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Channel Development Manager Jobs in Rogers, AR (NOW HIRING)

Mars

Sr. Customer Development Manager

Bentonville, AR · On-site +1

Sr Customer Development Manager Bentonville, AR This role is based in Bentonville, AR with regular ... Walmart experience is strongly preferred; experience with other major omni-channel retailers and ...

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Channel Development Manager information

See Rogers, AR salary details

$10.3K

$118.2K

$136.3K

How much do channel development manager jobs pay per year?

As of Aug 12, 2026, the average yearly pay for channel development manager in Rogers, AR is $118,245.00, according to ZipRecruiter salary data. Most workers in this role earn between $108,600.00 and $126,000.00 per year, depending on experience, location, and employer.

What is the difference between Channel Development Manager vs Sales Manager?

AspectChannel Development ManagerSales Manager
Primary FocusDeveloping and managing channel partnerships to expand market reachDirectly selling products or services to customers
Work EnvironmentCollaborates with partners, distributors, and internal teamsInteracts mainly with clients and sales teams
Required CredentialsExperience in channel sales, marketing, or business developmentSales experience, often with a background in customer relationship management
Industry UsageCommon in tech, manufacturing, and wholesale sectorsWidespread across retail, B2B, and service industries

The Channel Development Manager focuses on building and maintaining relationships with channel partners to grow the company's market presence, while the Sales Manager concentrates on direct sales efforts to individual customers. Both roles require strong sales skills and industry knowledge but differ in their approach and target audiences.

How much do channel development managers make in the US?

Channel Development Managers in the US typically earn between $80,000 and $130,000 annually, depending on experience, industry, and location. Compensation may also include bonuses, commissions, and benefits, especially in sales-focused roles requiring strong negotiation and relationship-building skills.

What is a channel development manager?

A Channel Development Manager is responsible for building and managing relationships with third-party partners, resellers, and distributors to grow a company's sales and market reach. They develop strategies to identify new channel opportunities, onboard partners, and ensure effective collaboration to achieve mutual business goals. This role often involves training partners, monitoring performance, and providing ongoing support to optimize sales through indirect channels. Channel Development Managers play a key role in expanding a company's presence in the market by leveraging external partnerships.

What does a channel development manager do?

A channel development manager partners with sales marketers and business associates to develop marketing techniques and strategies to reach customers in a specific channel. You are the link between businesses and customers, and your job duties include recruiting candidates, creating resources to reach customers, and managing or teaching other channel managers. A career as a channel developer requires you have some formal qualifications and education, typically at least a bachelor’s degree in business, marketing, or a related field, and a minimum of five years of experience in sales or marketing and management. Developing relationships with channel partners is necessarily interpersonal, so you should emphasize skills in communication, organization, and developing messaging strategies.

What are some common challenges channel development managers face when building new partner relationships?

Channel Development Managers often encounter challenges such as aligning partner goals with company objectives, overcoming initial trust barriers, and navigating varying business cultures. They need to clearly communicate value propositions and establish mutually beneficial terms to ensure long-term collaboration. Effective negotiation, adaptability, and proactive communication are essential for resolving misunderstandings and maintaining strong, productive partnerships.

What are the key skills and qualifications needed to thrive as a channel development manager, and why are they important?

To thrive as a Channel Development Manager, you need strong skills in sales strategy, partner relationship management, and market analysis, typically supported by a bachelor’s degree in business or a related field. Familiarity with CRM platforms like Salesforce, channel management software, and relevant certifications such as Certified Channel Manager are often essential. Exceptional negotiation, communication, and networking skills help build and sustain effective partnerships. These skills ensure successful channel growth, improved partner performance, and achievement of revenue targets.
More about Channel Development Manager jobs
What job categories do people searching Channel Development Manager jobs in Rogers, AR look for? The top searched job categories for Channel Development Manager jobs in Rogers, AR are:
What cities near Rogers, AR are hiring for Channel Development Manager jobs? Cities near Rogers, AR with the most Channel Development Manager job openings:
Channel Development Manager jobs near you
Infographic showing various Channel Development Manager job openings in Rogers, AR as of August 2026, with employment types broken down into 1% As Needed, 78% Full Time, 18% Part Time, 2% Contract, and 1% Nights. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $118,245 per year, or $56.8 per hour.

Sr. Customer Development Manager

Mars, Incorporated

Bentonville, AR • On-site

Full-time

Posted 23 days ago

Mars Inc. rating

7.7

Company rating: 7.7 out of 10

Based on 39 frontline employees who took The Breakroom Quiz

124th of 437 rated food and drinks producers

Job description

Job Description:
Sr Customer Development Manager
Bentonville, AR
This role is based in Bentonville, AR with regular in-office collaboration expected. Flexibility is a key enabler, empowering associates to make choices that support both business outcomes and personal needs, including occasional remote work.
The Sr. Customer Development Manager leads the development and execution of customer strategy and annual business planning for an assigned Mars Petcare portfolio at Walmart. This role owns the customer relationship and profitable growth agenda across Walmart's full omni ecosystem, including brick-and-mortar, pickup and delivery, and Walmart.com. The ideal candidate is a commercially strong customer leader who combines strategic thinking, financial discipline, omni-channel fluency and executional intensity. Walmart experience is strongly preferred; experience with other major omni-channel retailers and related capabilities in eCommerce, category or customer marketing will also be valued.
What are we looking for?
  • Bachelor's degree required; advanced degree preferred.
  • 5-7 years of direct customer management, account management or commercial leadership experience within CPG or a related consumer products industry.
  • Experience owning or supporting large retail customer business plans, customer relationships, financial performance and negotiations.
  • Walmart customer management experience strongly preferred; experience with another major mass, grocery, club or omni-channel retailer will also be considered.
  • Experience with eCommerce, customer marketing, category management, revenue growth management or omni-channel business leadership is a plus.
  • Experience with retailer and syndicated data platforms, including Walmart Luminate/Scintilla, Circana, NielsenIQ or comparable tools, is preferred.

What would be your key responsibilities?
  • Develop, lead and execute the Walmart customer strategy and annual business plan for the assigned portfolio, delivering profitable growth, share improvement and strong customer outcomes.
  • Own and strengthen assigned Walmart merchant relationships, serving as the primary Mars Petcare contact for strategic planning, business reviews, innovation discussions, line reviews and negotiations.
  • Lead integrated growth plans across stores, Walmart.com, pickup and delivery, ensuring recommendations reflect the total Walmart shopper experience.
  • Translate brand, portfolio and enterprise priorities into actionable customer plans across assortment, innovation, merchandising, price-pack architecture, promotion, retail media, digital shelf and availability.
  • Own gross and net revenue forecasting, trade investment management and delivery of financial commitments in partnership with Finance, Revenue Growth Management and Sales Planning.
  • Use retailer, syndicated, shopper and Mars performance data, including Walmart Luminate/Scintilla where available, to understand business drivers, identify growth opportunities and develop compelling customer recommendations.
  • Partner with Strategic Growth & Insights, Customer Marketing, Digital Commerce, Category, Supply Chain/CPFR, Finance and other cross-functional partners to deliver a cohesive Walmart growth agenda.
  • Evaluate opportunities and customer investment decisions through both growth and profitability lenses, balancing volume, share, margin, trade efficiency and long-term strategic value.
  • Maintain a forward-looking view of business performance, identifying risks, recommending interventions and ensuring disciplined follow-through against customer and financial commitments.
  • Operate with an enterprise mindset in a fast-paced, highly visible environment, creating alignment, escalating appropriately and driving action through cross-functional teams.

What can you expect from Mars?
  • Work with over 150,000 diverse and talented Associates, all guided by The Five Principles.
  • Join a purpose driven company, where we are striving to build the world we want tomorrow, today.
  • Best-in-class learning and development support from day one, including access to our in-house Mars University.
  • An industry competitive salary and benefits package, including company bonus.

Mars does not sponsor visas for this role.

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