College admissions counselors help recruit students and assist them with the application process. As a college admissions counselor, your duties include attending admissions events, sharing information about the school with interested students, and providing guidance to students. In this job, you may be required to create recruitment programs, which are designed to promote the school and pique the interest of prospective students. To succeed as a college admissions counselor, you must be very knowledgeable about the college or university you work for. For example, you must be prepared to share detailed information about academic programs, tuition rates, and campus life.