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Car Dealership Manager Jobs in Appleton, WI (NOW HIRING)

In this role, you will guide guests through the entire car buying process, from initial contact to ... Manage the entire sales process, including vehicle selection, test drives, trade-ins, financing ...

Sales Advisor

Appleton, WI · On-site

$100K/yr

Sales Advisor Bergstrom Appleton Volkswagen At Bergstrom Automotive, we are redefining the car ... Manage the entire sales process, including vehicle selection, test drives, trade-ins, financing ...

Sales Advisor

Appleton, WI · On-site

$100K/yr

Sales Advisor Bergstrom Appleton Buick GMC At Bergstrom Automotive, we are redefining the car ... Manage the entire sales process, including vehicle selection, test drives, trade-ins, financing ...

Sales Advisor

Oshkosh, WI · On-site

$100K/yr

In this role, you will guide guests through the entire car buying process, from initial contact to ... Manage the entire sales process, including vehicle selection, test drives, trade-ins, financing ...

Sales Advisor

Oshkosh, WI · On-site

$100K/yr

In this role, you will guide guests through the entire car buying process, from initial contact to ... Manage the entire sales process, including vehicle selection, test drives, trade-ins, financing ...

Sales Advisor

Oshkosh, WI · On-site

$100K/yr

In this role, you will guide guests through the entire car buying process, from initial contact to ... Manage the entire sales process, including vehicle selection, test drives, trade-ins, financing ...

Sales Advisor

Oshkosh, WI · On-site

$100K/yr

In this role, you will guide guests through the entire car buying process, from initial contact to ... Manage the entire sales process, including vehicle selection, test drives, trade-ins, financing ...

Sales Advisor

Neenah, WI · On-site

$100K/yr

In this role, you will guide guests through the entire car buying process, from initial contact to ... Manage the entire sales process, including vehicle selection, test drives, trade-ins, financing ...

Sales Advisor

Green Bay, WI · On-site

$100K/yr

In this role, you will guide guests through the entire car buying process, from initial contact to ... Manage the entire sales process, including vehicle selection, test drives, trade-ins, financing ...

Body Shop Tech- A or B

Oshkosh, WI · On-site

$20 - $25/hr

... dealership, setting the standard for exceptional guest experiences. Our team is driven by ... Ability to follow instructions, manage time effectively, and work collaboratively in a team ...

New

Gandrud Nissan, a market-leading Nissan dealership in Green Bay, Wisconsin, is looking for a ... Prior experience in automotive detailing, car washing, or related field preferred, but not required ...

New

Yard Staff

Appleton, WI

$17.25 - $22.25/hr

... dealerships, fleet lease and rental car companies, and charitable organizations. Buyers have access ... Manages keys for equipment. * Operates forklift to load/unload stationary row equipment. * Boosts ...

New

Yard Staff

Appleton, WI · On-site

$16.04 - $20.06/hr

... dealerships, fleet lease and rental car companies, and charitable organizations. Buyers have access ... managers and operators to administrative staff and customer service representatives.

New

... dealerships, fleet lease and rental car companies, and charitable organizations. Buyers have access ... managers and operators to administrative staff and customer service representatives.

Loader Operator I

Appleton, WI · On-site

$16.04 - $20.05/hr

... dealerships, fleet lease and rental car companies, and charitable organizations. Buyers have access ... managers and operators to administrative staff and customer service representatives.

Loader Operator I

Appleton, WI · On-site

$17 - $22.25/hr

... dealerships, fleet lease and rental car companies, and charitable organizations. Buyers have access ... inspectors, yard managers and operators to administrative staff and customer service ...

As an RV Detailer at Kunes RV, you'll use your skills to transform every car and RV into a pristine ... Inventory Management : Track and manage detailing supplies, ensuring that necessary tools and ...

As an RV Detailer at Kunes RV, you'll use your skills to transform every car and RV into a pristine ... Inventory Management : Track and manage detailing supplies, ensuring that necessary tools and ...

Showing results 21-40

Car Dealership Manager information

See Appleton, WI salary details

$15.1K

$108.1K

$182.5K

How much do car dealership manager jobs pay per year?

As of Aug 8, 2026, the average yearly pay for car dealership manager in Appleton, WI is $108,115.00, according to ZipRecruiter salary data. Most workers in this role earn between $79,000.00 and $135,100.00 per year, depending on experience, location, and employer.

What are some common challenges a car dealership manager faces in day-to-day operations?

Car Dealership Managers often navigate challenges such as balancing inventory levels with customer demand, motivating sales teams to meet targets, and maintaining high customer satisfaction scores. They must also stay updated with market trends and manufacturer incentives while ensuring compliance with local regulations. Managing these aspects requires strong leadership, adaptability, and effective communication skills to collaborate with sales, service teams, and external partners.

What are the key skills and qualifications needed to thrive as a car dealership manager, and why are they important?

To thrive as a Car Dealership Manager, you need strong leadership abilities, sales acumen, and a solid understanding of automotive products, often supported by experience in sales management or a relevant degree. Familiarity with dealer management systems (DMS), CRM software, and inventory management tools is typically required. Outstanding interpersonal skills, problem-solving capabilities, and the ability to motivate a team set top performers apart. These skills are vital for driving sales growth, ensuring customer satisfaction, and efficiently managing dealership operations.

What does a car dealership manager do?

A Car Dealership Manager oversees the daily operations of an automotive dealership. Their responsibilities include managing sales staff, setting sales goals, handling customer issues, maintaining inventory, and ensuring compliance with dealership policies and regulations. They also develop marketing strategies, monitor financial performance, and work to maximize profitability. Strong leadership, communication, and organizational skills are essential for this role.

What is the difference between Car Dealership Manager vs Sales Manager?

AspectCar Dealership ManagerSales Manager
Primary RoleOversees dealership operations, staff, and customer serviceLeads sales team, develops sales strategies, and meets sales targets
CredentialsExperience in automotive sales, management, and possibly dealership-specific certificationsExperience in sales, leadership, and industry-specific knowledge
Work EnvironmentDealerships, managing multiple departmentsSales floors, managing sales staff and customer interactions
Industry UsageCommonly used in automotive retailWidely used across various sales sectors, including automotive

The main difference is that a Car Dealership Manager oversees the entire dealership's operations, staff, and customer experience, while a Sales Manager focuses specifically on leading the sales team and driving sales performance. Both roles require automotive industry knowledge and management skills, but their scope and responsibilities differ.

What cities near Appleton, WI are hiring for Car Dealership Manager jobs? Cities near Appleton, WI with the most Car Dealership Manager job openings:
Infographic showing various Car Dealership Manager job openings in Appleton, WI as of August 2026, with employment types broken down into 71% Full Time, and 29% Part Time. Highlights an 86% In-person, and 14% Remote job distribution, with an average salary of $108,115 per year, or $52 per hour.

$100K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 14 days ago


Job description

Sales Advisor

Bergstrom Chevrolet Buick of Neenah
At Bergstrom Automotive, we are redefining the car buying experience by offering a transparent and straightforward sales process. Our unique approach eliminates traditional negotiations and provides our guests with a single point of contact throughout their entire purchasing process. 
We are seeking a guest-focused, enthusiastic, and knowledgeable Sales Consultant to join our team. In this role, you will guide guests through the entire car buying process, from initial contact to final delivery, ensuring a seamless and enjoyable experience. Your primary responsibility is to provide expert advice, understand guest needs, and offer them the best solutions without the pressure of negotiation.

Schedule: Monday-Saturday (5-day work week) 

  • Monday–Thursday: Shifts scheduled between 8:00 AM – 7:00 PM
    • Week 1: One late shift (8:00 AM – 7:00 PM)
    • Week 2: Two late shifts (8:00 AM – 7:00 PM)
  • Friday: 8:00 AM – 6:00 PM
  • Saturday: 8:00 AM – 5:00 PM
    • Scheduled 3 Saturdays per month, with one weekday off during those weeks


Pay: Earning potential exceeding $100,000/year! Our Sales Advisors earn a monthly base salary plus a monthly bonus based on their sales performance, not a percentage of the sale price. (Average yearly income is $90k+)
  What You'll Do

  • Guest Engagement: Serve as the primary point of contact for guests, building strong relationships and ensuring a positive experience from start to finish.
  • Product Knowledge: Maintain a deep understanding of our vehicle inventory and brands, including features, pricing, and specifications, to effectively match guests with the right vehicle.
  • Consultative Selling: Listen to guests' needs and preferences, offer tailored solutions, and provide clear, honest information to help them make informed decisions.
  • Transparency: Present all pricing and financing options upfront, ensuring guests understand the value and benefits of our negotiation-free pricing model.
  • Process Management: Manage the entire sales process, including vehicle selection, test drives, trade-ins, financing, and paperwork, all while maintaining a high level of guest satisfaction.
  • Follow-Up: Provide ongoing support and follow-up after the sale, addressing any questions or concerns, and fostering long-term guest relationships.
  • Collaboration: Work closely with other departments, including service and parts, to ensure a smooth handoff and exceptional overall experience for the guest.

  What We're Looking For
  • Valid driver’s license with a clean driving record is required.
  • High school diploma or equivalent required; a college degree in business or a related field is a plus.
  • Previous experience in automotive sales, retail sales, or customer service is preferred but not required.
  • Excellent communication and interpersonal skills, with a focus on building relationships and guest satisfaction.
  • Strong organizational and time management skills.
  • Ability to work in a fast-paced, team-oriented environment.
  • Must be goal-driven, self-motivated, and possess a strong desire to succeed.
  • Basic computer proficiency, including experience with CRM systems and Microsoft Office or Google Suite.
Our Commitment to You

At Bergstrom Automotive, we value our team members and are dedicated to providing a supportive and rewarding workplace. Here's what you can expect when you join our team:

  • Competitive Compensation
  • Comprehensive Benefits: Medical, Dental, Vision, Short and Long Term Disability, and Life Insurance (for full-time team members)
  • Generous Time Off: Two weeks of PTO starting on your first day (for full-time team members)
  • Exclusive Discounts: Save on vehicles, service, and parts
  • Financial Security: 401(k) plan with company match (for full-time team members)
  • Work-Life Balance: Paid holidays (for full-time team members)
  • Wellness Support:
    • Wellness Program
    • Free Team Member Clinic
    • Access to a Free Health Coach
    • Employee Assistance Program
  • Team Recognition: Employee Referral Program
  • Career Development: Ongoing training and opportunities for growth and advancement

At Bergstrom Automotive, we are committed to fostering a culture where our team members thrive both personally and professionally. Join us and be a part of our dynamic, award-winning team!
Join Wisconsin's Largest and Most Award-Winning Automotive Group!
Bergstrom Automotive, established in 1982 in Neenah, Wisconsin, has grown to become Wisconsin's largest automotive group and a top 50 dealer in the United States. With over 2,300 team members across 40 dealerships representing 36 brands in Green Bay, Kaukauna, Appleton, Manitowoc, Neenah, Oshkosh, Madison, and Middleton, we are proud to deliver exceptional guest experiences every day.
Our team has been consistently recognized by Automotive News as the top dealership group to work for in Wisconsin and one of the best in the United States. We've also earned accolades such as Glassdoor's "Best Places to Work" award and honors from the Better Business Bureau and Time Magazine.
At Bergstrom Automotive, we are deeply committed to giving back to our communities, supporting local organizations such as Make-a-Wish, United Way, and Breast Cancer Research at the Medical College of Wisconsin.
Join us and be part of a team dedicated to excellence, integrity, and making a difference both on and off the lot!