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Construction Equipment Rental Sales information

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$11K

$39.2K

$52K

How much do construction equipment rental sales jobs pay per year?

As of Sep 11, 2026, the average yearly pay for construction equipment rental sales in the United States is $39,161.00, according to ZipRecruiter salary data. Most workers in this role earn between $35,000.00 and $44,500.00 per year, depending on experience, location, and employer.

What is construction equipment rental sales?

Construction equipment rental sales refer to the business of renting out heavy machinery and tools, such as excavators, bulldozers, cranes, and loaders, to construction companies and contractors. Sales professionals in this field work with clients to understand their equipment needs, recommend suitable rental options, and manage contracts and logistics. This service allows construction businesses to access necessary equipment without the high cost of purchasing, while providing flexibility for different project requirements.

What are the key skills and qualifications needed to thrive in construction equipment rental sales?

To thrive in Construction Equipment Rental Sales, you need strong knowledge of construction equipment, sales techniques, and customer relationship management, usually supported by industry experience or relevant education. Familiarity with CRM software, rental management systems, and equipment tracking tools is typically required. Excellent communication, negotiation, and problem-solving skills help build trust and close deals with clients. These skills ensure you can effectively match customer needs with equipment solutions, driving revenue and fostering long-term business relationships.

What are some common challenges faced in construction equipment rental sales, and how can they be managed?

In Construction Equipment Rental Sales, professionals often encounter challenges such as fluctuating demand based on project cycles, managing inventory availability, and building long-term customer relationships in a competitive market. To overcome these, it's important to stay informed about local construction trends, communicate proactively with clients about equipment availability, and collaborate closely with operations and logistics teams to ensure timely delivery. Building trust with customers through responsive service and understanding their project timelines can also help differentiate you in the market.

What is the difference between Construction Equipment Rental Sales vs Construction Equipment Service Technician?

AspectConstruction Equipment Rental SalesConstruction Equipment Service Technician
CredentialsSales certifications, industry knowledgeTechnical certifications, repair skills
Work EnvironmentOffice, showroom, on-site client meetingsWorkshop, on-site repairs, maintenance
Industry UsageCustomer engagement, equipment leasingEquipment maintenance, troubleshooting

Construction Equipment Rental Sales focuses on leasing and selling equipment to clients, requiring sales skills and industry knowledge. Construction Equipment Service Technicians specialize in repairing and maintaining equipment, needing technical certifications and hands-on skills. Both roles are vital in the construction industry but serve different functions and skill sets.

More about Construction Equipment Rental Sales jobs

What states have the most Construction Equipment Rental Sales jobs?

States with the most job openings for Construction Equipment Rental Sales jobs include:

What are popular job titles related to Construction Equipment Rental Sales jobs?

For Construction Equipment Rental Sales jobs, the most frequently searched job titles are:

Construction Equipment Rental Sales jobs near you
Infographic showing various Construction Equipment Rental Sales job openings in the United States as of September 2026, with employment types broken down into 2% As Needed, 78% Full Time, 17% Part Time, 2% Contract, and 1% Nights. Highlights an 98% Physical, and 2% Remote job distribution, with an average salary of $39,161 per year, or $18.8 per hour.

Light Equipment & Rental Sales Representative

South Windsor, CT • On-site

Monroe Tractor
Agriculture, Construction, and Mining Machinery Manufacturing • 201 - 500 employees
Learn more about Monroe Tractorexternal

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 2 days ago

Job description

Monroe Tractor is a well-known and respected construction equipment and agricultural equipment dealer with over 75 years of experience servicing the northeastern US. With 18 locations throughout New York, Pennsylvania, Vermont, Connecticut, and Massachusetts, we pride ourselves on providing best-in-class sales and support to over 15,000 hardworking customers. Since our founding in 1951, the industries we serve have been transformed by the technologies, equipment, and capabilities undreamed of decades ago. But the people we serve haven't changed, and neither have we. We're still a family-owned business!
The Light Equipment & Rental Sales Representative is a professional 2-part sales position. Light Equipment sales, you will be prospecting and selling light equipment (compact track loaders, mini excavators, small articulated loaders and wheel loaders up to 100hp). Rental sales you will be driving utilization on Monroe Tractor's expansive late model rental fleet.
The territories include Hartford, New Haven & Middlesex counties.
Successful Light Equipment & Rental Sales Representatives will establish long-lasting customer relationships by being a product expert and resource to your customers when resolving product issues. You will be expected to help increase the sales, profit, and productivity of each customer by offering light construction equipment & our rental fleet.
Qualifications
  • Prior experience with light construction equipment required.
  • Proven sales success in which goals were achieved or exceeded.
  • Problem-solving skills.
  • Strong independent work ethic, able to collaborate with internal staff to achieve individual as well as branch goals.
  • Excellent customer service skills; a builder of relationships.
  • Clear and concise communications.
  • A strong sense of urgency, focusing on time & territory management.
  • Strong computer skills with a priority on Microsoft Office programs.

Responsibilities
  • Identify and engage prospective customers and offer assistance or direction to any customer who could benefit from our services.
  • Assist customers by asking questions and listening carefully to their responses.
  • Explain product performance, application, and benefits to prospective customers.
  • Describe all equipment options available for customer purchases.
  • Renting entire product line (no stipulations: Light & Heavy) .
  • Build strong rapport and life-long relationships with customers.
  • Effectively overcoming objections, close sales, and perform all other steps of the sales process in accordance with company standards.
  • Actively use and update the Client Relationship Management System (CRM).

Sales Benefits
  • Base + Commission Pay Structure
  • Competitive Pay Plan
  • Frequent Industry Training

Benefits
  • Monthly vehicle reimbursement of $675 plus mileage
  • Medical, Dental & Vision Insurance
  • Health Savings Account (Employer + Employee Contributions)
  • Accident & Disease Insurance
  • 401K Plan + Match
  • Competitive Paid Time Off Policy
  • Short/Long Term Disability
  • Annual Reviews

Monroe Tractor is proud to be an Equal Opportunity Employer and values diversity in the workplace. We encourage candidates from all backgrounds to apply and join a team where your work makes a difference every day.
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