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BSN SPORTS, A VARSITY BRANDS COMPANY - THE RECOGNIZED LEADER IN TEAM ATHLETIC GEAR

For over 50 years, BSN SPORTS has been the largest team sporting goods equipment and apparel distributor of choice in the United States. Our 3,000 BSN SPORTS employees strive to support the Heart of the Game by putting valuable time back into the day of coaches and administrators through excellent service platforms. Our company mission is simple: Save coaches and administrators time with everything they do off the field so they have more time to impact young lives on it.

BSN SPORTS is seeking an accomplished industry executive to serve as Vice President, Marketplace. This newly created role will help strengthen BSN SPORTS' leadership position across the athletic ecosystem by cultivating strategic relationships, advancing enterprise partnerships, representing the company throughout the industry, and identifying opportunities that support long-term growth.

Working closely with executive leadership, the Vice President, Marketplace will serve as one of the company's primary external ambassadors, bringing deep industry knowledge, executive relationships, and commercial perspective to help shape strategy, strengthen partnerships, and expand BSN SPORTS' influence across customers, manufacturers, associations, and key industry stakeholders.

As a senior member of the leadership team, this executive will collaborate across Sales, Marketing, Merchandising, Licensing, Operations, and Executive Leadership to help position BSN SPORTS for continued growth while reinforcing the company's reputation as the industry's most trusted partner.

The ideal candidate combines industry credibility, executive presence, strategic thinking, and exceptional relationship-building skills with a demonstrated ability to influence organizational growth and create long‑term value across a complex marketplace.

• Represent BSN SPORTS as a senior ambassador across the athletic marketplace, cultivating trusted relationships with customers, manufacturers, industry organizations, partners, and key influencers.
• Strengthen BSN SPORTS' visibility, reputation, and strategic position through active engagement across the industry.
• Serve as a trusted advisor to executive leadership by providing marketplace perspective, identifying emerging trends, and helping shape long‑term strategic priorities.
• Represent the company at key industry events, customer forums, and executive meetings that reinforce BSN SPORTS' position as the industry's leading partner.

• Develop executive‑level relationships that strengthen strategic partnerships and create opportunities for sustainable enterprise growth.
• Engage with key customers and industry leaders while partnering closely with commercial leadership to support long‑term business objectives.
• Identify evolving customer needs, emerging business models, and partnership opportunities that strengthen the company's competitive position.
• Provide market intelligence and external perspective that informs strategic planning and investment decisions.
• Cultivate relationships that broaden BSN SPORTS' access to industry expertise, emerging perspectives, and marketplace insights.
• Partner with executive leadership and Human Resources to further enhance BSN SPORTS' reputation as an employer of choice and destination for industry talent.
• Foster collaboration across internal teams to strengthen the organization's ability to respond to changing market dynamics.
• Partner with commercial leadership to strengthen strategic growth capabilities across the organization.
• Help establish scalable approaches that support sustainable expansion and long‑term customer success.
• Encourage cross‑functional collaboration that improves execution across Sales, Marketing, Merchandising, Licensing, and Operations.
• Contribute to initiatives that strengthen organization effectiveness and long‑term commercial performance.
• Monitor industry trends, competitive dynamics, and evolving customer expectations to identify opportunities that support future growth.
• Collaborate across Sales, Marketing, Merchandising, Licensing, Operations, and Executive Leadership to translate marketplace insights into business action.
• Support strategic partnerships and enterprise initiatives that reinforce BSN SPORTS' leadership position within the athletic marketplace.

• 20+ years of progressive executive leadership experience within the sporting goods, athletic, consumer products, licensing, distribution, or related industries.
• Deep knowledge of the athletic marketplace with an established reputation for integrity, collaboration, and leadership.
• Extensive executive relationships across the athletic industry.
• Demonstrated success developing strategic partnerships and influencing enterprise growth.
• Strong commercial acumen with the ability to identify emerging opportunities and translate insights into measurable business outcomes.
• Outstanding executive presence with exceptional communication, relationship‑building, negotiation, and influencing skills.
• Proven ability to lead through collaboration and build alignment across diverse stakeholders.
• Entrepreneurial mindset with the ability to thrive in a dynamic, high‑growth environment.
• Must be able to work onsite at our Varsity Brands HQ in Farmers Branch, TX 4 days per week or willing to relocate within a commutable distance.

The successful Vice President, Marketplace will:

• Expand BSN SPORTS' influence and reputation throughout the athletic marketplace.
• Develop strategic relationships that create long‑term value for customers, partners, and the company.
• Serve as a trusted external representative of BSN SPORTS across the broader athletic industry.
• Strengthen cross‑functional collaboration that accelerates enterprise growth.
• Deliver meaningful marketplace insights that help shape the company's future strategy.
• Enhance BSN SPORTS' position as the industry's preferred partner for customers, manufacturers, and key stakeholders.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.

At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.

Service - We lead with heart. We champion community.

Passion - We love what we do. It fuels our purpose.

Integrity - We do what we promise. We own our actions and decisions.

Respect - We earn it by giving it. Because everyone deserves it.

Innovation - We never stop striving to be better. For ourselves and our community.

Transparency - We are committed to openness and honesty in everything we do.

We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:

• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• Access to Financial Coaching and member‑owned Credit Union
• Employee Perks including discounts on personal apparel and equipment!

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.