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Commercialization Manager Cpg Jobs in Minnesota (NOW HIRING)

Schwans

Director of Supply Chain (OBM)

Marshall, MN · On-site

$120K - $200K/yr

... managers. • Drive successful commercialization by ensuring operational readiness through Stage ... CPG or manufacturing preferred) • Proven ability to execute and drive operational results • ...

SCHWAN'S

Director of Supply Chain (OBM)

Hopkins, MN · On-site

$120K - $200K/yr

... managers. Drive successful commercialization by ensuring operational readiness through Stage Gate ... CPG or manufacturing preferred) Proven ability to execute and drive operational results Strong ...

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Commercialization Manager Cpg information

What is a commercialization manager in CPG?

A Commercialization Manager in the Consumer Packaged Goods (CPG) industry is responsible for bringing new products to market, ensuring they move efficiently from development to store shelves. They coordinate cross-functional teams including marketing, sales, supply chain, and R&D to align on timelines, budgets, and go-to-market strategies. Their role is crucial in managing product launches, optimizing processes, and ensuring that new products meet consumer needs and business goals. Ultimately, they help maximize the commercial success of new product introductions.

What are the key skills and qualifications needed to thrive as a commercialization manager in CPG?

To thrive as a Commercialization Manager in CPG, you need expertise in product development, go-to-market strategies, and cross-functional project management, often supported by a business or marketing degree. Familiarity with tools like Nielsen/IRI data platforms, project management software, and stage-gate processes is typically required. Strong communication, leadership, and problem-solving skills help drive alignment and overcome obstacles in launching new products. These competencies ensure successful product introductions, effective collaboration, and the achievement of business growth objectives in a competitive market.

How does a commercialization manager in CPG typically collaborate with cross-functional teams to launch new products?

A Commercialization Manager in the consumer packaged goods (CPG) industry works closely with teams such as marketing, supply chain, sales, R&D, and finance to ensure successful product launches. This role often serves as the central point of coordination, aligning timelines, budgets, and go-to-market strategies to meet launch objectives. Regular meetings, clear communication, and project management skills are essential for resolving challenges and keeping stakeholders aligned. Effective collaboration ensures that products are launched on time, within budget, and achieve desired market impact.

What is the difference between Commercialization Manager Cpg vs Product Development Manager?

AspectCommercialization Manager CpgProduct Development Manager
Primary FocusLaunching and marketing consumer packaged goods productsDesigning and developing new products from concept to prototype
Work EnvironmentMarketing, sales, and supply chain teams in CPG companiesR&D and engineering teams in product innovation
Required SkillsMarket analysis, project management, cross-functional coordinationProduct design, technical knowledge, innovation management

The Commercialization Manager Cpg primarily focuses on bringing products to market, coordinating marketing and sales strategies. In contrast, the Product Development Manager concentrates on creating new products during the development phase. While both roles require cross-functional collaboration, their core responsibilities differ in the product lifecycle, with commercialization emphasizing market launch and product development emphasizing creation and design.

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What cities in Minnesota are hiring for Commercialization Manager Cpg jobs? Cities in Minnesota with the most Commercialization Manager Cpg job openings:
Commercialization Manager Cpg jobs near you
Infographic showing various Commercialization Manager Cpg job openings in Minnesota as of August 2026, with employment types broken down into 75% Full Time, and 25% Contract. Highlights an 100% In-person job distribution.

Manager, Category & Customer Insights

Lipari Foods

Edina, MN

Full-time

Re-posted 14 days ago

Lipari Foods rating

6.4

Company rating: 6.4 out of 10

Based on 14 frontline employees who took The Breakroom Quiz

39th of 49 rated food wholesalers

Job description

The Category Manager is a growth driver for Crystal Farms. This role turns data into clear, compelling stories that unlock revenue growth for our brands and our customers. You will synthesize multiple data sources - syndicated data, customer insights, performance reporting, and market trends - to shape go-to-market strategy, influence customers, and guide internal decision-making across sales, marketing, and IBP.

If you enjoy connecting the dots, translating complexity into action, and partnering cross-functionally to deliver results, this role is built for you.

A category and customer analyst will report to the category manager.

Duties and Responsibilities:

Lead Customer and Category Growth (~40%)

  • Build insight-led, top-down category stories that fuel national selling strategies and new item commercialization
  • Partner with Sales to create customer-specific presentations that drive distribution, assortment, and merchandising wins
  • Identify whitespace opportunities and lead category reviews and joint business planning with key customers
  • Set customer prioritization frameworks and expansion targets
  • Serve as the category and customer expert to brand and commercial teams

Own Insights and Analytics (~40%)

  • Develop and manage a best-in-class reporting toolkit including dashboards, decomposition, and performance tracking
  • Translate syndicated and internal data into clear insights and actionable recommendations
  • Maintain and evolve syndicated data systems to reflect portfolio and competitive changes
  • Provide forward-looking perspective through forecasting, seasonality analysis, and trend identification
  • Deliver fast, accurate analysis to support marketing, sales, and leadership decisions

Shape Integrated Business Planning (~20%)

  • Lead monthly performance reporting into the Integrated Business Planning (IBP) process
  • Connect total business results to underlying drivers across price, promotion, product, and placement
  • Identify short and long-term opportunities and risks, with clear actions to improve performance
  • Bring a strong consumer and consumption lens into IBP discussions

Experience and Background:

  • 5+ years of experience in CPG category management or sales analytics
  • Hands-on experience using syndicated data to uncover insights and influence decisions
  • Proven ability to turn analysis into persuasive stories and recommendations
  • Prior experience working within a CPG organization strongly preferred

Skills and Capabilities:

  • Advanced proficiency in Excel and PowerPoint; comfortable building executive-ready materials
  • Strong analytical mindset with the ability to simplify complex data
  • Confident communicator who can influence both internal teams and external customers
  • Collaborative, team-oriented leader with experience guiding or developing an analyst

Education:

  • Bachelor's degree in a related field or equivalent relevant work experience

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