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Channel Development Director Jobs in Alabama (NOW HIRING)

The CMO will lead market development across targeted vocational industries through direct ... Define channel strategy and ensure execution across channel platforms such as LinkedIn, YouTube ...

Merchandise Manager

Huntsville, AL · On-site

$46K - $57K/yr

... channel, price changes, and markdowns. This leader drives the store's business through a focus on ... Support all aspects of associate professional development, including training, providing ...

Merchandise Manager

Montgomery, AL · On-site

$42K - $51K/yr

... channel, price changes, and markdowns. This leader drives the store's business through a focus on ... Support all aspects of associate professional development, including training, providing ...

Merchandise Manager

Birmingham, AL · On-site

$46K - $57K/yr

... channel, price changes, and markdowns. This leader drives the store's business through a focus on ... Support all aspects of associate professional development, including training, providing ...

Merchandise Manager

Newville, AL

$45K - $55K/yr

... channel, price changes, and markdowns. This leader drives the store's business through a focus on ... Support all aspects of associate professional development, including training, providing ...

Merchandise Manager

Daphne, AL · On-site

$43K - $53K/yr

... channel, price changes, and markdowns. This leader drives the store's business through a focus on ... Support all aspects of associate professional development, including training, providing ...

Merchandise Manager

Albertville, AL

$41K - $50K/yr

... channel, price changes, and markdowns. This leader drives the store's business through a focus on ... Support all aspects of associate professional development, including training, providing ...

Merchandise Manager

Albertville, AL · On-site

$41K - $50K/yr

... channel, price changes, and markdowns. This leader drives the store's business through a focus on ... Support all aspects of associate professional development, including training, providing ...

Merchandise Manager

Montgomery, AL · On-site

$42K - $51K/yr

... channel, price changes, and markdowns. This leader drives the store's business through a focus on ... Support all aspects of associate professional development, including training, providing ...

Merchandise Manager

Birmingham, AL

$46K - $57K/yr

... channel, price changes, and markdowns. This leader drives the store's business through a focus on ... Support all aspects of associate professional development, including training, providing ...

Merchandise Manager

Huntsville, AL

$46K - $57K/yr

... channel, price changes, and markdowns. This leader drives the store's business through a focus on ... Support all aspects of associate professional development, including training, providing ...

Merchandise Manager

Daphne, AL · On-site

$43K - $53K/yr

... channel, price changes, and markdowns. This leader drives the store's business through a focus on ... Support all aspects of associate professional development, including training, providing ...

Merchandise Manager

Montgomery, AL

$42K - $51K/yr

... channel, price changes, and markdowns. This leader drives the store's business through a focus on ... Support all aspects of associate professional development, including training, providing ...

Merchandise Manager

Albertville, AL · On-site

$41K - $50K/yr

... channel, price changes, and markdowns. This leader drives the store's business through a focus on ... Support all aspects of associate professional development, including training, providing ...

Merchandise Manager

Newville, AL · On-site

$45K - $55K/yr

... channel, price changes, and markdowns. This leader drives the store's business through a focus on ... Support all aspects of associate professional development, including training, providing ...

Showing results 41-60

Channel Development Director information

See Alabama salary details

$100.2K

$130.3K

$147.7K

How much do channel development director jobs pay per year?

As of Aug 22, 2026, the average yearly pay for channel development director in Alabama is $130,293.00, according to ZipRecruiter salary data. Most workers in this role earn between $117,800.00 and $142,800.00 per year, depending on experience, location, and employer.

What is a channel development director?

Channel Development Directors are senior professionals responsible for creating and managing partnerships with third-party organizations, such as distributors, resellers, or agents, to sell a company's products or services. They develop strategies to expand the company's market reach through these channels, negotiate agreements, and ensure channel partners are well-supported and aligned with business goals. Their role often involves analyzing market trends, training partners, and measuring the performance of channel sales programs. This position is crucial for companies that rely on indirect sales channels to grow revenue.

What are the key skills and qualifications needed to thrive as a channel development director?

To thrive as a Channel Development Director, you need expertise in sales strategy, partnership management, and business development, often backed by a bachelor's degree in business or a related field. Familiarity with CRM platforms, channel management software, and data analytics tools is typically required. Exceptional negotiation, leadership, and relationship-building skills help foster strong partnerships and drive channel growth. These competencies are crucial for expanding market reach, optimizing partner performance, and achieving revenue targets.

How does a channel development director typically collaborate with sales and marketing teams to drive channel growth?

A Channel Development Director works closely with both sales and marketing teams to design and implement strategies that expand the company's channel partner network. This often involves coordinating joint marketing campaigns, aligning sales incentives, and ensuring that partners are equipped with the resources and training they need to effectively promote and sell products. Regular cross-functional meetings and clear communication are essential for aligning goals and tracking channel performance. By fostering strong relationships between internal teams and external partners, a Channel Development Director helps maximize channel revenue and market reach.

What is the difference between Channel Development Director vs Sales Manager?

AspectChannel Development DirectorSales Manager
Primary FocusDeveloping and managing channel partnerships and strategiesDirect sales and customer acquisition
Work EnvironmentStrategic planning, partnership management, cross-functional collaborationSales team management, client meetings, target achievement
Required CredentialsBachelor's degree, experience in channel sales, strong communication skillsBachelor's degree, sales experience, leadership skills

The Channel Development Director focuses on building and maintaining channel partnerships to expand market reach, while the Sales Manager concentrates on direct sales activities and meeting sales targets. Both roles require strong communication and strategic skills but differ in scope and daily responsibilities.

What does a channel development director do?

A channel development director is responsible for creating and managing relationships with sales partners, such as resellers, distributors, or agents, to expand a company's market reach. They develop strategies to recruit, train, and support channel partners, often analyzing sales data and market trends to optimize channel performance. Strong communication, negotiation skills, and knowledge of sales tools are essential in this role.

What are the most commonly searched types of Channel Development jobs in Alabama?

The most popular types of Channel Development jobs in Alabama are:

What cities in Alabama are hiring for Channel Development Director jobs?

Cities in Alabama with the most Channel Development Director job openings:

Chief Marketing Officer

GVW Group, LLC

Birmingham, AL • On-site

Full-time

Medical, Dental, Vision, Retirement

Re-posted 4 days ago


Job description

Description
Position at GVW Group, LLC
Chief Marketing Officer (CMO)
Category-Defining Brand Builder Industrial Growth Leader AI-Enabled Marketing
Location: South Africa / Birmingham, AL
The Chief Marketing Officer (CMO) is responsible for building a category-defining industrial brand and a scalable commercial growth engine that drives market penetration, customer engagement, pipeline development, and revenue growth.
This is not a traditional corporate marketing role. The company is seeking a builder, not a caretaker - a leader with a proven track record of creating, scaling, and leading brands that define and dominate their categories, not simply managing established brand systems.
The CMO will lead market development across targeted vocational industries through direct engagement with fleets, operators, owners, procurement teams, and broader buying groups, ensuring the brand is grounded in real customer environments and decision dynamics.
This role requires deep expertise across:
  • Brand creation and category leadership
  • Industrial and vocational market positioning
  • Direct-to-customer and field-driven marketing
  • Demand generation and revenue growth
  • Community, influencer, and ecosystem-led engagement
  • Digital and social brand development
  • AI-enabled marketing strategy and operations

The objective is to build a brand that customers trust, operators identify with, and the industry recognizes as a clear market leader.
What We Offer
  • Competitive compensation that recognizes your skills, experience, and impact
  • Performance-based annual bonuses that reward results and contributions
  • Comprehensive medical, dental, and vision coverage to support your well-being
  • 401(k) with a 4% company match to help you invest in your future
  • 8 paid company holidays to rest, recharge, and maintain work-life balance

Core Responsibilities
1. Brand Building & Category Leadership
  • Build and scale a differentiated, category-leading industrial brand
  • Establish the company as a recognized market leader within targeted vocational industries
  • Develop positioning that combines emotional relevance with commercial clarity
  • Create clear, compelling narratives that resonate with fleets, operators, and industrial buying groups
  • Drive long-term brand equity, loyalty, and industry influence
  • Ensure consistent brand expression across all customer and employee touchpoints

2. Marketing & Growth Strategy
  • Own the company's end-to-end marketing and growth strategy
  • Define go-to-market strategies by industry, segment, and application
  • Align marketing strategy tightly with commercial growth priorities and revenue objectives
  • Translate market insight into scalable, measurable growth programs
  • Ensure integration across brand, demand generation, customer lifecycle, and channel strategy

3. Demand Generation & Commercial Impact
  • Accountable for marketing's measurable contribution to qualified pipeline, revenue growth, and demand funnel efficiency
  • Lead the development of measurable demand generation systems, including:
    • Account-Based Marketing (ABM)
    • Lifecycle marketing
    • Digital acquisition and optimization
    • Field and event-driven demand
    • Customer advocacy and referral programs
  • Improve lead quality, conversion rates, CAC efficiency, and lifetime value
  • Partner closely with Sales, Service, Product, and Commercial leadership to ensure full funnel alignment

4. Vocational Market Engagement & Customer Proximity
  • Leads market development through direct engagement with core vocational stakeholders, including fleet owners, operators, maintenance leaders, and procurement teams
  • Ensure the brand is visible, credible, and active within real operating environments
  • Strengthening customer loyalty, advocacy, and long-term account penetration
  • Develop deep connections within vocational and industrial ecosystems

5. Grassroots, Influencer & Community-Led Growth
  • Develop high-impact grassroots and field-driven marketing programs
  • Leverage influencers, operators, and customer advocates to amplify brand credibility
  • Define channel strategy and ensure execution across channel platforms such as LinkedIn, YouTube, trade media, and relevant industry platforms
  • Build authentic, operator-focused storytelling that resonates beyond traditional marketing channels
  • Create marketing that earns attention, trust, and engagement, not just impressions

6. AI-Enabled Marketing Operating Model
  • Lead the adoption of AI across marketing strategy, execution, and decision-making
  • Embed AI into:
    • Content development and scaling
    • Campaign optimization and targeting
    • Customer insight generation
    • Marketing automation and workflow efficiency
  • Demonstrate measurable gains in speed, scalability, and productivity through AI in marketing operations environment
  • Establish governance ensuring AI enhances, not replaces, human judgment and brand integrity

7. Team Leadership & Capability Development
  • Executes through a structured high-performance, modern marketing organization with defined ownership across Brand, Demand Generation, Digital, and Analytics
  • Build and lead a high-performance, modern marketing organization
  • Establish strong leadership across:
    • Brand strategy
    • Demand generation
    • Digital and analytics
    • Content and field marketing
  • Define clear roles, ownership, KPIs, and accountability mechanisms
  • Build a culture focused on execution discipline, creativity, speed, and measurable outcomes

Experience & Qualifications
Required
  • 15+ years of progressive marketing leadership experience
  • Proven success building and scaling category-defining brands
  • Demonstrated ability to drive both brand creation and measurable commercial growth
  • Experience in industrial, automotive, vocational, OEM, or similarly complex B2B sectors
  • Track record of driving pipeline and revenue impact, not just awareness
  • Experience marketing to multi-stakeholder, long-cycle buying environments
  • Strong commercial, operational, and strategic mindset
  • Proven experience implementing AI within marketing strategy and operations

Preferred
  • Commercial vehicle, truck, or industrial equipment experience
  • Experience building brands with strong operator and customer loyalty
  • Background in grassroots, field-driven, or community-led marketing
  • Experience leveraging influencer or creator ecosystems in industrial markets
  • Experience modernizing marketing organizations and systems

What Success Looks Like
  • The company is recognized as a market leader within its vocational categories
  • Brand awareness, credibility, and influence increase materially
  • Strong and sustained growth in direct customer engagement
  • A predictable, scalable demand generation engine is in place
  • Marketing is fully aligned with Sales, Service, and Commercial leadership
  • AI materially improves marketing efficiency, cycle time, and output quality
  • Marketing is viewed as a core commercial growth driver, not a support function
  • The brand achieves high levels of loyalty, advocacy, and long-term relevance

Job Duties Disclaimer:
The duties and responsibilities outlined here are representative but not exhaustive of the tasks that the employee may be required to perform. Management reserves the right to modify, add, or remove duties and to assign other tasks as necessary to meet business needs.
Equal Employment Opportunity:
Autocar is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or any other characteristic protected by law.
Reasonable Accommodations (ADA Compliance):
Autocar complies with the Americans with Disabilities Act (ADA) and provides reasonable accommodations to qualified individuals with disabilities. Employees who require assistance or accommodation should contact Human Resources.