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Google Ads Manager Jobs in Springfield, MA (NOW HIRING)

Hibu

Account Executive - B2B

Glastonbury, CT · Hybrid

$51K/yr

Best-in-class digital marketing offerings in partnership with Google, Amazon, Instagram, Meta, and ... Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold ...

Hibu

Account Executive - B2B

Manchester, CT · Hybrid

$51K/yr

Best-in-class digital marketing offerings in partnership with Google, Amazon, Instagram, Meta, and ... Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold ...

All JobsGoogle Ads JobsGoogle Ads Manager JobsGoogle Ads Manager Jobs in Springfield, MA

Google Ads Manager information

See Springfield, MA salary details

$43.8K

$106.5K

$172.4K

How much do google ads manager jobs pay per year?

As of Jul 29, 2026, the average yearly pay for google ads manager in Springfield, MA is $106,452.00, according to ZipRecruiter salary data. Most workers in this role earn between $87,700.00 and $144,000.00 per year, depending on experience, location, and employer.

Is $100 a day good for Google Ads?

For a Google Ads Manager, spending $100 a day on campaigns can be effective for small to medium-sized businesses, depending on industry and goals. It allows for testing and optimization but may limit reach for larger campaigns; budget management and keyword targeting are essential skills to maximize ROI.

What is the salary of Google Ad Manager?

The salary of a Google Ads Manager varies based on experience, location, and company size, but typically ranges from $50,000 to $100,000 annually. Senior roles or those with advanced certifications can earn higher salaries, often exceeding $120,000 per year.

What are some common challenges faced by Google Ads Managers when optimizing campaigns, and how can they be addressed?

Google Ads Managers often encounter challenges such as balancing budget constraints with campaign goals, staying up-to-date with frequent platform updates, and managing the performance of multiple accounts simultaneously. Addressing these challenges involves regularly monitoring key metrics, using automation tools to save time, and continuously testing ad copy and targeting strategies. Collaborating with clients or team members to clarify objectives and expectations is also crucial for effective campaign optimization and achieving desired results.

What are the key skills and qualifications needed to thrive as a Google Ads Manager, and why are they important?

To thrive as a Google Ads Manager, you need expertise in digital marketing concepts, campaign optimization, and a strong analytical mindset, often supported by a degree in marketing or related fields. Familiarity with Google Ads platform, Google Analytics, and industry certifications like Google Ads Certification is typically required. Excellent communication, attention to detail, and adaptability help you effectively manage client expectations and respond to changing campaign dynamics. These skills are vital for driving successful ad performance, maximizing ROI, and maintaining positive client relationships in a competitive digital landscape.

What is the difference between Google Ads Manager vs PPC Specialist?

AspectGoogle Ads ManagerPPC Specialist
CredentialsGoogle Ads Certification, Analytics CertificationGoogle Ads Certification, Analytics Certification
Work EnvironmentManages multiple campaigns, oversees teams, strategic planningExecutes campaigns, optimizes ads, analyzes performance
Employer & Industry UsageDigital marketing agencies, in-house marketing teamsAdvertising agencies, in-house marketing teams

Google Ads Managers typically oversee entire campaigns and teams, requiring strategic planning and leadership skills, while PPC Specialists focus on executing and optimizing individual ad campaigns. Both roles often require similar certifications and are used within digital marketing environments, but their responsibilities differ in scope and seniority.

What does a Google Ads Manager do?

A Google Ads Manager is responsible for creating, managing, and optimizing advertising campaigns on Google Ads. They conduct keyword research, write compelling ad copy, set budgets, and analyze campaign performance to maximize return on investment. Their goal is to drive relevant traffic, increase conversions, and help businesses achieve their marketing objectives through paid search and display advertising. They also stay up to date with Google Ads best practices and algorithm updates to ensure campaign success.

How much do Google Ads managers make?

Google Ads managers typically earn between $50,000 and $80,000 annually, with experienced professionals or those working in high-demand markets earning over $100,000. Salaries depend on experience, certifications, location, and the complexity of campaigns managed.

Are Google Ad Managers worth it?

Google Ads Managers are valuable for businesses seeking to optimize online advertising campaigns using tools like Google Ads and analytics. For professionals, the role requires skills in digital marketing, data analysis, and certification in Google Ads to effectively manage ad spend and performance. The position can offer competitive salaries and growth opportunities in digital marketing environments.
What are the most commonly searched types of Google Ads jobs in Springfield, MA? The most popular types of Google Ads jobs in Springfield, MA are:
What job categories do people searching Google Ads Manager jobs in Springfield, MA look for? The top searched job categories for Google Ads Manager jobs in Springfield, MA are:
What cities near Springfield, MA are hiring for Google Ads Manager jobs? Cities near Springfield, MA with the most Google Ads Manager job openings:
Google Ads Manager jobs near you

Marketing and Inventory Manager

Scranton Auto Group

Vernon, CT

Other

Posted 10 days ago

Job description

Job Title: Marketing and Inventory Manager

Location: Scranton Powersports & Indian Motorcycle of Hartford
Department: Sales & Operations
Reports To: General Manager / Owner
Job Type: Full-Time

Job Summary:

We’re looking for a strategic and energetic Marketing and Inventory Manager to join our powersports dealership. This role combines creative marketing with inventory oversight to drive sales, optimize stock levels, and enhance customer experience. The ideal candidate is passionate about the powersports industry, understands the buying habits of enthusiasts, and is comfortable balancing front-end branding with back-end logistics.

Key Responsibilities:Marketing:

  • Develop and execute local and digital marketing strategies tailored to the powersports market (motorcycles, ATVs, UTVs, etc.).

  • Promote dealership events, product launches, seasonal sales, and financing specials.

  • Manage website updates, SEO, Google Ads, and social media presence (Facebook, Instagram, YouTube, etc.).

  • Create content that resonates with off-road, street, and recreational riders.

  • Work with OEM partners on co-op advertising, promotions, and campaigns.

  • Track lead generation, web traffic, and campaign performance to optimize ROI.

Inventory Management:

  • Monitor inventory of new and pre-owned units, accessories, and parts.

  • Use dealership management systems (DMS) and inventory tools to maintain real-time stock accuracy.

  • Conduct regular inventory audits and assist in pricing, floor planning, and merchandising.

Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).

  • 2–4 years of experience in marketing and/or inventory management, ideally in a retail or dealership environment.

  • Knowledge of the powersports industry and a genuine interest in motorcycles, ATVs, and related gear.

  • Familiarity with DMS systems (e.g., Lightspeed, CDK), as well as tools like Google Analytics, Mailchimp, and Meta Business Suite.

  • Strong project management, analytical, and communication skills.

Preferred Qualifications:

  • Experience working in or marketing for a powersports, automotive, or outdoor recreation brand.

  • Comfortable shooting/editing video or working with content creators to highlight products and events.

  • Experience working with OEM co-op ad programs and manufacturer marketing guidelines.

Perks:

  • Competitive pay + bonus opportunities

  • Industry discounts on gear and equipment

  • Access to demo rides and new product launches

  • Opportunities to attend trade shows, races, and powersports events

  • Fun, fast-paced team of riders and gearheads

Apply