Marketing automation * CRM strategy * Continuously optimize marketing performance through analytics, attribution modeling, testing, and campaign measurement. * Own the organization's website strategy ...
Marketing automation * CRM strategy * Continuously optimize marketing performance through analytics, attribution modeling, testing, and campaign measurement. * Own the organization's website strategy ...
Planning, implementation, managing and running of all the marketing activities of a company ... The CMO main responsibility is to take care of the marketing & branding including the following ...
Planning, implementation, managing and running of all the marketing activities of a company ... The CMO main responsibility is to take care of the marketing & branding including the following ...
Establish clear policies and review processes to balance speed-to-market with risk management. Requirements Qualifications, Personal Attributes & Education Education: * The Chief Marketing Officer ...
Establish clear policies and review processes to balance speed-to-market with risk management. Requirements Qualifications, Personal Attributes & Education Education: * The Chief Marketing Officer ...
Chief Marketing Officer
Birmingham, AL · On-site
... simply managing established brand systems. The CMO will lead market development across targeted ... vocational industries through direct engagement with fleets, operators, owners, procurement teams ...
Chief Marketing Officer
Birmingham, AL · On-site
... simply managing established brand systems. The CMO will lead market development across targeted ... vocational industries through direct engagement with fleets, operators, owners, procurement teams ...
Chief Marketing Officer
Abingdon, MD · On-site
$250K - $275K/yr
Business management experience * Minimal travel required We are growing fast, and the future is bright! Don't miss out on joining us.
Chief Marketing Officer
Abingdon, MD · On-site
$250K - $275K/yr
Business management experience * Minimal travel required We are growing fast, and the future is bright! Don't miss out on joining us.
... simply managing established brand systems. The CMO will lead market development across targeted ... vocational industries through direct engagement with fleets, operators, owners, procurement teams ...
... simply managing established brand systems. The CMO will lead market development across targeted ... vocational industries through direct engagement with fleets, operators, owners, procurement teams ...
Chief Marketing Officer
$250K - $275K/yr
Business management experience * Minimal travel required We are growing fast, and the future is bright! Don't miss out on joining us.
Chief Marketing Officer
$250K - $275K/yr
Business management experience * Minimal travel required We are growing fast, and the future is bright! Don't miss out on joining us.
Chief Marketing Officer
$250K - $275K/yr
Business management experience * Minimal travel required We are growing fast, and the future is bright! Don't miss out on joining us.
Chief Marketing Officer
$250K - $275K/yr
Business management experience * Minimal travel required We are growing fast, and the future is bright! Don't miss out on joining us.
Marketing automation * CRM strategy * Continuously optimize marketing performance through analytics, attribution modeling, testing, and campaign measurement. * Own the organization's website strategy ...
Quick apply
Apply Early
Marketing automation * CRM strategy * Continuously optimize marketing performance through analytics, attribution modeling, testing, and campaign measurement. * Own the organization's website strategy ...
Apply Early
Chief Marketing Officer We are building an integrated B2B2C and DTC customer-centered growth engine ... Define and manage marketing investment strategy, ensuring efficient allocation of capital.
Quick apply
Apply Early
Chief Marketing Officer We are building an integrated B2B2C and DTC customer-centered growth engine ... Define and manage marketing investment strategy, ensuring efficient allocation of capital.
Apply Early
Chief Marketing Officer
Boca Raton, FL · On-site
Chief Marketing Officer We are building an integrated B2B2C and DTC customer-centered growth engine ... Define and manage marketing investment strategy, ensuring efficient allocation of capital.
Chief Marketing Officer
Boca Raton, FL · On-site
Chief Marketing Officer We are building an integrated B2B2C and DTC customer-centered growth engine ... Define and manage marketing investment strategy, ensuring efficient allocation of capital.
Fractional CMO VP Marketing | Chief Marketing Officer | Marketing Consultant Develop comprehensive ... Wants strategic ownership across multiple client engagements without managing a team * Can teach ...
Fractional CMO VP Marketing | Chief Marketing Officer | Marketing Consultant Develop comprehensive ... Wants strategic ownership across multiple client engagements without managing a team * Can teach ...
As CMO, you will seamlessly align marketing strategies with internal operations and an extensive ... Develop and review marketing budgets, manage revenue and expenses, and continuously optimize ...
As CMO, you will seamlessly align marketing strategies with internal operations and an extensive ... Develop and review marketing budgets, manage revenue and expenses, and continuously optimize ...
Creative Campaign Manager * Provide strategic direction, feedback, and performance guidance ... Previous experience as a CMO, Head of Marketing, Growth Lead, or similar senior role. * Hands-on ...
Creative Campaign Manager * Provide strategic direction, feedback, and performance guidance ... Previous experience as a CMO, Head of Marketing, Growth Lead, or similar senior role. * Hands-on ...
Chief Marketing Officer
Norwood, MA · On-site
$150K - $200K/yr
The CMO will define and execute an enterprise-wide marketing and communications strategy that ... Oversee CRM system, marketing data infrastructure, and content platforms to ensure operational ...
Chief Marketing Officer
Norwood, MA · On-site
$150K - $200K/yr
The CMO will define and execute an enterprise-wide marketing and communications strategy that ... Oversee CRM system, marketing data infrastructure, and content platforms to ensure operational ...
Chief Marketing Officer We are building an integrated B2B2C and DTC customer-centered growth engine ... Define and manage marketing investment strategy, ensuring efficient allocation of capital.
Chief Marketing Officer We are building an integrated B2B2C and DTC customer-centered growth engine ... Define and manage marketing investment strategy, ensuring efficient allocation of capital.
As CMO, you will seamlessly align marketing strategies with internal operations and an extensive ... Develop and review marketing budgets, manage revenue and expenses, and continuously optimize ...
As CMO, you will seamlessly align marketing strategies with internal operations and an extensive ... Develop and review marketing budgets, manage revenue and expenses, and continuously optimize ...
The Marketing Manager will work closely with the Chief Marketing Officer, the Content Manager, and a selection of specialists to achieve desired results. A few of the key responsibilities for the ...
The Marketing Manager will work closely with the Chief Marketing Officer, the Content Manager, and a selection of specialists to achieve desired results. A few of the key responsibilities for the ...
Fractional CMO
Saint Petersburg, FL · On-site
Fractional CMO VP Marketing | Chief Marketing Officer | Marketing Consultant Develop comprehensive ... Wants strategic ownership across multiple client engagements without managing a team * Can teach ...
Fractional CMO
Saint Petersburg, FL · On-site
Fractional CMO VP Marketing | Chief Marketing Officer | Marketing Consultant Develop comprehensive ... Wants strategic ownership across multiple client engagements without managing a team * Can teach ...
Marketing Manager
Raleigh, NC · On-site
$100K - $120K/yr
Chief Marketing Officer Role Overview The Regional Marketing Manager is a senior, strategy-first marketing leader responsible for driving regional growth through insight-led planning, portfolio ...
Marketing Manager
Raleigh, NC · On-site
$100K - $120K/yr
Chief Marketing Officer Role Overview The Regional Marketing Manager is a senior, strategy-first marketing leader responsible for driving regional growth through insight-led planning, portfolio ...
Chief Marketing Manager information
See salary details
$33K - $43.2K
4% of jobs
$43.2K - $53.5K
13% of jobs
$59.1K is the 25th percentile. Wages below this are outliers.
$53.5K - $63.7K
15% of jobs
$63.7K - $73.9K
15% of jobs
The median wage is $76.1K / yr.
$73.9K - $84.1K
17% of jobs
$93K is the 75th percentile. Wages above this are outliers.
$84.1K - $94.4K
14% of jobs
$94.4K - $104.6K
9% of jobs
$104.6K - $114.8K
5% of jobs
$114.8K - $125K
4% of jobs
$125K - $135.3K
2% of jobs
$135.3K - $145.5K
2% of jobs
$33K
$83.5K
$145.5K
How much do chief marketing manager jobs pay per year?
How does a Chief Marketing Manager typically collaborate with other executive leaders within an organization?
What does a Chief Marketing Manager do?
What are the key skills and qualifications needed to thrive as a Chief Marketing Manager, and why are they important?

Full-time
Medical, Dental, Vision, Life, Retirement, PTO
Posted 4 days ago
Pinnacle Fertility rating
6.0
Based on 6 frontline employees who took The Breakroom Quiz
Job description
Pinnacle Fertility is a leader in physician-centric fertility care, supporting high-performing fertility clinics and comprehensive service providers nationwide. Guided by our mission of fulfilling dreams by building families, Pinnacle offers compassionate care, innovative technology, and comprehensive fertility treatment services to provide patients with a seamless and personalized journey to parenthood. Learn more at www.pinnaclefertility.com.
About the Role
The Chief Marketing Officer (CMO) serves as the organization's chief steward of its brand and reputation, with accountability for all internal and external communications, marketing strategy, creative services, digital marketing, website performance, social media, paid media, public relations, and customer engagement. This leader ensures a consistent, compelling brand experience across every touchpoint while leveraging data, technology, and analytics to maximize marketing effectiveness and return on investment.
The ideal candidate is an accomplished executive with deep experience leading both B2B and B2C marketing organizations, building high-performing teams, managing agency partnerships, and developing integrated marketing strategies within complex, multi-site healthcare or consumer service organizations.
Key Responsibilities
- Develop and execute the organization's enterprise marketing strategy in alignment with corporate growth objectives.
- Serve as the executive owner of the company's brand, reputation, and market positioning.
- Advise the CEO and Executive Leadership Team on market trends, competitive positioning, customer insights, and growth opportunities.
- Establish marketing goals, KPIs, and performance metrics that directly support business objectives.
- Own and protect the organization's corporate brand, visual identity, messaging architecture, and brand standards across all channels.
- Lead all internal and external corporate communications, ensuring consistent messaging that strengthens organizational reputation and employee engagement.
- Oversee all creative services, including graphic design, copywriting, photography, video production, advertising creative, and branded collateral.
- Ensure all marketing and communications materials reflect the organization's mission, values, quality standards, and regulatory requirements.
- Develop integrated digital marketing strategies that maximize patient acquisition, engagement, and lifetime value.
- Oversee:
- Paid media (Google, Meta, display, OTT, streaming, and emerging platforms)
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social media strategy and execution
- Email marketing
- Content marketing
- Marketing automation
- CRM strategy
- Continuously optimize marketing performance through analytics, attribution modeling, testing, and campaign measurement.
- Own the organization's website strategy, governance, user experience, and ongoing optimization.
- Ensure websites effectively support brand awareness, patient education, lead generation, conversion, accessibility, and search performance.
- Partner with IT and digital teams to improve website functionality, personalization, analytics, conversion rates, and overall digital customer experience.
- Oversee CRM platforms, marketing automation systems, customer segmentation, and data governance.
- Utilize analytics to evaluate marketing effectiveness, customer behavior, campaign performance, and ROI.
- Establish dashboards and executive reporting that provide actionable insights into marketing performance.
- Evaluate and implement emerging marketing technologies that improve efficiency and scalability.
- Develop scalable marketing strategies that support national brand consistency while allowing flexibility for local market needs.
- Partner with regional and clinic leadership to execute localized campaigns that drive patient acquisition and physician engagement.
- Lead relationships with advertising agencies, digital agencies, media partners, creative vendors, and strategic marketing consultants.
- Negotiate contracts and manage agency performance to maximize value and measurable outcomes.
- Establish performance expectations and accountability for all external partners.
- Lead all public relations, media relations, crisis communications, and reputation management initiatives.
- Develop proactive communications strategies that enhance brand awareness and organizational credibility.
- Oversee awards, sponsorships, speaking opportunities, community engagement, and strategic partnerships.
- Serve as executive communications lead during crisis situations.
- Develop and manage the annual marketing budget.
- Forecast marketing investments and evaluate performance against financial objectives.
- Allocate resources based on measurable return on investment and organizational priorities.
- Partner with Finance to develop forecasting models and evaluate business performance.
- Build, mentor, and lead a high-performing marketing organization focused on innovation, accountability, collaboration, and continuous improvement.
- Foster strong partnerships across Operations, Clinical Leadership, IT, Sales, Finance, Legal, Human Resources, and Executive Leadership.
- Champion a culture of creativity, strategic thinking, operational excellence, and data-driven decision making.
- Lead or contribute to additional initiatives and special projects as assigned.
Position Requirements
- Education: Bachelor's degree in Marketing, Communications, Business Administration, or related field required; MBA or master's degree preferred.
- Experience:
- 15+ years of progressive marketing leadership experience, including executive-level responsibility for enterprise marketing strategy.
- Demonstrated success leading integrated B2B and B2C marketing organizations.
- Experience overseeing enterprise brand strategy, corporate communications, public relations, and creative services.
- Experience presenting to Boards of Directors and executive leadership.
- Skills:
- Strong financial acumen with experience managing multimillion-dollar marketing budgets and measuring ROI.
- Demonstrated success leading agency relationships, contract negotiations, and vendor performance management.
- Exceptional leadership, communication, and change management skills.
- Proven expertise managing digital marketing, paid media, SEO/SEM, website optimization, CRM platforms, marketing automation, social media, and customer acquisition programs.
Compensation & Benefits
- Annual Salary: Final offers based on experience, skills, and qualifications.
- Benefits: Comprehensive healthcare, dental, life, and vision insurance. Additional benefits include generous paid time off (PTO), paid holidays, and a retirement savings program. Further details regarding salary and benefits will be provided during the interview process.
Diversity & Inclusivity at Pinnacle Fertility
At Pinnacle Fertility, we are committed to fostering a diverse, inclusive, and welcoming workplace. We are proud to be an equal opportunity employer and encourage applicants of all backgrounds, abilities, and life experiences to apply.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.
What Pinnacle Fertility employees say
Pay
Hours and flexibility
Workplace
Get the full story on Breakroom
About Pinnacle Fertility
Sourced by ZipRecruiter
Industry
Health care and social assistance
Company size
501 - 1,000 Employees
Headquarters location
Scottsdale, AZ, US
Year founded
2021