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Brand Marketer Jobs in Rochester, NY (NOW HIRING)

Sandpiper Productions

Brand Ambassador

Rochester, NY · On-site

$30/hr

... and beverage marketing throughout the United States. * Our commitment to redefining industry ... Join Our Growing Team as a Brand Ambassador Are you a passionate advocate for bourbon, beer, wine ...

Sandpiper Productions

Brand Ambassador

Geneseo, NY

$30/hr

... and beverage marketing throughout the United States. * Our commitment to redefining industry ... Join Our Growing Team as a Brand Ambassador Are you a passionate advocate for bourbon, beer, wine ...

Sandpiper Productions

Brand Ambassador

Geneseo, NY · On-site

$30/hr

... and beverage marketing throughout the United States. * Our commitment to redefining industry ... Join Our Growing Team as a Brand Ambassador Are you a passionate advocate for bourbon, beer, wine ...

Sandpiper Productions

Brand Ambassador

Rochester, NY

$30/hr

... and beverage marketing throughout the United States. * Our commitment to redefining industry ... Join Our Growing Team as a Brand Ambassador Are you a passionate advocate for bourbon, beer, wine ...

STIIIZY

Brand Ambassador

Rochester, NY · On-site

They work closely with the Sales and Marketing teams to support key marketing objectives, including communicating product value, capturing customer feedback, and representing the brand at events and ...

STIIIZY

Brand Ambassador

Rochester, NY · On-site

They work closely with the Sales and Marketing teams to support key marketing objectives, including communicating product value, capturing customer feedback, and representing the brand at events and ...

Stiiizy

Brand Ambassador

Rochester, NY · On-site

They work closely with the Sales and Marketing teams to support key marketing objectives, including communicating product value, capturing customer feedback, and representing the brand at events and ...

Texas Roadhouse

Local Store Marketer

Rochester, NY · On-site

$16 - $20/hr

As a Local Store Marketer your responsibilities would include: * Assisting the Managing Partner and ... brand awareness * Assisting in all public relation efforts including cooking segments, media ...

LeafGuard

Event Marketer

Henrietta, NY

$16 - $18/hr

NOW HIRING PART-TIME BRAND AMBASSADORS!! COMPETITIVE HOURLY RATE, WITH WEEKLY PAY! NO EXPERIENCE ... Attend marketing events as a spokesperson for our company. * Generate sales leads for our sales ...

Texas Roadhouse

Local Store Marketer

Henrietta, NY · On-site

$16 - $20/hr

As a Local Store Marketer your responsibilities would include: * Assisting the Managing Partner and ... brand awareness * Assisting in all public relation efforts including cooking segments, media ...

LeafGuard

Event Marketer

Henrietta, NY

$16 - $18/hr

Overview NOW HIRING PART-TIME BRAND AMBASSADORS!! COMPETITIVE HOURLY RATE, WITH WEEKLY PAY! NO ... Attend marketing events as a spokesperson for our company. * Generate sales leads for our sales ...

OX Group

Channel Marketing Coordinator

West Henrietta, NY · On-site

$60K - $70K/yr

This role will be attending our office in Henrietta Why Join Us Key role growing a leading brand in ... Develop annual marketing plans and promotional calendars aligned to product launches and customer ...

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All JobsBrand Marketer JobsBrand Marketer Jobs in Rochester, NY

Brand Marketer information

See Rochester, NY salary details

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How much do brand marketer jobs pay per hour?

As of Aug 6, 2026, the average hourly pay for brand marketer in Rochester, NY is $17.85, according to ZipRecruiter salary data. Most workers in this role earn between $17.07 and $17.07 per hour, depending on experience, location, and employer.

What is the difference between Brand Marketer vs Content Marketer?

AspectBrand MarketerContent Marketer
Primary FocusBuilding and maintaining brand identity and awarenessCreating and distributing content to engage audiences
Skills & CredentialsMarketing strategy, branding, communication skillsContent creation, SEO, writing, storytelling
Work EnvironmentBranding teams, marketing departments, advertising agenciesContent teams, digital marketing departments, media agencies
Common UsageDeveloping brand positioning and campaignsProducing blogs, videos, social media content

While both roles are essential in marketing, a Brand Marketer focuses on shaping the overall brand image and strategy, whereas a Content Marketer specializes in creating content to attract and engage audiences. Understanding these differences helps organizations align their marketing efforts effectively.

What are popular job titles related to Brand Marketer jobs in Rochester, NY? For Brand Marketer jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Brand Marketer jobs in Rochester, NY look for? The top searched job categories for Brand Marketer jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Brand Marketer jobs? Cities near Rochester, NY with the most Brand Marketer job openings:
Brand Marketer jobs near you
Infographic showing various Brand Marketer job openings in Rochester, NY as of July 2026, with employment types broken down into 72% Full Time, 25% Part Time, 1% Temporary, and 2% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $37,193 per year, or $17.9 per hour.

Senior Director, Brand Marketing

CooperCompanies

Victor, NY • On-site

$176K - $271K/yr

Full-time

Posted 11 days ago

Job description


At CooperVision, a business unit of CooperCompanies (Nasdaq: COO), we're driven by a unified purpose of helping people experience life's beautiful moments. We are connected through our shared values - dedicated, innovative, friendly, partners, and do the right thing. As a leading global manufacturer of contact lenses, we are committed to helping improve the way people see each day. Through our diverse lens portfolio, we tackle the toughest vision challenges - including astigmatism, presbyopia, and childhood myopia. We offer the most complete collection of spherical, toric, and multifocal products available, enabling us to fit 99% of all contact wearers. Learn more at www.coopervision.com
  • This role is not eligible for employer-sponsored work authorization now or in the future. Applicants must be authorized to work in the United States on a permanent and ongoing basis without the need for future sponsorship (i.e., H1B, STEM OPT extensions, TN, etc.)
  • This position requires full-time onsite work (5 days per week) in Victor, NY and is not eligible for relocation assistance.

Job Summary:
The role will be responsible for refining our brand positioning and differentiation, driving integrated marketing campaigns, building brand awareness and affinity and ensuring consistent brand experience across customer touchpoints. The role entails a high level of partnering with sales, customer marketing, professional affairs and other commercial stakeholders such as legal, regulatory, and finance to ensure aligned and comprehensive programs that contribute to CVI Americas commercial outcomes.
Responsibilities
Brand Strategy & Positioning
  • Develop and lead the overall brand strategy, positioning, messaging, and value proposition for a portfolio of four national brands
  • Ensure brand consistency across all marketing channels and customer experiences
  • Lead ongoing brand architecture and portfolio strategy as the business evolves and we launch new products
  • Effectively use market research, competitive analysis, and customer insights to inform strategic decisions

Integrated Marketing
  • Lead the planning and execution of integrated brand campaigns across eye care professional and consumer channels leveraging digital, social, PR, events, partnerships, content, "samples", rebates, and traditional media.
  • Partner with sales teams to create cohesive and impactful go-to-market strategies and lead the Plan-of-Action ("POA") process & plan that delivers strategic and executional excellence in the field.
  • Oversee annual brand planning and campaign calendars

Brand Growth & Performance
  • Establish KPI's to measure brand health, awareness, consideration, preference, and customer sentiment
  • Analyze brand performance and optimize investment based on measurable business outcomes
  • Manage marketing budget and prioritize initiatives to drive revenue and maximize ROI

Team Leadership and Cross-functional Partnership
  • Build, mentor, and inspire a high-performing team of brand marketers
  • Foster a culture of innovation, accountability, collaboration, and continuous improvement
  • Recruit and develop top marketing talent
  • Collaborate closely with global marketing, sales, and other functions to build an impactful US brand plan

Qualifications
Experience:
  • Bachelor's degree required; MBA preferred.
  • Minimum of 10 years progressive brand marketing experience required; demonstrated success building and scaling brands in competitive markets
  • 5+ years managing and developing high-performing teams
  • Prior brand or product marketing leadership experience in B2B2C required.
  • Experience in the vision care category or a similar B2B2C environment would be a plus.
  • CPG marketing/customer marketing would be a strong plus.
  • Bachelor's degree required; MBA preferred.

Knowledge, Skills and Abilities:
  • Strong strategic leadership including ability to develop insight-driven plans that make a difference in the marketplace
  • Strong marketing ability, leveraging insights, creativity and story-telling to elevate the brand and change market behavior while delivering strong ROI
  • Strong analytical skills, using performance metrics to inform both strategy and execution
  • Financial acumen with an ability to lead a P&L

Work Environment:
  • Office-based with some travel to other CVI locations, customer sites and industry events (approximately 15%)
  • Fast-paced and professional office environment

For U.S. locations that require disclosure of compensation, the starting base pay for this role is between $176,625.00 and $271,731.00 per year and may include cost of living adjustments. The actual base pay includes many factors and is subject to change and modification in the future. This position may also be eligible for other types of compensation and benefits.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
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