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Brand Associate Jobs in Springfield, MA (NOW HIRING)

Gap

Retail Sales Associate - Holyoke

Holyoke, MA

$15 - $16/hr

We've built our brand on staying true to our roots while always being out in front of what's next ... About the role As a Brand Associate, you're an integral part of our team and bring our brand to ...

Old Navy

Assistant Manager - Enfield Commons

Enfield, CT

$20.30 - $27.40/hr

Recruit, hire and develop highly productive Brand Associate and Expert teams. * Own assigned area of responsibility. * Implement action plans to maximize efficiencies and productivity. * Perform ...

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Brand Associate information

See Springfield, MA salary details

$31.9K

$95.6K

$122.6K

How much do brand associate jobs pay per year?

As of Aug 31, 2026, the average yearly pay for brand associate in Springfield, MA is $95,598.00, according to ZipRecruiter salary data. Most workers in this role earn between $86,200.00 and $112,100.00 per year, depending on experience, location, and employer.

What is a brand associate?

Brand Associates are entry-level retail professionals responsible for promoting a brand's image and ensuring customers have a positive shopping experience. They typically assist customers on the sales floor, manage merchandise, and support store operations. Brand Associates also help maintain store displays, restock inventory, and provide product information to shoppers. Their role is essential in creating a welcoming environment and driving sales through excellent customer service.

What are the key skills and qualifications needed to thrive as a brand associate, and why are they important?

To thrive as a Brand Associate, you need a solid understanding of marketing principles, brand management, and a relevant degree such as marketing or communications. Familiarity with digital marketing tools, social media platforms, and analytics software like Google Analytics is typically required. Strong organizational skills, creativity, and effective communication help Brand Associates excel in collaborative and fast-paced environments. These skills are crucial for ensuring consistent brand messaging, driving engagement, and supporting overall brand growth.

How does a brand associate typically collaborate with other departments to ensure consistent brand messaging?

Brand Associates often work closely with marketing, sales, and product teams to maintain a unified brand message across all channels. They may participate in cross-functional meetings, share feedback from customer interactions, and support campaign rollouts to ensure consistency. This collaboration helps align promotional materials, in-store displays, and digital content with the overall brand vision, making communication and teamwork key aspects of the role.

What is the difference between Brand Associate vs Marketing Coordinator?

AspectBrand AssociateMarketing Coordinator
Required CredentialsHigh school diploma or equivalent; some roles prefer marketing or business courseworkBachelor's degree in marketing, communications, or related field
Work EnvironmentRetail stores, brand events, promotional settingsOffice settings, marketing departments, event planning
Employer & Industry UsageConsumer brands, retail, fashionAdvertising agencies, corporate marketing teams
Common Search & Comparison IntentUnderstanding entry-level brand rolesExploring marketing career paths

The main difference between a Brand Associate and a Marketing Coordinator lies in their scope and responsibilities. A Brand Associate typically focuses on supporting brand presence through retail and promotional activities, often requiring less formal education. In contrast, a Marketing Coordinator handles broader marketing campaigns, planning, and coordination, usually with a bachelor's degree. Both roles are essential in brand promotion but differ in complexity and work environment.

Is a brand associate an entry-level job?

Yes, a brand associate position is typically considered an entry-level job that involves supporting marketing and branding efforts, often requiring basic communication skills and familiarity with social media or promotional activities. It usually does not require extensive prior experience and can serve as a starting point for a career in marketing or sales.

Is branding a good career?

Brand Associate roles involve supporting brand strategies, marketing campaigns, and consumer engagement, often requiring creativity and communication skills. Careers in branding can be stable and offer opportunities for advancement in marketing and advertising industries, with some roles requiring knowledge of digital tools and market research. Overall, branding can be a rewarding career for those interested in building brand identity and consumer perception.

What are the most commonly searched types of Brand jobs in Springfield, MA?

The most popular types of Brand jobs in Springfield, MA are:

What are popular job titles related to Brand Associate jobs in Springfield, MA?

For Brand Associate jobs in Springfield, MA, the most frequently searched job titles are:

What job categories do people searching Brand Associate jobs in Springfield, MA look for?

The top searched job categories for Brand Associate jobs in Springfield, MA are:

What cities near Springfield, MA are hiring for Brand Associate jobs?

Cities near Springfield, MA with the most Brand Associate job openings:

Brand Associate jobs near you
Infographic showing various Brand Associate job openings in Springfield, MA as of August 2026, with employment types broken down into 1% As Needed, 68% Full Time, 29% Part Time, 1% Temporary, and 1% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $95,598 per year, or $46 per hour.

Retail Sales Associate - Holyoke

Holyoke, MA

Gap

6.8

Company rating: 6.8 out of 10

Based on 278 frontline employees who took The Breakroom Quiz

28th of 104 rated fashion retailers

People enjoy working here

Recommended by students

Recommended by parents

Learn more about Gapexternal

$15 - $16/hr

Part-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 6 days ago

Job description

About Gap

Gap has always been about optimistic American style. Starting with our very first store on Ocean Avenue in San Francisco, opened almost 50 years ago by Doris and Don Fisher. The thread that’s run through those five decades is the phenomenal people that make up our brand – our employees and our customers. People who are rooted in the legacy that makes Gap what it is, but who are also focused on the future. People who want to leave the world better than they found it.

We’ve built our brand on staying true to our roots while always being out in front of what’s next. If you want to be part of an iconic American brand, and help lead the way for where we’re headed, we’d love to have you join us.

About the role

As a Brand Associate, you’re an integral part of our team and bring our brand to life for our customers. You’re responsible for engaging and connecting with our customers by providing excellent customer service resulting in brand loyalty. You’re an expert in product and use your knowledge and experience to educate, inform, inspire and wardrobe the customer. Through collaboration with your leadership team, you’ll deliver a best-in-class customer experience using an omni-channel approach.

What you'll do
  • Consistently treat all customers and employees with respect and contribute to a positive work environment. 
  •  Promote loyalty by educating customers about our loyalty programs. 
  •  Seek out and engage with customers to drive sales and service using suggestive selling. 
  •  Enhance customer experience using all omnichannel offerings. 
  •  Be accountable to personal goals which contribute to overall store goals and results. 
  •  Support sales floor, fitting room, cash wrap, back of house, as required. 
  •  Maintain a neat, clean and organized work center. 
  •  Handle all customer interactions and potential issueseturns courteously and professionally.
  • Execute operational processes effectively and efficiently. 
Who you are
  • A good communicator with the ability to effectively interact with customers and your team to meet goals. 
  • A customer-focused service provider both on and off the sales floor to help deliver an exceptional experience for our customers. 
  • Passionate about retail and thrive in a fastpaced environment. 
  • A problem solver with a focus on continuous improvement, who is always learning, open to feedback and takes action as required. 
  • Agreeable to work a flexible schedule to meet the needs of the business, including holiday, evening, overnight and weekend shifts. 
  • Able to utilize retail technology. 
  • Able to maneuver around sales floor, stockroom and office and lift up to 30 lbs. 

Hourly Range: $15.00 - $16.00
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

Benefits at Gap
  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

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