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Channel Marketing Manager Jobs in Pleasant Ridge, MI

SME

Manager, Marketing

Southfield, MI · On-site

Develop and execute integrated marketing strategies and cross-channel communication in support of ... Negotiates contracts, manages agency and vendor relationships to ensure any outsourced work is ...

company826

Manager, Marketing

Southfield, MI · On-site

Develop and execute integrated marketing strategies and cross-channel communication in support of ... Negotiates contracts, manages agency and vendor relationships to ensure any outsourced work is ...

Ra

Marketing Analytics Manager

Detroit, MI · On-site

You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel ... Who is good in management or leadership role. Who is good in providing external consulting. Who is ...

Stellantis

Jeep Brand Marketing

Auburn Hills, MI · On-site

The Jeep Marketing Manager will lead strategic and tactical marketing initiatives to drive brand ... Managers related to incentive direction and comms * Lead Buzz Model Cross Channel Planning ...

Masco Corporation

Digital Marketing Specialist

Novi, MI · On-site

This role works closely with Product Management, Sales, Channel Marketing, and external agencies to strengthen brand visibility and support growth initiatives. This is a hybrid role based out of Novi ...

Mahr Inc.

Area Channel Manager

Wixom, MI · On-site

$145K - $146K/yr

We have an exciting opportunity for an Area Channel Manager - Distributor Development , supporting ... Coordinate internal resources, including sales leadership, technical teams, and marketing, only ...

Mahr, Inc.

Area Channel Manager

Wixom, MI · On-site

$145K - $146K/yr

We have an exciting opportunity for an Area Channel Manager - Distributor Development , supporting ... Coordinate internal resources, including sales leadership, technical teams, and marketing, only ...

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All JobsChannel Marketing JobsChannel Marketing Manager JobsChannel Marketing Manager Jobs in Pleasant Ridge, MI

Channel Marketing Manager information

See Pleasant Ridge, MI salary details

$17.7K

$101.7K

$151.2K

How much do channel marketing manager jobs pay per year?

As of Aug 30, 2026, the average yearly pay for channel marketing manager in Pleasant Ridge, MI is $101,657.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,000.00 and $130,700.00 per year, depending on experience, location, and employer.

What is a channel marketing manager?

A channel marketing manager oversees the development and implementation of a manufacturer’s channel marketing strategy. In marketing, a “channel” is a route through which a manufacturer sells their product. As a channel marketing manager, your job is to establish new channel partnerships to help maximize sales, and therefore profit. Your responsibilities include fostering strong relationships with each channel partner, such as wholesalers and retailers, and seizing each opportunity to develop a new profitable partnership. You must also work with other departments to establish guidelines for channel partnerships that best suit the company. You need at least a bachelor’s degree in marketing for this career.

How does a channel marketing manager typically collaborate with sales and partner teams to drive results?

Channel Marketing Managers work closely with both internal sales teams and external partners to develop co-marketing initiatives, align messaging, and ensure effective execution of campaigns. They regularly coordinate joint planning sessions, share insights on market trends, and monitor program performance to optimize strategies. This collaborative approach is essential for driving partner engagement and achieving sales targets. Strong communication and relationship-building skills are key to success in this role.

What are the key skills and qualifications needed to thrive as a channel marketing manager, and why are they important?

To thrive as a Channel Marketing Manager, you need expertise in marketing strategy, partner relationship management, and a solid understanding of sales channels, often supported by a degree in marketing or business. Familiarity with CRM systems, marketing automation platforms, and data analytics tools is typically required. Outstanding communication, negotiation, and project management skills help you build strong partnerships and drive cross-functional initiatives. These abilities are crucial for maximizing partner performance, increasing market reach, and ensuring cohesive go-to-market strategies.

What is the difference between Channel Marketing Manager vs Product Marketing Manager?

AspectChannel Marketing ManagerProduct Marketing Manager
Primary FocusDeveloping marketing strategies for distribution channelsPositioning and promoting specific products
Work EnvironmentCollaborates with sales, distribution partners, and marketing teamsWorks closely with product development, sales, and customer support
Required SkillsChannel strategy, partner management, marketing campaignsProduct knowledge, messaging, market research
Industry UsageCommon in tech, consumer goods, and retail sectorsPrevalent across various industries including tech and manufacturing

While both roles involve marketing expertise, the Channel Marketing Manager focuses on building relationships and strategies with distribution channels, whereas the Product Marketing Manager concentrates on promoting and positioning specific products. Understanding these differences helps organizations assign the right responsibilities and candidates for each role.

Is a channel marketing manager a high paying job?

A channel marketing manager typically earns a competitive salary that varies based on experience, industry, and location. In general, it is considered a mid- to high-level marketing role with potential for higher compensation with seniority and specialized skills such as data analysis or digital marketing tools.
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Cities near Pleasant Ridge, MI with the most Channel Marketing Manager job openings:

Channel Marketing Manager jobs near you

Non-Retail Channel Market Manager-Home Improvement

Dupont

Auburn Hills, MI • Hybrid

Full-time

Posted 6 days ago

DuPont rating

8.3

Company rating: 8.3 out of 10

Based on 88 frontline employees who took The Breakroom Quiz

27th of 101 rated chemical manufacturers

Job description

At DuPont, our purpose is to empower the world with essential innovations to thrive. We work on things that matter. Whether it's providing clean water to more than a billion people on the planet, producing materials that are essential in everyday technology devices from smartphones to electric vehicles, or protecting workers around the world. Discover the many reasons the world's most talented people are choosing to work at DuPont. Why Join Us | DuPont Careers

About the Role

DuPont is seeking a strategic growth leader to accelerate profitable growth across non-retail channels within our Home Improvement business. This role will identify market opportunities, prioritize customer and channel investments, and develop growth strategies that expand market share and contractor adoption across distribution, specialty dealers, industrial/MRO, and emerging channels.

The successful candidate will combine market insight, customer engagement, and commercial strategy to determine where DuPont should compete, where to invest, and how to win in non-retail markets.

Location: Wilmington, DE or Midland, MI (hybrid, 4 days a week in the office)

Travel: up to 25%

Key Responsibilities

  • Develop and execute the non-retail growth strategy for the Home Improvement portfolio.

  • Assess market opportunities, customer segments, and channel priorities.

  • Conduct market research, VOC activities, competitive analysis, and market sizing.

  • Build business cases, growth forecasts, and strategic recommendations.

  • Identify and prioritize distributors, contractors, specialty dealers, and channel partners.

  • Lead contractor-focused demand generation and market development initiatives.

  • Partner with Sales, Product Management, Marketing, and Business Leadership to drive growth.

  • Monitor market trends, competitive activity, and emerging opportunities.

  • Ensure alignment between retail and non-retail growth strategies.

Minimum Qualifications

  • Bachelor's degree in Business, Marketing, Engineering, Science, or related field.

  • 7+ years of experience in strategy, marketing, sales, business development, or product management.

  • Experience in construction, building materials, home improvement, industrial, MRO, or related industries.

  • Experience working with distributors, contractors, dealers, or channel partners.

  • Strong strategic, analytical, and commercial acumen.

  • Proven ability to influence cross-functional teams and senior leaders.

  • Strong communication and presentation skills.

  • Ability to travel as needed.

Preferred Qualifications

  • Business development and growth strategy experience.

  • Experience leading market development and customer segmentation initiatives.

  • Demonstrated ability to identify and capture new growth opportunities.

Success in This Role

You will help answer four critical questions:

  • How large is the non-retail opportunity for our portfolio?

  • Which customers, channels, and segments should we prioritize?

  • How do we gain profitable market share?

  • How do we accelerate growth while strengthening the overall Home Improvement business?

This role is responsible for defining and executing the strategy that enables DuPont Home Improvement to win in non-retail channels and drive sustainable, profitable growth.

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DuPont is an equal opportunity employer. Qualified applicants will be considered without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability or any other protected class. If you need a reasonable accommodation to search or apply for a position, please visit ourAccessibility Page for Contact Information.

DuPont offers a comprehensive pay and benefits package. To learn more visit the Compensation and Benefits page.

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