Grow Channel Sales * Drive profitable sales growth through distributors and channel partners. * Achieve channel sales, margin, and sell-through targets. * Manage Distributor Network * Recruit ...
Grow Channel Sales * Drive profitable sales growth through distributors and channel partners. * Achieve channel sales, margin, and sell-through targets. * Manage Distributor Network * Recruit ...
Grow Channel Sales * Drive profitable sales growth through distributors and channel partners. * Achieve channel sales, margin, and sell-through targets. * Manage Distributor Network * Recruit ...
Grow Channel Sales * Drive profitable sales growth through distributors and channel partners. * Achieve channel sales, margin, and sell-through targets. * Manage Distributor Network * Recruit ...
Reporting to the Field Performance Manager, the Channel Developer On & Off Premise will leverage brand programming, education and agency resources to provide value for customers/account gatekeepers ...
Quick apply
Reporting to the Field Performance Manager, the Channel Developer On & Off Premise will leverage brand programming, education and agency resources to provide value for customers/account gatekeepers ...
Channel Developer, On and Off-Premise
Rockford, IL ยท On-site
$60K - $75K/yr
Reporting to the Field Performance Manager, the Channel Developer On & Off Premise will leverage brand programming, education and agency resources to provide value for customers/account gatekeepers ...
Channel Developer, On and Off-Premise
Rockford, IL ยท On-site
$60K - $75K/yr
Reporting to the Field Performance Manager, the Channel Developer On & Off Premise will leverage brand programming, education and agency resources to provide value for customers/account gatekeepers ...
Channel Developer On-Premise
Rockford, IL ยท Remote
Reporting to the Field Performance Manager, the Channel Developer, On-Premise will leverage brand programming, industry insights, education, and agency resources to support market growth strategies ...
Quick apply
Channel Developer On-Premise
Rockford, IL ยท Remote
Reporting to the Field Performance Manager, the Channel Developer, On-Premise will leverage brand programming, industry insights, education, and agency resources to support market growth strategies ...
Channel Developer On-Premise
Rockford, IL ยท On-site
$65K - $80K/yr
Reporting to the Field Performance Manager, the Channel Developer, On-Premise will leverage brand programming, industry insights, education, and agency resources to support market growth strategies ...
Channel Developer On-Premise
Rockford, IL ยท On-site
$65K - $80K/yr
Reporting to the Field Performance Manager, the Channel Developer, On-Premise will leverage brand programming, industry insights, education, and agency resources to support market growth strategies ...
Channel Partner Manager
Davis Junction, IL ยท On-site +1
$75 - $125/hr
Must-haves * 4-7 years in channel, alliances, partnerships, or partner-led sales - ideally including some time managing a network of independent advisors, fractional executives, agencies, or ...
Channel Partner Manager
Davis Junction, IL ยท On-site +1
$75 - $125/hr
Must-haves * 4-7 years in channel, alliances, partnerships, or partner-led sales - ideally including some time managing a network of independent advisors, fractional executives, agencies, or ...
Must-haves * 4-7 years in channel, alliances, partnerships, or partner-led sales -- ideally including some time managing a network of independent advisors, fractional executives, agencies, or ...
Quick apply
Must-haves * 4-7 years in channel, alliances, partnerships, or partner-led sales -- ideally including some time managing a network of independent advisors, fractional executives, agencies, or ...
National Sales Director
Janesville, WI ยท Remote
Develop high-performing sales teams through coaching, mentoring, performance management, and succession planning. * Ensure alignment of regional and channel strategies to maximize market penetration ...
National Sales Director
Janesville, WI ยท Remote
Develop high-performing sales teams through coaching, mentoring, performance management, and succession planning. * Ensure alignment of regional and channel strategies to maximize market penetration ...
Director of Sales
Janesville, WI ยท On-site
Sales Team & Channel Management * Direct and coordinate efforts with the Sales Team through direct end users, distribution partners, and online distribution channels. * Coordinate and align channel ...
Director of Sales
Janesville, WI ยท On-site
Sales Team & Channel Management * Direct and coordinate efforts with the Sales Team through direct end users, distribution partners, and online distribution channels. * Coordinate and align channel ...
Director of Sales
Janesville, WI ยท Remote
Sales Team & Channel Management * Direct and coordinate efforts with the Sales Team through direct end users, distribution partners, and online distribution channels. * Coordinate and align channel ...
Director of Sales
Janesville, WI ยท Remote
Sales Team & Channel Management * Direct and coordinate efforts with the Sales Team through direct end users, distribution partners, and online distribution channels. * Coordinate and align channel ...
Director of Sales
Janesville, WI ยท Remote
Sales Team & Channel Management * Direct and coordinate efforts with the Sales Team through direct end users, distribution partners, and online distribution channels. * Coordinate and align channel ...
Director of Sales
Janesville, WI ยท Remote
Sales Team & Channel Management * Direct and coordinate efforts with the Sales Team through direct end users, distribution partners, and online distribution channels. * Coordinate and align channel ...
Strong communication and strategic management skills are essential for success in this role. #J-18808-Ljbffr
Strong communication and strategic management skills are essential for success in this role. #J-18808-Ljbffr
Dedicated Field Manager * Paid training conducted virtually, online, and in-store * Instructional ... Strong interpersonal and relationship-building skills to collaborate and interact with Channel ...
Dedicated Field Manager * Paid training conducted virtually, online, and in-store * Instructional ... Strong interpersonal and relationship-building skills to collaborate and interact with Channel ...
Dedicated Field Manager * Paid training conducted virtually, online, and in-store * Instructional ... Strong interpersonal and relationship-building skills to collaborate and interact with Channel ...
Dedicated Field Manager * Paid training conducted virtually, online, and in-store * Instructional ... Strong interpersonal and relationship-building skills to collaborate and interact with Channel ...
Retail Merchandising Field Specialist
Janesville, WI ยท On-site
$17/hr
Dedicated Field Manager * Paid training conducted virtually, online, and in-store * Instructional ... Strong interpersonal and relationship-building skills to collaborate and interact with Channel ...
Retail Merchandising Field Specialist
Janesville, WI ยท On-site
$17/hr
Dedicated Field Manager * Paid training conducted virtually, online, and in-store * Instructional ... Strong interpersonal and relationship-building skills to collaborate and interact with Channel ...
Dedicated Field Manager * Paid training conducted virtually, online, and in-store * Instructional ... Strong interpersonal and relationship-building skills to collaborate and interact with Channel ...
Dedicated Field Manager * Paid training conducted virtually, online, and in-store * Instructional ... Strong interpersonal and relationship-building skills to collaborate and interact with Channel ...
Retail Merchandising Field Specialist
Janesville, WI ยท On-site
$17/hr
Dedicated Field Manager * Paid training conducted virtually, online, and in-store * Instructional ... Strong interpersonal and relationship-building skills to collaborate and interact with Channel ...
Retail Merchandising Field Specialist
Janesville, WI ยท On-site
$17/hr
Dedicated Field Manager * Paid training conducted virtually, online, and in-store * Instructional ... Strong interpersonal and relationship-building skills to collaborate and interact with Channel ...
Retail Merchandising Field Specialist
Machesney Park, IL ยท On-site
$17/hr
Dedicated Field Manager * Paid training conducted virtually, online, and in-store * Instructional ... Strong interpersonal and relationship-building skills to collaborate and interact with Channel ...
Retail Merchandising Field Specialist
Machesney Park, IL ยท On-site
$17/hr
Dedicated Field Manager * Paid training conducted virtually, online, and in-store * Instructional ... Strong interpersonal and relationship-building skills to collaborate and interact with Channel ...
This role partners with Product Management, Engineering, Sales, Customer Service, Channel Marketing, and Demand Generation to turn product value into messaging, launch direction, and market-facing ...
This role partners with Product Management, Engineering, Sales, Customer Service, Channel Marketing, and Demand Generation to turn product value into messaging, launch direction, and market-facing ...
Channel Manager information
See Beloit, WI salary details
$69K - $76.3K
2% of jobs
$76.3K - $83.7K
3% of jobs
$83.7K - $91.1K
3% of jobs
$91.1K - $98.5K
3% of jobs
$98.5K - $105.8K
3% of jobs
$105.8K - $113.2K
0% of jobs
$113.2K - $120.6K
0% of jobs
$120.6K - $128K
0% of jobs
$128K - $135.4K
0% of jobs
$135.4K - $142.7K
0% of jobs
$143.6K is the 25th percentile. Wages below this are outliers.
$142.7K - $150.1K
85% of jobs
$69K
$139.3K
$150.1K
How much do channel manager jobs pay per year?
What are Channel Managers?
What is the difference between Channel Manager vs Sales Manager?
| Aspect | Channel Manager | Sales Manager |
|---|---|---|
| Primary Focus | Managing distribution channels and partner relationships | Direct sales and customer acquisition |
| Required Skills | Channel development, partner management, negotiation | Sales strategy, team leadership, client engagement |
| Work Environment | Collaborates with partners, vendors, and internal teams | Leads sales teams, interacts directly with clients |
| Industry Usage | Common in tech, manufacturing, and wholesale sectors | Widespread across retail, B2B, and service industries |
While both roles involve driving revenue, a Channel Manager focuses on developing and maintaining partner channels, whereas a Sales Manager directly manages sales teams and client relationships. Understanding these differences helps organizations assign the right responsibilities and find suitable candidates.
What Does a Channel Manager Do?
A channel manager works with sales or marketing within a specific channel. In this career, your duties may involve overseeing sales operations and being the moderator for supplier and customer relationships in a particular territory. Your responsibilities could range from fostering relationships with potential or existing channel partners and clients, creating and implementing sales growth strategies designed to increase profitability for your channel, closing difficult sales, and working on the recruitment of new sales and marketing partners. You may also meet with partners in your sales channel and moderate discussions between your marketing team and your channel partners.
How does a Channel Manager typically collaborate with sales and marketing teams to drive partner performance?
What are the key skills and qualifications needed to thrive as a Channel Manager, and why are they important?
- How to Become a Channel Manager
- What are some challenges that a Channel Manager might face in their role?
- How does a Channel Manager collaborate with other departments within an organization?
- What strategies can a Channel Manager adopt to drive channel partner performance?
- What Is a Channel Manager and How to Become One
- Channel Manager Job Description Sample Template
Job description
The Distribution Sales and Marketing Manager is an individual contributor responsible for driving growth through SSI Technologies' distribution channel while leading marketing initiatives that support the company's overall business objectives. This role works cross-functionally with sales, product management, engineering, operations, customer service, and leadership teams to align channel strategy, marketing activities, and revenue goals.
The position focuses on two primary areas: (1) growing sales through distributors and channel partners by developing relationships, supporting partner success, and driving channel performance; and (2) planning and executing marketing programs that build brand awareness, generate demand, and support product launches across SSI's markets.
Based at SSI Technologies' headquarters in Janesville, Wisconsin, with the potential for a hybrid arrangement within the Midwest region, this role serves as a key connector across the organization, helping ensure sales, marketing, and business initiatives are aligned to support growth.
Position Requirements:
- Grow Channel Sales
- Drive profitable sales growth through distributors and channel partners.
- Achieve channel sales, margin, and sell-through targets.
- Manage Distributor Network
- Recruit, onboard, and support distributors and channel partners.
- Conduct business reviews, set goals, monitor performance, and identify coverage gaps.
- Enable Partner Success
- Provide product, sales, and marketing training.
- Develop tools, resources, and programs that help partners effectively sell SSI products.
- Manage Channel Programs
- Develop and administer pricing, rebates, MDF, promotions, and incentive programs.
- Monitor program effectiveness and maintain channel profitability.
- Support Inventory and Demand Planning
- Coordinate with distributors and operations to maintain inventory levels and product availability.
- Monitor sell-through and point-of-sale data to support demand fulfillment.
- Lead Marketing Strategy and Execution
- Develop and manage the annual marketing plan and budget.
- Execute campaigns, product launches, and demand-generation activities.
- Manage Brand and Communications
- Oversee branding, messaging, advertising, public relations, social media, and sales collateral.
- Ensure consistent brand presence across all channels.
- Oversee Digital Marketing
- Manage SSI's website, online product listings, SEO, and marketing analytics
- Coordinate Trade Shows and Events
- Plan and execute trade shows, distributor events, and industry association activities.
- Provide Market Insights
- Monitor market trends, competitor activity, pricing, and channel opportunities.
- Represent customer and channel feedback to support product development.
- Forecast and Report Performance
- Maintain CRM data, forecast sales, and report on channel and marketing results.
- Collaborate Across Functions
- Work closely with sales, product management, engineering, customer service, and operations to support business objectives.
- Manage Resources and Budget
- Lead marketing and channel support resources as applicable.
- Manage budgets, agencies, and external vendors.
- Individuals directed by management to operate a vehicle for work purposes will observe the requirements of the Fleet Safety Program.
- Support, promote, and perform in a manner consistent with continuous improvement goals and the values of SSI Technologies, LLC. which includes following the policies, procedures, and requirements of our Quality Management and IS0 14001 Environmental Management Systems.
- All other duties as assigned by your supervisor.
Professional/Technical Experience, Skills and Education:
- Bachelor's degree in Marketing, Business, Communications, Engineering, or a related field; or equivalent combination of education and experience. MBA or advanced degree a plus, Required.
- Experience growing sales through distributors or other channel partners, including partner recruitment, onboarding, and performance management., required.
- Strong background in planning and executing marketing programs, product launches, and demand-generation activities. Familiarity with pricing, rebates, promotions, and other channel incentive programs. Required.
- Experience coordinating inventory, demand planning, or sell-through analysis with internal and external partners, required.
- Proficiency with CRM systems, marketing tools, and basic reporting/analytics. Required.
- Experience in a manufacturing, industrial, automotive, technical, or similar B2B environment preferred. Preferred.
- Experience with digital marketing, website management, SEO, trade shows, or PR preferred.
- 5+ years of experience in channel sales, distributor management, product marketing, or B2B marketing, required.
Key Attributes:
- Performs under minimal supervision.
- Handles complex issues.
- Comprehensive level of knowledge.
- Provides mentoring and coaching.
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.