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Communication Strategist Jobs in Texas (NOW HIRING)

Manulife

Communication Strategy & Participant Outcomes * Develop and execute communication strategies, campaigns, and programs that improve participant behaviors related to savings, investing, retirement ...

Vst

Corporate Affairs Strategist

Irving, TX

Communications include interaction with leaders and employees, corporate positioning on government ... Propose communications strategies and tactics and work directly within other departments to ...

TXU Energy

Corporate Affairs Strategist

Irving, TX

Communications include interaction with leaders and employees, corporate positioning on government ... Propose communications strategies and tactics and work directly within other departments to ...

Vistra Corp.

Corporate Affairs Strategist

Irving, TX · On-site

Communications include interaction with leaders and employees, corporate positioning on government ... Propose communications strategies and tactics and work directly within other departments to ...

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All JobsCommunication Strategist JobsCommunication Strategist Jobs in Texas

Communication Strategist information

See Texas salary details

$41K

$74.7K

$123.9K

How much do communication strategist jobs pay per year?

As of Aug 8, 2026, the average yearly pay for communication strategist in Texas is $74,656.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,300.00 and $80,600.00 per year, depending on experience, location, and employer.

How does a communication strategist typically collaborate with other departments within an organization?

As a Communication Strategist, you will frequently work cross-functionally with teams such as marketing, public relations, human resources, and executive leadership. Collaboration is essential to ensure that messaging aligns with organizational goals and resonates with key audiences. You may participate in regular planning meetings, provide guidance on campaign messaging, and coordinate with designers, writers, and digital teams to execute strategies effectively. Strong interpersonal skills and the ability to adapt communication styles for different stakeholders are crucial for success in this role.

How to become a communication strategist?

To become a communication strategist, individuals typically need a bachelor's degree in communications, marketing, or a related field, along with experience in public relations, media, or corporate communications. Developing strong writing, analytical, and strategic planning skills, as well as proficiency with communication tools and platforms, is essential. Gaining certifications such as the Certified Strategic Communication Professional can also enhance career prospects.

What does a communication strategist do?

A Communication Strategist develops and implements plans to effectively convey a company's messages to target audiences. They analyze communication needs, craft key messaging, and coordinate campaigns across various channels such as social media, press releases, and internal communications. Their goal is to enhance brand reputation, ensure consistency in messaging, and align communication efforts with organizational objectives. Communication Strategists often collaborate with marketing, public relations, and leadership teams to achieve these goals.

What are the key skills and qualifications needed to thrive as a communication strategist, and why are they important?

To thrive as a Communication Strategist, you need expertise in strategic communication planning, content creation, and media relations, often supported by a degree in communications, public relations, or a related field. Familiarity with digital marketing platforms, analytics tools, and content management systems is typically required. Strong interpersonal skills, creativity, and the ability to adapt messages to diverse audiences set standout candidates apart. These abilities are crucial for crafting effective communication strategies that enhance brand reputation and achieve organizational goals.

What is the difference between Communication Strategist vs Public Relations Specialist?

AspectCommunication StrategistPublic Relations Specialist
CredentialsBachelor's in Communications, Marketing, or related field; certifications like APRBachelor's in Communications, Public Relations, or related; similar certifications
Work EnvironmentCorporate, agency, or nonprofit settings focusing on messaging strategiesMedia outlets, agencies, or corporate PR departments managing public image
Employer & IndustryBusinesses, marketing agencies, nonprofitsMedia companies, PR firms, corporations
Search & Comparison IntentUnderstanding strategic communication planningManaging media relations and public image

While both roles involve communication skills and strategic thinking, a Communication Strategist focuses on developing overall messaging plans and communication campaigns, whereas a Public Relations Specialist primarily manages media relations and public image. The roles often overlap but differ in scope and focus within organizations.

What are popular job titles related to Communication Strategist jobs in Texas? For Communication Strategist jobs in Texas, the most frequently searched job titles are:
What job categories do people searching Communication Strategist jobs in Texas look for? The top searched job categories for Communication Strategist jobs in Texas are:
What cities in Texas are hiring for Communication Strategist jobs? Cities in Texas with the most Communication Strategist job openings:
Communication Strategist jobs near you
Infographic showing various Communication Strategist job openings in Texas as of August 2026, with employment types broken down into 95% Full Time, and 5% Part Time. Highlights an 95% In-person, and 5% Remote job distribution, with an average salary of $74,656 per year, or $35.9 per hour.

Associate Communication Strategy & Activation

Bimbo Bakeries USA

Irving, TX • On-site

$54K - $71K/yr

Full-time

Retirement, PTO

Re-posted 11 days ago

Bimbo Bakeries USA rating

6.1

Company rating: 6.1 out of 10

Based on 127 frontline employees who took The Breakroom Quiz

14th of 48 rated bakeries

Job description

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas'® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann's® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.
#LI-LF1
Come join the largest baking company in the world and our family of 20,000 associates nationwide!
Top Reasons to Work at Bimbo Bakeries USA:
Salary Range: $54,800 - $71,300
Annual Bonus Eligibility
Comprehensive Benefits Package
Paid Time Off
401k & Company Match
Position Summary:
Bimbo Bakeries USA (BBU) is undergoing a marketing transformation to accelerate Branded growth. The Associate of Communications Strategy & Activation will be critical in elevating brand storytelling and delivering bold, breakthrough, culturally relevant creative activations. The ideal candidate is a strategic brand builder with experience developing creative and translating to integrated activations and brand experiences. This role reports to the Manager of Communications Strategy & Activation and is part of the Marketing Center of Excellence at Bimbo Bakeries USA.
Key Job Responsibilities:
Brand Partner
  • Partner with assigned Brand teams on all aspects of brand building to achieve annual business goals and improve brand equity.
  • Provide expertise and enable excellence across brand foundations, packaging design, visual identity, creative development, paid asset production, and integrated communications.

End-to-End Creative Development & Production
  • Responsible for the end-to-end creative development process for brand platforms and brand campaigns that are distinctive, relevant, and have proven potential to extend across full-funnel consumer touchpoints.
  • Craft creative briefs for agency partners, working closely with Brand and Consumer Insights to ensure we are providing clear direction that is informed by a strong understanding of the brand purpose, business strategy, and audience.
  • Inform creative testing approach and stimulus development, participate in research when possible, and guide creative optimizations to apply learnings.
  • Guide creative asset production process, with production cost consultants when applicable, through pre-production, shoot, and post-production to deliver assets on time and on budget that uphold the creative integrity and are aligned to brand strategies, standards, and specs needed.
  • Steward the brand purpose, personality, and tone of voice throughout the creative development process.

Integrated Communications Strategy, Planning & Activation
  • Responsible for the communications strategy, planning, and activation of assigned Brand's annual integrated plan designed to achieve full-funnel objectives.
  • Spearhead collaboration across functions and agencies to ensure the big idea guides how the plan is built, connecting touchpoints, providing budget recommendations, and defining and measuring KPIs for each channel and tactic.
  • Coach brand teams and cross-functional partners on how to drive consistent storytelling excellence across all consumer touchpoints.
  • Champion a big-picture perspective and consumer-centric approach that leverages insights and prioritizes relevance.
  • Steward the brand platform and campaign throughout full-funnel plan development.

Cross-Functional Connector
  • Serve as the cross-functional quarterback and dot connector, identifying and including the relevant cross-functional partners across the Engagement Studio, Media, eComm, Shopper, and Consumer Insights for expertise and visibility.
  • Provide expertise and guidance to internal stakeholders on creative excellence, production, and holistic comms strategy that includes earned.

Agency Management
  • Support team efforts to centralize agency management and governance (internal and external), holding our agencies accountable to pre-defined deliverables and standards (excludes our Media Agency of Record).
  • Foster IAT collaboration, establishing ways of working that enable fully integrated plans that are informed by the idea.
  • Agency management to foster long-term relationships and maximize agency output.

Key Behavioral Competencies:
  • Relationship builder who practices empathy and respects diverse backgrounds and needs.
  • Authentically builds credibility and followership through courage and self-awareness, resulting in allies.
  • Confidence in managing complexity, uncertainty, and ambiguity.
  • Strong problem-solving and analytical skills; ability to determine critical issues and develop effective action plans.
  • Effective verbal and written communication skills, with the ability to use storytelling to influence decisions.
  • Gritty and resourceful when necessary.
  • Trusted to make well-informed decisions and take evidence-based risks.
  • Self-starter who can meet deadlines, is well organized and can work autonomously.
  • A strong project manager with expertise in designing ways of working across a global, matrixed organization.
  • Experience working in a remote team setting under pressure and in a fast-paced environment.
  • Ability to travel 10-20% domestically and/or internally for internal meetings, conferences, creative shoots, and/or brand activations.

Leadership Competencies:
  • Use a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses.
  • Build partnerships and work collaboratively with others to meet shared objectives.
  • Take on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
  • Understands the business and organizational environment and shows interest in adapting to their culture and ways of working.

Education and Work History:
  • 4+ years of relevant experience in agency and/or brand roles.
  • A bachelor's degree is in Marketing, or a related field is required. A master's degree is a plus.
  • The ideal candidate will have creative agency experience, brand creative experience, or both.
  • Consumer Packaged Goods (CPG) experience is preferred.
  • Understanding the inner workings of agencies across creative, packaging, digital, social, and PR.
  • Collaborations with peers in consumer insights and media, driving consumer-centric activations.
  • Strong understanding of campaign production.
  • Experience leading an integrated agency team from brand side, agency side, or both.
  • Experience with packaging design, aligned to best practices to stand out on the shelf.

The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job.
Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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About Bimbo Bakeries

Sourced by ZipRecruiter

From the breakfast table to lunch boxes to family barbecues, Bimbo Bakeries USA's fresh, high-quality products have delighted Americans for generations. As the largest commercial baking company in the U.S., we are proud to deliver our bread, bagels, buns, English muffins and sweet baked goods to every town, city and community in the United States. Bimbo Bakeries USA is proud part of Grupo Bimbo, the world’s largest baking company with operations in 34 countries.

Industry

Food and drink manufacturing

Company size

10,000+ Employees

Headquarters location

Horsham, PA, US

Year founded

1945

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