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Business Development Media Jobs (NOW HIRING)

C2's client, an independent New York-focused media planning and buying firm, seeks a Business Development Manager to help drive agency growth through strategic proposal development, media planning ...

The Role within Confido Network Confido Network is a fast-growing affiliate and media network ... We are building a senior Business Development function that owns real revenue outcomes, not just ...

Works with other sales peers across the organization to develop marketing plans to ensure the consistency and accuracy of all business development media across the organization. * Keeps accurate and ...

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Business Development Media information

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$26.5K

$59.6K

$95.5K

How much do business development media jobs pay per year?

As of Aug 20, 2026, the average yearly pay for business development media in the United States is $59,559.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,000.00 and $70,000.00 per year, depending on experience, location, and employer.

What is business development in media?

Business Development in Media refers to the strategies and activities aimed at growing a media company's revenue, audience, and partnerships. Professionals in this role identify new business opportunities, negotiate deals, and build relationships with advertisers, content creators, and distribution partners. They often analyze market trends and develop proposals to expand the company's presence across various media platforms. Their work is crucial in adapting to the rapidly changing landscape of the media industry.

What are the key skills and qualifications needed to thrive as a business development media professional?

To excel as a Business Development Media professional, you need strong sales acumen, market research abilities, and a background in media or communications, often supported by a relevant degree. Familiarity with CRM software, digital marketing platforms, and data analytics tools is typically required. Outstanding networking, negotiation, and presentation skills help you build relationships and influence key stakeholders. These competencies are crucial for identifying growth opportunities, closing deals, and driving revenue in a competitive media landscape.

How does a business development media professional typically collaborate with marketing and sales teams to achieve growth targets?

As a Business Development Media professional, you’ll work closely with both marketing and sales teams to identify new media partnership opportunities, develop multi-channel campaigns, and generate qualified leads. Regular communication and joint strategy sessions help ensure that messaging aligns and that potential clients are nurtured from initial outreach through conversion. Success in the role relies on your ability to bridge creative media strategies with concrete sales goals, often requiring you to coordinate cross-functional projects and present results to stakeholders. This collaborative environment provides valuable exposure to diverse skill sets and can lead to advancement into leadership positions within business development or integrated marketing.

What is the difference between Business Development Media vs Business Development Manager?

AspectBusiness Development MediaBusiness Development Manager
Primary FocusCreating media strategies to support business growthIdentifying and securing new business opportunities
Required SkillsMedia planning, content creation, digital marketingSales, negotiation, client relationship management
Work EnvironmentMarketing or media agency, digital teamsCorporate offices, sales teams
Common CertificationsDigital marketing certifications, media planningSales certifications, business development training

While both roles support business growth, Business Development Media focuses on leveraging media and marketing strategies, whereas Business Development Managers concentrate on sales and client acquisition. Understanding these differences helps in choosing the right career path or job search focus.

Is business development media a good position?

Business development media roles involve creating strategies to promote media products and expand market reach, often requiring skills in sales, marketing, and industry knowledge. These positions can offer opportunities for career growth, networking, and performance-based incentives, but job satisfaction depends on company culture and individual interests.
More about Business Development Media jobs

What cities are hiring for Business Development Media jobs?

Cities with the most Business Development Media job openings:

What states have the most Business Development Media jobs?

States with the most job openings for Business Development Media jobs include:

Infographic showing various Business Development Media job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 14% Part Time, and 2% Contract. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution, with an average salary of $59,559 per year, or $28.6 per hour.

Director, Business Development, Media Effectiveness

Kantar Group

New York, NY • On-site

$140K - $165K/yr

Full-time

Posted 6 days ago


Job description

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in.
To start a career that is out of the ordinary, please apply...
Job Details
Why this job is important
This role is responsible for generating sales revenue and identifying prospective client business needs across Media Effectiveness solutions to new and existing Media or Agency clients that enhances coverage of our growth targets through consultative selling and negotiating. A successful candidate will need to be equal parts technical, product, media, client & program leadership savvy- and have experience leading media/ data relationships, results focused with a passion for developing positive relationships with clients and a firm understanding of the Digital Market Research space.
What you'll be doing
  • Identifies new business opportunities using personally established network, existing knowledge of the market research landscape, and conducting analysis of marketplace data; Responsible for all aspects of the sales process, from prospecting to qualification to closing
  • Maintains sales pipeline, forecasts revenues, and provides regular activity reports to management; uses internal systems (Salesforce, Maconomy, etc) to track sales activity
  • Leads RFP and proposal development process, including collaborating with internal teams, coordinating client timelines, developing pitch and proposal collateral that resonates and tells a differentiated story
  • Plays a lead client-facing role from initial outreach through final proposal presentation; Conducts client meetings to build and maintain high levels of customer satisfaction across all products; Present complex sales presentations to senior level players in the industry with ease
  • Think strategically how we can grow existing clients with new solutions or unique ways to answer the client's questions
  • Stay ahead of the evolving digital landscape and how changes will impact measurement needs, and reports back to the organization on points of differentiation
  • Develop a deep understanding of how our products and solutions fulfills client needs and fit into their planning, management, and decision workflows
  • Understands financial implications (gross margin, job profit, operating profit, forecasting, pipeline management) and negotiate pricing with a client/decision maker directly

The skills and experience needed
  • 8+ years of quota-carrying sales experience in analytics, insights, and media solutions; selling to marketing decision makers
  • A hunting mentality with experience selling complex media solutions while consistently hitting goals/quotas
  • Media or Agency knowledge - know how publishers or agencies work, how their business operates day to day for their clients and who the strategic decision makers are.
  • Demonstrated ability to translate sophisticated concepts into concise, insightful messaging
  • Excellent commercial competence, presentation, and communication skills (verbal and written) with strong interpersonal and negotiation skills
  • Highly motivated, self-starter, driver of change and transformation
  • Shown cross portfolio collaboration
  • Strong understanding of Cross Media analysis, Advertising Effectiveness Measurement, Media effectiveness analysis, Copy Testing, Ad Sales targeting, Advanced Analytics and Brand Equity analysis.
  • Deep knowledge of the media planning ecosystem, including digital marketing, mobile, programmatic and social media

At Kantar, we go beyond the obvious, using intelligence, passion, and creativity to inspire new thinking and shape the world we live in. Apply for a career that's out of the ordinary and join us. We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted, and are allowed to flourish. We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking, and better commercial outcomes.
Kantar is committed to inclusion and diversity; therefore, we welcome applications from all sections of society and do not discriminate on the basis of age, race, religion, gender, pregnancy, sexual orientation, gender identity, disability, marital status, or any other legally protected characteristics.
PRIVACY DISCLOSURE: By applying to this opportunity, you consent to the personal data you provide to us being processed and retained by The Kantar Group Limited ("Kantar"). Your details will be kept on our Internal ATS for as long as is necessary for recruitment purposes.
The salary range for this role is $140,000 - $165,000/year, plus variable component. Your final base salary will be determined based on several factors, which may include but are not limited to location, work experience, skills, knowledge, education, and/or certifications. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Location
New York, World Trade CenterUnited States of America
Kantar Rewards Statement
At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.
We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that's out of the ordinary and join us.
We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration.
We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.
Kantar is the world's leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar's 30,000 people help the world's leading organisations succeed and grow.