Qualifications for a career in business intelligence (BI) include a bachelor’s degree in marketing, business administration, or a related field. A strong background in statistics and computer analysis is also desirable, as most of your duties revolve around interpreting the data and creating reports. Computer proficiency is essential to work with the necessary software. Certification isn’t required, but it can improve your chances of getting hired by a company. The Marketing Research Association offers several certificate programs along with advanced learning opportunities in data analysis. Exceptional analytical and organizational skills are imperative. Critical thinking is also vital for interpreting the trends and making sound decisions.