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Competitive Intelligence Manager Jobs in Michigan

US Farathane

Dimensional Analyst

Auburn Hills, MI

The Dimensional Analyst serves as the engineering team's core technical resource for variation management and geometric control. This role is strictly focused on data interpretation and the ...

General Motors

Competitor Insights Manager

Warren, MI · Hybrid

The Role As a Competitor Insights Manager, you will serve as the enterprise leader for competitive ... Lead competitive intelligence efforts for GM's product portfolio, delivering insights that shape ...

Stellantis

Market Intelligence Analyst

Auburn Hills, MI · On-site

This role is responsible for assessing market/segment sales/price distribution, competitive content ... Produce monthly market intelligence reads for the Sr. Manager and Van Hoet. * Provide diagnostic ...

Amway

Sr Digital Specialist - Digital Insights

Ada, MI · On-site

$96K - $118K/yr

Aggregate and connect data across web, app, CRM, SEO, paid media, social, and customer experience ... Social, Brand & Competitive Intelligence * Oversee social listening and competitive intelligence ...

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Competitive Intelligence Manager information

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$9.6K

$89.7K

$115.9K

How much do competitive intelligence manager jobs pay per year?

As of Aug 16, 2026, the average yearly pay for competitive intelligence manager in Michigan is $89,720.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,500.00 and $115,500.00 per year, depending on experience, location, and employer.

What does a competitive intelligence manager do?

A Competitive Intelligence Manager is responsible for gathering, analyzing, and interpreting information about competitors, market trends, and industry developments. They use this data to provide strategic guidance to their organization, helping leaders make informed decisions regarding product development, marketing, and business strategy. Their role often involves monitoring competitors’ activities, assessing potential threats and opportunities, and ensuring the company maintains a competitive edge in the marketplace.

What are the key skills and qualifications needed to thrive as a competitive intelligence manager, and why are they important?

To thrive as a Competitive Intelligence Manager, you need strong analytical skills, strategic thinking, and a background in business, marketing, or a related field. Expertise in market research tools, data analytics platforms, and sometimes certifications like SCIP (Strategic and Competitive Intelligence Professionals) are typically valuable. Exceptional communication, curiosity, and the ability to synthesize complex information make someone stand out in this role. These skills are crucial for delivering actionable insights that inform business strategy and help organizations maintain a competitive edge.

How does a competitive intelligence manager typically collaborate with other departments within an organization?

A Competitive Intelligence Manager works closely with departments such as marketing, sales, product development, and executive leadership to gather and analyze information about competitors and market trends. They often facilitate cross-functional meetings to share insights, align strategies, and support data-driven decision-making. Effective collaboration ensures that intelligence findings are integrated into go-to-market plans and product roadmaps, enabling the organization to stay ahead in a competitive landscape. Building strong relationships across teams is key to ensuring that intelligence efforts have a tangible impact on business outcomes.

What is the difference between Competitive Intelligence Manager vs Market Research Analyst?

AspectCompetitive Intelligence ManagerMarket Research Analyst
Required CredentialsBachelor's degree; often MBA or related experienceBachelor's degree; often in marketing, business, or statistics
Work EnvironmentCorporate strategy teams, intelligence unitsMarketing departments, research firms
Employer & Industry UsageUsed across industries for strategic insightsPrimarily in marketing and consumer research
Search & Comparison IntentUnderstanding strategic intelligence rolesAnalyzing market trends and consumer data

The Competitive Intelligence Manager focuses on gathering and analyzing competitive data to inform strategic decisions, while the Market Research Analyst concentrates on understanding market trends and consumer behavior. Both roles require analytical skills and industry knowledge but serve different strategic purposes within organizations.

What does a competitive intelligence manager do?

The job responsibilities of a competitive intelligence manager include working to find and analyze competitor data and research market conditions and customer activity in your company's industry. In this career, you may use analytics software or computer models to organize and analyze this data. You then create a report on your findings and present the report to senior level management or executives in your company. As a competitive intelligence manager, you also have management duties, which include recruiting and overseeing a team of junior analysts.

More about Competitive Intelligence Manager jobs

What are the most commonly searched types of Competitive Intelligence jobs in Michigan?

The most popular types of Competitive Intelligence jobs in Michigan are:

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For Competitive Intelligence Manager jobs in Michigan, the most frequently searched job titles are:

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Competitive Intelligence Manager jobs near you
Infographic showing various Competitive Intelligence Manager job openings in Michigan as of August 2026, with employment types broken down into 1% As Needed, 75% Full Time, 18% Part Time, 1% Temporary, and 5% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $89,720 per year, or $43.1 per hour.

Maserati - Incentives & Competitive Intelligence Analyst

Stellantis

Auburn Hills, MI • On-site

Full-time

Re-posted yesterday

Stellantis rating

7.5

Company rating: 7.5 out of 10

Based on 130 frontline employees who took The Breakroom Quiz

13th of 44 rated automakers

Job description

This tactical role supports the execution of Maserati's incentive programs and competitive intelligence efforts. The Analyst will manage daily incentive operations, monitor competitor activity, and provide actionable insights to support product and pricing decisions.
Key Responsibilities:
  • Maintain and audit payout files, website incentives, and policy adjustments
  • Prepare bulletins, sell sheets, and field communications
  • Coordinate dealer launch decks, CRM/Web/App offer alignment, and field communications
  • Support monthly incentive deck creation, dealer launch decks, and inventory chase analysis
  • Conduct competitive research using sources like JD Power, S&P, ALG, and internal data
  • Deliver customized intelligence reports and support product pricing analysis

Basic Qualifications:
  • Bachelor's degree in Business, Economics, or related field
  • 2+ years of experience in automotive incentives, pricing, or competitive analysis
  • Strong attention to detail and ability to synthesize large data sets
  • Proficiency in Excel, PowerPoint, and CRM tools
  • Excellent communication and reporting skills

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