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Brand Marketer Jobs in Rochester, NY (NOW HIRING)

CooperCompanies

Associate Brand Marketing Manager

Victor, NY · On-site

$82K - $107K/yr

This entails working closely with all members of the US brand and customer marketing teams, the field sales and corporate accounts organizations, finance, insights, commercial operations, salesforce ...

Sandpiper Productions

Brand Ambassador

Rochester, NY · On-site

$30/hr

... and beverage marketing throughout the United States. * Our commitment to redefining industry ... Join Our Growing Team as a Brand Ambassador Are you a passionate advocate for bourbon, beer, wine ...

Sandpiper Productions

Brand Ambassador

Geneseo, NY

$30/hr

... and beverage marketing throughout the United States. * Our commitment to redefining industry ... Join Our Growing Team as a Brand Ambassador Are you a passionate advocate for bourbon, beer, wine ...

Sandpiper Productions

Brand Ambassador

Rochester, NY

$30/hr

... and beverage marketing throughout the United States. * Our commitment to redefining industry ... Join Our Growing Team as a Brand Ambassador Are you a passionate advocate for bourbon, beer, wine ...

Sandpiper Productions

Brand Ambassador

Geneseo, NY · On-site

$30/hr

... and beverage marketing throughout the United States. * Our commitment to redefining industry ... Join Our Growing Team as a Brand Ambassador Are you a passionate advocate for bourbon, beer, wine ...

STIIIZY

Brand Ambassador

Rochester, NY · On-site

They work closely with the Sales and Marketing teams to support key marketing objectives, including communicating product value, capturing customer feedback, and representing the brand at events and ...

STIIIZY

Brand Ambassador

Rochester, NY

They work closely with the Sales and Marketing teams to support key marketing objectives, including communicating product value, capturing customer feedback, and representing the brand at events and ...

Stiiizy

Brand Ambassador

Rochester, NY · On-site

They work closely with the Sales and Marketing teams to support key marketing objectives, including communicating product value, capturing customer feedback, and representing the brand at events and ...

LeafGuard

Event Marketer

Henrietta, NY · On-site

$16 - $18/hr

NOW HIRING PART-TIME BRAND AMBASSADORS!! COMPETITIVE HOURLY RATE, WITH WEEKLY PAY! NO EXPERIENCE ... Attend marketing events as a spokesperson for our company. * Generate sales leads for our sales ...

LeafGuard

Event Marketer

Henrietta, NY · On-site

$16 - $18/hr

Overview NOW HIRING PART-TIME BRAND AMBASSADORS!! COMPETITIVE HOURLY RATE, WITH WEEKLY PAY! NO ... Attend marketing events as a spokesperson for our company. * Generate sales leads for our sales ...

Texas Roadhouse

Local Store Marketer

Rochester, NY

$16 - $20/hr

As a Local Store Marketer your responsibilities would include: * Assisting the Managing Partner and ... brand awareness * Assisting in all public relation efforts including cooking segments, media ...

Texas Roadhouse

Local Store Marketer

Henrietta, NY · On-site

$16 - $20/hr

As a Local Store Marketer your responsibilities would include: * Assisting the Managing Partner and ... brand awareness * Assisting in all public relation efforts including cooking segments, media ...

OX Tools

Channel Marketing Manager

West Henrietta, NY · On-site

This role will be attending our office in Henrietta Why Join Us Key role growing a leading brand in ... Develop annual marketing plans and promotional calendars aligned to product launches and customer ...

Posted today

OX Tools

Channel Marketing Manager

West Henrietta, NY · On-site

This role will be attending our office in Henrietta Why Join Us Key role growing a leading brand in ... Develop annual marketing plans and promotional calendars aligned to product launches and customer ...

Posted today

Renuity

Field Marketer

Rochester, NY · On-site

$85K/yr

... brand to build the future of home improvement. With a winning mentality, we continue to grow ... marketing leaders started in entry-level roles. As part of our team and the broader Renuity ...

Renuity

Field Marketer

Rochester, NY · On-site

$85K/yr

... brand to build the future of home improvement. With a winning mentality, we continue to grow ... marketing leaders started in entry-level roles. As part of our team and the broader Renuity ...

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All JobsBrand Marketer JobsBrand Marketer Jobs in Rochester, NY

Brand Marketer information

See Rochester, NY salary details

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How much do brand marketer jobs pay per hour?

As of Jul 15, 2026, the average hourly pay for brand marketer in Rochester, NY is $17.86, according to ZipRecruiter salary data. Most workers in this role earn between $17.07 and $17.07 per hour, depending on experience, location, and employer.

What is the difference between Brand Marketer vs Content Marketer?

AspectBrand MarketerContent Marketer
Primary FocusBuilding and maintaining brand identity and awarenessCreating and distributing content to engage audiences
Skills & CredentialsMarketing strategy, branding, communication skillsContent creation, SEO, writing, storytelling
Work EnvironmentBranding teams, marketing departments, advertising agenciesContent teams, digital marketing departments, media agencies
Common UsageDeveloping brand positioning and campaignsProducing blogs, videos, social media content

While both roles are essential in marketing, a Brand Marketer focuses on shaping the overall brand image and strategy, whereas a Content Marketer specializes in creating content to attract and engage audiences. Understanding these differences helps organizations align their marketing efforts effectively.

What are popular job titles related to Brand Marketer jobs in Rochester, NY? For Brand Marketer jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Brand Marketer jobs in Rochester, NY look for? The top searched job categories for Brand Marketer jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Brand Marketer jobs? Cities near Rochester, NY with the most Brand Marketer job openings:
Brand Marketer jobs near you
Infographic showing various Brand Marketer job openings in Rochester, NY as of July 2026, with employment types broken down into 68% Full Time, 30% Part Time, 1% Temporary, and 1% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $37,153 per year, or $17.9 per hour.

Associate Brand Marketing Manager

CooperCompanies

Victor, NY • On-site

$82K - $107K/yr

Full-time

Re-posted 23 days ago

Job description


At CooperVision, a business unit of CooperCompanies (Nasdaq: COO), we're driven by a unified purpose of helping people experience life's beautiful moments. We are connected through our shared values - dedicated, innovative, friendly, partners, and do the right thing. As a leading global manufacturer of contact lenses, we are committed to helping improve the way people see each day. Through our diverse lens portfolio, we tackle the toughest vision challenges - including astigmatism, presbyopia, and childhood myopia. We offer the most complete collection of spherical, toric, and multifocal products available, enabling us to fit 99% of all contact wearers. Learn more at www.coopervision.com
Job Summary:
Responsible for the development and delivery of brand tactics that drive awareness and create demand, contributing to overall sales performance. Develop monthly/quarterly performance reports and forecast updates for the CVI US contact lens portfolio; point person for fit set management and monthly allocations, liaising with sales and commercial operations key stakeholders; lead for executing marketing programs and initiatives; strategic projects as assigned. This entails working closely with all members of the US brand and customer marketing teams, the field sales and corporate accounts organizations, finance, insights, commercial operations, salesforce development, professional affairs and other cross-functional team members to ensure consistent brand messaging and performance across channels.
Responsibilities
Essential Functions & Accountabilities:
Brand Management
  • Develop deep understanding of CVI product portfolio.
  • Responsible to develop, optimize, and manage the claims and messaging to support the brand strategy.
  • Supports execution of brand strategy, leveraging data to develop marketing plans for all delegated brands and products.
  • Supports go-to-market for new product and program launches, collaborating across the company to successfully execute.
    • Manages timelines, checklists, asset delivery and supports rep training rollout.
  • Translates insights/data into actions to support program development.
  • Serves as key interface with Sales organization to ensure that managed brand marketing strategies are well communicated and executed, and that all necessary support is available to ensure effective execution in market. This includes updating sales collateral, gathering of field feedback and management of asset libraries.
  • Prepares materials for medical/legal review process submissions, tracks status and revises content based on feedback.
  • Supports research execution, surveys and analysis of customer feedback.
  • Helps coordinate content for advisory boards, webinars and peer-to-peer education events.
  • Owns pricing communication, sales promotions, and messaging/campaigns for promoted brands by collaborating with sales, agency partners, and other cross-functional teams.
  • Proactively pursue continuous improvement of brand and market conditions through ad hoc analyses
  • Works with Global Marketing team as required on strategic product initiatives.

Reporting
  • Responsible for monthly/quarterly performance reporting leveraging various internal and external data sources.
  • Tracks KPIs weekly/monthly/quarterly and highlights risks/opportunities.
  • Evaluates and analyzes trends and market dynamics to ensure competitive positioning and develops appropriate response to competitor initiatives.
  • Leads the development, implementation, and measurement of marketing initiatives; with cross-functional input, determines effectiveness of these programs and based on findings develops recommendations for future initiatives.

Data, Analytics and Forecasting:
  • Prepares draft forecasts based on data, trends and sales input.
  • Develops annual fiscal sales budgets and monthly demand forecasts for all managed products.
  • Builds models and gathers data to feed those scenarios.
  • Helps manage vendor relationship, writes briefs and analyzes research result
  • Challenges the status quo through recommendations based across data sets

Marketing Communications:
  • Supports the development of campaign strategies with customer data and insights.
  • Develops sales enablement collateral; coordinates design and approvals.
  • Develops drafts/briefs/templates that accelerate the creation of key marketing execution materials
  • Helps inform strategy for white papers and case studies

Other
  • Participates in the annual development of regional objectives as set out in the long-range strategic plan.
  • Supports the development of brand performance and presentations as needed including annual brand planning.
  • Performs other duties related to marketing and/or product management as required.

Travel Requirements
  • Travel will be required as part of this job - up to 10-15% of time

Qualifications
Experience:
  • 1-3 years related experience in product or brand management, preferably in the health care industry. Related technical background preferred.

Education
  • Bachelor's degree in Business, Marketing; MBA/Master's a plus

Knowledge, Skills, and Abilities
  • Strong written and verbal communication skills; ability to work with all levels within the organization
  • Strong influencing skills - able to work across the commercial organization to achieve goals
  • Can distill complex items into senior level updates
  • Must be proactive, self-motivated with a can-do attitude
  • High level of ownership, accountability, and initiative
  • Excellent communication and interpersonal skills - verbal, written and presentation
  • Ability to multi-task and establish priorities
  • Proficient with office software including Microsoft Office and Outlook and other applications
  • Highly skilled in data analysis and visualization (Excel and others), experience with Salesforce.com a plus

Work Environment
  • Normal Office Environment
  • Sedentary to light physical effort necessary to perform the job
  • Prolonged sitting and using a computer

This position requires full-time onsite work (5 days per week) in Victor, NY and is not eligible for relocation assistance
For U.S. locations that require disclosure of compensation, the starting base pay for this role is between $98,352.00 and $131,136.00 per year and may include cost of living adjustments. The actual base pay includes many factors and is subject to change and modification in the future. This position may also be eligible for other types of compensation and benefits.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
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