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Brand Manager, Success

Summary

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Description

Riviana Foods Inc. is a world class leader in the rice sector and is America's largest processor, marketer, and distributor of branded and private label rice products. Riviana brands are well known for their quality and excellence. Key brands include Adolphus, Blue Ribbon, Colusa Rose, Carolina, Comet, Gourmet House, Mahatma, Minute, River, RiceSelect, Sello Rojo, Success and Water Maid. Riviana Foods is a wholly owned subsidiary of Ebro Foods, S.A., a multinational food group operating in the rice, pasta and sauces sectors. Based in Spain, Ebro Foods has commercial and/or industrial presence in more than 25 countries in Europe, North America, Asia and Africa, through its extensive network of subsidiaries and brands. Our global reach is an important factor in Riviana's success.  As a wholly-owned subsidiary of Ebro Foods, S.A., the world leader in rice sector, we take a world view of the rice business and draw upon the global resources of our parent company.
About the Role

The Brand Manager of Success will define and develop key brand objectives through optimizing and delivering upon the brand's positioning and equity to achieve strong brand health and maximize financial objectives.  Key requirement is identifying and innovating solutions to issues and opportunities. 
What You'll Do

• Proactively mine data to anticipate problems and identify opportunities 
• Understand competitive activities and threats
• Create situational assessments and go forward recommendations for the brands 
• Lead organization's annual planning process and execution for the Success brand 
• Develop strong relationships with cross-functional teams to motivate collaboration of ideas and capabilities around brand initiatives.
• Become an expert on consumer insights: demographics, purchase behavior, market segmentation, current trends and need gaps
• Develop/tighten product portfolio strategy for maximum brand growth
• Identify and develop key consumer targets and insights to maximize opportunities
• Utilize consumer target media habits in recommending and reviewing communication activities:
  • Implement savvy digital best practices against social media, e-commerce, adapting and staying on top of the AI search trends 
  • Approve Shopper/E-Commerce brand tactics and maximize lower funnel tactics to drive conversion & trial
• Lead, develop, execute and optimize best in class brand asset toolkit with an E-Commerce first strategy.
• Lead the execution of programs including managing timelines, project management oversight and driving key learnings of various activations 
• Ability to partner with multiple agencies and foster strong relationships and cross collaboration across brand activations.
• Ensure active utilization of monthly scorecards on the business to track all programs (SEO/GEO, SEM, Social Media, Media, E-Commerce) and course correct as necessary.
• Oversee the management of a consumer budget of $4MM with $78.5MM Gross Sales / $59.8MM Net
• Work with Sr. Innovation Manager to define NPD pipeline based on brand strategy and market trends to identify opportunities for market growth
• Implement effective commercialization strategies to new products pertaining to:
  • Segment/pricing/usage/sales targets
  • Initial retailer, regional targets and strategies
  • Investment plan on consumer communication and retail/e-commerce support
• Partner with Trade Marketing/Sales to ensure key retail implementations in line with overall brand strategies
• Input into pricing strategies, trade promotions
• Set up analysis and reviews toward regular business tracking in collaboration with Sales
• Ensure strategies and consumer communication plans are clearly communicated throughout the sales organization 

What We're Looking For

• 3-5 years of Brand Management experience
• 1-2 years of Digital & e-commerce experience
• Strong collaborator; works well cross-functionally
• Thrives in a fastpaced, entrepreneurial environment
• Passion for brands, marketing, and business development
• Strong analytical and datadriven decision-making skills
• Effective interpersonal and communication skills
• Solid leadership and project management abilities
• Understanding of marketing strategies and brandbuilding tactics
• Advanced knowledge of digital platforms, social media, retail media, and e-commerce search
• Exposure to AI tools and training
• Basic understanding of consumer research
• Financial acumen, including P&L and ROI
• Proficient with Circana (or similar), Excel, and PowerPoint
• Adaptable and comfortable with ambiguity
• Results oriented and able to manage multiple priorities
• Highly organized and efficient
• Handson, willing to "roll up their sleeves"
• Creative, resourceful, and strategic thinker
• Strong decision-making abilities
• Influential and able to drive alignment

Working Conditions

• Visual acuity to read and evaluate data
• Able to use a variety of communication methods on a frequent basis
• Ability to operate a keyboard.

Equal Opportunity Employer
Riviana Foods Inc. is an Equal Opportunity Employer and is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all Federal, State and local laws that prohibit employment discrimination on the basis of actual or perceived race, color, creed, ancestry, religion, sex, national origin, age, military/veteran status, disability, predisposing genetic characteristic, marital status, sexual orientation/gender identity, citizenship where legally permitted to work, or any other protected category under federal, state or local law, regulation or ordinance.  This policy applies to all employment decisions including, but not limited to, recruiting, hiring, training, promotions, pay practices, benefits, disciplinary actions and terminations.