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Car Dealership Marketing Jobs (NOW HIRING)

SIRI AUTO INC

Agency Marketing Coordinator

Vista, CA · On-site

$20/hr

The Marketing & Business Development Representative plays a key role in expanding our agency ... This person will manage our social media presence, connect with local car dealerships and sales ...

Jerry Seiner Dealerships

Mazda Sales Manager

Las Vegas, NV · On-site

$90K - $150K/yr

Support inventory management, prospecting initiatives, and dealership marketing efforts What We're Looking For * 2+ years of successful automotive sales management experience * Proven ability to ...

Car Guys Inc.

Dealership BDC Rep

Fruitland Park, FL

$55K - $85K/yr

... marketing, *You are applying through Car Guy's Inc, America's and Canada's #1 Automotive Recruiter. Companies all over America and Canada hire us to find them qualified candidates. If deemed a ...

Jerry Seiner Las Vegas

Mazda Sales Manager

Las Vegas, NV · On-site

$90K - $150K/yr

... dealership marketing effortsWhat We're Looking For2+ years of successful automotive sales management experienceProven ability to recruit, coach, and develop high-performing sales teamsStrong ...

Jerry Seiner Las Vegas

Mazda Sales Manager

Las Vegas, NV · On-site

$90K - $150K/yr

Support inventory management, prospecting initiatives, and dealership marketing efforts What We're Looking For * 2+ years of successful automotive sales management experience * Proven ability to ...

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Car Dealership Marketing information

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$13

$32

$56

How much do car dealership marketing jobs pay per hour?

As of Sep 3, 2026, the average hourly pay for car dealership marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What is car dealership marketing?

Car dealership marketing refers to the strategies and tactics used by car dealerships to attract potential customers, promote their inventory, and increase sales. This includes both traditional advertising methods like print, radio, and TV ads, as well as digital marketing techniques such as social media, email campaigns, search engine optimization, and online advertising. Effective dealership marketing helps build brand awareness, generate leads, and foster customer loyalty in a highly competitive automotive market.

What are the key skills and qualifications needed to thrive in car dealership marketing?

Success in Car Dealership Marketing requires a solid grasp of marketing principles, data analysis, and consumer behavior, often supported by a degree in marketing or business. Familiarity with CRM systems, digital advertising platforms, and analytics tools like Google Analytics and social media managers is typically expected. Creativity, strong communication, and adaptability help professionals craft compelling campaigns and engage diverse audiences. These skills and qualities are vital for driving customer engagement, increasing sales, and maintaining a competitive edge in the automotive market.

What are some common challenges faced by professionals in car dealership marketing, and how can they be addressed?

Professionals in car dealership marketing often face the challenge of standing out in a highly competitive and fast-paced market. Keeping up with changing digital marketing trends, managing multiple advertising channels, and measuring the return on investment for various campaigns are frequent hurdles. To address these challenges, marketers should stay current with industry best practices, utilize data analytics to track campaign performance, and collaborate closely with sales teams to ensure marketing efforts align with dealership goals. Building strong relationships with local communities and leveraging customer testimonials can also help differentiate a dealership's brand.

What is the difference between Car Dealership Marketing vs Car Salesperson?

AspectCar Dealership MarketingCar Salesperson
Primary RoleDevelops marketing strategies to promote dealership and vehiclesEngages with customers to sell vehicles
Skills & CertificationsMarketing knowledge, digital advertising, brandingCustomer service, sales techniques, product knowledge
Work EnvironmentOffice, digital platforms, marketing campaignsShowroom, dealership floor, direct customer interaction
Industry UsageUsed by marketing teams within dealershipsUsed by sales teams to close deals

Car Dealership Marketing focuses on creating strategies to attract customers and promote vehicles, while Car Salespersons directly interact with customers to sell cars. Both roles are essential but serve different functions within the dealership industry.

How to do marketing for a car dealership?

Car dealership marketing involves creating targeted advertising campaigns through digital channels such as social media, search engines, and email marketing. It also includes optimizing the dealership's website for local search, offering promotions, and utilizing customer reviews to build reputation. Skills in data analysis and familiarity with marketing tools like Google Ads and CRM systems are beneficial.
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What cities are hiring for Car Dealership Marketing jobs?

Cities with the most Car Dealership Marketing job openings:

What states have the most Car Dealership Marketing jobs?

States with the most job openings for Car Dealership Marketing jobs include:

What job categories do people searching Car Dealership Marketing jobs look for?

The top searched job categories for Car Dealership Marketing jobs are:

Car Dealership Marketing jobs near you
Infographic showing various Car Dealership Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 90% Full Time, 8% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

Used Car Director - Automotive Dealership

Hiring Winners

Austin, TX • On-site

Full-time

Re-posted 5 days ago

Job description

Used Car Director - Automotive Dealership
Our dealership has an outstanding opportunity for a results-focused, highly driven, and experienced Used Car Director. This position is responsible for leading all aspects of the used vehicle department, including acquisition, appraisal, inventory management, merchandising, pricing, reconditioning oversight, and sales performance. The Used Car Director develops strategies to maximize inventory turn, profitability, and customer satisfaction.
Job Responsibilities
  • Direct and oversee daily operations of the used vehicle department
  • Develop inventory acquisition strategies through trades, auctions, direct purchases, and other sourcing channels
  • Evaluate and approve vehicle appraisals
  • Monitor inventory aging and establish pricing strategies to maximize profitability and inventory turn
  • Coordinate vehicle reconditioning to ensure timely availability for sale
  • Analyze market trends and competitive pricing
  • Recruit, train, coach, and develop department managers and sales staff
  • Monitor departmental performance and implement action plans to achieve sales and profit objectives
  • Ensure accurate inventory records and merchandising standards
  • Collaborate with finance, service, and marketing teams to support dealership goals
  • Maintain compliance with dealership policies and applicable regulations
  • Lead regular department meetings and performance reviews
Requirements
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The ideal candidate demonstrates strong analytical abilities, leadership skills, sound business judgment, and a commitment to delivering an exceptional customer experience.
Education and/or Experience
  • Bachelor's degree preferred; equivalent experience will be considered.
  • Five or more years of progressive automotive sales management experience, including leadership of a used vehicle department.
  • Experience with vehicle acquisition, appraisal, inventory management, and market analysis.
  • Valid driver's license with an acceptable driving record.

Apply