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Competitive Intelligence Jobs in Raleigh, NC (NOW HIRING)

Product Marketing Manager

Raleigh, NC · On-site

$149K/yr

Influence product strategy through customer insights, market intelligence, and competitive analysis. * Partner with Product Management to bring new capabilities, and enhancements to market ...

Product Marketing Manager

Raleigh, NC · On-site

$149K/yr

Influence product strategy through customer insights, market intelligence, and competitive analysis. * Partner with Product Management to bring new capabilities, and enhancements to market ...

Product Marketing Manager

Raleigh, NC · On-site

$149K/yr

Influence product strategy through customer insights, market intelligence, and competitive analysis. * Partner with Product Management to bring new capabilities, and enhancements to market ...

Product Marketing Manager

Raleigh, NC · On-site

$149K/yr

Influence product strategy through customer insights, market intelligence, and competitive analysis. * Partner with Product Management to bring new capabilities, and enhancements to market ...

Influence product strategy through customer insights, market intelligence, and competitive analysis. * Partner with Product Management to bring new capabilities, and enhancements to market ...

Leading a team of pricing analysts, The Professional Pricing Manager is accountable for translating market dynamics, competitive intelligence, and customer requirements into actionable pricing ...

Leading a team of pricing analysts, The Professional Pricing Manager is accountable for translating market dynamics, competitive intelligence, and customer requirements into actionable pricing ...

Leading a team of pricing analysts, The Professional Pricing Manager is accountable for translating market dynamics, competitive intelligence, and customer requirements into actionable pricing ...

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Showing results 1-20

Competitive Intelligence information

See Raleigh, NC salary details

$10.7K

$97.8K

$129.3K

How much do competitive intelligence jobs pay per year?

As of Aug 21, 2026, the average yearly pay for competitive intelligence in Raleigh, NC is $97,760.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,400.00 and $128,800.00 per year, depending on experience, location, and employer.

What is competitive intelligence?

A Competitive Intelligence (CI) job involves gathering, analyzing, and interpreting information about competitors, market trends, and industry developments to help a company make informed strategic decisions. CI professionals use various sources, such as public records, industry reports, and market research, to assess competitor strengths and weaknesses. They also identify potential threats and opportunities, helping businesses stay ahead in a competitive market. The role often requires expertise in data analysis, strategic thinking, and business research.

What does a competitive intelligence professional do?

Professionals in Competitive Intelligence spend their days collecting and analyzing data about competitors, market trends, and industry developments. This often involves monitoring public sources, conducting benchmarking studies, and producing insightful reports for management teams. They frequently collaborate with marketing, product development, and strategy departments to share findings and align business activities. Staying up-to-date on industry news and proactively identifying emerging threats or opportunities are also key parts of the role. This dynamic environment offers variety and requires both independent research and cross-functional teamwork.

What are the key skills and qualifications needed to thrive in competitive intelligence?

To excel in Competitive Intelligence, you need strong analytical abilities, research expertise, and a solid understanding of market dynamics, typically paired with a degree in business, marketing, or a related field. Familiarity with data analysis tools (like Excel, Tableau, or CI software platforms), and certifications such as SCIP (Strategic and Competitive Intelligence Professionals) are often required. Exceptional communication, critical thinking, and problem-solving skills help individuals stand out in this role. These competencies are crucial for accurately gathering, interpreting, and presenting insights that drive strategic decision-making within an organization.

Do competitive intelligence jobs pay well?

Competitive intelligence jobs typically offer competitive salaries that vary by industry, experience, and location. Entry-level roles may start around $60,000 annually, while experienced professionals can earn over $100,000, especially with skills in data analysis and market research tools. Certifications and advanced degrees can also enhance earning potential.

What is an example of competitive intelligence?

In competitive intelligence, a professional gathers and analyzes information about competitors' products, strategies, and market positioning to inform business decisions. For example, monitoring competitors' product launches or pricing strategies helps companies anticipate market changes and adjust their own plans accordingly.

What are the most commonly searched types of Competitive Intelligence jobs in Raleigh, NC?

The most popular types of Competitive Intelligence jobs in Raleigh, NC are:

What job categories do people searching Competitive Intelligence jobs in Raleigh, NC look for?

The top searched job categories for Competitive Intelligence jobs in Raleigh, NC are:

Infographic showing various Competitive Intelligence job openings in Raleigh, NC as of August 2026, with employment types broken down into 1% As Needed, 75% Full Time, 19% Part Time, and 5% Contract. Highlights an 90% Physical, 2% Hybrid, and 8% Remote job distribution, with an average salary of $97,760 per year, or $47 per hour.

Sr. Competitive Intelligence Manager - Product Marketing

NetApp

Morrisville, NC

$175K - $200K/yr

Full-time

Medical, Life, Retirement, PTO

Posted 15 days ago


NetApp rating

9.4

Company rating: 9.4 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

2nd of 495 rated business services


Job description

Job Summary

NetApp is looking for a Senior Competitive Intelligence Manager to serve as our lead hands-on strategist for competitive insights in the Data and AI space. This is a high-visibility, senior individual contributor (IC) role designed for a deeply technical and strategic marketer who loves getting into the weeds of competitor offerings. You will be the primary engine driving our competitive positioning, translating complex market and product data into real-world, deal-winning guidance for our global Sales teams. Partnering closely with Sales, Product Marketing, and Product Management, you will act as a subject matter expert to ensure NetApp's intelligent data infrastructure is advantageously positioned.

Key Responsibilities: 
   Drive Competitive Positioning: Directly analyze competitor offerings to develop highly differentiated, technically accurate product messaging that serves as a foundation for internal and external communications.
   Build Hands-on Sales Assets: Author and maintain highly consumable, high-impact competitive materials, including battlecards, landscapes, briefs, webcast material, and more.
   Deliver Real-Time Deal Support: Act as a direct advisor to field Sales teams during active, high-stakes sales cycles, providing tactical coaching, competitive triage, and strategies to win key deals.
   Analyze Win/Loss Dynamics: Conduct structured, post-deal win/loss reviews to identify market trends, pricing strategies, and product gaps, turning raw data into strategic recommendations.
   Manage CI Platform & Alerts: Directly curate and optimize our competitive intelligence platform (tooling) ensuring the automated capture, filtering, and distribution of real-time competitor alerts.
   Advise Product Marketing & Product Teams: Act as the go-to technical expert for product and marketing leaders, delivering deep-dive competitor SWOT analyses to help guide product roadmaps and pricing strategies.
   Monitor Market Trends: Personally track Tier 1/2 competitors, emerging startups, and industry trends to position NetApp relative to new market shifts, ecosystem dynamics, and buyer behaviors.

Job Requirements

   Domain Expertise: Deep technical understanding of the technologies, architectures, and go-to-market strategies within the B2B Data, AI, and Cloud Infrastructure industries.
   Proven CI Execution: 5+ years of hands-on experience in competitive intelligence, technical product marketing, or sales engineering, with a proven track record of personally creating high-impact competitive content.
   Hands-on Tool Proficiency: Direct experience using and managing competitive intelligence platforms (e.g., Klue, Crayon) and conversational intelligence tools (e.g., Gong) to gather field insights.
   Strong Research & Synthesis Skills: Proven ability to independently dig through competitor documentation, financial filings, and analyst reports to extract actionable, validated insights.
   Sales Collaboration: High comfort level working directly alongside Field sales teams in active sales cycles, translating technical specs into "how-to-win" sales talk-tracks.
   Execution-Oriented: A self-starter who thrives on detailed execution, with the ability to own projects end-to-end without administrative oversight or direct reports.
   Superior Communication: Outstanding oral and written communication skills, with the ability to present complex technical findings clearly to both technical and non-technical stakeholders.

Education:  
   Bachelor's degree in Computer Science, Engineering, Business, or a related field.
   MBA and/or a strong technical background in data management or AI/ML workloads is highly preferred.

Equivalent combination of additional experience as stated above can be considered in place of academic degree listed.

Compensation:
The target salary range for this position is $175,000-200,000. The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off (PTO), various Leave options, Performance-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSU's), with all offerings subject to regional variations and governed by local laws, regulations, and company policies. Benefits may vary by country and region, and further details will be provided as part of the recruitment process.   

 

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About NetApp

Sourced by ZipRecruiter

The NetApp portfolio of leading data, application, and storage solutions helps organizations manage applications and data everywhere across hybrid multicloud environments. Our 30 years of innovation have made us the proven leader in all-flash storage. We have the only enterprise-grade storage OS available natively on the world’s biggest public clouds. Our data services offer the best security and protection in the industry. We have CloudOps services that will revolutionize how you work in the cloud. And that’s just scratching the surface. In a world of hybrid multicloud complexity, we envision a better IT experience—an evolved cloud state where on-premises and cloud environments are united as one, always delivering simplicity, security, savings, and sustainability. To get you there, we build solutions that drive faster innovation wherever your data and applications live, with unified management and AI-driven optimization. No walled gardens. No lock-in. You get the freedom to do what’s best for your business today and the flexibility to adapt to whatever tomorrow throws at you.

Industry

It services

Company size

10,000+ Employees

Headquarters location

Sunnyvale, CA, US