The Brand Manager (BM) is a key participant in the management of brand portfolio. The Brand Manager's primary responsibility is assisting the Director of Marketing in defining business strategies and ...
The Brand Manager (BM) is a key participant in the management of brand portfolio. The Brand Manager's primary responsibility is assisting the Director of Marketing in defining business strategies and ...
The Brand Manager (BM) is a key participant in the management of brand portfolio. The Brand Manager's primary responsibility is assisting the Director of Marketing in defining business strategies and ...
The Brand Manager (BM) is a key participant in the management of brand portfolio. The Brand Manager's primary responsibility is assisting the Director of Marketing in defining business strategies and ...
Associate Brand Manager
Houston, TX · On-site
$78.70K - $102.40K/yr
CPG company hiring for Associate Brand Manager and Brand Manager level roles. Must have some CPG (food or beverage) Brand Management experience. Several opportunities. Houston TX. Competitive Pay and ...
Associate Brand Manager
Houston, TX · On-site
$78.70K - $102.40K/yr
CPG company hiring for Associate Brand Manager and Brand Manager level roles. Must have some CPG (food or beverage) Brand Management experience. Several opportunities. Houston TX. Competitive Pay and ...
Brand Manager, Success
Houston, TX · Hybrid
Brand Manager, Success ID: 1583 Location: Houston, TX Department: Marketing More about this job > Description Brand Manager of Success Employment Type: Full-Time Location: Houston, Texas (Hybrid ...
Brand Manager, Success
Houston, TX · Hybrid
Brand Manager, Success ID: 1583 Location: Houston, TX Department: Marketing More about this job > Description Brand Manager of Success Employment Type: Full-Time Location: Houston, Texas (Hybrid ...
Associate Brand Manager
$78.70K - $102.40K/yr
CPG company hiring for Associate Brand Manager and Brand Manager level roles. Must have some CPG (food or beverage) Brand Management experience. Several opportunities. Houston TX. Competitive Pay and ...
Associate Brand Manager
$78.70K - $102.40K/yr
CPG company hiring for Associate Brand Manager and Brand Manager level roles. Must have some CPG (food or beverage) Brand Management experience. Several opportunities. Houston TX. Competitive Pay and ...
Brand Manager, Success
Houston, TX · On-site
Brand Manager of Success Employment Type: Full-Time Location: Houston, Texas (Hybrid) About Riviana Foods Inc. Riviana Foods Inc. is a world class leader in the rice sector and is America's largest ...
Brand Manager, Success
Houston, TX · On-site
Brand Manager of Success Employment Type: Full-Time Location: Houston, Texas (Hybrid) About Riviana Foods Inc. Riviana Foods Inc. is a world class leader in the rice sector and is America's largest ...
The Senior Brand Manager Digital & New Product will be responsible for setting and leading New Product Introduction & Digital Marketing direction and execution with a focus on expanding current ...
The Senior Brand Manager Digital & New Product will be responsible for setting and leading New Product Introduction & Digital Marketing direction and execution with a focus on expanding current ...
The Senior Brand Manager Digital & New Product will be responsible for setting and leading New Product Introduction & Digital Marketing direction and execution with a focus on expanding current ...
The Senior Brand Manager Digital & New Product will be responsible for setting and leading New Product Introduction & Digital Marketing direction and execution with a focus on expanding current ...
BRAND MANAGER (Klass Vida)
Houston, TX · On-site
Brand Manager Klass VIDA Objective: Responsible for the Klass VIDA Brand Development in the U.S Market. This role is responsible for developing the marketing plan identifying white-space ...
BRAND MANAGER (Klass Vida)
Houston, TX · On-site
Brand Manager Klass VIDA Objective: Responsible for the Klass VIDA Brand Development in the U.S Market. This role is responsible for developing the marketing plan identifying white-space ...
Associate Brand Manager, Digital & Shopper
$82.60K - $107.40K/yr
ASSOCIATE BRAND MANAGER, Digital & Shopper The Associate Brand Manager (ABM) is a key participant in the management of national brand portfolio. The Associate Brand Manager's primary responsibility ...
Associate Brand Manager, Digital & Shopper
$82.60K - $107.40K/yr
ASSOCIATE BRAND MANAGER, Digital & Shopper The Associate Brand Manager (ABM) is a key participant in the management of national brand portfolio. The Associate Brand Manager's primary responsibility ...
Associate Brand Manager, Digital & Shopper
$82.60K - $107.40K/yr
ASSOCIATE BRAND MANAGER, Digital & Shopper The Associate Brand Manager (ABM) is a key participant in the management of national brand portfolio. The Associate Brand Manager's primary responsibility ...
Associate Brand Manager, Digital & Shopper
$82.60K - $107.40K/yr
ASSOCIATE BRAND MANAGER, Digital & Shopper The Associate Brand Manager (ABM) is a key participant in the management of national brand portfolio. The Associate Brand Manager's primary responsibility ...
Senior Brand Manager, Digital & New Product
$120.80K - $159.50K/yr
The Senior Brand Manager Digital & New Product will be responsible for setting and leading New Product Introduction & Digital Marketing direction and execution with a focus on expanding current ...
Senior Brand Manager, Digital & New Product
$120.80K - $159.50K/yr
The Senior Brand Manager Digital & New Product will be responsible for setting and leading New Product Introduction & Digital Marketing direction and execution with a focus on expanding current ...
Senior Brand Manager, Digital & New Product
Houston, TX · On-site
$120.80K - $159.50K/yr
The Senior Brand Manager Digital & New Product will be responsible for setting and leading New Product Introduction & Digital Marketing direction and execution with a focus on expanding current ...
Senior Brand Manager, Digital & New Product
Houston, TX · On-site
$120.80K - $159.50K/yr
The Senior Brand Manager Digital & New Product will be responsible for setting and leading New Product Introduction & Digital Marketing direction and execution with a focus on expanding current ...
Brand Marketing Coordinator
Houston, TX · On-site
This role manages brand identity, campaign execution, marketing collateral development, and market-level performance in alignment with established KPIs. Core marketing sectors include: * B2C Hospital ...
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Brand Marketing Coordinator
Houston, TX · On-site
This role manages brand identity, campaign execution, marketing collateral development, and market-level performance in alignment with established KPIs. Core marketing sectors include: * B2C Hospital ...
Brand Marketing Coordinator
Houston, TX · On-site
$55K/yr
This role manages brand identity, campaign execution, marketing collateral development, and market-level performance in alignment with established KPIs. Core marketing sectors include: * B2C Hospital ...
Brand Marketing Coordinator
Houston, TX · On-site
$55K/yr
This role manages brand identity, campaign execution, marketing collateral development, and market-level performance in alignment with established KPIs. Core marketing sectors include: * B2C Hospital ...
This role manages brand identity, campaign execution, marketing collateral development, and market-level performance in alignment with established KPIs. Core marketing sectors include: * B2C Hospital ...
This role manages brand identity, campaign execution, marketing collateral development, and market-level performance in alignment with established KPIs. Core marketing sectors include: * B2C Hospital ...
Brand & sales assistant
$55K - $59K/yr
We are seeking a Brand & Sales Assistant to support our marketing and client relations efforts. The ... Professional demeanor with attention to detail and time management. * Ability to work ...
Brand & sales assistant
$55K - $59K/yr
We are seeking a Brand & Sales Assistant to support our marketing and client relations efforts. The ... Professional demeanor with attention to detail and time management. * Ability to work ...
Brand & sales assistant
Houston, TX · On-site
$55K - $59K/yr
We are seeking a Brand & Sales Assistant to support our marketing and client relations efforts. The ... Professional demeanor with attention to detail and time management. * Ability to work ...
Brand & sales assistant
Houston, TX · On-site
$55K - $59K/yr
We are seeking a Brand & Sales Assistant to support our marketing and client relations efforts. The ... Professional demeanor with attention to detail and time management. * Ability to work ...
Brand Growth Specialist
Houston, TX · On-site
$64K - $71K/yr
Manage and optimize marketing budgets for growth campaigns. * Prepare regular reports on brand performance and market insights. Qualifications Qualifications * Bachelor's degree in Marketing ...
Brand Growth Specialist
Houston, TX · On-site
$64K - $71K/yr
Manage and optimize marketing budgets for growth campaigns. * Prepare regular reports on brand performance and market insights. Qualifications Qualifications * Bachelor's degree in Marketing ...
Brand Growth Specialist
$64K - $71K/yr
Manage and optimize marketing budgets for growth campaigns. * Prepare regular reports on brand performance and market insights. Qualifications Qualifications * Bachelor's degree in Marketing ...
Brand Growth Specialist
$64K - $71K/yr
Manage and optimize marketing budgets for growth campaigns. * Prepare regular reports on brand performance and market insights. Qualifications Qualifications * Bachelor's degree in Marketing ...
Brand Manager information
See Spring, TX salary details
$26.3K - $35.4K
11% of jobs
$35.4K - $44.6K
11% of jobs
$48.4K is the 25th percentile. Wages below this are outliers.
$44.6K - $53.8K
9% of jobs
$53.8K - $63K
8% of jobs
The median wage is $69.4K / yr.
$63K - $72.2K
16% of jobs
$72.2K - $81.3K
13% of jobs
$81.3K - $90.5K
7% of jobs
$90.9K is the 75th percentile. Wages above this are outliers.
$90.5K - $99.7K
7% of jobs
$99.7K - $108.9K
9% of jobs
$108.9K - $118.1K
6% of jobs
$118.1K - $127.3K
2% of jobs
$26.3K
$74.9K
$127.3K
How much do brand manager jobs pay per year?
What Is a Brand Manager?
A brand manager is in charge of creating and maintaining an organization’s brand image. Brand managers work directly with the marketing department to provide a cohesive advertising and promotional direction. Primary duties include developing marketing campaigns, producing print and online content, and overseeing social media strategies. This position is vital to the organization’s public reputation. All branding and marketing measures are designed to increase consumer trust.
What are the key skills and qualifications needed to thrive as a Brand Manager, and why are they important?
How does a Brand Manager typically collaborate with other departments to execute brand strategies?
What are Brand Managers?
What is the difference between Brand Manager vs Marketing Manager?
| Aspect | Brand Manager | Marketing Manager |
|---|---|---|
| Primary Focus | Brand development, positioning, and long-term brand strategy | Marketing campaigns, lead generation, and promotional activities |
| Required Skills | Brand strategy, market research, communication | Advertising, digital marketing, analytics |
| Work Environment | Brand teams, creative agencies, cross-functional departments | Marketing teams, advertising agencies, sales departments |
| Common Certifications | Brand management certifications, marketing degrees | Digital marketing certifications, MBA in marketing |
While both roles involve marketing, a Brand Manager focuses on building and maintaining the overall brand identity and long-term strategy. In contrast, a Marketing Manager concentrates on executing marketing campaigns and driving immediate sales. Understanding these differences helps organizations assign the right responsibilities and professionals to each role.

Other
Posted 10 days ago
Job description
MAJOR DUTIES/RESPONSIBILITIES/SKILLS:
Business Analysis (40%) - Work with marketing director for guidance to create reports and provide analyses of sales trends by brand, SKU and customer. Proactively mine data to anticipate problems, identify opportunities and to understand competitive activity and its impact on the brands. Create situational assessments and go forward recommendations for the brands as a key input into Riviana Food's annual planning process.
Marketing Program Development and Execution (40%) - Work with Director to become an expert on the Rice consumer, to include: demographics, purchase behavior, market segmentation, product positioning, current trends and need gaps by reviewing existing marketing research and by participating in the design and execution of new research. Utilize consumer insights in recommending and reviewing marketing programs. Lead the execution of marketing programs including digital, e-commerce, generating quotes, managing timelines, project management oversight to keep moving forward, as well as, handling agency and providing feedback on creative ventures. The BM's role also requires the ability to partner with external suppliers including advertising, social media, digital and PR agencies, graphics and promotion firms. The BM shall also create purchase requisitions and manage payment of invoices for marketing programs.
Customer Marketing, Sales and Category Management Liaison (20%) - Partner with marketing Director and Trade Marketing to ensure brand strategies and plans are clearly communicated throughout the sales organization. Lead the creation of sales materials for new items and programs. Create Shopper Marketing programs with meaningful consumer insights and incremental ROI.
MINIMUM KNOWLEDGE/SKILLS/ABILITIES REQUIRED TO SUCCESSFULLY PERFORM MAJOR DUTIES/RESPONSIBILITIES:
- Take brand ownership and provide the vision, mission, goals and strategies.
- Deploy successful marketing campaigns and own their implementation from ideation to execution.
- Strong analytical skills to mine data and create analyses
- In-depth understanding of the company's current products to help drive future product development.
- Familiarity with the latest trends, technologies and methodologies in graphic & web design.
- Strong interpersonal and communication skills to work cross-functionally.
- Good leadership and project management skills to build effective teams and keep tasks on track.
- Good strategic thinking skills and ability to recommend focused plans to capitalize on opportunities.
- General understanding of consumer research methodologies.
- Build strategic relationships and partner with key industry players, agencies and vendors.
- General financial acumen to understand P&L statements and ROI analysis.
- Excellent written and verbal communication skills
- Ability to use Microsoft Excel and Powerpoint.
- Ability to use Nielsen and IRI (or other syndicated data source).
- Ability to use SAP & One-World Sync preferred
MINIMUM EDUCATION AND EXPERIENCE REQUIREMENTS:
- Proven working experience as brand manager or senior associate brand manager.
- Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management.
- Comfortable working with numbers, metrics and spreadsheets
- Excellent understanding of the full marketing mix.
- Preferred experience in consumer promotions, package design and new product projects.
- Preferred understanding of US retail food trade classes through cross-functional relationships
- Accountable, results-oriented, analytical, trustworthy, good leader, persuasive, team player, proactive and innovative.
Education:
Bachelor's degree in Marketing with MBA (preferred) or other Bachelor's degree with MBA
2 - 4 years of marketing-related experience.