analyzing consumer insights, market research, and business intelligence tools.
  • Experience with marketing automation, CRM, or analytics platforms.
  • Interest in health, wellness, nutrition, food, beverage, or dietary supplement industries.
Key Competencies
  • Analytical Thinking
  • Project Management
  • Digital Marketing
  • Communication & Presentation Development
  • Attention to Detail
  • Cross-Functional Collaboration
  • Customer Focus
  • Curiosity & Continuous Learning
  • AI & Emerging Technology Adoption
Travel
  • Approximately 10-20% travel, primarily for trade shows, customer meetings, and industry events.

Excited about this role but don't think you meet every requirement listed? We encourage you to apply anyway. You may be just the right candidate for this role or another one of our openings.
ADM requires the successful completion of a background check.
REF:110486BR
About ADM
At ADM, we unlock the power of nature to provide access to nutrition worldwide. With industry-advancing innovations, a complete portfolio of ingredients and solutions to meet any taste, and a commitment to sustainability, we give customers an edge in solving the nutritional challenges of today and tomorrow. We're a global leader in human and animal nutrition and the world's premier agricultural origination and processing company. Our breadth, depth, insights, facilities and logistical expertise give us unparalleled capabilities to meet needs for food, beverages, health and wellness, and more. From the seed of the idea to the outcome of the solution, we enrich the quality of life the world over. Learn more at www.adm.com.
#IncludingYou
Diversity, equity, inclusion and belonging are cornerstones of ADM's efforts to continue innovating, driving growth, and delivering outstanding performance. We are committed to attracting and retaining a diverse workforce and create welcoming, truly inclusive work environments - environments that enable every ADM colleague to feel comfortable on the job, make meaningful contributions to our success, and grow their career. We respect and value the unique backgrounds and experiences that each person can bring to ADM because we know that diversity of perspectives makes us better, together.
We welcome everyone to apply. We are committed to ensuring all qualified applicants receive consideration for employment regardless of race, color, ethnicity, disability, religion, national origin, language, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law
Benefits and Perks
Enriching the quality of life for the world begins by taking care of our colleagues. In addition to competitive pay, we support your diverse needs with a comprehensive total rewards package to enhance your well-being, including:
  • Physical wellness - medical/Rx, dental, vision and on-site wellness center access or gym reimbursement (as applicable).
  • Financial wellness - flexible spending accounts, health savings account, 401(k) with matching contributions and cash balance plan, discounted employee stock purchasing program, life insurance, disability, workers' compensation, legal assistance, identity theft protection.
  • Mental and social wellness - Employee Assistance Program (EAP), Employee Resource Groups (ERGs) and Colleague Giving Programs (ADM Cares).
Additional benefits include:
  • Paid time off including paid holidays.
  • Adoption assistance and paid maternity and parental leave.
  • Tuition assistance.
  • Company-sponsored training and development resources, such as LinkedIn Learning, language training and mentoring programs.
*Benefits may vary for bargained locations, confirm benefit eligibility with your recruiter.
Base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. Hourly and salaried non-exempt employees will also be paid overtime pay when working qualifying overtime hours.
If hired, employees will be in an "at-will position" and the Company reserves the right to modify base pay (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.
The pay range for this position is expected to be between:

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