To thrive as a CBD Plus Store Associate or Manager, you need strong product knowledge about CBD and wellness products, basic retail experience, and excellent customer service skills. Familiarity with retail POS systems, inventory management tools, and, in some cases, state compliance tracking systems is important. Soft skills such as active listening, clear communication, and a friendly, trustworthy demeanor help you build rapport with customers. These capabilities ensure customers receive accurate information, a positive experience, and compliance with legal guidelines.