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Brand Manager Jobs in Springfield, MA (NOW HIRING)

Proactively manages distribution in their territory based on brand guidelines. * Builds strong working relationship at all levels within the practices and businesses they manage. * Utilizes all brand ...

Proactively manages distribution in their territory based on brand guidelines. * Builds strong working relationship at all levels within the practices and businesses they manage. * Utilizes all brand ...

Join our team of professionals and apply for our elite brand ambassador job in Massachusetts and be part of something great! * Starting pay $30.00/hour. * Female-owned and known for our ...

Join our team of professionals and apply for our elite brand ambassador job in Connecticut and be part of something great! * Starting pay $30.00/hour. * Female-owned and known for our professionalism ...

Join our team of professionals and apply for our elite brand ambassador job in Connecticut and be part of something great! * Starting pay $30.00/hour. * Female-owned and known for our professionalism ...

Join our team of professionals and apply for our elite brand ambassador job in Connecticut and be part of something great! * Starting pay $30.00/hour. * Female-owned and known for our professionalism ...

Join our team of professionals and apply for our elite brand ambassador job in Massachusetts and be part of something great! * Starting pay $30.00/hour. * Female-owned and known for our ...

Join our team of professionals and apply for our elite brand ambassador job in Connecticut and be part of something great! * Starting pay $30.00/hour. * Female-owned and known for our professionalism ...

Join our team of professionals and apply for our elite brand ambassador job in Massachusetts and be part of something great! * Starting pay $30.00/hour. * Female-owned and known for our ...

Join our team of professionals and apply for our elite brand ambassador job in Massachusetts and be part of something great! * Starting pay $30.00/hour. * Female-owned and known for our ...

Join our team of professionals and apply for our elite brand ambassador job in Massachusetts and be part of something great! * Starting pay $30.00/hour. * Female-owned and known for our ...

Join our team of professionals and apply for our elite brand ambassador job in Massachusetts and be part of something great! * Starting pay $30.00/hour. * Female-owned and known for our ...

Join our team of professionals and apply for our elite brand ambassador job in Connecticut and be part of something great! * Starting pay $30.00/hour. * Female-owned and known for our professionalism ...

Join our team of professionals and apply for our elite brand ambassador job in Connecticut and be part of something great! * Starting pay $30.00/hour. * Female-owned and known for our professionalism ...

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Brand Manager information

See Springfield, MA salary details

$29.4K

$83.9K

$142.5K

How much do brand manager jobs pay per year?

As of Jul 26, 2026, the average yearly pay for brand manager in Springfield, MA is $83,866.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,300.00 and $108,600.00 per year, depending on experience, location, and employer.

Do brand managers make good money?

Brand managers typically earn a competitive salary that varies by industry, experience, and location, with median annual pay often ranging from $70,000 to $130,000. Senior or specialized brand managers can earn higher compensation, especially in large companies or competitive markets. Strong skills in marketing, strategic planning, and data analysis can influence earning potential.

What is the difference between Brand Manager vs Marketing Manager?

AspectBrand ManagerMarketing Manager
Primary FocusBrand development, positioning, and long-term brand strategyMarketing campaigns, lead generation, and promotional activities
Required SkillsBrand strategy, market research, communicationAdvertising, digital marketing, analytics
Work EnvironmentBrand teams, creative agencies, cross-functional departmentsMarketing teams, advertising agencies, sales departments
Common CertificationsBrand management certifications, marketing degreesDigital marketing certifications, MBA in marketing

While both roles involve marketing, a Brand Manager focuses on building and maintaining the overall brand identity and long-term strategy. In contrast, a Marketing Manager concentrates on executing marketing campaigns and driving immediate sales. Understanding these differences helps organizations assign the right responsibilities and professionals to each role.

What are the key skills and qualifications needed to thrive as a Brand Manager, and why are they important?

To thrive as a Brand Manager, you need expertise in marketing strategy, brand positioning, and market analysis, typically supported by a degree in marketing, business, or a related field. Familiarity with marketing analytics platforms, CRM systems, and digital advertising tools is essential. Strong communication, leadership, and creative problem-solving skills help you effectively manage cross-functional teams and drive brand growth. These skills are vital for building strong brand identities, ensuring market competitiveness, and achieving business objectives.

What is the job of a Brand Manager?

A Brand Manager is responsible for developing and implementing strategies to build and maintain a company's brand image, ensuring consistent messaging across marketing channels. They analyze market trends, oversee advertising campaigns, and collaborate with creative teams to enhance brand recognition and customer loyalty.

What Is a Brand Manager?

A brand manager is in charge of creating and maintaining an organization’s brand image. Brand managers work directly with the marketing department to provide a cohesive advertising and promotional direction. Primary duties include developing marketing campaigns, producing print and online content, and overseeing social media strategies. This position is vital to the organization’s public reputation. All branding and marketing measures are designed to increase consumer trust.

How does a Brand Manager typically collaborate with other departments to execute brand strategies?

Brand Managers work closely with cross-functional teams such as marketing, sales, product development, and design to ensure brand consistency and effective execution of campaigns. They often lead meetings to align on messaging, coordinate timelines, and share feedback. This collaborative environment requires strong communication skills, as Brand Managers must balance input from various stakeholders while maintaining the brand’s vision. Regular interactions with external partners like advertising agencies are also common, making teamwork and adaptability key components of the role.

What are Brand Managers?

Brand Managers are professionals responsible for developing and implementing strategies that enhance a company's brand image, awareness, and market presence. They oversee brand marketing, manage campaigns, and ensure that all messaging aligns with the organization's values and goals. Brand Managers often collaborate with marketing, product development, and sales teams to create a consistent and appealing brand experience for customers. Their work helps to differentiate products or services in competitive markets and drives customer loyalty.

How much is a Brand Manager paid?

The average salary for a Brand Manager varies by experience and location but typically ranges from $70,000 to $130,000 annually. Senior or specialized Brand Managers with extensive experience or working in large companies can earn higher salaries, often exceeding $150,000. Compensation may also include bonuses, benefits, and performance incentives.

Is a Brand Manager higher than a marketing manager?

A Brand Manager and a Marketing Manager are distinct roles; a Brand Manager focuses on developing and maintaining a brand’s identity and positioning, while a Marketing Manager oversees broader marketing strategies and campaigns. Typically, a Brand Manager reports to a Marketing Director or Senior Management, and their level of seniority can vary depending on the organization, but neither role is universally higher than the other.
What are the most commonly searched types of Brand jobs in Springfield, MA? The most popular types of Brand jobs in Springfield, MA are:
What are popular job titles related to Brand Manager jobs in Springfield, MA? For Brand Manager jobs in Springfield, MA, the most frequently searched job titles are:
What job categories do people searching Brand Manager jobs in Springfield, MA look for? The top searched job categories for Brand Manager jobs in Springfield, MA are:
What cities near Springfield, MA are hiring for Brand Manager jobs? Cities near Springfield, MA with the most Brand Manager job openings:
Infographic showing various Brand Manager job openings in Springfield, MA as of July 2026, with employment types broken down into 69% Full Time, 29% Part Time, 1% Temporary, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $83,866 per year, or $40.3 per hour.
Direct Brand Manager Moroccan Oil

Direct Brand Manager Moroccan Oil

Sally Beauty Holdings

Springfield, MA

Full-time

Posted yesterday


Job description

Overview

Direct Brand Manager—Moroccan Oil

About Sally Beauty Holdings, Inc.

At SBH, our purpose is to inspire a more colorful, confident, and welcoming world. We are the leader in professional hair color, selling and distributing professional beauty supplies across 11 countries through our Sally Beauty and Beauty Systems Group businesses. Sally Beauty offers products for hair color, hair care, nails, and skin care to retail customers looking for salon-quality products at a value price. Beauty Systems Group, branded as Cosmo Prof or Armstrong McCall stores, along with its direct sales consultants, sell professionally branded products intended for use and resale by salons to retail consumers.

About the role

Location: Ideal candidate would need to reside in either CT, MA, ME, NH
Travel: Ability to travel 75% of the time and work weekends.

Currently Licensed Cosmetologist highly preferred
The Direct Brand Manager (DBM) role is to increase and develop the presence of the Moroccan Oil brand in the professional market within their respective territory. The DBM is responsible for opening new doors and driving growth with existing customers by focusing on developing Moroccan Oil's professional hair color line and the full retail collections.

Responsibilities

Grow the Business: 60%

  • Establish and implement initiatives to generate sales and achieve sales goals through new door acquisitions and existing key customers.
  • Grow the professional hair color line based upon regional KPI’s.
  • Build loyalty program participation with existing and new customers.
  • Educate Distributor Sales Consultants how to sell color and retail to their customers and educate the Stylist on how to grow their service and retail business from behind the chair.
  • Drive “sell-through” of all monthly promotions and programs with Distributor Sales Consultants, stores, and salons.
  • Ensure marketing material is current, available, and utilized appropriately.
  • Ensure merchandising standards are enforced in salons and professional stores.
  • Analyze data to determine strategic opportunities within geographic regions and salons.
  • Collect and share competitive market data.
  • Facilitate quarterly meetings with loyalty and top accounts.
  • Document all notes, account updates, and events in Salesforce.

Grow the Team and Culture: 30%

  • Prepare a bi-monthly recap/report of your territory.
  • Open and establish strong professional relationships with trendsetting and prestige salons.
  • Deliver Moroccan Oil key messages, philosophies, and product knowledge classes at sales meetings and communicate regularly through conference calls and email.
  • Responsible for partnering with Market Leadership to identify event opportunities, plan, and facilitate education events and tradeshows, ensuring successful execution, and measurement/ROI post-event.


Grow Yourself: 10%

  • Adjusts to multiple demands and effectively responds to new circumstances.
  • Works independently and prioritizes effectively.
  • Considers learning an important part of the business, allocates time to develop oneself, and seeks others out that will enhance strengths and improve upon opportunities.
  • Stays current and timely on all required corporate training.

Knowledge, skills & abilities requirements

  • Previous experience working in the professional haircare industry.
  • 2+ years of experience in sales or retail.
  • Strong organizational and time management skills.
  • Strategic and creative thinker, comfortable working with numbers.
  • Excellent communicator, collaborator, and presenter (verbal and written).
  • Autonomous and proactive problem solver.
  • Ability to build strong working relationships across all functional areas.
  • Ability to travel 80% of the time with overnight travel depending on the territory.
  • Proficient in MS Office Suite (Word, Excel, PowerPoint).
  • Salesforce experience a plus.

Competencies & attributes

  • Flexible and Agile Adapter – works effectively in ambiguous situations.
  • Talent Builder – Looks for opportunities to encourage diverse teams to come together to problem solve and create a culture of involvement.
  • Effective Communicator – Demonstrates a high level of active listening and use of probing questions.
  • Team Builder – Always humble when operating within a team and understands the importance of inclusion.
  • Customer Focused Partner – Contribute to improve the associate and customer journey.
  • Strategic Thinker – Bring strategic thinking and ideas to the team and peers.
  • Big Picture Thinker – Understanding of interdependencies with other departments and how decisions can impact the organization.
  • Results Driver – Focuses on the right priorities and uses resources wisely to drive results.
  • Problem Solving and Decision Making – Considers the impact of decisions against relevant factors.
  • Passionate Learner – Shares their learnings proactively with others.

Working conditions & physical requirements

Location: Ideal candidate would need to reside in either VT, CT, MA, ME
Travel: Ability to travel 75% of the time and work weekends.
The work environment involves everyday risks or discomforts which require normal safety precautions typical of such places as offices, meeting and training rooms, salons, and retail stores, e.g., use of safe work practices with office equipment, avoidance of trips and falls, observance of fire regulations and traffic signals, etc. The work area is adequately lighted, heated, and ventilated.

#LI-AB


80,000-85,000