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How much do canary marketing jobs pay per year?

As of Aug 13, 2026, the average yearly pay for canary marketing in the United States is $47,471.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,000.00 and $53,500.00 per year, depending on experience, location, and employer.

What kind of career advancement opportunities are available in Canary Marketing?

Working in Canary Marketing provides a solid foundation for advancing within the marketing field, as professionals in this role frequently develop robust skills in both strategy and analytics. Employees often have opportunities to progress into senior marketing roles, such as Marketing Manager or Digital Marketing Director, typically following demonstrated success in campaign planning and execution. Collaboration with cross-functional teams like sales, product development, and design allows you to broaden your expertise and leadership skills. Ambitious team members may also take on specialized projects or gain certifications to further enhance their career prospects.

What is a Canary Marketing?

A Canary Marketing job typically involves testing new marketing strategies, messaging, or campaigns on a small scale before a full rollout. Professionals in this role analyze early feedback and performance data to refine campaigns and minimize risk. They work closely with product, analytics, and marketing teams to ensure that only the most effective approaches reach a wider audience. This role is critical for reducing inefficiencies and maximizing the impact of marketing initiatives.

What are the key skills and qualifications needed to thrive in Canary Marketing?

To thrive in Canary Marketing, you need strong foundational knowledge in digital marketing strategies, analytics, and campaign management, typically supported by a degree in marketing or a related field. Proficiency in tools such as Google Analytics, CRM software, email marketing platforms, and social media management systems is commonly required. Excellent communication, creativity, and project management skills are essential soft skills that help you stand out in this position. These abilities enable effective campaign execution, data-driven decision-making, and successful collaboration in fast-paced marketing environments.

More about Canary Marketing jobs
What cities are hiring for Canary Marketing jobs? Cities with the most Canary Marketing job openings:
What states have the most Canary Marketing jobs? States with the most job openings for Canary Marketing jobs include:
What job categories do people searching Canary Marketing jobs look for? The top searched job categories for Canary Marketing jobs are:
Canary Marketing jobs near you
Infographic showing various Canary Marketing job openings in the United States as of August 2026, with employment types broken down into 90% Full Time, and 10% Contract. Highlights an 60% In-person, and 40% Remote job distribution, with an average salary of $47,471 per year, or $22.8 per hour.

Growth Marketing Manager

Canary Technologies Corp

San Francisco, CA • On-site, Remote

$140K - $156K/yr

Full-time

Re-posted 19 days ago

Job description

About Us
Canary Technologies is changing the game for hotels with modern software powered by Canary's hospitality-specific AI platform.
 
Canary is utilized by 20,000+ hoteliers in 100+ countries to equip hoteliers with the technology they need to work smarter and wow their guests. Major hotel brands such as Wyndham, Marriott, IHG, Four Seasons, Rosewood, and Best Western trust Canary to deliver results.
 
Canary was named a 2024 Deloitte Technology Fast 500 company, a Most Innovative Company by Fast Company and a HotelTechReport Best Place to Work - and is backed by top Silicon Valley investors like Y Combinator, F-Prime, Brighton Park Capital and Insight Partners.
 
Join us in shaping the future of hospitality!
 

About the Role

The Growth Marketing Manager at Canary will be responsible for measuring, developing, executing, and optimizing campaigns designed to drive pipeline growth, with a strong focus on prospects in our North American market, as well as key LATAM markets.

This role involves strategizing, launching and managing campaigns across different channels, including email marketing, paid digital, and the event channel, as well as synthesizing these campaigns with our SDR channel.

The ideal candidate is a passionate, data-driven marketer who possesses strong organizational skills, creativity, and a deep understanding of performance marketing across all major channels.

Responsibilities
Campaign Strategy & Execution:
  • Develop and implement integrated marketing strategies across multiple platforms.
  • Manage and optimize end-to-end campaign execution, from planning to analysis.
  • Coordinate with internal teams and external partners to ensure cohesive and impactful campaign delivery.
Email Marketing:
  • Design and execute targeted email marketing campaigns across brands and segments to drive top of funnel demand.
  • Develop personalized email content and strategies tailored by persona and account type.
  • Analyze email campaign metrics and leverage insights to improve open rates, click-through rates, and conversions.
Digital Marketing:
  • Create and manage various digital marketing channels, including Google, YouTube, social, trade publications, industry marketplaces, Reddit, ChatGPT and more.
  • Utilize AI to maximize ad delivery, targeting and reporting.
  • Integrate digital campaigns together with other channels, to ensure a consistent message and experience for prospective customers.
Event Marketing & Sales Collaboration:
  • Lead the pre, post and in-event communications strategy for industry events, trade shows, and virtual events.
  • Collaborate with brand team and event leads to maximize event visibility and engagement.
  • Analyze event performance and work closely with sales to maximize lead capture and pipeline from event activities.
Data Analysis & Reporting:
  • Utilize data-driven insights to guide marketing strategies and decisions.
  • Track and analyze key performance indicators (KPIs) to assess campaign effectiveness and identify growth opportunities.
  • Provide regular reports and recommendations to senior management based on campaign performance and market trends.
Qualifications
  • Bachelor's degree in Marketing, Business, Communications or a relevant field.
  • 4+ years of B2B marketing experience within growth marketing, demand generation, performance marketing or a related role with a proven track record of managing successful multi-channel campaigns.
    • B2B SaaS and start-up experience is a plus.
    • Experience in the hospitality or hotel tech industry is a plus.
  • Strong ability to write copy and use AI to scale out more personalized messaging.
  • Proven ability to measure campaign performance, derive insights, and take action based on data.
  • Project management skills with the ability to handle multiple campaigns simultaneously across multiple channels, including events
  • Strong background integrating marketing campaigns with a sales/SDR channel to create a unified outreach plan that maximizes pipeline.
  • Experience managing event campaigns.
  • Familiarity in leveraging marketing tools (Salesforce, Marketo, Salesloft), digital advertising platforms (e.g., Google Ads, LinkedIn Ads, Meta Ads etc) and managing media purchases with third-party publications.
  • Exceptional communication and collaboration skills, with the ability to work effectively with cross-functional teams including brand, product marketing, design, content and sales.
Compensation

Target cash compensation ranges from $140,000 - $156,000, including a fixed annual salary and a performance-based bonus paid monthly.

This role also includes a stock option grant, subject to board approval.

Actual compensation will be commensurate with the candidate's skill level, experience, and specific work location.

We also work hard to ensure Canary is a fun and exciting place to work! Here are some of the additional benefits:
 
Canary Days:  As a company we want to ensure that the team has time to recharge. Each month we provide company wide days off to ensure there is at least one extended weekend or day off.
 
Self Improvement Club: We meet each month and share our personal goals for the month. Each individual is provided a budget towards any purchases that help us achieve these goals.
 
Professional Development Chats: We provide budget to help drive cross functional professional development conversations across the organization.
 
Travel Reimbursement: Team members are able to visit our offices across New York, San Francisco or Dallas when they choose, and are provided a travel stipend for doing so.  Spend time working with the team in their office, and use the rest of your time exploring a new city!
 
Personal Travel Reimbursement: If you stay at a hotel that Canary works with, we provide a credit towards your stay.
 
Canary Technologies is an equal opportunity employer. We recruit, employ, train, compensate and promote talent regardless of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information or any other protected characteristic.
 
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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