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Consumer Behavior Analyst Jobs in California (NOW HIRING)

Synchrony

Lead customer segmentation, behavioral, and engagement analytics to improve acquisition, onboarding ... Own the Consumer Bank analytics and data enablement roadmap, ensuring business priorities are ...

Apple

Market Research Analyst

Cupertino, CA

$149K - $280K/yr

Apple's Market Research and Analytics team, part of Worldwide Product Marketing, is looking for a ... If you have a passion for understanding consumer behavior and a proven track record of using data ...

EMINENT, INC.

Merchandising Analyst

Cerritos, CA · On-site

$75K - $80K/yr

Evaluate seasonal performance by division, trend, and consumer behavior to guide forward planning ... Strong analytical and critical thinking skills with attention to detail. * Ability to synthesize ...

Cosm

Marketing Manager, Entertainment

El Segundo, CA · On-site

$150K - $175K/yr

If you live and breathe emerging entertainment trends, understand consumer behavior, and have a ... Leverage insights, analytics, and consumer data to inform strategy, optimize performance, and ...

Vuori, Inc

Sr. Retail Analyst

Carlsbad, CA

Provide pre-analysis and actionable insights to senior leadership across product performance, consumer behavior, marketing effectiveness, Real Estate selection analysis, and pricing strategies ...

Vuori, Inc

Sr. Retail Analyst

Carlsbad, CA · On-site

Provide pre-analysis and actionable insights to senior leadership across product performance, consumer behavior, marketing effectiveness, Real Estate selection analysis, and pricing strategies.

Vuori, Inc

Sr. Retail Analyst

Carlsbad, CA · On-site

Provide pre-analysis and actionable insights to senior leadership across product performance, consumer behavior, marketing effectiveness,Real Estate selection analysis,and pricing strategies. * Cross ...

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All JobsConsumer Behavior Analyst JobsConsumer Behavior Analyst Jobs in California

Consumer Behavior Analyst information

See California salary details

$37.5K

$72.6K

$116K

How much do consumer behavior analyst jobs pay per year?

As of Aug 11, 2026, the average yearly pay for consumer behavior analyst in California is $72,569.00, according to ZipRecruiter salary data. Most workers in this role earn between $64,100.00 and $78,500.00 per year, depending on experience, location, and employer.

What does a consumer behavior analyst do?

A consumer behavior analyst studies how consumers make purchasing decisions and what influences their preferences. They analyze data from surveys, sales, and market research to identify trends and insights, often using tools like statistical software. Their work helps companies develop marketing strategies and improve product offerings.

What is a consumer behavior analyst?

A Consumer Behavior Analyst studies how consumers make purchasing decisions by examining psychological, social, and economic factors. They collect and analyze data on customer preferences, buying habits, and trends to help businesses improve marketing strategies and product offerings. Their insights guide companies in creating more effective advertising, pricing, and product development strategies. This role typically involves working with large data sets, conducting surveys, and interpreting consumer behavior patterns.

What are the typical day-to-day responsibilities of a consumer behavior analyst?

Consumer Behavior Analysts routinely design and conduct market research surveys, analyze purchasing patterns, and interpret data to understand consumer motivations. They collaborate closely with marketing teams, product managers, and stakeholders to share data-driven insights and recommend strategies for optimizing outreach or product offerings. Daily tasks often include preparing reports, presenting findings, and staying current with industry trends. This role offers the opportunity to influence key business decisions and requires a balance of independent analysis and teamwork in a fast-paced, results-driven environment.

What are the key skills and qualifications needed to thrive as a consumer behavior analyst?

To thrive as a Consumer Behavior Analyst, you need expertise in data analysis, market research, psychology, and statistics, typically supported by a bachelor's or master's degree in marketing, business, or a related field. Familiarity with tools such as SPSS, SAS, Excel, and survey platforms, as well as certifications in market research or analytics, is highly valuable. Strong analytical thinking, curiosity, and effective communication skills set top performers apart in this role. These abilities enable Consumer Behavior Analysts to derive meaningful insights from complex data and effectively inform business strategy.

What are the most commonly searched types of Consumer Behavior Analyst jobs in California? The most popular types of Consumer Behavior Analyst jobs in California are:
What are popular job titles related to Consumer Behavior Analyst jobs in California? For Consumer Behavior Analyst jobs in California, the most frequently searched job titles are:
What job categories do people searching Consumer Behavior Analyst jobs in California look for? The top searched job categories for Consumer Behavior Analyst jobs in California are:
What cities in California are hiring for Consumer Behavior Analyst jobs? Cities in California with the most Consumer Behavior Analyst job openings:
Consumer Behavior Analyst jobs near you
Infographic showing various Consumer Behavior Analyst job openings in California as of August 2026, with employment types broken down into 78% Full Time, and 22% Part Time. Highlights an 100% In-person job distribution, with an average salary of $72,569 per year, or $34.9 per hour.

Lead Business Analyst with Informatica MDM and Customer Life cycle

Inter Sources Inc

San Francisco, CA • On-site

Contractor

Re-posted 7 days ago

Job description

Company Description
InterSources Inc was founded in 2007 providing intelligent data solutions to clients across industries and geographies.
Over the years, we have built products on Business Intelligence & Big Data platform simplifying and transforming the way business intelligence and real time data analytics empowers Corporations and end users using Softwares liek Tableau,Business Objects, MicroStrategy etc.
In the process, we have enabled companies use data analytics to help better understand, predict and influence consumer behavior, identify new market opportunities as they emerge,provide to users the data they need, alert the user when and why key business metrics have changed and enable them to make smart decisions.
Job Description
Position: Lead Business Analyst with Informatica MDM and Customer Life cycle
Location: Charlotte, NC/San Francisco, CA
Sr. Business Data Analyst with MDM & Customer Life Cycle
• 12 - 15 years of experience in IT including considerable experience in Finance and Data warehousing projects.
• 7-8 years of Business Data Analyst experience is a must. At least 5 years of experience in Banking Industry.
• 3 Years of Data warehousing experience and proficient SQL is a must
• 3 Years of Informatica MDM experience is a must and understand terms or rules or recognizes code (not a coder or developer) Experience with Customer Life Cycle is a must
• Understanding of banking and trading books/GL and/or Master Data Management and/or Compliance and/or Regulatory reporting and/or CCAR and/or IFRS9
• Experience in Data Profiling, Data Analysis, Data Discovery and Source to Target mapping document.
• Excellent written and verbal communication.
Best,
Shiva
Sr Technical Recruiter
Inter Sources Inc.
An E-Verified Employer
39159 Paseo Padre Pkwy # 106 Fremont CA 94538.
Direct: 510 962 3522
www.linkedin.com/in/shiva-prashanth-7k-plus-7b1977119/
Qualifications
Additional Information
All your information will be kept confidential according to EEO guidelines.

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