As a Sr Channel BD Manager, you will be supporting various programs including the AWS Solution Provider Program, Distribution Program, AWS Managed Service Provider (MSP) Program, AWS Funding Programs ...
As a Sr Channel BD Manager, you will be supporting various programs including the AWS Solution Provider Program, Distribution Program, AWS Managed Service Provider (MSP) Program, AWS Funding Programs ...
Customer Manager (Natural Channel)
Seattle, WA · On-site
$173K - $174K/yr
Join our team as a Customer Manager for the Natural Channel and take charge of managing our principals' business within designated customer accounts. Acosta is a part of Acosta Group - a collective ...
Customer Manager (Natural Channel)
Seattle, WA · On-site
$173K - $174K/yr
Join our team as a Customer Manager for the Natural Channel and take charge of managing our principals' business within designated customer accounts. Acosta is a part of Acosta Group - a collective ...
Senior Channel Operations Manager
Redmond, WA · On-site
$125K - $206K/yr
Overview Join the Microsoft Devices Operations (MDO) team as a Senior Channel Operation Manager, where you'll lead end-to-end channel operations by driving data-informed decision-making, optimizing ...
Senior Channel Operations Manager
Redmond, WA · On-site
$125K - $206K/yr
Overview Join the Microsoft Devices Operations (MDO) team as a Senior Channel Operation Manager, where you'll lead end-to-end channel operations by driving data-informed decision-making, optimizing ...
Channel Sales Engineer, Northwest
Seattle, WA · On-site
$240K - $250K/yr
We are looking for a Channel-based Sales Engineer to be a strong technical resource for the Cato Network's Channel team. In this role, you will be the technical face to our prospective and current ...
Channel Sales Engineer, Northwest
Seattle, WA · On-site
$240K - $250K/yr
We are looking for a Channel-based Sales Engineer to be a strong technical resource for the Cato Network's Channel team. In this role, you will be the technical face to our prospective and current ...
With products distributed in over 30 countries and continued expansion in North America, we are focused on building a high-performing, scalable wholesale channel supported by strong partnerships and ...
Quick apply
With products distributed in over 30 countries and continued expansion in North America, we are focused on building a high-performing, scalable wholesale channel supported by strong partnerships and ...
Channel Sales Engineer, Northwest
Seattle, WA · On-site
$240K - $250K/yr
We are looking for a Channel-based Sales Engineer to be a strong technical resource for the Cato Network's Channel team. In this role, you will be the technical face to our prospective and current ...
Channel Sales Engineer, Northwest
Seattle, WA · On-site
$240K - $250K/yr
We are looking for a Channel-based Sales Engineer to be a strong technical resource for the Cato Network's Channel team. In this role, you will be the technical face to our prospective and current ...
With products distributed in over 30 countries and continued expansion in North America, we are focused on building a high-performing, scalable wholesale channel supported by strong partnerships and ...
Quick apply
With products distributed in over 30 countries and continued expansion in North America, we are focused on building a high-performing, scalable wholesale channel supported by strong partnerships and ...
With products distributed in over 30 countries and continued expansion in North America, we are focused on building a high-performing, scalable wholesale channel supported by strong partnerships and ...
With products distributed in over 30 countries and continued expansion in North America, we are focused on building a high-performing, scalable wholesale channel supported by strong partnerships and ...
With products distributed in over 30 countries and continued expansion in North America, we are focused on building a high-performing, scalable wholesale channel supported by strong partnerships and ...
With products distributed in over 30 countries and continued expansion in North America, we are focused on building a high-performing, scalable wholesale channel supported by strong partnerships and ...
Channel Sales Manager, Salesforce - FSI
Seattle, WA · On-site
$173K/yr
Deloitte is currently seeking candidates for our Channel Sales Manager (CSM) role, focusing on digital transformations enabled by Salesforce solutions for the Financial Services industry. The CSM ...
Channel Sales Manager, Salesforce - FSI
Seattle, WA · On-site
$173K/yr
Deloitte is currently seeking candidates for our Channel Sales Manager (CSM) role, focusing on digital transformations enabled by Salesforce solutions for the Financial Services industry. The CSM ...
Director, Channel and Business Development - HP
Seattle, WA · On-site
$120 - $150/hr
The Director, Channel and Business Development (HPI) role is responsible for managing the global HPI business - including business development with the HPI product teams and global go-to-market ...
Director, Channel and Business Development - HP
Seattle, WA · On-site
$120 - $150/hr
The Director, Channel and Business Development (HPI) role is responsible for managing the global HPI business - including business development with the HPI product teams and global go-to-market ...
LG Home Appliance Area Sales Manager
Bellevue, WA · On-site
$24 - $26/hr
At A Glance Channel Partners is seeking a driven Area Sales Manager to help power our client's retail program. As an LG Home Appliance Area Sales Manager, you'll play a key role in connecting the ...
LG Home Appliance Area Sales Manager
Bellevue, WA · On-site
$24 - $26/hr
At A Glance Channel Partners is seeking a driven Area Sales Manager to help power our client's retail program. As an LG Home Appliance Area Sales Manager, you'll play a key role in connecting the ...
At A Glance Channel Partners is seeking a driven Area Sales Manager to help power our client's retail program. As an LG Home Appliance Area Sales Manager, you'll play a key role in connecting the ...
At A Glance Channel Partners is seeking a driven Area Sales Manager to help power our client's retail program. As an LG Home Appliance Area Sales Manager, you'll play a key role in connecting the ...
LG Home Appliance Area Sales Manager
$24 - $26/hr
Channel Partners is seeking a driven Area Sales Manager to help power our client's retail program. As an LG Home Appliance Area Sales Manager, you'll play a key role in connecting the physical and ...
LG Home Appliance Area Sales Manager
$24 - $26/hr
Channel Partners is seeking a driven Area Sales Manager to help power our client's retail program. As an LG Home Appliance Area Sales Manager, you'll play a key role in connecting the physical and ...
accountant II, International & Channel Development
Seattle, WA · On-site
$62K - $82K/yr
The International & Channel Development Accounting team supports Starbucks global business through accounting operational support, financial analysis, billing, royalty accounting, reconciliations ...
accountant II, International & Channel Development
Seattle, WA · On-site
$62K - $82K/yr
The International & Channel Development Accounting team supports Starbucks global business through accounting operational support, financial analysis, billing, royalty accounting, reconciliations ...
Starlink Enterprise Account Specialist (Channel Partners)
Redmond, WA · On-site +1
$82K - $100K/yr
STARLINK ENTERPRISE ACCOUNT SPECIALIST (CHANNEL PARTNERS) Starlink is delivering high-speed, low-latency internet to the world's most remote regions, and the Enterprise team is at the forefront of ...
Starlink Enterprise Account Specialist (Channel Partners)
Redmond, WA · On-site +1
$82K - $100K/yr
STARLINK ENTERPRISE ACCOUNT SPECIALIST (CHANNEL PARTNERS) Starlink is delivering high-speed, low-latency internet to the world's most remote regions, and the Enterprise team is at the forefront of ...
Now Brewing - senior paralegal- Licensing & Channel Development! #tobeapartner From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the ...
Now Brewing - senior paralegal- Licensing & Channel Development! #tobeapartner From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the ...
Sr. Marketing Manager, Executive Audience Channel, Global Executive Marketing, Audience Enablement
Seattle, WA · On-site
We are seeking a highly motivated and experienced Executive Audience Channel Sr. Manager to drive executive audience channel planning. This role is responsible for defining how we target, segment ...
Sr. Marketing Manager, Executive Audience Channel, Global Executive Marketing, Audience Enablement
Seattle, WA · On-site
We are seeking a highly motivated and experienced Executive Audience Channel Sr. Manager to drive executive audience channel planning. This role is responsible for defining how we target, segment ...
We are seeking a highly motivated and experienced Executive Audience Channel Sr. Manager to drive executive audience channel planning. This role is responsible for defining how we target, segment ...
We are seeking a highly motivated and experienced Executive Audience Channel Sr. Manager to drive executive audience channel planning. This role is responsible for defining how we target, segment ...
Sr. Marketing Manager, Executive Audience Channel, Global Executive Marketing, Audience Enablement
Seattle, WA · On-site
We are seeking a highly motivated and experienced Executive Audience Channel Sr. Manager to drive executive audience channel planning. This role is responsible for defining how we target, segment ...
Sr. Marketing Manager, Executive Audience Channel, Global Executive Marketing, Audience Enablement
Seattle, WA · On-site
We are seeking a highly motivated and experienced Executive Audience Channel Sr. Manager to drive executive audience channel planning. This role is responsible for defining how we target, segment ...
Channel information
See Seattle, WA salary details
$59.1K is the 25th percentile. Wages below this are outliers.
$54.6K - $59.1K
25% of jobs
$59.1K - $63.6K
8% of jobs
$63.6K - $68.1K
5% of jobs
$68.1K - $72.6K
5% of jobs
The median wage is $77.1K / yr.
$72.6K - $77.1K
7% of jobs
$77.1K - $81.6K
5% of jobs
$81.6K - $86.1K
7% of jobs
$86.1K - $90.6K
12% of jobs
$91K is the 75th percentile. Wages above this are outliers.
$90.6K - $95.1K
12% of jobs
$95.1K - $99.6K
9% of jobs
$99.6K - $104.1K
5% of jobs
$54.6K
$78.2K
$104.1K
How much do channel jobs pay per year?
What are the key skills and qualifications needed to thrive as a channel manager, and why are they important?
What is the difference between Channel vs Sales Representative?
| Aspect | Channel | Sales Representative |
|---|---|---|
| Primary Role | Manages distribution channels, develops partner relationships | Directly sells products/services to customers |
| Work Environment | Collaborates with partners, channel managers, and internal teams | Interacts directly with clients and prospects |
| Required Skills | Partnership management, strategic planning, communication | Sales techniques, customer service, negotiation |
| Industry Usage | Common in tech, manufacturing, and wholesale sectors | Widespread across retail, B2B, and service industries |
While both roles focus on sales, a Channel professional develops and manages partner networks to expand reach, whereas a Sales Representative directly engages with customers to close sales. Understanding these differences helps organizations assign the right roles for their sales strategies.
What are the primary responsibilities of a channel manager and how do they typically collaborate with sales and marketing teams?
What is a channel?

Amazon rating
7.4
Based on 7,079 frontline employees who took The Breakroom Quiz
6th of 39 rated national retailers
Job description
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.
As a Sr
Channel BD Manager, you will be supporting various programs including the AWS Solution Provider Program, Distribution Program, AWS Managed Service Provider (MSP) Program, AWS Funding Programs and more. In this role, you will work directly with partners and Partner Development Managers (PDMs) to advocate for the programs along with supporting expansion efforts, drive custom & complex contract negotiations, and drive enablement plans across various stakeholders to help AWS Channel Partners grow their AWS business. As a subject matter expert for multiple programs and experience gained in the region, you will drive feedback to the Operational Solution Provider team and product teams for the AWS products that support Channel Partners, to drive improvements.
This role requires the candidate to easily converse in a range of subjects such as sales, finance, legal, and operational conversations, and be a great communicator to partners and internal teams to drive program growth.
Key job responsibilities
- Lead and execute GTM to orchestrate campaigns; sales motions for Partner Sellers, Sales, Partner Managers, Center of Excellence stakeholders to accelerate adoption of AWS Partner Network programs such as the Solution Provider Program, Distribution Program, MSP, Funding Programs and others.
- Independently own projects cross-functional stakeholders, driving programs from ideation through implementation. This includes but is not limited to specific constructs for Channel Resellers that may cover enterprise deals.
- Review and triage strategic and complex Channel partner private pricing requests, interfacing with AWS stakeholders such as Private Pricing Team, to drive requests to closure.
- Contribute reporting/planning cadences to AWS executives on GTM plan execution. Leverage data analytics to capture and organize information on program trends (and report on them monthly in leadership-level business reviews) and various scenarios in order to share findings and identify areas for improvement.
- Document programs' processes and collaborate cross-functionally to improve processes, tools, and templates to make it simple and easy for cross-functional business and program teams at all levels to deliver and meet the Amazon quality bar.
- Deliver partner-facing content related to Partner profitability; Demonstrate thought leadership and be able to credibly represent AWS at industry events, conferences, summits, etc.
About the team
Diverse Experiences
AWS values diverse experiences
Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.
Why AWS?
Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform.
We pioneered cloud computing and never stopped innovating - that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger, more collaborative teams
Our continual innovation is fueled by the bold ideas, fresh perspectives, and passionate voices our teams bring to everything we do.
Mentorship & Career Growth
We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony
Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there's nothing we can't achieve.
.
About Amazon
Sourced by ZipRecruiter
Amazon.com, Inc., commonly known as Amazon, is an American multinational technology company. It was founded by Jeff Bezos in 1994 and initially started as an online marketplace for books. Since then, Amazon has expanded its operations and become one of the largest e-commerce companies in the world. Amazon's primary business is its online retail platform, where customers can purchase a vast array of products, including electronics, clothing, books, home goods, and much more. The company offers a convenient and user-friendly shopping experience, with features such as fast shipping, customer reviews, and personalized recommendations. In addition to its e-commerce platform, Amazon has diversified its business into various other areas. One of its notable ventures is Amazon Web Services (AWS), a comprehensive cloud computing platform that provides services such as storage, compute power, and database management to individuals and businesses. AWS has become a leader in the cloud computing industry, powering many websites and applications worldwide. Amazon has also developed its own consumer electronics, including the popular Amazon Kindle e-reader, Fire tablets, Fire TV streaming devices, and the Alexa-powered Echo smart speakers. The Alexa voice assistant, integrated into these devices, allows users to interact with their devices using voice commands, perform tasks, and access information. Furthermore, Amazon has expanded into media and entertainment. It operates Prime Video, a streaming service that offers a wide range of movies, TV shows, and original content. Amazon Music provides a platform for streaming and purchasing digital music, while Audible offers audiobooks and other audio content. The company's commitment to customer satisfaction and convenience is demonstrated by its membership program, Amazon Prime. Prime members receive various benefits, including free two-day shipping, access to streaming services, exclusive deals, and more.
Industry
It services, book publishers, retail, real estate and computer and electronic product manufacturing
Company size
10,000+ Employees
Headquarters location
Seattle, WA, US