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Channel Strategy Manager Jobs in California (NOW HIRING)

Hyundai Capital

Customer Journey Strategy Manager

Irvine, CA · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

Ensure recommended journey improvements deliver consistent, efficient omni-channel experiences ... strategy/management, product management, digital experience, process improvement, business ...

Hyundai Capital

Customer Journey Strategy Manager

Irvine, CA · On-site

$88K - $136K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

... omni-channel experiences across marketing, sales, digital, servicing, and operations. 2. Solution ... strategy/management, product management, digital experience, process improvement, business ...

Adobe

Affiliate Strategy Manager

San Francisco, CA

Proven ability to build and manage complex, multi-channel programs end-to-end, from briefing through to performance analysis and optimization. * Well-versed in demand creation media strategies and ...

Adobe

Affiliate Strategy Manager

San Jose, CA

Proven ability to build and manage complex, multi-channel programs end-to-end, from briefing through to performance analysis and optimization. * Well-versed in demand creation media strategies and ...

Channel Partners

Regional Channel Lead

Los Angeles, CA

$27.40/hr

  • Medical

  • Retirement

  • PTO

Manage strategic relationships by cultivating and maintaining high-level market contacts to propose ... Channel Partners is a team of experts delivering end-to-end retail, marketing, and consumer ...

Channel Partners

Regional Channel Lead

Los Angeles, CA · On-site

$27.40/hr

  • Medical

  • Retirement

  • PTO

Manage strategic relationships by cultivating and maintaining high-level market contacts to propose ... Channel Partners is a team of experts delivering end-to-end retail, marketing, and consumer ...

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Channel Strategy Manager information

What are the key skills and qualifications needed to thrive as a channel strategy manager, and why are they important?

To thrive as a Channel Strategy Manager, you need expertise in sales strategy, market analysis, and channel development, typically supported by a relevant degree in business or marketing. Familiarity with CRM systems, data analytics tools, and channel management software is essential for tracking performance and optimizing distribution. Strong negotiation, relationship-building, and communication skills set top performers apart in this role. These capabilities are crucial for driving revenue growth, building successful partnerships, and ensuring effective channel execution.

What does a channel strategy manager do?

A Channel Strategy Manager is responsible for developing and implementing strategies to distribute a company’s products or services through various channels, such as retail, online, or third-party partners. They analyze market trends, assess channel performance, and collaborate with sales and marketing teams to optimize channel mix and ensure alignment with business goals. Their work helps maximize market reach, drive sales growth, and improve customer satisfaction by ensuring products are available through the most effective channels.

How does a channel strategy manager typically collaborate with sales and marketing teams to drive growth?

A Channel Strategy Manager works closely with both sales and marketing teams to develop and execute strategies that optimize distribution channels and maximize revenue opportunities. This often involves analyzing channel performance data, identifying new partnership opportunities, and aligning promotional initiatives across teams. Regular meetings and cross-functional projects are common, ensuring that channel strategies are integrated with broader business objectives. Effective collaboration requires strong communication skills and a deep understanding of both internal processes and market dynamics.

What is the difference between Channel Strategy Manager vs Channel Marketing Manager?

AspectChannel Strategy ManagerChannel Marketing Manager
Primary FocusDeveloping and optimizing channel strategies to maximize sales and partnershipsCreating marketing campaigns and initiatives to promote products within channels
ResponsibilitiesStrategic planning, partner relations, channel developmentMarketing campaigns, content creation, promotional activities
Required SkillsStrategic thinking, relationship management, industry knowledgeMarketing skills, campaign management, communication
Work EnvironmentCross-functional teams, partner organizations, corporate officesMarketing teams, sales teams, advertising agencies

The Channel Strategy Manager focuses on developing overall channel strategies and managing partner relationships, while the Channel Marketing Manager concentrates on executing marketing campaigns within channels. Both roles are essential for channel success but differ in scope and daily tasks.

What are popular job titles related to Channel Strategy Manager jobs in California?

For Channel Strategy Manager jobs in California, the most frequently searched job titles are:

What job categories do people searching Channel Strategy Manager jobs in California look for?

The top searched job categories for Channel Strategy Manager jobs in California are:

What cities in California are hiring for Channel Strategy Manager jobs?

Cities in California with the most Channel Strategy Manager job openings:

Channel Strategy Manager jobs near you
Infographic showing various Channel Strategy Manager job openings in California as of August 2026, with employment types broken down into 100% Full Time. Highlights an 70% In-person, 10% Hybrid, and 20% Remote job distribution.

Regional Sales Manager, Channel (West)

Verkada

San Mateo, CA • On-site

Full-time

Medical, Dental, Vision, PTO

Re-posted 29 days ago

Job description

Who We Are
Verkada is transforming how organizations protect their people and places with an integrated, privacy-sensitive AI-powered platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management.
We've got serious momentum in the market: more than 30,000 customers (including 100+ of the Fortune 500), a $5.8B valuation, more than $1 billion in annualized bookings, and backing from CapitalG, Sequoia Capital, General Catalyst, Felicis Ventures, Next47 and more. Physical AI is one of the most consequential technology shifts of our time, and Verkada is at the center of it.
You can look at all kinds of communities to see our platform's impact in the world. It's the retailer that uses our agentic AI to deter theft before it happens. The warehouse that uses AI-powered alerts to make sure its team is protected on the floor with proper PPE. The school that's alerted to a threat in real-time and triggers a lockdown in seconds, not minutes. We're rapidly scaling this impact: today, more than 2 million Verkada devices are deployed across 170+ countries.
About the Role
As a Regional Sales Manager (People Leader), you'll play a critical role in scaling Verkada's regional channel business by leading and developing a high-performing team of Regional Channel Sales Managers (CSMs). You'll be responsible for driving consistent, above-quota performance through strategic partner engagement, pipeline discipline, and strong executive relationships across Verkada's Regional Partner ecosystem across the West.
This is a first-line manager leadership role that blends strategy with hands-on execution. You'll work closely with senior sales leadership, cross-functional teams, and key partners to accelerate growth in a fast-paced, high-impact environment.
What You'll Do
You'll lead from the front, empowering your team to build pipeline, close complex deals, and deepen strategic partner relationships. Here's what you'll own:
  • Lead & Develop a High-Performing Team:
    Lead, mentor, and coach a team of around 6-8 Regional Channel Sales Managers to achieve individual and team quotas. Recruit, hire, onboard, and develop top channel talent while supporting underperformers through to success across the West region.
  • Drive Pipeline & Forecast Excellence:
    Support and coach CSMs in building pipeline daily, maintaining strong pipeline hygiene, and delivering accurate forecasts. Conduct weekly forecast calls and pipeline reviews to ensure consistent execution and visibility.
  • Execute National Channel Strategy:
    Partner with the Head of National Channel Sales to execute Verkada's national channel strategy, ensuring alignment between partner initiatives, regional execution, and company-wide GTM priorities.
  • Support Complex, High-Value Deals:
    Assist CSMs in closing highly complex transactions by developing executive-level relationships with key national and regional partners. Provide deal strategy, escalation support, and executive alignment when needed.
  • Operational Rigor & Reporting:
    Monitor sales activity, pipelines, forecasts, and closed deals across the team. Report on performance, trends, and risks to senior leadership with clear insights and recommendations.
  • Enable Continuous Improvement:
    Coordinate and lead weekly and monthly one-on-one meetings, team trainings, and pipeline reviews to drive skill development, best-practice sharing, and ongoing performance improvement.
  • Collaborate Cross-Functionally:
    Work closely with Sales, Marketing, Enablement, and Operations to support partner initiatives, drive demand generation, and ensure your team has the tools and support needed to win.
  • Lead in a Fast-Paced Environment:
    Deliver results in a high-growth, high-expectation sales culture while modeling accountability, resilience, and customer-first leadership.
  • This role requires regular travel, estimated to be more than 50% of the time, including both domestic and international destinations as needed. The successful candidate must be comfortable with frequent travel to support business operations, customer and partner engagements and team collaboration.
What You Bring
  • Proven Sales Leadership (5yrs+):
    Demonstrated success leading high-performing sales teams, with channel sales leadership experience strongly preferred.
  • Consistent Sales Success:
    Strong personal and team track record of sales achievement; President's Club or similar recognition is a plus.
  • Operational & Forecasting Strength:
    Proven ability to manage high-volume transaction environments and accurately forecast results.
  • Executive Presence:
    Excellent presentation, listening, and communication skills with the ability to influence executive-level stakeholders internally and externally.
  • Strategic Mindset:
    Ability to develop and execute top-down and bottom-up strategies with national partner leadership that drive measurable business outcomes.
  • Talent Builder:
    Proven success hiring, training, and developing sales talent while coaching teams through change and growth.
  • Channel Expertise is a huge plus:
    Existing relationships and/or prior leadership experience within SaaS, physical security, or partner-led sales organizations is a plus.
  • Location & Travel:
    Based in or near a major city in the Bay Area. Expected to work in-office with flexibility and travel approximately 50% across the West region.
US Employee Benefits
Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:
  • Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
  • Nationwide medical, vision and dental coverage
  • Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
  • Expanded mental health support
  • Paid parental leave policy & fertility benefits
  • Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
  • Professional development stipend
  • Fertility Stipend
  • Wellness/fitness benefits
  • Healthy lunches provided daily
  • Commuter benefits
Additional Information
  • You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.

Annual Pay Range
At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate's skills and experience, as well as market demands and internal parity. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of restricted stock units (RSUs)
Below is the annual on-target earnings (OTE) range for full-time employees for this position, comprised of base compensation and commissions (if applicable).
Estimated Annual Pay Range
$185,000-$260,000 USD
Verkada Is An Equal Opportunity Employer
As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.
Your application will be handled in accordance with our Candidate Privacy Policy.

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