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Brand Manager Jobs in Rochester, MI (NOW HIRING)

Direct Brand Manager Wella About Sally Beauty Holdings, Inc. At SBH, our purpose is to inspire a more colorful, confident, and welcoming world. We are the leader in professional hair color, selling ...

Overview Direct Brand Manager Wella About Sally Beauty Holdings, Inc. At SBH, our purpose is to inspire a more colorful, confident, and welcoming world. We are the leader in professional hair color ...

New

Direct Brand Manager Wella About Sally Beauty Holdings, Inc. At SBH, our purpose is to inspire a more colorful, confident, and welcoming world. We are the leader in professional hair color, selling ...

Direct Brand Manager Wella About Sally Beauty Holdings, Inc. At SBH, our purpose is to inspire a more colorful, confident, and welcoming world. We are the leader in professional hair color, selling ...

Direct Brand Manager Wella About Sally Beauty Holdings, Inc. At SBH, our purpose is to inspire a more colorful, confident, and welcoming world. We are the leader in professional hair color, selling ...

New

Brand Associate

Troy, MI

$82K - $106K/yr

Role Overview The Brand Representative plays a crucial role in providing a world-class shopping ... management tasks such as receiving shipments, checking stock levels, and conducting inventory ...

Brand Associate

Troy, MI · On-site

$82K - $106K/yr

Role Overview The Brand Representative plays a crucial role in providing a world-class shopping ... management tasks such as receiving shipments, checking stock levels, and conducting inventory ...

The Jeep Marketing Manager will lead strategic and tactical marketing initiatives to drive brand awareness, sales, and market share. This role requires strong cross-functional collaboration ...

The Jeep Marketing Manager will lead strategic and tactical marketing initiatives to drive brand awareness, sales, and market share. This role requires strong cross-functional collaboration ...

The Ram Brand team is looking for a strong and passionate candidate to help us build upon our successes and our future opportunities. The Ram Product Manager will be responsible for the product ...

The Ram Brand team is looking for a strong and passionate candidate to help us build upon our successes and our future opportunities. The Ram Product Manager will be responsible for the product ...

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Showing results 1-20

Brand Manager information

See Rochester, MI salary details

$27.2K

$77.5K

$131.6K

How much do brand manager jobs pay per year?

As of Sep 6, 2026, the average yearly pay for brand manager in Rochester, MI is $77,465.00, according to ZipRecruiter salary data. Most workers in this role earn between $51,100.00 and $100,300.00 per year, depending on experience, location, and employer.

What is a brand manager?

A brand manager is in charge of creating and maintaining an organization’s brand image. Brand managers work directly with the marketing department to provide a cohesive advertising and promotional direction. Primary duties include developing marketing campaigns, producing print and online content, and overseeing social media strategies. This position is vital to the organization’s public reputation. All branding and marketing measures are designed to increase consumer trust.

What are the key skills and qualifications needed to thrive as a brand manager, and why are they important?

To thrive as a Brand Manager, you need expertise in marketing strategy, brand positioning, and market analysis, typically supported by a degree in marketing, business, or a related field. Familiarity with marketing analytics platforms, CRM systems, and digital advertising tools is essential. Strong communication, leadership, and creative problem-solving skills help you effectively manage cross-functional teams and drive brand growth. These skills are vital for building strong brand identities, ensuring market competitiveness, and achieving business objectives.

How does a brand manager typically collaborate with other departments to execute brand strategies?

Brand Managers work closely with cross-functional teams such as marketing, sales, product development, and design to ensure brand consistency and effective execution of campaigns. They often lead meetings to align on messaging, coordinate timelines, and share feedback. This collaborative environment requires strong communication skills, as Brand Managers must balance input from various stakeholders while maintaining the brand’s vision. Regular interactions with external partners like advertising agencies are also common, making teamwork and adaptability key components of the role.

What is the difference between Brand Manager vs Marketing Manager?

AspectBrand ManagerMarketing Manager
Primary FocusBrand development, positioning, and long-term brand strategyMarketing campaigns, lead generation, and promotional activities
Required SkillsBrand strategy, market research, communicationAdvertising, digital marketing, analytics
Work EnvironmentBrand teams, creative agencies, cross-functional departmentsMarketing teams, advertising agencies, sales departments
Common CertificationsBrand management certifications, marketing degreesDigital marketing certifications, MBA in marketing

While both roles involve marketing, a Brand Manager focuses on building and maintaining the overall brand identity and long-term strategy. In contrast, a Marketing Manager concentrates on executing marketing campaigns and driving immediate sales. Understanding these differences helps organizations assign the right responsibilities and professionals to each role.

Do brand managers make a lot of money?

Brand managers typically earn a competitive salary that varies by industry, experience, and location, with median annual wages often ranging from $70,000 to $130,000. Senior or specialized brand managers can earn higher compensation, especially in large companies or competitive markets. Strong skills in marketing, strategic planning, and data analysis can contribute to higher earnings in this role.

Is a brand manager higher than a marketing manager?

A brand manager typically focuses on developing and maintaining a company's brand image and strategy, while a marketing manager oversees broader marketing campaigns and initiatives. In many organizations, a brand manager reports to a marketing director or vice versa, and the hierarchy can vary; sometimes, a marketing manager holds a higher or equivalent position depending on the company's structure.

What do you do as a brand manager?

A brand manager is responsible for developing and maintaining a company's brand strategy, including overseeing marketing campaigns, market research, and brand positioning. They analyze consumer insights, coordinate with creative teams, and ensure brand consistency across all channels to strengthen brand recognition and loyalty.

What are the most commonly searched types of Brand jobs in Rochester, MI?

The most popular types of Brand jobs in Rochester, MI are:

What cities near Rochester, MI are hiring for Brand Manager jobs?

Cities near Rochester, MI with the most Brand Manager job openings:

Infographic showing various Brand Manager job openings in Rochester, MI as of August 2026, with employment types broken down into 85% Full Time, 14% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $77,465 per year, or $37.2 per hour.

Full-time

Posted 4 days ago


CosmoProf rating

5.3

Company rating: 5.3 out of 10

Based on 118 frontline employees who took The Breakroom Quiz

27th of 42 rated hair and beauty


Job description

Direct Brand Manager Wella

About Sally Beauty Holdings, Inc.

At SBH, our purpose is to inspire a more colorful, confident, and welcoming world. We are the leader in professional hair color, selling and distributing professional beauty supplies across 11 countries through our Sally Beauty and Beauty Systems Group businesses. Sally Beauty offers products for hair color, hair care, nails, and skin care to retail customers looking for salon-quality products at a value price. Beauty Systems Group, branded as Cosmo Prof or Armstrong McCall stores, along with its direct sales consultants, sell professionally branded products intended for use and resale by salons to retail consumers.

About the role

Location: Ideal candidate would need to reside in either Detroit, Lansing, Ann Arbor Michigan (MI) or Cleveland Ohio (OH)
Travel: Ability to travel 50% of the time and work weekends.
The Direct Brand Manager (DBM) role is to increase and develop the presence of the Wella brand in the professional market within their respective territory. The DBM is responsible for opening new doors and driving growth with existing customers by focusing on developing Wella's professional hair color line and the full retail collections.

Responsibilities

Grow the Business: 60%

  • Establish and implement initiatives to generate sales and achieve sales goals through new door acquisitions and existing key customers.
  • Grow the professional hair color line based upon regional KPI's.
  • Build loyalty program participation with existing and new customers.
  • Educate Salon Business Consultants how to sell color and retail to their customers and educate the Stylist on how to grow their service and retail business from behind the chair.
  • Drive "sell-through" of all monthly promotions and programs with Salon Business Consultants, stores, and salons.
  • Ensure marketing material is current, available, and utilized appropriately.
  • Ensure merchandising standards are enforced in salons and professional stores.
  • Analyze data to determine strategic opportunities within geographic regions and salons.
  • Collect and share competitive market data.
  • Facilitate quarterly meetings with loyalty and top accounts.
  • Document all notes, account updates, and events in Salesforce.

Grow the Team and Culture: 30%

  • Prepare a bi-monthly recap/report of your territory.
  • Open and establish strong professional relationships with trendsetting and prestige salons.
  • Deliver Wella key messages, philosophies, and product knowledge classes at sales meetings and communicate regularly through conference calls and email. 
  • Responsible for partnering with Market Leadership to identify event opportunities, plan, and facilitate education events and tradeshows, ensuring successful execution, and measurement/ROI post-event.


Grow Yourself: 10%

  • Adjusts to multiple demands and effectively responds to new circumstances.
  • Works independently and prioritizes effectively.
  • Considers learning an important part of the business, allocates time to develop oneself, and seeks others out that will enhance strengths and improve upon opportunities.
  • Stays current and timely on all required corporate training.

Knowledge, skills & abilities requirements

  • Previous experience working in the professional haircare industry.
  • 2+ years of experience in sales or retail.
  • Strong organizational and time management skills.
  • Strategic and creative thinker, comfortable working with numbers.
  • Excellent communicator, collaborator, and presenter (verbal and written).
  • Autonomous and proactive problem solver.
  • Ability to build strong working relationships across all functional areas.
  • Ability to travel 80% of the time with overnight travel depending on the territory.
  • Proficient in MS Office Suite (Word, Excel, PowerPoint).
  • Salesforce experience a plus.

Competencies & attributes

  • Flexible and Agile Adapter - works effectively in ambiguous situations.
  • Talent Builder - Looks for opportunities to encourage diverse teams to come together to problem solve and create a culture of involvement.
  • Effective Communicator - Demonstrates a high level of active listening and use of probing questions.
  • Team Builder - Always humble when operating within a team and understands the importance of inclusion.
  • Customer Focused Partner - Contribute to improve the associate and customer journey.
  • Strategic Thinker - Bring strategic thinking and ideas to the team and peers.
  • Big Picture Thinker - Understanding of interdependencies with other departments and how decisions can impact the organization.
  • Results Driver - Focuses on the right priorities and uses resources wisely to drive results.
  • Problem Solving and Decision Making - Considers the impact of decisions against relevant factors.
  • Passionate Learner - Shares their learnings proactively with others.

Working conditions & physical requirements

Location: Ideal candidate would need to reside in either Detroit, Lansing, Ann Arbor Michigan (MI) or Cleveland Ohio (OH)
Travel: Ability to travel 50% of the time and work weekends.
The work environment involves everyday risks or discomforts which require normal safety precautions typical of such places as offices, meeting and training rooms, salons, and  retail stores, e.g., use of safe work practices with office equipment, avoidance of trips and falls, observance of fire regulations and traffic signals, etc. The work area is adequately lighted, heated, and ventilated.

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Cosmoprof logo

About Cosmoprof

Sourced by ZipRecruiter

Cosmoprof is a respected name in the beauty industry, headquartered in Denton, TX, United States. This multinational company, accessible via cosmoprofbeauty.com, is a leader in the wholesale distribution of professional beauty products and equipment. It operates by a business-to-business model, catering extensively to salon professionals and beauticians. Its portfolio includes a wide range of products such as hair care, skin care, nail care, tools and accessories, salon furniture, and equipment from leading beauty brands. The company was founded with the intention to nurture the growth of the professional beauty sector.

Industry

Wholesale

Company size

5,001 - 10,000 Employees

Headquarters location

Denton, TX, US