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Brand Marketer Jobs in Springfield, MA (NOW HIRING)

Clubwaka

MARKETING & OPERATIONS COORDINATOR

Windsor, CT · On-site

$50 - $70/hr

Drive brand awareness and recruit new players through creative marketing initiatives * Promote leagues, events, and partnerships within the local community Operations & Event Support * Attend 2-3 ...

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All JobsBrand Marketer JobsBrand Marketer Jobs in Springfield, MA

Brand Marketer information

See Springfield, MA salary details

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How much do brand marketer jobs pay per hour?

As of Sep 6, 2026, the average hourly pay for brand marketer in Springfield, MA is $17.61, according to ZipRecruiter salary data. Most workers in this role earn between $16.83 and $16.83 per hour, depending on experience, location, and employer.

What is the difference between Brand Marketer vs Content Marketer?

AspectBrand MarketerContent Marketer
Primary FocusBuilding and maintaining brand identity and awarenessCreating and distributing content to engage audiences
Skills & CredentialsMarketing strategy, branding, communication skillsContent creation, SEO, writing, storytelling
Work EnvironmentBranding teams, marketing departments, advertising agenciesContent teams, digital marketing departments, media agencies
Common UsageDeveloping brand positioning and campaignsProducing blogs, videos, social media content

While both roles are essential in marketing, a Brand Marketer focuses on shaping the overall brand image and strategy, whereas a Content Marketer specializes in creating content to attract and engage audiences. Understanding these differences helps organizations align their marketing efforts effectively.

What are popular job titles related to Brand Marketer jobs in Springfield, MA?

For Brand Marketer jobs in Springfield, MA, the most frequently searched job titles are:

What job categories do people searching Brand Marketer jobs in Springfield, MA look for?

The top searched job categories for Brand Marketer jobs in Springfield, MA are:

What cities near Springfield, MA are hiring for Brand Marketer jobs?

Cities near Springfield, MA with the most Brand Marketer job openings:

Brand Marketer jobs near you

FVP - Marketing PeoplesBank Job listing

Financialnarrative

Holyoke, MA • On-site

$150 - $230/hr

Other

Re-posted 2 days ago

Job description

Summary

Are you a strategic marketing leader who thrives on driving growth, elevating brand presence, and shaping the future of a dynamic organization? We’re looking for aforward-thinking, results-driven marketing executive to lead and execute innovative strategies that strengthen our market position and customer experience. As ourFVP of Marketing, you will play a critical leadership role—guiding the development and execution of enterprise-wide marketing strategies, enhancing our brand, and driving digital transformation. You’ll partner closely with executive leadership while leading a high-performing team to deliver impactful campaigns, data-driven insights, and measurable results.

Essential Duties and Responsibilities
  • Directs the development and implementation of the bank’s marketing strategy.
  • Directs and oversees product and service positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
  • Oversees and directs the bank’s brand and corporate image strategy. Aligns the brand elements with the bank’s corporate values, mission, goals and objectives.
  • Researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.
  • Strategizes and manages the development of digital marketing strategies and new digital projects, including social tools and micro sites.
  • Manages the development of goals, plans, budgets, cost benefit analysis, priorities and policies for website, digital and social presence.
  • Directs and oversees digital properties including corporate web site, social media platforms and intranet.
  • Ensures effective control of marketing results and directs corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
  • Provide strategic direction and management for tracking/reporting/metrics of digital marketing strategies.
  • Oversees the marketing team, coaches and manages to ensure marketing plan objectives are met.
  • Establishes and maintains relationships with industry influencers, key community and strategic partners.
  • Guides preparation of marketing activity reports and oversees presentations to executive management.
  • Directs the establishment and maintenance of a consistent corporate image throughout all product lines, promotional materials, and events.
  • Analyzes, interprets, and complies with government rules and regulations.
  • Other related duties as required.
Education and Experience

Master's degree (M. A.) or equivalent; OR four to ten years related experience and/or training; OR equivalent combination of education and experience.

Skills Required
  • Strong communication skills (written and verbal)
  • Critical thinking
  • Excellent time management and organization
  • Ability to work collaboratively with internal and external partners
  • Strong work ethic
Computer/Technical Skills
  • Proficiency in MS Office (Word, Excel, PowerPoint, Outlook)
  • Experience with CRM (Creation) a plus
Work Environment and Physical Demands

The working conditions and physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the associate is regularly required to sit, use hands to sort, write and keyboard, and to listen and speak. The associate is frequently required to reach, walk, stoop, crouch. The associate is occasionally required to stand, lift, bend, drive and travel.

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