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Competitive Intelligence Manager Jobs in Michigan

Amway Inc.

Sr Digital Specialist - Digital Insights

Ada, MI · On-site

$96K - $118K/yr

Aggregate and connect data across web, app, CRM, SEO, paid media, social, and customer experience ... Social, Brand & Competitive Intelligence * Oversee social listening and competitive intelligence ...

General Motors

Senior Product Manager - AV Features

Warren, MI · On-site

$118K - $156K/yr

At General Motors, we empower Product Managers to solve challenging customer and business problems ... Translate customer insights, competitive intelligence, and field/telemetry data into clear product ...

Stellantis

Market Intelligence Analyst

Auburn Hills, MI · On-site

This role is responsible for assessing market/segment sales/price distribution, competitive content ... Produce monthly market intelligence reads for the Sr. Manager and Van Hoet. * Provide diagnostic ...

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Competitive Intelligence Manager information

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$9.6K

$89.7K

$115.9K

How much do competitive intelligence manager jobs pay per year?

As of Aug 16, 2026, the average yearly pay for competitive intelligence manager in Michigan is $89,720.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,500.00 and $115,500.00 per year, depending on experience, location, and employer.

What does a competitive intelligence manager do?

A Competitive Intelligence Manager is responsible for gathering, analyzing, and interpreting information about competitors, market trends, and industry developments. They use this data to provide strategic guidance to their organization, helping leaders make informed decisions regarding product development, marketing, and business strategy. Their role often involves monitoring competitors’ activities, assessing potential threats and opportunities, and ensuring the company maintains a competitive edge in the marketplace.

What are the key skills and qualifications needed to thrive as a competitive intelligence manager, and why are they important?

To thrive as a Competitive Intelligence Manager, you need strong analytical skills, strategic thinking, and a background in business, marketing, or a related field. Expertise in market research tools, data analytics platforms, and sometimes certifications like SCIP (Strategic and Competitive Intelligence Professionals) are typically valuable. Exceptional communication, curiosity, and the ability to synthesize complex information make someone stand out in this role. These skills are crucial for delivering actionable insights that inform business strategy and help organizations maintain a competitive edge.

How does a competitive intelligence manager typically collaborate with other departments within an organization?

A Competitive Intelligence Manager works closely with departments such as marketing, sales, product development, and executive leadership to gather and analyze information about competitors and market trends. They often facilitate cross-functional meetings to share insights, align strategies, and support data-driven decision-making. Effective collaboration ensures that intelligence findings are integrated into go-to-market plans and product roadmaps, enabling the organization to stay ahead in a competitive landscape. Building strong relationships across teams is key to ensuring that intelligence efforts have a tangible impact on business outcomes.

What is the difference between Competitive Intelligence Manager vs Market Research Analyst?

AspectCompetitive Intelligence ManagerMarket Research Analyst
Required CredentialsBachelor's degree; often MBA or related experienceBachelor's degree; often in marketing, business, or statistics
Work EnvironmentCorporate strategy teams, intelligence unitsMarketing departments, research firms
Employer & Industry UsageUsed across industries for strategic insightsPrimarily in marketing and consumer research
Search & Comparison IntentUnderstanding strategic intelligence rolesAnalyzing market trends and consumer data

The Competitive Intelligence Manager focuses on gathering and analyzing competitive data to inform strategic decisions, while the Market Research Analyst concentrates on understanding market trends and consumer behavior. Both roles require analytical skills and industry knowledge but serve different strategic purposes within organizations.

What does a competitive intelligence manager do?

The job responsibilities of a competitive intelligence manager include working to find and analyze competitor data and research market conditions and customer activity in your company's industry. In this career, you may use analytics software or computer models to organize and analyze this data. You then create a report on your findings and present the report to senior level management or executives in your company. As a competitive intelligence manager, you also have management duties, which include recruiting and overseeing a team of junior analysts.

More about Competitive Intelligence Manager jobs

What are the most commonly searched types of Competitive Intelligence jobs in Michigan?

The most popular types of Competitive Intelligence jobs in Michigan are:

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For Competitive Intelligence Manager jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Competitive Intelligence Manager jobs in Michigan look for?

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Cities in Michigan with the most Competitive Intelligence Manager job openings:

Competitive Intelligence Manager jobs near you
Infographic showing various Competitive Intelligence Manager job openings in Michigan as of August 2026, with employment types broken down into 1% As Needed, 75% Full Time, 18% Part Time, 1% Temporary, and 5% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $89,720 per year, or $43.1 per hour.

Performance Intelligence Strategist, Chevy

General Motors

Warren, MI • On-site

$114K - $147K/yr

Full-time

Posted 2 days ago

New

General Motors rating

8.2

Company rating: 8.2 out of 10

General Motors

Based on 306 frontline employees who took The Breakroom Quiz

7.4

Company rating compared to similar companies: 7.4 out of 10

Automakers average

Based on 6,282 frontline employees who took The Breakroom Quiz

Job description

Job Description
The Performance Marketing Strategy & Business Intelligence team serves as a group of "data detectives" for GM Marketing. The team combines complex, disparate business, marketing, media, website, audience, funnel, inventory, pricing, incentive, demand, competitive, and marketplace data to explain performance, identify opportunities, and create executive-ready narratives that drive action.
The Performance Marketing Strategy & Business Intelligence Lead is a blended strategy, analytics, and storytelling role. This individual personally leads complex analyses and workstreams, translating granular findings into clear insights for marketing leaders and cross-functional partners. The role requires intellectual curiosity, strong business judgment, hands-on analytical expertise, and the ability to influence decisions through compelling, evidence-based narratives.
What You'll Do:
Performance Analysis and Business Diagnosis
  • Integrate media and marketing (site, paid, owned, media) with business (inventory, pricing, incentive, demand, competitive) to create a connected tip to tail view of GM's marketing performance.

  • Interrogate data at granular levels-including channel, campaign, audience, creative, geography, nameplate, funnel stage, inventory condition, offer, and time period-to identify meaningful patterns and exceptions.

  • Conduct multiple levels of root-cause analysis to explain performance drivers, anomalies, risks, and opportunities.

  • Reconcile conflicting data sources, validate definitions and methodologies, pressure-test assumptions, and clearly identify limitations.

  • Build analytical models and frameworks that support scenario planning, forecasting, prioritization, and investment decisions.

Executive Narratives and Strategic Recommendations
  • Translate complex analysis into concise, executive-ready narratives that clearly explain what happened, why it happened, what it means, and what actions should consider.

  • Connect detailed marketing findings to broader brand, customer, commercial, and enterprise priorities.

  • Develop presentations, performance narratives, and decision frameworks tailored to senior marketing and cross-functional audiences.

  • Deliver clear recommendations with defined implications, tradeoffs, risks, and expected outcomes.

Hands-On Analytics and Measurement
  • Be a data detective. Build and maintain simple Excel models and become super users of existing dashboards, scorecards, reconciliations, and diagnostic views while continuing to investigate the underlying data.

  • Perform direct, hands-on analysis using advanced Excel and relevant analytics and visualization tools.

  • Evaluate data quality, source consistency, metric definitions, and measurement approaches before drawing conclusions.

  • Partner with centralized analytics, data science, technology, and agency teams to scope customer, bespoke analytics not available in raw data or dashboards today.

  • Develop repeatable approaches that improve analytical rigor, transparency, speed, and decision usefulness.

Integrated Performance Marketing Strategy
  • Assess performance across paid media, SEO, CRM, marketing intelligence, website optimization, audience planning, and funnel optimization.

  • Connect channel-level indicators to customer behaviors, commercial outcomes, and marketplace conditions.

  • Identify opportunities to improve audience strategy, media effectiveness, website experiences, lead progression, conversion, retention, and overall funnel performance.

Cross-Functional Leadership and Influence
  • Partner across Marketing, Media, CRM, Digital, Sales, Finance, Research, Data Science, Technology, agencies, and other business functions.

  • Ask constructive questions, challenge assumptions respectfully, and promote fact-based decision-making.

  • Navigate ambiguity, competing perspectives, and incomplete information while maintaining analytical integrity and momentum.

  • Build trusted relationships and drive alignment without relying solely on formal authority.

Your Skills & Abilities (Qualifications):
  • Bachelor's degree required.

  • 5+ years of experience in marketing strategy, performance marketing, analytics, marketing intelligence, management consulting, or a related discipline.

  • Demonstrated ability to personally lead complex analyses, getting hands on with data in Excel or similar analytical tools, and translate findings into strategic recommendations.

  • Advanced Excel capabilities, including complex formulas, pivots, data manipulation, model building, scenario analysis, and quality assurance.

  • Experience using dashboards and visualization tools while maintaining direct engagement with granular source data.

  • Strong analytical problem-solving skills, including source reconciliation, assumption testing, performance decomposition, and multi-level root-cause analysis.

  • Working knowledge of paid media, SEO, CRM, websites, audience planning, funnel optimization, marketing measurement, and test-and-learn practices.

  • Excellent written, verbal, presentation, and data-storytelling skills, including experience communicating with senior leaders.

  • Proven ability to influence cross-functional partners and manage multiple high-priority workstreams.

LI-MO1
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.This job may be eligible for relocation benefits.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, emailus or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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About General Motors

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General Motors is a company with global scale and capabilities, headquartered in Detroit, Michigan, with employees around the world. The company employs over 165,000 people, serves six continents, operates across 22 time zones, and has a diverse workforce speaking 75 languages1. GM’s vision is to drive the world forward by pioneering innovations that move and connect people to what matters. The company is working towards an all-electric future with its new Ultium Platform and is pushing transportation options beyond our wildest imaginations with autonomous vehicles. GM is also committed to becoming the most inclusive company in the world.

Industry

Transportation equipment manufacturing

Company size

10,000+ Employees

Headquarters location

Detroit, MI, US

Year founded

1908

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